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Internet Insight

2011
DCCI

DCCI
DCCI Data Center of China Internet
&

Evolution:
--
--
--

: 6

Link

Connect

Site

Open

Web

Web + App

PC

Mobile

IP

Location

SNS

Social Network

COWMALS
Connect

Open

Web

Mobile

Web

App

App

Location

Social


COWMALS-
ABC
COWMALS
-

CConnect

CCOWMALS
OOpen+---OS-Web

Network-WebOCOWMALS

WWebWebAppWeb
Web+AppWebsiteWeb AppApp
SoftwareWebWCOWMALS
MMobilePCMobileWeb+App
MobilePC

AAppAppAppWeb+App
LLocationLWeb+App
LCOWMALS
SSocial
-SocialWeb+App
COWMALS

Ecosystem :-

NGI:

SNS

Mobile App

Web App

Website

Software

Open Platform, Open API, Html5, Connect, Web Service


Web OS
Mobile OS & terminal

Browser
PC OS& terminal

Cloud

App

Server OS& terminal

IT

NGI / NGN / IP-NGN Wireless & Broadband


Copyright @DCCI 2011 www.dcci.com.cn

IP
DCCI

C
COWMALS
-

Connect

Open

Web

Mobile

Web

App

App

Location

Social

SNS-

90.00%

84.70%

80.00%

/SNS

/QQ

/EDM

70.00%

58.20%

57.20%

60.00%
50.00%
40.00%
30.00%
20.00%

44.70%
35.80%

34.90%

28.00%
18.80%
13.80%

25.80%
21.10%
15.80%
10.20%

10.00%

14.70%
9.60%

0.00%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

-SNO-COA-SEO-SOA
SNOSocial Network Optimization
COAConnection Oriented Architecture

63.30%

SEO

63.10%

54.40%

50.80%

41.40%

36.00%

33.70%
9.50%
2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

-----

68.70%

QQQQ

60.60%

51.20%

WEB

47.80%

44.00%

43.30%

42.50%

40.10%
8.90%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

O
COWMALS
-

Connect

Open

Web

Mobile

Web

App

App

Location

Social

0.43%

43.72%

79.87%
22.95%

33.33%

19.70%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

72.20%

63.30%

45.60%

44.50%

39.90%
29.10%
26.50%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

63.00%

50.20%

47.40%

45.00%

39.40%

17.50%
5.80%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

60.0%

SNSQQ

IMQQQQ

52.3%

50.0%

27.6%

40.0%
30.0%
20.0%
10.0%
.0%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

48.30%QQ

45.70%

44.80%

QQ

33.80%

22.08%
19.48%
17.97%

Manyou

26.40%

26.00%

16.45%
6.06%
5.41%

16.20%

Manyou

15.40%

2.16%

360

1.95%

360

13.90%
10.60%
6.10%
4.30%
2.80%
4.50%

3.03%

1.52%
1.08%
0.65%
0.22%
1.95%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

--

76.60%

61.90%

61.70%

12.99%
12.12%

41.10%

6.28%

39.80%

6.28%

32.70%

47.40%

26.80%

4.11%

1.95%

21.40%

1.73%

20.80%

1.73%

360

1.52%
1.30%

18.80%

360

18.00%
16.70%

0.87%

16.00%

0.43%

0.22%

12.80%

5.60%

1.08%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

COWMALS
W
Web-

Connect

Open

Web

Mobile

Web

App

App

Location

Social

PC
2010
2000

%
PV

1600

1200

800

&
IT

400

&

LBS

B2B

&

0%

C2C

B2C

&

20%

40%

60%

80%

100%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

WebsiteWebWeb+App

68.30%

43.00%
29.80%

46.10%
18.60%
24.50%

13.90%
18.10%

13.10%

12.60%

24.30%
26.50%

7.70%
8.90%

6.40%
10.10%

18.30%
12.20%
10.60%
9.50%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

PC--

35000

30000

245
224

25000
198

182.6

23050
49.2%

37.6%

20000

17360

25.5%
11.6%

15.4%

11232

7760

6719

5820
5000

18000

13650
10200

10000

78.1%

64.7%

208

200

15000

285

3988

3839

462.6

893.5

1978.5

0
2007

2008

2009

2010

2011e

2012e

2013e

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

---Network
20112010

62.60%
49.70%

Google

60.80%
58.60%

8.00%
5.50%

7.40%
6.00%

6.70%
6.20%

47.70%

46.90%

33.20%

40.70%
42.10%

Google

2011

2010

19.60%
10.90%
9.00%

7.40%

7.20%

4.40%
3.30%

5.70%

5.40%

2.30%
2.20%

5.40%

1.50%
1.20%

4.70%

17.60%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

--App
20112010
3.18

Google

3.67
3.20
3.32

3.03
3.15

3.14
3.14
3.26
3.06

3.10
3.03

2011
2010

2.00
2.91
3.29
2.79
2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

60
50

50.0

48.6

40

32.5
30
20
6.5

10

6.4

5.9

5.4

5.1

4.0

3.5

1.8

1.2

13.1

0
Google

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

M
COWMALS
-

Connect

Open

Web

Mobile

Web

App

App

Location

Social

PC
2013PC

10.00

9.19

9.00
8.00

7.21
6.32

7.00

7.97

7.16

6.00

5.49

5.00

6.01

4.67

4.51

4.00

PC

3.60

3.00
2.00
1.00
0.00

2007

2008

2009

2010

2011e

2012e

2013e

2014e

2015e

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

AppWebsite

53.4%

36.8%

25.5%

26.4%
19.0%
12.2%

10.4%
2.7%

1-2

3-5

6-10

11-20

3.0%3.9%

21-50

4.5%
2.4%

51

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

-2-3

62.6%

48.1% 50.1%

35.3%
27.0% 27.6%

24.3%

32.9%
21.7%

15.7%
11.3%

15.4%
12.8% 11.0% 10.7%
10.4%
9.5% 8.9%
5.3% 5.3%
4.2%
3.9%
1.8%

5.3%
1.5%

5.0%
4.7% 5.0%
4.7%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

M+S---

67.1%

44.3%
41.4%

SNS

20.0%

18.6%

18.6%

PC

14.3%
11.4%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

WebApp

/QQUcweb

GPS
/
(

IVR()

38.5%
34.6%
29.8%
28.5%
27.8%
27.3%
26.6%
26.2%
22.2%
18.6%
18.0%
17.5%
16.1%
15.8%
14.8%
14.1%
9.9%
8.0%
4.0%
2.1%
9.9%
4.5%

70.4%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

SNSIM

65.70%

50.10%

48.60%

36.30%

APP

34.00%

33.80%

Web APP

32.70%

15.90%

11.90%

8.70%
1.00%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

A
COWMALS
App

Connect

Open

Web

Mobile

Web

App

App

Location

Social

Mobile
App Store

MM

App store

Firefox
UCweb

App

Web
App
Store

Web QQ
Web2

Sprint
T-Mobile

Mac
App
Store

Windows
App Store

GetJar

PC
App
Store
Windows
Marketplace

App

APPWeb App+App
AppApp
35
30

32.00
29.47

25
20
15
10

5
0

6.28
3.00

1.00

0.40

0.20

0.07

0.02

DCCI
Copyright DCCI 2011 www.dcci.com.cn
DCCI

App

54.10%
31.40%

27.30%

26.60%

26.00%

24.00%

22.30%

19.00%

14.10%

11.70%
9.30%

8.70%
5.80%

31.40%

86.30%
22.30%
29.30%

19.00%
26.80%
14.10%
18.50%

12.60%
20.70%

11.70%
20.10%

12.60%

54.10%
39.80%

20112010

2011
2010

9.30%
25.50%
8.70%
21%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

App
1.
2.
3.
4.
5.
6.
7.
8.

Android-2i OS
In-app paymentsApp,
-Social-
,App,App
-App,
--AppApp
App,WebApp,Web AppWeb App
AppNetwork--Mobile
2010-2020-/

6%

6%

7%

22%

)
29%

2010

12%

Digital
Outdoor
Screen
Client 6%
Software
7%

Digital
Indoor
Screen
6%

2020e

IPTV
19%

18%

Website
13%

Mobile
App Store
34%

PC Web
Store
15%

L
COWMALS

Connect

Open

Web

Mobile

Web

App

App

Location

Social

24.6%

21.1%

&

18.7%
16.6%

LBS

15.7%

14.5%

12.8%

SNS

12.5%

12.2%

11.9%

11.9%

10.1%

25.2%

LBS

23.4%

23.1%

&

22.0%
22.0%

SNS

18.1%

16.6%
16.0%
15.7%
13.9%

13.1%

11.9%

9.8%

11.6%

9.8%

&

11.6%

11.3%
10.4%

9.2%

7.4%

7.4%

8.9%

8.3%

&

5.6%
3.9%

7.4%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

Auditing

loyal

Game

Awareness

promotion
LBS

AR

SNS

Interaction

1.
2.
3.
4.
5.

6.
7.

LBS
LBSSNS----

LBS
LBSCheck In
LBS

LBSGIS+GPS++/201118
LBS/

S
COWMALS
-

Connect

Open

Web

Mobile

Web

App

App

Location

Social


2008-2010PV
60.00%

50.00%

46.10%

53.00%

50.10%

42.40%
40.00%

34.10%
30.00%

20.00%

18.60%
13.60%

20.80%
10.00%
5.90%
0.00%

2008

13.00%

5.50%

4.00%

4.80%

4.60%

2008

2009

2009

2010

5.40%

2010

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

SQ
2010*PV*

55.77%

31.76%

4.72%

1.71%

4.95%

0.18%

0.28%


0.51% 0.13%

DCCI 2010
Copyright DCCI 2010 www.dcci.com.cn
DCCI

NetworkSNS

--SNS-

61.50%

SNSQQ

42.20%

IMQQQQ

31.60%

18.80%

14.50%

13.00%

12.60%

53.90%

52.80%

5.60%

45.20%

SNSQQ

41.10%

IMQQQQ

39.40%

35.30%

32.30%

22.90%

16.50%

8.90%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

77.40%

QQQQ

57.80%

47.20%

47.10%

42.50%

SNS

23.10%

20.80%
17.30%
14.60%
10.70%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI


20102011
2010

2011

36.80%
32.83%

40.00%
35.00%

30.00%
25.00%
20.00%
15.00%
10.00%
5.00%

16.70%
14.91%

21.90%
19.60%
9.88% 10.10%10.39%
7.90%
5.36%
4.52%
3.20%
2.51%
1.90%
1.50%

0.00%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI


20112010

0.78%
0.30%

4.67%
3.20%
44.24%

30.90%

2010

31.93%

38.40%
13.40%

2011

18.50%
4.98%
8.70%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI


20112010
40

36-40

5.10%

3.00%
3.70%
2.90%

12.60%

31-35

9.70%
2011

25-30

38.70%
35.60%

18-24

18

2010

37.80%

43.00%
5.00%
2.70%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

16.31%
10.06%
6.71%
6.25%
5.79%
4.57%
4.27%
3.96%
3.81%
3.81%
3.51%
3.51%
3.35%
3.05%
2.29%
2.13%
1.98%
1.68%
1.52%
1.52%
1.52%
1.52%
1.52%
1.37%
1.07%
0.91%
0.76%
0.61%
0.30%
0.15%
0.15%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

19.30%
11.23%
7.72%
6.84%
6.49%
6.14%
5.09%
4.39%
3.86%
3.51%
2.63%
2.46%
2.46%
2.28%
1.93%
1.93%
1.93%
1.75%
1.75%
1.40%
1.40%
1.23%
1.23%
1.05%
12.98%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

Discuz!

73.90%

DeDeCMS

27.80%

Wordpress

25.50%

phpwind

25.50%

ECShop

18.10%

ShopEX

14.10%

phpcms

13.70%

CMS

CMSTOP

12.70%
5.20%
20.90%

2011
Copyright DCCI 2011 www.dcci.com.cn
DCCI

47.3%

14.9%

11.6%

10.0%

7.5%
6.5%

0.8%

1.2%

0.4%

2010
Copyright DCCI 2011 www.dcci.com.cn
DCCI

DCCI
DCCIDCCI DATA CENTER OF CHINA INTERNETDCCIwww.dcci.com.cn
&Panel

DCCI

10
PanelDCCI
DCCI50

DCCI3

1.AdmeasureNetmeasure
2.NetmonitorNebrandNetguide
AdmonitorNetuserNetdata
3.&&&&&
4.Adworld

ROI

Internet Insight

DCCI
DCCIwww.dcci.com.cn
t.sina.com.cn/dcci
t.qq.com.cn/mydcci
39SOHO16502/2502
Tel:0086-10-51281006 51281009
Fax:0086-10-59457008
Emaildcci@dcci.com.cn
Websitewww.dcci.com.cn
Postcode100020

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