Dear Sir and Madam, I am Rakesh B K B, a student of III semester MBA (marketing), at JNNCE, Shimoga.

As a part Of curriculum I have undertaken a project on CRITERIA USED BY THE CUSTOMER IN SELECTION OF THE BRAND OF BUSINESS NEWSPAPER . The information provided by you will be Strictly kept confidential and used for academic purpose only. (1) (2) Name Address and Phone No

..

(3)

Age a) d) Below 20 40 to 50 [ ] [ ] b) 20 to 30 e) Above 50 [ ] [ ] c) 30 to 40 [ ]

(4)

Gender:

a)

Male

[ ]

b)

Female

[ ]

(5) (6)

Marital status:

a)

Single

b)

married

[ ]

Education qualification: a) SSLC d) PG [ ] [ ] b) PUC [ ] C) Graduate [ ] ..

e) If any other, Please specify

(7)

Occupation a) Business man [ ] b) student [ ] . [ ] c) Professional [ ] [ ]

d) Government employee f) If any, please specify (8) Monthly income: a) Less than 10000 d) Above 30000 [ ] [ ]

e) Private sectors employee

b) 10000 to 20000

[ ]

c) 20000 to30000 [ ]

(9) Number of members in the family: a) 1 [ ] b) 2 to 4 [ ] c) 4to6 [ ] d) Above 6 [ ]

(10) Which business news paper you are reading daily: a) Business standard [ ] d) Mint [ ] b) Business Line [ [ ] ] c) The Economic Times f) Financial Chronicle [ [ ] ]

e) the Financial Express

(11) What criteria you have to use, while selecting the business newspaper? a) Brand name d) News coverage [ ] [ ] [ ] b) Timely delivery e) Pages of newspaper [ [ ] ] c) Price [ ]

f) More supplements [ ]

g) Quality of information

(12) From where do you get your daily copy of newspaper? a) Vendor [ ] b) Book Stall [ ] c] Railway Station [ ] d) Others [ ]

(13) For how long you are reading this paper? a) b) c) (15) Less than 6 months 6 to 12 months Above 12 months

Where do you usually read business newspaper? a) Office d) Library [ [ ] ] b) Home e) Other [ [ ] ] c) Travelling [ ]

(16) For the following newspapers, Please indicate your rating on a scale of 1 to 5 for selecting a Newspaper? Particulars Business standard Business Line The Economic Times Mint Price Content quality Supplements Regularity coverage

the Financial Express Financial Chronicle

(17) In this business newspaper which news you like more? a) Financial b) Banking c) Local business news d) State business news e)International business news f) Students related news [ ] [ ] [ ] [ ] [ ] [ ]

18) Do you thing that Business newspaper is really useful to MBA student? a) Yes [ ] b) NO [ ]

(19) Would you like to subscribe to Business Standard newspaper? Yes____ No_____

Mobile no: __________________________ Email-id: _________________________________

1. Do you have habit of reading news paper? (a) Yes (b) no If your answer is yes please jump to question no 2 If your answer is no please jump to question no 3

2. If so, how often do you read newspaper in a week? (a) 1 (b) 2-3 (c) 4-5 (d) 6-7 3. If not ,why don't you read newspaper? (a) Because of internet (b) Because of TV (c) Because of Radio (d) Others please specify ------------(e) 4. What is the most important criteria when you choose newspaper? 5. If you were the editor of ---------------------------------<your favorite business news paper> how would you go about making it most preferred business information source ? -------------------------------------------------------------------6.