Professional Documents
Culture Documents
Course slides
For exams in June 2010
Syllabus
A B C D E F G H I Strategic position Strategic choices Strategic action Business process change Information technology Quality issues Project management Financial analysis People
Slide 2
The December 2008 exam is included as Mock Exam 3 in the 2009 BPP Learning Media Practice and Revision kit
Slide 7
Use the slides as a point of reference Add detail by talking around the slides (eg using material from the corresponding Study Text chapter) Consider adding slides yourself to suit your course Recommend students attempt appropriate questions from the Practice & Revision Kit
Slide 8
Chapter 1
Business strategy
What is P3 about?
Slide 10
Objective setting
Mission
Corporate Business Operational Individual
Vertical consistency
Time consistency
Horizontal consistency
Slide 12
STRATEGIC CHOICE
STRATEGIC IMPLEMENT
ENVIRONMENT ANALYSIS
Slide 13
Positio n
Choic e
Strategy lenses
Examined 12/08
Ideas
Design
Experience
Intended strategy
Realised strategy
Unrealised strategy
Emergent strategy
Slide 15
Chapter 2
Environmental issues
Examined 12/08
L E
Government Influences
Global Strategies
Cost Advantages
Global Competition
Slide 18
Porters Diamond
Factor conditions
Demand conditions
Slide 19
Porters 5 Forces
Potential entrants
Examined 6/08
Suppliers
Buyers
Substitutes
Slide 20
Q1
Q3
Q5
Slide 21
Chapter 3
Marketing Concept
-Establish needs (mkt research) - Develop appropriate product (R&D) Stress ability of product to satisfy Profit through customer
Feedback
Slide 23
Marketing mix
Product Price Place Promotion
Examined 6/08
4 Ps
Market segmentation
Segmentation
Targeting
Positioning
Slide 25
Market targeting
Undifferentiated
4 Ps Firm
Market
Slide 26
Market targeting
Differentiated
4 Ps 4 Ps 4 Ps
Market
Firm
Market
Market
Slide 27
Market targeting
Concentrated
4 Ps
Market
Firm
Market
Market
Slide 28
Product Positioning
High price
Cowboy brands Premium brands
Low quality
Economy brands Bargain brands
High quality
Low price
Slide 29
Customer B 200,000
6,500 @ 21.25 10,000@ 20 138,125 (22,750) (2,600) 112,775 81.6% (2,000) 198,000 99.0%
Q9
Q10
Q11
Slide 31
Chapter 4
Strategic capability
Organisations resources
Ms model Machinery Make-up Management Management information Markets
Slide 33
Slide 34
What is knowledge?
Sales Ledger
Key contact
Slide 35
Knowledge management
Intuition / experiment Learning organisation Tacit Knowledge Shared socialisation Conflicting views
Explicit Externalisation
Slide 36
Value Chain
Support Activities
Firm Infrastructure Technology Development Human Resource Management Procurement Inbound Operations Outbound Logistics Logistics Marketing & Sales
Examined 12/07
Support Activities
Service
Primary Activities
Slide 37
Primary Activities
Examined 6/08
Intro
Growth
Mature
Decline
+ ve 0 - ve
Sales
Time
Profit; cashflow
Slide 38
SWOT Analysis
OPPORTUNITIES
THREATS
TOWS Approach
STRENGTHS OPPS SO Strategies WEAKNESSES WO Strategies
THREATS
ST Strategies
WT Strategies
Slide 40
Q2
Q4
Q12
Q13 (a)
Slide 41
Chapter 5
Stakeholders
Internal Connected External
Slide 43
Mendelows Matrix
Low Low Minimal Effort Keep Informed
Interest
High
Power
High Keep Satisfied Key Players
Slide 44
Governance systems
Anglo-Saxon model Rhine model Latin model Japanese model
Slide 45
Cultural web
Symbols & Titles Myths & stories
Examined 12/08
Power relations
Orgn structure
Slide 48
Q6
Q7
The cultural web was examined in Part (b) of Question 1 from the 12/08 exam, which forms Mock Exam 3 in the Kit
Slide 49
Chapter 6
Strategic options
Globalisation and international diversification 5 Stages of evolution: Exporting Overseas branches Overseas production Insideration (polycentric) Global company (geocentric)
Slide 51
Ohmae - 5 Cs
5 reasons for going global: Customer Company Competition Currency Country
Slide 52
Market selection
Source: Kotler
Slide 53
Corporate Parent
3 value-creating roles: Envisioning corporate intent
Examined 12/08
Synergy managers
Parental developers
Examined 12/08
Low
High
Star
Slide 55
Low
Cash Cow
Dog
Reaching objectives
Where are we now? Where do we want to be?
ABC Ltd
ABC Ltd
2007 $10 m
Slide 56
2012
$50 m
Generic strategies
Strategic direction
Methods of growth
Slide 57
Methods of growth
Slide 58
Examined 12/07
High Price Low Price Low Price High Profit Low Profit High Profit
Low Cost
High Cost
High Cost
Cost leader
Slide 59
Stuck in middle
Differentiator
Narrow
Slide 60
Strategy Clock
Examined 12/07
Slide 61
Basis of competition
Direction of growth
Methods of growth
Slide 62
Ansoffs Matrix
Present Present
PRODUCT
MARKET
New
Slide 63
Diversification
Backward vertical
Examined 12/08
Conglomerates
Firm
Horizontal
Forward vertical
Slide 64
Basis of competition
Direction of growth
Methods of growth
Slide 65
Acquisition
A plc B plc
A plc
Slide 66
Merger
B plc A plc
AB plc
Slide 67
Other strategies
Withdrawal
but consider exit barriers?
Examined 6/08
Slide 68
Examined 6/09
Slide 69
Q14 Q37(b)
Q19 Q39(a)
Q20
Slide 70
Chapter 7
Types of structure
7 basic structural types:
Functional Multi-divisional Holding company Matrix Transnational Team Project
Slide 72
Matrix structure
Slide 73
Slide 74
Measures
Cash flow Sales growth Increase EPS/dividends
Measures
Customer rating Orders delivered on time % provision of sales ledger
Measures
Rework/reject rates Product rating v competitors Time taken from R&D to sales
Measures
No. of patents registered No. of training courses attended Inter-company learning rates
Examined 12/07
Customer
Supplier
Company
Distributor
CRM Customer
Slide 79
Virtual Organisations
Specialist Services Core Company (Management, Key employees) Links to suppliers
Links to customers
Specialist Services
Slide 80
Organisational configuration
Strategic Apex
Strategy
Control
Techno Structure
Tactics
Middle Line
Support Staff
Operating Core
Operations
Slide 81
Q13
Q18 (a)
Slide 82
Chapter 8
Business processes
Improvement
Redesign
Reengineering
Slide 84
ERP Systems
Manufacturing
Accounting
Supplier s
Slide 85
Value Chain
Firm Infrastructure Technology Development Human Resource Management Procurement Inbound Operations Outbound Logistics Logistics Marketing & Sales Service
Support Activities
Primary Activities
Slide 86
Slide 87
Process-strategy matrix
Low High Outsource
Complexity Strategic importance
Examined 6/08
High
Improve
Automate
Slide 88
Development
Planning
Redesign
Slide 89
Analysis
Q12 (a)
Q21
Q22
Slide 90
Chapter 9
Improving processes
Process redesign
4 basic redesign patterns (Harmon): Re-engineering Simplification Value-added analysis Gaps and disconnects
Slide 92
Slide 93
Q17
Slide 94
Chapter 10
E-business
Benefits of e-business
Cost reduction Capability Communication Control Customer service Competitive advantage
Slide 96
Adopting e-business
Mature capability
e-HR Web-conferencing e-collaboration e-invoicing e-procurement Document management Web portals Company intranet Email, Internet, company website, remote working
Initial capability
Slide 97
Varieties of e-commerce
Delivery by
Business Consumer
Exchange initiated by
Business
B2B
B2C eg Amazon.com
C2B
Consumer
C2C eg eBay.com
eg Priceline.com
Slide 98
Direct
Business
Intermediaries
Disintermediation Reintermediation
Customer
Countermediation
Slide 99
Examined 12/07
Slide 100
Slide 101
Q23
Q24
Slide 102
Chapter 11
E-marketing
Marketing strategy
Objectives Situation analysis Strategies
E- marketing
Control Actions
Slide 104
Tactics
6 Is
Intelligence Independence
Examined 6/08
Individualisation
E-marketing
Industry Integration
Slide 105
Interactivity
7 Ps
Price Product
(customer value) (customer cost)
Examined 6/08
Promotion
(customer communication)
E-marketing
Place
(customer convenience)
Processes
People
Slide 106
Physical evidence
CRM
Acquisition
Retention
Extension
Slide 107
CRM Systems
Unified view Consistent message Long-term relationships
Slide 108
CRM software
Sales automation
Management reporting
E-marketing
Service management
Marketing automation
Slide 109
Q28
Slide 110
Chapter 12
Quality
Terminology
Quality Quality management system Quality control Quality assurance
Slide 112
Examined 12/07
Quality in IS
Functionality Reliability Usability Build (flexibility, portability, ease of maintenance)
Slide 113
V model
Acceptance test plan Spec & Design System test plan Integration test plan Test cases Code
Slide 114
Examined 12/08
Testing
Six Sigma
Concepts
Examined 12/07
Organisation
6 Sigma
DMAIC
Quality tools
Slide 116
Q25
Q26
Q27
Slide 117
Chapter 13
Project management
Project management
Examined 12/07
Resources
Time
Risk
Slide 119
Examined 12/07
Project delivery
Project development
Slide 120
Time
Slide 121
Planning
R e s o u r c e s
Initiation
Time
Slide 122
Gantt Charts
Act y ivit
Slide 123
Order com
2 3 3 3
5 5
5 11 11
6 25 25 7 F
7 32 32
Slide 124
Examined 12/08
Introduce incentives
Slide 125
Q18 (b)
Q30
Q31
Slide 126
Chapter 14
Finance
Funding
Implementation
Financial analysis
Strategic analysis
Strategic Choice
Slide 129
Slide 130
Chapter 15
Leadership
If you want to know if you are a leaderlook behind you. If there is no one there you are not a leader. Anon
Slide 132
Strategic HRM
HR Environment
Slide 133
The HR cycle
Examined 6/08
HR Devt
Selection
Performance
Appraisal
Rewards
Slide 135
Reward management
Reward objectives
Recruitment & retention Motivation Compliance with rules and expectations
Reward options
Base pay Performance pay Indirect pay
Slide 136
Q34
Q35
Q47(c)
Slide 137
Chapter 16
The HR cycle
HR Devt
Selection
Performance
Appraisal
Rewards
Slide 139
Job design
4 approaches: Scientific management Job enrichment Japanese model Re-engineering
Slide 140
Slide 141
Chapter 17
Types of change
Scope of change
Realignment Incremental Transformation
Examined 6/08
of change
Nature
Adaptation
Evolution
Big bang
Reconstruction
Revolution
Slide 143
Context of change
Time Power
Scope & Scope & & Scope of Nature of Nature nature of change change change Preservation
Examined 6/08
Change programme
Readiness
Diversity
Capacity
Capability
Slide 144
Current State
Restraining Forces
Ideal State
Overcoming resistance
Consider: Pace Manner Scope
Slide 146
Incremental
Transformational
Examined 6/09
Human assets
Control
Expertise
Slide 148
Slide 149
Q32
Q33
Q36
Q38 (c)
Slide 150
Chapter 18
Strategic development
Emergent strategy
Slide 152
Intended
Slide 154