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PortersFiveForcesAnalysis

BargainingPowerofConsumer(High) Consumercanswitchchannels
Increased globalization Increasedglobalization Availabilityofavarietyofalternativesourcesofentertainment

ThreatofNewEntrants(Low) Highsunkcosts High sunk costs


Highcapitalrequirement Difficultaccesstodistribution Steeperlearningcurvebecauseofmaturemarket

Supplier Power

CompetitivenesswithintheIndustry(High)
HighlyFragmentedIndustry HighFixedCost Highlyperishableproducts Highlydiversifiedrivals

Threatsof New Entrants

Competitive rivalryin Industry

Threatsof Substitutes

BargainingPowerofSuppliers(Low) Decreasingbargainingpowerofsuppliers
I Increasingnumberofcontentproviders i b f id

Consumer Power

ThreatofSubstitutes(Low) Internet/GamingIndustry

SWOTanalysis
Strengths HighGrowthRate
Availability of HR and improving Technology AvailabilityofHRandimprovingTechnology StrategicLocationandIncreasingpopulation

Weakness Inability to adhere to ethical standards Inabilitytoadheretoethicalstandards


Weakdistributionnetwork innovationandmarketingstrategiesnotcompetitive

Strengths

Opportunities pp Hugeroomtoexpand
Improvementoftechnologycanpropel expandingitsproductmix HugeGlobalMarket

Threats

SWOT Analysis

Weakness

Threats Instabilityinsomeregionsorstates
Piracy GamingIndustry
Opportunities

PESTELAnalysis
Political Increasedpoliticalinterest Policy stage Changes have occurred PolicystageChangeshaveoccurred Economic Positiveeconomicgrowth Improved competition in other sectors Improvedcompetitioninothersectors Social Bigroleininformationdissemination Though conservative attitudes towards Thoughconservativeattitudestowards mediaindustryareverypositive Technological Rapid Development RapidDevelopment
Callsforhighspendingandresearch

Political

Legal

Economic

Technological

Social

Legal Highly regulated Highlyregulated Recentpastgovt.lessentolaws Antipiracylawsenacted

ZeeEntertainment

SWOTAnalysis ZeeEntertainment
Strengths S h
Highviewership ratings Completebouquet ofchannels Highsubscription revenues

StarEntertainment
Strengths S h
Worldwidepresence Financialmuscle Strong Associationwithbig names Effectivepackaging

Weaknesses k
LaggingbehindStar Plus Problemofattrition Increasein operatingcosts

Weaknesses W k
Notmuchstronginnon primetimeslot Excessivelydependent onKseries

Opportunities
Benefitfromthe Benefit from the robustgrowthofthe Entertainmentand Mediasector Digitisation

Threats
Slowdown in India's SlowdowninIndia s economicgrowth Increased competition

Opportunities
Lackofstrong L k f challengers Strongnetworkof channelsforpromotion

Threats
Popularserieson P l i maturityphase Newemergingchannels likeNDTVimagine, Colours gettingpopular C l tti l

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