Professional Documents
Culture Documents
BargainingPowerofConsumer(High) Consumercanswitchchannels
Increased globalization Increasedglobalization Availabilityofavarietyofalternativesourcesofentertainment
Supplier Power
CompetitivenesswithintheIndustry(High)
HighlyFragmentedIndustry HighFixedCost Highlyperishableproducts Highlydiversifiedrivals
Threatsof Substitutes
BargainingPowerofSuppliers(Low) Decreasingbargainingpowerofsuppliers
I Increasingnumberofcontentproviders i b f id
Consumer Power
ThreatofSubstitutes(Low) Internet/GamingIndustry
SWOTanalysis
Strengths HighGrowthRate
Availability of HR and improving Technology AvailabilityofHRandimprovingTechnology StrategicLocationandIncreasingpopulation
Strengths
Opportunities pp Hugeroomtoexpand
Improvementoftechnologycanpropel expandingitsproductmix HugeGlobalMarket
Threats
SWOT Analysis
Weakness
Threats Instabilityinsomeregionsorstates
Piracy GamingIndustry
Opportunities
PESTELAnalysis
Political Increasedpoliticalinterest Policy stage Changes have occurred PolicystageChangeshaveoccurred Economic Positiveeconomicgrowth Improved competition in other sectors Improvedcompetitioninothersectors Social Bigroleininformationdissemination Though conservative attitudes towards Thoughconservativeattitudestowards mediaindustryareverypositive Technological Rapid Development RapidDevelopment
Callsforhighspendingandresearch
Political
Legal
Economic
Technological
Social
ZeeEntertainment
SWOTAnalysis ZeeEntertainment
Strengths S h
Highviewership ratings Completebouquet ofchannels Highsubscription revenues
StarEntertainment
Strengths S h
Worldwidepresence Financialmuscle Strong Associationwithbig names Effectivepackaging
Weaknesses k
LaggingbehindStar Plus Problemofattrition Increasein operatingcosts
Weaknesses W k
Notmuchstronginnon primetimeslot Excessivelydependent onKseries
Opportunities
Benefitfromthe Benefit from the robustgrowthofthe Entertainmentand Mediasector Digitisation
Threats
Slowdown in India's SlowdowninIndia s economicgrowth Increased competition
Opportunities
Lackofstrong L k f challengers Strongnetworkof channelsforpromotion
Threats
Popularserieson P l i maturityphase Newemergingchannels likeNDTVimagine, Colours gettingpopular C l tti l