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Bottom of Form Download this Document for Free CHAPTER IINTRODUCTION 1.1 Introduction of Sitaram Gokul Milks Kathmandu Limited Pertaining to the context of Nepal's economy and uplifting the livingstandard of Nepalese farmers, Nepal's dairy sector is providing handsome c o n t r i b u t i o n . I t i s o n e o f t h e n a t i o n ' s s m a l l i n d u s t r i a l s e c t o r s t h a t a r e contributing for paving the path of economic growth. And Sitaram Gokul Milks Kathmandu Limited i s h e l p i n g i n c o n c r e t i n g t h e b a c k b o n e o f nation's economy. It is one of the branch organizations of leading KediaGroup . Sitaram Gokul Milks Kathmandu Limited

embarked its career in 2052 B.S. as mediator for social welfare and development of Nepalese farmers.It was lead by Late Shankar Lal Kedia with an investment about 26corers, whose main objective was to act as mediator in transferring the milk of farmers to the Nepalese homes. As the time changed, it established itself as one of the emerging commercial organization by introducing product lineof milk, ghee, butter, peda etc. keeping the objective uniform. Regarding organization's configuration, it is structured with line-staff organization forming seven departments as well as concreted by the sources like 100 government operatives 30 cooperativesAnd about 4 lakhs of farmers are directly dependent on thisorganization for their livelihood.At present organization is supplying the milk and various products toNepalese homes by collection raw milk mainly from the district Chitwan, Nawalparasi , Kavre , Nuwakot and Rupendehi . It is providing goods and services from 13 chilling centres among which 11 are run by theorganization itself and the remaining by the co-operatives. It has 7 road t a n k e r s t h a t s t a r t delivering the milk in the market from 4:30 A.M. Itsaverage sales are about 35000 litres per day. The main targeted area is -1capital city and nearby places that includes 60% of middle class consumers and 40% of others. For all this social and economical service, it has got w o r k f o r c e o f 1 0 0 p e o p l e ( s k i l l e d a n d s e m i - s k i l l e d ) a n d 4 8 s a l e s f o r c e s through which milk is being marketed. It has occupied 20% of the total market share and stands second to the leading competitor of DDC. Location: Location refers to the place where the organization is located.Generally , organization locates in a place where different

types of facilities are available like labour supply, water facility and various others factors. Regarding the location of the Sitaram Gokul MilksKathmandu Limited is located in Kirtipur , ward no. 4, Kathmandu. It isnear Dudhpokhari (famous for water resources during Rana regime) namedafter water tastes like milk. And it is also near to the Kathmandu so it has provided benefit to the organization. Organizational Structure: F I G U R E 1 : O R G A N I Z A T I O N A L S T R U C T U R E -2W O R K E R S W O R K E R S W O R K E R S W O R K E R S W O R K E R S W O R K E R S W O R K E R S P R O C U R E M E N T D E P A R T M E N T P R O D U C T I O N D E P A R T M E N T M A I N T E N A N CED E P A R T M E N T S T O R A G E D E P A R T M E N T D I S T R I B U T I O N D E P A R T M E N T A D M I N I S T R A T IO ND E P A R T M E N T M A R K E T I N G D E P A R T M E N T BOARD OFDIRECTORSGENERAL MANAGER DEPUTY GM

TABLE 1: WORKFORCE QUANTITY AND CONSTITUENTSC O N S T I T U E N T S N A M E WORKFORCE/QUANTITY C h i l l i n g C e n t r e s 1 3 S t a f f s 1 0 0 S a l e s F o r c e s 4 8 R o a d T a n k e r s 7 R a w M a t e r i a l s F r o m D i s t r i c t s 5 A v e r a g e D a i l y S a l e s 3 5 0 0 0 L i t r e s / D a y Standing of the Organization in the Market: Nepal's dairy market comprises of various organizations providing t h e i r p r o d u c t s a n d s e r v i c e s t o t h e c o n s u m e r s . In its ten years operation SITARAM GOKUL MILKS KATHMANDU stands at second rank among the competitors. Despite of entering new organizations in this sector,t h e o r g a n i z a t i o n i s b e i n g c o n s i s t e n t i n i t s s e r v i c e a n d t r y i n g i t s b e s t t o develop and benefit the consumers as well as the farmers. In the context of market share it has occupied 20% of the total market. And it

has targeted to achieve the first position in coming seven years. The following informationcan be shown in the diagram below. FIGURE 2: PIE CHART SHOWING THE MARKET SHAREOF THE DIFFERENT DAIRY ORGANIZATION 602020DDCSita RamOthers -3

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Corporate Office Kamaladi Kathmandu, Nepal Tel: 4442430,4420942 Email : kedia@info.com.np For more information click here

Sitaram Gokul Milks (Kathmandu) Ltd.

A glimpse of Sitaram Gokul A glimpse of Sitaram Gokul Milks a dairy project at Milks Kirtipur Sitaram Gokul Dairy Project is nation's leading a dairy project at Kirtipur dairy processor and distributor, with production capacity of more than 2.86 million gallons of milk per year. Processing in a highly advanced technological plant with latest machineries it also producers Milk products - butter, cheese and yogurt.

The project situated at the beautiful town of Kirtipur, Kathmandu was established in 1994 with an objective to help the local farmers and milk vendors to generate substantive income and cater their daily needs by procuring milk from the surrounding villages and distributing it to the cities. Copyright 2007-2011 KEDIA Organisation | All rights reserved. Website Design Nepal & CMS Development Asia by Axil Creations

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