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AronJheetaMediaEvaluation

Inwhatwaysdoesyourmediaproductuse,developorchallenge formsandconventionsofrealmediaproducts?
InordertoproducethetaskIwasset(theopening5minutesofadocumentary),researchwas neededinordertofindcommoncodesandconventionsofthespecificgenrechosen.Inthis example,itwasmusicpiracy.Inordertomakethedocumentaryincreasinglyrealistic,itwasdecided thattheoptiontousevariousshottypesandcontentfromexistingdocumentariescouldbeadded. Thedocumentaryitselfcameaspartofaweeklongseries,namedTeenWeek,andwascalledTo BuyOrNotToBuy?theseriesitselfwasdesignedtocovervarioussocialtopicsaffectingteens,and withthepublicviewperceivingthemtobethechiefculpritsofmusicpiracy,itwasdeemedan appropriateandrelevanttopictodocumenton.Thedocumentaryitselfexplored theeffectofpiracyonthemusicbusiness,andboththeroleteensplayaswellas theeffectithasonyoung,upandcomingartists.Thedocumentarywasintended toaironChannel4,asitpitchesahighpercentageofitsprogrammingto1624 yearolds,whichalsorelatedtotheageinwhichthedocumentaryisfocusedon.

AudienceProfile Teenagers/Studentsaged 1521 BothMaleandFemale Widerangeofethnicities SocialClassE RegularChannel4viewers

Throughgeneralanalysisofdocumentaries,itwasdiscoveredthatmostincludeaimagemontageat thebeginning,asameanstointroducethenexthourtotheaudience,likethesynopsisofabook.All oftheshotsandimagesinthemontageneedtoberelevant,appealingandeditedwelltoofferthe audienceapreviewofwhatstocome,butnotrevealingenoughsotheyhavetowatch.Itisthefirst impressionoftheviewerthatdecideswhethertochangethechannelornot,sothemontage neededtobeeditedsmoothlyandquickly,topreventtheattentionoftheaudiencefading.We includedmanymontageimagessimilartothatoftheBBCsArethenetpolicecomingforyou?This includedshotsofcomputerscreensshowingillegaldownloadingwebsites,shotsofhandson keyboardsaswellofsmall,controversialclipstakenfrominterviewwithexpertopinions.Thesewere addedwiththeintentionofgivingthevieweraninsightintowhattoexpectthroughouttheairingof thedocumentary. Arethenetpolicecomingforyou?wasairedonBBCsPanoramaprogram.Thetopicofmusic piracywasthemainthemeofthedocumentary,andtoincreasetheprofessionalismofourown

AronJheetaMediaEvaluation documentary,itwasthereforenecessarytofindcodesandconventionsandingrainthemintothe filmingandeditingsoundofthedocumentary. http://www.youtube.com/watch?v=gwoPTYTLcRg

OpeningMontageandTitle

Abovearetwomontageimagesthatwereusedinordertogivetheaudienceapreviewoftherestof theprogram.Wehadtomakesuretheywereappealing,eyecatchingandeverchanging,asafast paceofeditingwouldleadtoahigherlikelihoodofkeepingtheprogramonthetelevision.Wehad tomakesureeachpieceofthemontagewasrelevantandfollowedastory,tokeeptheaudience engaged.Forexample,shotsofsomeonetypingonakeyboardwerefollowedbyColdplaybeing typedinonthescreen.Allmontagefootagewastakenprimarily,insteadofbeingtakenoffthe internetinordertoaddamorepersonalfeeltotheopeningmontage.OneimprovementIbelieve couldhavebeenmadetotheopeningmontagewouldbeahigheruseofcantedangledshots,as theywouldmakethescreenmoreinterestingtolookat. TheopeningmontageofToBuyorNottoBuy?beganwiththeopeningofadisctrayforaCD player.Theclosingeventofthemontagewasthesamedisctrayclosing,withthetitleofthe documentarythenappearingonthescreenoftheCDplayer.Incontrasttothis,thetitleoftheBBC documentaryappearedinanestablishingshot,justafteritwasintroducedbyapresenter.Asour audienceresearchindicatedtheywereagainstuseofapresenter,wethoughtitwasnecessaryto putthetitleintheclosingstagesofthemontage,toallowthedocumentarytomoveonquickly.

BothourdocumentaryandtheBBCsdocumentarypresentthetitleascopyoveranimage. However,inourdocumentaryitclosestheopeningmontagewiththetitle,andtheBBC documentarystitleisintroducedwithanestablishingshot.Ifeltthatthiswassimplybecausethe Panoramaseriesiswellestablishedandhasitsownopeningcredits.Thesizingofeachtitleissimilar, butagainthatisbecausetheBBCdocumentaryintendsyoutofocusontheestablishingshot.Ours 2

AronJheetaMediaEvaluation wassimplybecausethatwastherightsizetofitonthescreenoftheCDplayer.Iftherewasanything Iwouldchangeaboutthistitlesectionitisthattheoriginalshotcouldhavebeentakenclosertothe CDplayer,asfurtherzoomwouldhavedistortedtheimagequality.However,Ibelievethatthetitle shotisonethatisveryunique,thereforeeyecatchingtotheviewers.

ExpertInterviews
Inadocumentary,itisimportanttogainthespecificviewsofindividualsthatareexpertsinthe topic.Thisisbecauseafamiliarfacetotheaudiencewouldpresentthecasetheyhavetosaymore truthful,revealingviewspeoplecansidewithandthereforeshapetheirownviewsonthetopic from.Alackofexpertisewouldmeanthatthecasebeingpresentedhadnoproofandcantherefore beeasilydismissed,makingthedocumentarycompletelypointless.Topresentthemasimportant peopletotheaudience,weaddedacaptiontoeachinterview.

KERRANG!Radio

AlexBakerisamediaexpertcurrentlyworkingasHeadofUnsignedatKerrang!Radio.Danielle PerryisaDJcurrentlyhostingaweekdayshow.Kerrang!isanationalradiostationwithalargefan base,anditsvibrantstaffmakesitleantowardsayouthfulaudience.Bothdocumentariesuse captionstointroducetheexpertinterviewees.Theyarefollowedbythebalancedargumentofthe voiceover,asthemakersofthedocumentarycommonlyseektofindthetruthbehindatopic.Both documentarieshavesimilarshotcomposition,wefeltitwasimportanttohaveAlexandDanielle lookingattheinterviewer,asthatisacommonconventionofdocumentaries,enhancingthe documentarysprofessionalism.Bothareshotatamediumcloseuprangeinordertoconveya senseofclosenesstotheviewer,emotionsandface expressionsarealsocaptured,tomaketheexpert opinionmorepowerfulthanavoxpopforexample. Wealsofelttohaveafairargumentitwasimportant tohavetheviewsofbothmalesandfemales.The miseensceneoftheinterviewswasalsoimportantin bothdocumentariesasitreinforcedthestatusofthe interviewee,againvalidatingtheiropiniontothe viewers.

AronJheetaMediaEvaluation JaysonBurns

JaysonBurnsisaMediaStudiesteacheratTheSixthFormCollege,Solihull.Wefeltitwouldbe importanttointerviewsomeonewhoworkscloselywithpeopleofthetargetaudiencesagegroup becauseitwouldaddasenseofrealismtotheargumentathand.Intheactualinterview,Jayson givesanoverviewoftheeffectsthatpiracyishavingonthemusicindustry.Onceagaintheshot compositionissimilartothatoftheBBCdocumentary.However,ifanyimprovementcouldhave beenmadeitwouldbethatthecaptionwasaddedtoacolouredbackgroundinordertoprevent clashingwiththecreamwallbehindJayson.

EstablishingShots

Itisimportantinadocumentarytogainestablishingshotsthatconveyaclearchangeofsettingto theaudience.Weusedvariousslowmovingshotstoelongatethetiminginorderforthevoiceover tospeakandexplainthingstotheaudience.Varioustypesofshotssuchastiltsandpanswereused inordertocreateavarietyinestablishingshots,aswithoutbackmusicastillshotofabuildingcan seem boring. Zooming was also used effectively as it allowed us to transition between shots well. However, if I could have improved the establishing shots, I would have made them more creative. The BBC documentary uses an intimate acoustic session with ScoutingForGirlsinordertointroducethem,withavariety of shot types and fast editing. Our establishing shots were eithertiltsorpans,andavarietyofshotswouldhavemade thedocumentarymoreinteresting.

AronJheetaMediaEvaluation

VoxPops
Alldocumentarieshavesectionsinwhichtheyaskthe public about their topic and their views on that specific topic. The members of the public usually asked are normally those that fit into the target audience category. Therefore we asked various people around college whether or not they illegally download. Another interesting factor was that membersofourtargetaudienceareactuallyseen to bethemainculpritsofillegaldownloading!Therefore askingthemembersofthepublicdoordontillegally downloadallowstheviewerstogaugethatstereotype for themselves. Of our 20 clips, 15 admitted to illegally downloading. To make this representative in thedocumentary,5clipswerechosen,3sayingIdo and 2 saying I dont. The additional benefit of vox pops it that they allow you to speak to all genders/ ethnicities,makingourdocumentaryunbiasedinthat respect. The main reason we had our vox pops talk directly into the camera was because our researchindicatedthatapresenterwasntwantedinthedocumentary.AstheBBCdocumentaryhas apresenter,atwoshotisusedinordertoshowtheconversationbetweenpresenterandmember of the public. We decided to use medium closeup shots for the voxpops as this is a common convention of interviews, because closeups are too intimate whereas longshots are not intimate enough.Ifthevoxpopscouldhavebeenimproved,Iwouldhaveaskedeitherallofthemtolookat thecameraortheinterviewer,asamixtureofthetwolooksunplannedandunprofessional.

Voiceover
Alldocumentarieshaveavoiceoverinordertoestablishstructureand a balanced view to the audience. As we did not have an onscreen presenter, the voiceover was more important. Throughout the documentary, the voiceover gives facts and figures to the viewer as well as conveying setting just before an interview. However, most voiceovers have sound of some sort playing behind their voice, in order to keep audience attention. If we could do the documentary again,wewouldhaveaddedsoundbehindthevoiceover,asitwould makethedocumentaryseemmoreprofessional.

Music
All documentaries include nondiegetic music in order to add a tempo during the montage or stimulatetheaudiencethroughouttheprogram.Inorderforustoincludemusichowever,wehadto use noncopyright music. This is because the time frame and the size of actual record companies wouldmakeinitialcontactandwaitingforareply,atimeconsumingpractise.Wecouldnotusethe 5

AronJheetaMediaEvaluation workofanotherartistwithoutpermissionalso,asthiscouldbedeemedasCopyrightinfringement. Therefore we used http://freeplaymusic.com/ in order to find an upbeat, lively sound that could be used in the opening montage. The sound levels were then alteredinordertoaccommodatevoiceoversandclipsfrominterviews.IfIcoulddo thisagainhowever,Iwouldusearangeofmusicthroughoutthedocumentary,as weincludednoneaftertheopeningmontageandtitles.

FactsandFigures
Asthisisadocumentary,itneedstobebasedona factual topic. In our case, facts were presented to givetheaudienceanoverviewastowhattheissue is with the music industry. The facts themselves need to be short and memorable, as long winded methodscanbecometiresomefortheaudience.In order to do this, we presented them over the moving montage images, so the audience could associatethefactwiththepicturetheysaw.Thisis anentertainingandstimulatingwaytopresentfacts thatcanberemembered.Ifdoneagainwitha longertimeframe,alongerfactualintroductionwouldhave beenintroduced,withvisualfactsfor theaudiencetoactuallysee.

TitlesandCaptions
All documentaries include captions in order to introduce expert interviewees and titles to end the opening montage.Ourdocumentarywasnodifferentinthiscase. The titles and captions were added in the editing stage, with the sizing of captions being made the same to add consistency.Thetitlewasmadetoitfitintothescreenof the CD player, to add variety to the documentary. All captionswerealsomadethesamecolourandputinthe same position, as this is another convention of documentaries. If I could do this again however, I would have introduced a background to the captions, as they were hard to place in exactly the sameareaduetoclashing.Alightcaptiononadark backgroundwouldpreventthisfromhappening,whichwouldaddconsistencyandprofessionalism tothisareaofthedocumentary.

ChannelIdent
AllprogramsonChannel4itselfnormallyhaveavoicedident, showing the channel logo before introducing the program which is due to follow. The voiceover itself was improvised, and if done again, would have been slightly longer, scripted

AronJheetaMediaEvaluation andwitty.TheChannel4identvoiceoverneverreallysayswhattheprogramyoureabouttowatch is,theyjustdescribeit.Soalthoughthiscodewasused,itwasnotaddedprofessionally,inmyview.

CodesandConventionsusedintheAncillaryTasks
RadioTrailer
In order to create a clear brand identity, the main convention used in radio trailers is sound clips from the documentary itself. Once again, our radio trailerisnodifferent.Theclipsweusedweretakenfrombothvoxpopsand expert interviewees, and this was to engage the audience with hard hitting quotesofwhichtheycanlookforinthedocumentary.Thevoiceoveritselfgivesa balanced preview before telling the audience the time, date and channel of airing.

ListingsPage
Theheadlinegrabstheattentionof theaudience.Weuseda controversialquoteasitwouldmake thereaderfeeltheurgetoreadon. Furtherquotesandquestionswere putinadifferentcolourfontinorder tomakethemstandout.The differenceinsizingalsoenabledthis. Captionswereaddedtothe imagestodescribetheir purposetotheaudience.

Adropcapwas usedinorderto indicatethe beginningofcopy totheaudience. Thisisacommon featureoflistings pagesandimproves professionalismof thepage.

Amainimagewas usedtograbthe audiences attention.Weused thisspecificimage asitisquite impactful.

Thetextwasputintocolumnsasthis isacommonfeatureoflistings pages,onceagainincreasingthe professionalismofthepage.

AronJheetaMediaEvaluation

How effective is the combination of your main product and ancillarytasks?


Apartfromthedocumentary,twoancillarytasksneededtobecompletedinordertocreateabrand identityandpromotethedocumentary.

ListingsPage
Theinitialtaskwastocreateadoublepagedarticleinthestyleofatelevisionlistingspage.

In order to create a brand identity, we decided to take actual quotes from the footage as well as stills.Anexampleofthiscanbeseeninthetoplefthandcornerofthesecondpage,theimageof KERRANG!studiosisactuallytakenfromtheestablishingshotusedinthedocumentary.Inorderto create attract the audience, we took the most hardhitting, eyecatching quote from the documentaryanduseditastheheadline.WeobtainedtheimageofAlexBakerfromapieceofover spilled footage from his interview. We decided to use this image as it interests and involves the audiencedirectly,makingtheminclinedtoreadthepage. Inordertocreateabrandidentity,moreselectedquotesareusedintheactualarticle.Howeverto interesttheaudience,theyaretakenfromthebeginningoftheanswersratherthanattheend.This wasinordertocreatetheideathattogainthefullanswer,theyneedtowatchtheprogram.This wasalsoaneffectivepromotiontechniquewhichwefeltwouldbesuccessful. 8

AronJheetaMediaEvaluation Ifthispage couldbeimproved,Iwouldhavechangedthe colourscheme toonethat matchesthe actualdocumentary(BlueandBlack)asthiswouldhaveheightenedthebrandidentity.AlsoIwould have edited the colouring of the main image to make it stand out more, as well as cut it from its background more tidily. Finally I would have made the page more imagebased and used canted anglesasthedocumentaryisaimedatayoungeraudience.

AudienceFeedback
Strengths Appropriatefontusedforthemainarticle. Thepagewasclearlysetout. Theoveralllookofthepagewasgood. Effectiveuseofdropcaps. Weaknesses Editingofmainimagecouldbebetter. Textistoobig. Imagesweretoosmall.

AverageMark:7/10
RadioTrailer
Thesecondancillarytaskwastocreatea3045secondtrailersettobeairedonradio.

In order to create a brand identity, we took quotes from both voxpops and expert interviews featured in the documentary, as the comment previewed would give the audience something to look and listen out for. We also decided to use the same backing music as the documentary itself

AronJheetaMediaEvaluation (Psychosirrus.mp3) and it was important to use noncopyright music in order to keep the documentaryinregulationwithcopyrightlaws. Hereisthelinktothewebsiteinwhichweobtainedourbackingmusic:http://freeplaymusic.com/ The image also shows how the radio trailer was 36 seconds long, meaning it was professional becauseitfittedintothestandardtimingofradioadvertisements.

AudienceFeedback
Strengths Voicesareclear. Alotofvariety. Musicwasgood. Effectivemusic. Outstandingvoiceactors. Musicgoeswellwithclip. Followedstandardcodesandconventions. Senseofbrandidentity. Weaknesses LowmusiclevelCouldbehigher. Toomuchchat. Soundbitescouldhavebeenmoredramatic.

AverageMark:8/10
Overall,Ibelievetheancillarytaskswerecombinedwellinordertocreateabrand identitywiththerealdocumentary.However,Ibelievetheactualmediumsusedfor advertisingareoutdatedfor1521yearolds,whichofcourseistheagegroupofour target audience. Some members of our audience revealed to us that they did not really listen to radio adverts or read listings magazines! Therefore this form of advertisement should have been used for an older audience. I believe a television advertandsocialmediaadvertisingwouldhavebeenmoresuitableforanaudience whichnowwatchmoreTVandbrowsetheinternetmoreoftenthaneverbefore. Ialsobelievedthattheconstructionofbothancillarytasksweresmoothandwere professional,but audience suggests otherwise in other areas,such as the sizing of images on the listings page and lack of drama on the radio trailer. But I still believe that both ancillarytasksservetheirpurposemorethanadequately,astheaverageaudiencefeedbackmarks wouldsuggest.


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AronJheetaMediaEvaluation

Whathaveyoulearnedfromyouraudiencefeedback?
The documentary was aimed at a student audience (1624) with an interestinthemusicindustry. Therefore to gain valid feedback, other members of the class, all of which fitted into our target audience, watched and reviewed our documentaryonhandouts.Thehandoutsaskvariousquestionsandthe audience responded to these with Excellent, Very Good, Good, SatisfactoryorPoor. Thefeedbackwasasfollows...
Overall,HowWouldYouRateTheDocumentary?

Poor

Satisfactory

Good

VeryGood

Thisgraphshowsthattheoverallrating ofthedocumentarygivenbythe audiencewasmostlyExcellentorVery good.TherewerenoPooris Satisfactoryratings,thereforeour audiencefeedbackshowsthatthe documentaryitselfwasenjoyableand accurate.


3 3.5 4

Excellent

0.5

1.5

2.5

TheChoiceofTopicforTV

Poor

Satisfactory

Good

VeryGood

Excellent

0.5

1.5

2.5

3.5

4.5

Thisgraphshowsthat50%ofthe audiencedeemeditaVeryGoodtopic choice,with30%brandingitan Excellenttopicchoice.Again,no SatisfactoryorPoorratingssuggest thatthetopicchoicewaseffectiveand wellreceivedbyarepresentativeofour targetaudience.

Filming/ShootingofAppropriateMaterial

Poor

Satisfactory

AllmaterialshotwasdeemedVery GoodorExcellent.Thisagainwould showthattheactualfootagewas professionallyshotandwellreceivedby thetargetaudience.

Good

VeryGood

Excellent

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0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

AronJheetaMediaEvaluation
EditingSoViewerCanUnderstandMeaning

Poor

Satisfactory

Good

Thisgraphshows40%oftheaudience deemedtheeditingasExcellent,once againthisshowsthattheeditingwas donewellenoughtopresentthe documentaryasprofessionaltothe audience.

VeryGood

Excellent

0.5

1.5

2.5

3.5

AppropriateUseofEffects

Poor

Satisfactory

Good

However,theeffectsusedhadan inconsistentrating.Thiswouldshow thatifthedocumentarywasdone again,morecouldbedonetomake transitions/captionsmore professional.

VeryGood

Excellent

0.5

1.5

2.5

UsingSoundandMusicAppropriately

Poor

Satisfactory

Good

70%oftheaudiencesaidthattheuseof soundandmusicwasVeryGoodbut furtherfeedbacksaidthatmusicneeded tobeadministeredduringvoiceover pieceswithinthedocumentary.


0 1 2 3 4 5 6 7

VeryGood

Excellent

ProfessionalismoftheDocumentary

Poor

Satisfactory

Good

This graph shows that 40% of the audience said the documentary had Excellent professionalism. This would show that the codes and conventions wereappliedwelltomaketheprogram seemlikeadocumentary.

VeryGood

Excellent

0.5

1.5

2.5

3.5

4.5

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AronJheetaMediaEvaluation Thisgraphshowsthat50%oftheaudience believed the documentary to have Very Good appropriateness for the target audience. This would show the documentarycouldbeairedbecauseithas beenreceivedwellbyitstargetaudience.
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

AppropriatenessforTargetAudience

Poor

Satisfactory

Good

VeryGood

Excellent

OverallIampleasedwiththeaudiencefeedback.Noaspectsofthedocumentaryweredeemedas Poorbytheaudience,andonly3membersoftheaudiencegaveaSatisfactoryrating.Thisshows thattheopening5minutesofthedocumentarywasverywellreceivedandappealedtothedesired targetaudience. Aswellasstatisticaldata,theaudiencegaveusqualitativefeedback. Strengths Useandrangeofshots Useofexpertopinions/interviews Relevanttopic Useoftransitions Openingmontagedramatictoneconveyedseverityofmusicindustry'ssituation Miseensceneininterviews Balancedrangeofgender/ethnicities Weaknesses Poorlightingattimes Variablesound Highfactconcentration Addmusictovoiceover Overlappingclips The criticisms the audience picked out, I found hard to understand. I believe to increase the vagueness of some of these, this exercise should ask for reasoning when done in the future. The issue of lighting is merely down to the screen in which it is played on. During the editing and completion phase, the lighting seemed fine throughout. It was difficult to gauge indifferent sound throughouttheeditingphase,asthroughtheeditingphase,thesoundwasfinewhenplayedback throughtheiMacsspeakers.Itwasonlywhenplayedoutloudcouldallthesoundissuesbenoticed. 13

AronJheetaMediaEvaluation

Howdidyouusemediatechnologiesintheresearchandplanning, constructionandevaluationstages? ResearchandPlanning


Tolookforcodesandconventionswecouldusetoaddprofessionalisminourdocumentary,radio trailerandlistingspageweusedvariousinternetsitestohavealookatexistingmedia. For the documentary itself, we viewed and analysed the BBCs Are the net police coming for you? and The great fuelrobbery.InordertostreamthisweusedBBCiPlayer, whichallowedustoviewthedocumentariesmultipletimes to gain insightful, indepth analysis. As well as this, we viewed and analysed two Dispatches documentaries aired on Channel 4. This allowed us to watch and analyse Channel 4 programming,andthereforetailorourdocumentaryaccordinglytobe aired on Channel 4. We used 4od in order to gain access to these programs. This analysis allowed us to notice certain aspects of documentaries which we ourselves could use, in order to boost the professionalismofourproduct. FortheradiotrailersweusedYouTubetofindeffectiveradio trailers in which we could base ours around, as well as find variouscodesandconventions.ThebenefitofusingYouTube is that we gained access to a seemingly unlimited stream of radiotrailers,andwerethereforeabletolistentomanymore thanwe neededto compare.Thisallowedustospotfurther codes and conventions, as well as to see how to create a brandidentity. Inordertoanalysethelistingspages,weusedacopyofRadioTimesmagazine.Thisallowedusto noticedifferentaspectsoflistingspagesandthusincorporatecodesandconventionswesawinto ourownlistingspage,againtoincreaseitsprofessionalismandquality. As this was a group effort, we had to use a digital media page in which we couldinsertallofourresearchandplanning.Inordertodothis,wecreateda blog (http://e07documentary11.blogspot.com/ ) in which we could store previous work and add new work, as well as regularly check for progress. Usingthebloginsteadofclassicprogressandworkingmethodswaseffective and it helped us all to learn new skills, as well as an enjoyable way of working. The use of the blog also allowedthewholeteamtoseehowmuchworkwasdone, aswellashelptodistributetheworkamongstourselves. This meant that the work was always done on time; otherwisethewholegroupwouldbehindered.

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AronJheetaMediaEvaluation

ConstructionandEditing
In order to create a plan of what we were going to film, we used a digital stills camera to take images to storyboard. The stills were taken on site of interviews, as well as around college, and it enabled us to gain a clear idea of what we wantedtoincludeandhowtoorderit. To create the storyboard itself, we used a program called Comic Life. This allowed us to structure and arrange the photos, write detailed captions on how the footage would be used. We created minuteby minutestoryboardsinordertoadddetail.Thesoftwareitselfwasfairly easy to use and enjoyable, which meant that it allowed us to gain furtherskillsbyusingComicLife. All of the editing and storyboarding was actually done on iMacs. This wasagreathelptothegroupastheshareddriveontheiMacsallowed us to use two computers at once, and have a draft documentary in whichwecouldpractisecertaintransitionsandhowtoaddcaptionsetc. ThequicknessandlargememoryoftheiMacitselfwasalsoveryhelpful, as we could work with a high workload and lots of files without the worryofthemcrashingandlossofwork. The filming itself took place on HD cameras providedbythecollege.Wehadtobookaccessto these and were given a tripod, headphones and an external microphone every time we were scheduled for filming. The camera was fairly simpletouseandgavenoneofusanyissues,how to upload footage to the iMacs was clearly explained to us at the beginning of the project and we never faced issues with this. The only issuewehadwaswiththeexternalmicrophones. This was simply because we did not know how to use them properly. In actualfact,wehadtodeleteaninterviewandreshootanotherinterview justbecausewewerenotusingthemicrophonesproperly.Buteventhroughproperuse,theywere still not adequate. For certain areas of voiceover, John had to speak very loudly in order to gain decent quality sound. The best sound we had was through the internal microphone of the Canon

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AronJheetaMediaEvaluation camerawehadfortheKerrang!interview,howeverthismayhavebeenbecauseofthesettingof theinterview(aprofessionalstudio). Fortheeditingstage,weusedFinalCutExpress.Thisallowedustoreviewallthe footage we had gained before log+transfer where certain areas of clips were added tobe used,and noted down. Onceallclips hadbeeneditedanddeemed usable or not, we added them on to the line, where they could be sequenced. Thisareaalsoallowedustoaddtransitions,music,captionsandeditsound.My skillsimprovedvastlywiththetaskbecausebeforethisprojectIhadneverusedFinalCutExpressin mylife.Althoughitwasasteeplearningcurve,Iamnowverycoherentwiththetechnology.
Thisiswhereloggedclipsandsound arestored.Hereyoucanarrangethem intobinswhichhelpsdecidedwhich minuteyouwouldlikeeachcliptobe in.Hereitisacaseofdraggingtheclip intothelineinordertoaddtheclipto theactualdocumentary. Hereiswhereyoucanviewandedit clips.Thissectionshowsyouthe wireframeofthescreen.Youcanmove theactualpositionofthepieceof footage,zoominonitandevenadd captionstoit.Italsobecomesan effectstimelinewhenaddingeffects.


Thisistheline.Itallowsyouto arrangeallvideoclips.Thereare variouslevelssoyoucanlayerthem accordingly,allowingformanual transitionssuchasfades.Clipswith overspillonfootagecanbearranged forothertransitionssuchaswipes.

Thisistheareainwhichthefootageon thelinecanbeviewed.Thisplayback allowsyoutoviewwhatyouhaveand whetheritissufficientorinneedof editing.

Thisisthesoundlineitallowsyouto view,editanddeleteclipsontheline. Soundcanbeeditedtogolouderor quieter,whichwaseffectivebecauseit allowedustosilencemostmontage imagesandhavebackgroundmusic.

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AronJheetaMediaEvaluation In order to burn the final product to a disk, we used iDVD. This allowed us to createamenuwhichwecouldaddournamesto.Havingneverusedthisprogram before,Ifounditeasytouseandnowdeemmyselfcoherentwithit. WeusedGarageBandtocreateourradiotrailer.Havingusedthisbefore,Iwasawareofitsabilityto addandeditsound,whichhelpedthedocumentaryasthesoundlevelsofeachclipcouldbealtered inorderforthesoundtoremainconsistent. Thisistheareainwhichsound levelscanbechangedand equalized. Thisiswherethenameof theclipcanbeedited,which wouldhelpwith organisation. 17 Thisiswheresoundwavescanbe seen,thisiswherethequalityofthe soundcanbedeemedacceptableor not. Thisisasoundfile;itcanbe arrangedandcutonthis area.Theclipcanalsobe looped.

AronJheetaMediaEvaluation WealsousedAdobePhotoshopandInDesigninordertocreate the listings page. Photoshop was sued to edit the images and InDesign was used to arrange and structure the Double Page Spread. This allowed us to also add copy, as well as standard magazineconventionssuchasdropcaps,headlines,grabquotes andcolumns.

Evaluation
I used Microsoft Word to create my Evaluation, this allowed me to add arrows and text boxes to analyse images. I also used Microsoft Excel to createthegraphswhichwereusedtoanalyseaudiencefeedback. Finally,IusedScribdtoembedtheevaluationontotheblogitself.

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