Theme: Electricity conservation campaign among youth (23-40) in Navi Mumbai using Face-book / Twitter. Is it possible, how?

Abstract In india Adequate Electricity supply need of today, urgently Unfortunately very high gap in demand and supply, which is increasing with every passing year Generation not feasible, immediately. Load shedding is one solution, but adverse to growth of industry and welfare of citizens. Conservation holds the key for the solution. Conservation not possible without public involvement. Current awareness campaigns very ineffective, (reference to our paper of tasgaonkar) social media holds the key. Face-book & twitter are having substantial share of the users. This has been widely preferred choice of businesses in India. Hence they are dependable instruments for public involvement and awareness towards efficient use of MSEB services.

An empirical Study of Social Media Marketing for creating awareness of Energy Conservation Cheap and abundant power is one of the basic ingredients for economic progress of a city, a state or a country. J N Tata, Founder the Tata Power Company. In India Demand of electricity is always outstripping supply and because of this shortage, electricity companies across the India are not able to match demand. This results in load shedding and subsequently disturbed life line of country. Maharashtra being industrialized and forward state as compares to other states, here the scenario is very poor and recently we have witness huge public outcry over this issue. Demand Supply Load shedding also affect on the socioeconomic development of the country. Therefore energy conservation is the key for the solution. But it is not possible without public involvement . Current awareness campaign of MSEB are not very effective as per our last survey of our research paper . In India, social media played major role in success various campaign . One third of Indias online consumers are aware of brands that have an online presence. Social media has now become part of everyday life for a majority of us. According to a study on social media usage by the Nielsen Company, conducted in collaboration with Absolute Data, nearly 30 million Indians who are online consumers are members of social networking sites and about two-thirds of them spend time on these social networking sites, like facebook and twitter daily. Now a days face book and twitter are widely preferred choice of many businessman for promotion of their product this leads the researcher to study the use of social media for creating awareness
towards efficient use of MSEB services as both needs public involvement