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Communication

What is communication .?
The exchange of thoughts, messages, or the like, as by speech, signals or writing.

To express oneself in such a way that one is readily and clearly understood.

Methods of Communication: One-Way:

Memo, fax, e-mail, voice mail, letter.

Two-Way:
(

Phone call, in-person. Team meetings, consulting, consensus, decision making, group problem solving.

Collaborative:
_

Communication Advantages

Increase productivity. Reduce stress. Better understand what others are saying. Better understand how to get your message across. Enhance relationships. Save time and money.

CORPORATE

What is corporate .?

Corporate related to corporation Increasing the GDP of nation

Brand name MNCs International business Large organization High public share No. of sub branch's in world wide

Corporate communication

Fathers of Corporate Communication

Paul Garrett
Click to edit Master text styles 1931. Second level Third level Develop effective Fourth level promotion. Fifth level

VP of PR for General Motors in

publicity

&

Employees first in communication line of information.

Communication using words

with and

the deeds

public with

meaning they understood.

Arthur Page

VP for PR at AT&T in 1927 Communication is a management function with voice in senior executive team Page developed ethical code corporate communication an for

Click to edit Master text styles Second level Third level Fourth level Fifth level

message sender

Public Relations

news receiver

feedback

What is corporate communication .. ?

Corporate communication is managing an organization's

internal and external communications. Its includes .. Advertising

Marketing Communications Marketing Public Relations

Advertising is paid and controlled mass communication with a purpose to impart. Marketing Communication is the branding of products, services, and organizations including such areas as consistency, differentiation, equity, identity, imaging, loyalty, positioning, publicity, promotion, relationships, and reputation. Marketing is the management function which creates products or services to fill public needs and then persuades the public to buy the products or services. Public Relations is the management function which creates policies and actions to fill public demands and then persuades the public to approve the policies and actions.

The structure of the media relations/advertising

Publishers Relations Editorial Relations Relations with Journalists

Publicity

The structure of the Public Relations

Public Relations
Business, Personal Non-profitPublic life,

Internal PR External PR Ownership Relations Corporate PR Product

mployee elations

Communication control

The path of the news from the sender to the receiver

Organisation News Agency
PR Agency

message

News
News
News

dustbin Readers,

message
message

Media

Listener, Viewer

message

News

dustbin

Internal communication

Integrated Corporate Communication

External Communication

The structure of the Corporate Communication

Corporation communication is classified in to two types ..

Internal communication
v

Internal corporate communication means the communication within a

particular company. EX:- business meetings, conferences, interviews, presentations or print media like brochures, newsletters.

External communication
v

The external corporate communication process includes elements like

advertising, marketing and public relations.

The structure of the corporate communication

(The main fields)
Internal Communication External Communication

Human Relations

Public Relations Marketing Communications

Promotion, DM, POS, etc.

Advertising

External relations Consumer relations, Product marketing PR, Media relations, Financial relations, etc Aid Policy Crisis Management

The structure of the internal communication

Leadersemployee

Leaders leaders

Employee employee

Leaders trade union

Leaders Owners

Internal organisation

Crisis Management

Aid Policiy

The structure of the external communication

Industrial relations

Professional relations

Consumer Relations

Media Relations

Financial Relations

Public Affairs

Issue management

Crisis Management

Aid Policiy

The theory of the corporate circles

MANAGEMENT Marketing Public Relations Human Relations
Corporate Employ PR ee M Relatio ns I PR p Relations Personal Marketin Hg

Product Place Price

Promotion Product Ownershi n

R I Organisatio
Developm.

Labor

External

Internal

M I = Market influence HR I = Human Relations influence

The tools of the effective Corporate Communication Public Relations

Pe rsona l Com m unica tion

Othe rs

Eve nts M e dia

Audiovisua l

P ublica tions

Method of internal communication

messa ge

News

messa Organisatio ge n messa ge

News

ion unicat omm onal C Pers

Public opinion, Environment

News

mess a New ge s

News

Mass comm unica tion

messa ge News messa ge News messa ge

Method of external communication

ordin iour co Behav ation

Organisatio messa n

messa ge

News
News

n c ts Personal conta

Market influence Group communications

Lobby ing

Public opinion, Environment

ge New messa s ge mess a News ge

Ai d p o licy

Todays Successful Professionals in Corporate Communication

Today the keys to success in corporate communication are multitasking, management, and integration. Its integrated corporate communication or integrated marketing communication. A combination of knowledge and skills in advertising, marketing communication, marketing, and public relations are expected in major industry. The greatest industry interest in communication professionals today is for individuals who have integrated corporate communication talent and skills and who desire supervisory positions and have a management capability and capacity.

Marketing and Corporate Communications What are the differences ....?

Marketing

Corporate Communication

Customer Defined set of channels

Multiple stakeholders Multiple channels

Variety Controlled of communication communication types Position a product or Positions an entire service organisation Less More room for creativity room for creativity Needs to be consistent Needs to be consistent with with product / brand corporate identity/corporate attributes brand attributes

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