A Study On The Association Between Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan This

article is published in south Asian journal of management sciences vol.,no.1(spring2011) 11-23 by Iqra university authors are M.I.Subhani and Amber Osman. Brand awareness remains essential to consumer life as the interaction initiation point to the brands. This article put forwards the relation of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is indications of brand awareness and consumer/brand loyalty on brand equity. The approach takes into account the sources of brand equity-brand awareness, CONSUMER/brand loyalty and image (perception/association)on the sample of consumer households. This paper suggests that in Pakistan among the packaged milk brands there is no liaison between brand awareness and consumer/brand loyalty. In addition, testing relationship by setting perception as the arbitrating variable between brand awareness and consumer/brand loyalty outcome is the same. For enthusiastic managers and marketers it is essential to note that there is a need to revise their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement. In the present era, marketers must develop branding strategies for commodity-products such as packaged milk brands by investing and intensifying its supply chain system, to create and enhance brand awareness for the milk brands in-turn to build consumer/brand loyalty than trying to directly build consumer/brand loyalty by heavily spending on promotional tools.

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Impact Of Taxation On Information Processing Of Services Business Location Decisions The article is selected form Journal of independent studies and research-MSSE volume 9 number 2 July 20011. The authors are Iram Rani, Mohammad Salih Memon and Minhoon Khan Laghari assistant professors at Shah Abdul Latif University Khairpur .According to the article Question on goodness of taxation system has been raised many times in the past by many researchers. In this study response research was conducted to find the outcome of taxation on economy. Reason of this study is to add a new aspect in the taxation literature by exploring the connection between tax system variables and variable like location decision, information process and key decision makers. Relationship is tested by means of data collected from financial service provider operating especially in Sindh province. The key objective of the research was to identify that "How do firm undertake information processing prior to making their decisions?" General linear model was used for inspecting the relationship between the variables and research resulted that criteria for evaluating the extensive information process regarding selection of location must be improved and role of personnel involved in decision making on the bases of information must be noteworthy. Moreover, this study provides facts that some tax system variables are positively apprehensive with information process key decisions makers and location making. It also shed light on the actuality that high or moderate tax burden do not inevitably impact decision making to business location

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