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Agro Help Bangladesh Limited

(Agro Business & Rural Development Consulting Firm) 1.0 Executive Summary
1.1 Introduction Agro Help Bangladesh Limited (AHBL) is a start-up consulting firm focused on serving the comprehensive needs of agro businesses & rural development in the full range of the business and development cycle. With a core staff of experienced professionals and a team approach to most consulting projects, AHBL will be able to offer a more balanced quality service than many of its competitors. 1.2 The Company Agro Help Bangladesh Limited (AHBL) is a team of four business consultants. Each consultant specializes in a particular discipline, including agriculture & agrobusiness, economics & development, finance, sales and marketing, technology, management, operations, and human resources. 1.3 Tools and Services Offered: Core Service :
Agrobusiness Development Business Plan & project proposal preparation Baseline survey and evaluation Project management

Integrated Agricultural Development

Integrated Farm Design, Planning & Implementation Integrated Model Farm Design Home Based Integrated Farming (Modern Concept)

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Infrastructure Development
Inorganic and organic fertilizer plant Agro industrial plan, design & management Bio fertilizer Production Plant

Agro based Farm & Industry Design Agro based home design & management
Agricultural Assessment & Project Planning

Sector Strengthening Feasibility studies & Market research Farm Planning, Design & Management Agri- Business Assessment and Planning Project Design & Management
Growing Assistance & Consulting Growing and Livestock Assistance Growing & Fisheries assistance Expert Agronomic Support

Food Production Improvement & Processing


Food processing plant Crop Production, Seed production, Storage including Post harvest Fisheries Production & Processing Meat production & Processing Milk production & Processing Small & Large Scale Consumer Goods Production Contacts with Produce Packing & Market Distribution Equipment/Systems Procurement Shipment and Delivery Logistic First Hand Contacts with Agricultural Suppliers & Producers

Institutional Capacity Building


Agricultural Training Programs & Seminars Professional Agricultural Tours

Coaching on project implementation Farm & Industry Management Training Financial Management Eco Park design Roadside Plantation Reforestation of degraded land Commercial Agro forest Management

Forest Management

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Agro Climate Management

AHBL offers a list of services for agro business owners to choose from, depending on their particular business needs. This includes; agrobusiness and marketing plan preparation, financial search and procurement, management development, human resources advising, and etc. AHBL will have a focus on start-up agri businesses, preferably in the earlier stages of operation. Small and mid-sized businesses make up a sizable majority of Bangladesh and international markets. AHBL prefers to establish a relationship with a younger operation and continue to nurture that relationship over the long term. AHBL will be established as an Agro based consulting company with four principal partners, each of whom owns a 25% share in the company. 2.0 The Market The agri business consulting industry is very fragmented. No major companies dominating the market but some business consulting firm and individuals provide there service in agriculture & rural development consulting field. Start-up companies are the target market of this firm. AHBL intends to stay on the pulse of new business activity within the local area. Additionally, business contacts, referrals from among the group, and Internet marketing efforts will be made in pursuit of new clients. Start-up companies are attractive because owners often lack the broad range of knowledge and expertise required to launch a new business in agri business sectors. There is a serious need in the marketplace, and certainly a significant demand for, these types of start-up consulting services. Competitors in the forefront of the marketplace typically offer many of the services that AHBL has. These services include information-based consulting, integration and management services. Services are designed to increase clients' operations effectiveness through reduced cost, improved customer service, enhanced quality of current product lines and services, and a more rapid introduction of new products and services in agriculture field. Consulting firms AHBL is competing with include regional and specialty consulting firms, such as BETS Consulting Services Ltd, HB consulting, Org-Quest 3.0 Financial AHBL 's co-owners, Dr. Ashraf Hossain, Mr. Md. Ismail Bhuiyan ,AHM Zahid karim and Mr. Rezaul Abedin. Fields, will each provide BDT 120000 that will cover the bulk of the start-up expenses. The rest of the required financing will come from the Small Business Administration (SBA) 10-year loan in the amount of BDT 5,00,000. Combined, these funds will be sufficient to cover the company's expenses throughout the first year of operations, which is the most critical from the cash flow standpoint.
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AHBL 's Break-even Analysis is based on the average of the first-year figures for total sales by salaries, bonuses costs, and all other operating expenses. Such analysis shows that AHBL 's will break-even by the six month of operations.

4.0 Mission

Agro Help Bangladesh Limited (AHBL) aims to offer comprehensive consulting services in agro business. AHBL 's will focus on providing personal and specialized services to meet each client's specific needs.
5.0 Keys to Success

AHBL's keys to success include:


1. A group of professionals with a broad range of specialty areas that complement each other. 2. A high level of experience in these specialty areas. 3. A team approach on most consulting projects. 4. Many business contacts among the consultant group.

6.0 Company Summary


AHBL is a startup firm, which will focus on providing a wide range of agri business consulting services to other startups and companies in early stages of their operations as well as rural development procedure. AHBL is a team of four Business Consultants. Each consultant specializes in a particular discipline, including agriculture & agrobusiness, economics & development, finance,sales and marketing, technology, management, operations, and human resources.

6.1 Company Ownership

Agro Help Bangladesh will be registered as Agro Help Bangladesh Limited (AHBL), co-owners, Dr. Ashraf Hossain, Mr. Md. Ismail Bhuiyan, AHM Zahid karim and Mr. Rezaul Abedin.

7.0 Start-up Summary


AHBL's co-owners, Dr. Ashraf Hossain, Mr. Md. Ismail Bhuiyan ,AHM Zahid karim and Mr. Rejaul Abedin, will each provide BDT 200000 in investment that will cover the bulk of the startup expenses. The rest of the required financing will come from the SME 10-year loan in the amount of BDT.500,000. Combined, these funds will be sufficient to cover the company's expenses throughout the first year of operations, which is the most critical from the cash flow standpoint.
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The following chart and table contain projected initial start-up cost data.

8.0 Financial Plan


8.1 Start-up Funding

Table: Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required BDT. 0 BDT.0 BDT.0

Assets Non-cash Assets from Start-up 5| Page BDT. 0

Cash Requirements from Start-up BDT. 0 Additional Cash Raised Cash Balance on Starting Date Total Assets BDT. 0 BDT. 0 BDT. 0

Liabilities and Capital

Liabilities Current Borrowing Long-term Liabilities Accounts Bills) Payable BDT. 0 BDT. 0 (Outstanding BDT. 0

Other Current Liabilities (interestBDT. 0 free) Total Liabilities BDT. 0

Capital

Planned Investment Owner Investor Additional Requirement BDT. 0 BDT. 0 Investment BDT. 0 BDT. 1000000

Total Planned Investment

Loss at Expenses) 6| Page

Start-up

(Start-up BDT. 0

Total Capital Total Capital and Liabilities

BDT. 0 BDT. 0

Total Funding

BDT. 0

Table: Start-up Requirements Start-up Expenses Set-up Expense 1 : Head Details SL No 01 02 03 04 05 06 07 08 09 Head Company Registration Stationary Rent (office space) Advertising & Promotions Licenses & Permits Salary & Wages Starting Inventory Internet & Communication Website Development Cost(BDT) 35000 10000 100000 30000 5000 200000 5000 15000 5000 TK.

Total Start-up Expenses

Tk.40500 0

Start-up Assets SL No Head Cost(BDT)

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01 02 03 06 07 08 09

Cash (Working Capital) Necessary Books & Documents Computer & Printers Equipment Furniture & Fixtures Others

400000 25000 65000 5000 45000 55000

Total Start-up Assets Total Requirements

Tk.59500 0 Tk.50000 00

Start-up Funding : Expense Asset Invest Loan : 405000 : 595000 : 500000 : 500000

8.2 Projected Profit and Loss Table: Profit and Loss


Year 1 Sales Direct Cost of Sales Other Costs of Sales 8| Page TK. 0 TK. 0 TK. 0 Year 2 TK. 0 TK. 0 TK. 0 Year 3 TK. 0 TK. 0 TK. 0

Total Cost of Sales

TK. 0

TK. 0

TK. 0

Gross Margin Gross Margin % Expenses Expense 1 Expense 2 Depreciation Rent Utilities 9.0 Service Description

TK. 0 0.00%

TK. 0 0.00%

TK. 0 0.00%

0 0 0 0 0

0 0 0 0 0

0 0 0 0 0

AHBL offers a list of services for agrobusiness owners to choose from, depending on their particular business needs. Start-up services include agribusiness plan preparation, marketing plan preparation, and financing search and procurement, entrepreneurship development. Ongoing services include business plan updates, marketing plan updates, search and procurement of additional rounds of financing, management development, Agro- IT consulting services, e-agro business consulting services, operational advising, and human resources advising. Rural Development Consultants provides solutions for rural businesses and organisations. We carry out market and economic research, prepare agro business plans, offer strategic long term development advice, prepare and implement marketing plans, manage community engagement programmes, provide a business mentoring service and renewable energy advisory service. AHB is looking in formulating an action plan to link rural micro-level agro enterprises with the organized sector in selected districts of the country. The range of agro-based industries studies include edible oils,consumer products, fisheries, poultry dairy, seed production. AHBL is flexible, working with its clients in the fashion preferred by the client, be it on-site, remotely, or a combination of both. AHBL typically works on a project in a team fashion to assist the client in all areas of the business simultaneously. This allows for all parties involved to be in sync in terms of understanding the interconnections of all functional areas of the agro business.

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10.0 Market Analysis Summary


AHBL will have a focus on start-up agro-businesses, preferably in the earlier stages of operation. Small and mid-sized businesses make up a sizable majority of Bangladesh and international markets. AHBL prefers to establish a relationship with a younger operation and continue to nurture that relationship for the long term. The following chart and table show AHBL's projected target markets and their growth for the first three years of this plan.

10.1 Market Analysis


Year 1 Potential Customers Start-Up Companies 1-3 Year Companies 3 + Year Companies Other Total Old Growth 10% 8% 0 0 0 0 0 0 0 0 0 0 Year 2 Year 3 Year 4 Year 5 CAGR 10.00% 8.00%

Old

6% 3% 9.96%

0 0 0

0 0 0

0 0 0

0 0 0

0 0 0

6.00% 3.00% 9.96%

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10.2 Market Segmentation

Start-Ups Start-up companies often are in need of expert advice and planning in initiating a successful startup. It is believed that a majority of start-ups actually seek out consulting assistance. Those that do typically are searching for a comprehensive area of services. 1-3 Year Old Companies Young companies, between 1 and 3 years old are less likely to be searching for expert business consulting services. Typically, they have already secured financing and have developed a satisfactory level of security. However, these businesses are still in the beginnings of their overall cycle and in most cases need the broad expertise of a team of expert consultants. 3 + Year-Old Companies Established companies make up the final segment, and is significantly smaller than the start-up segment. The established company segment typically has a need for a less comprehensive range of services. These entities are in need of specialized services in one or two disciplines, e.g., operational planning or human resources and operation extension.
10.3 Target Market Segment Strategy

Start-up companies are the target market of this firm. AHB Limited intends to stay on the pulse of new agro business activity within the local area. Additionally, business contacts, referrals from among the group, and Internet marketing efforts will be made in pursuit of new clients.
10.4 Market Needs

Start-up company owners often lack the broad range of knowledge and expertise required to launch a new business. There is a serious need in the marketplace, and certainly a significant demand for, these types of start-up consulting services. Specially in agriculture sector, entrepreneurs need much technical knowledge to run a business.
10.5 Service Business Analysis

The business consulting industry is very fragmented. Several large multi-national companies dominate the industry while many smaller (and often more specialized) firms occupy their market niches. Major management consulting firm such as HB consultant, MIDAS Finance, ORG QUEST, Young Consultant have established their dominant position by providing services to the leading companies in various industries. At the same time, numerous firms and individual business consultants prosper in the market niches that bigger players consider unprofitable to enter.
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10.6 Competition and Buying Patterns Competitors in the forefront of the marketplace typically offer information-based consulting, integration and management services. Services are designed to increase clients' operations effectiveness through reduced cost, improved customer service, enhanced quality of current product lines and services, and a more rapid introduction of new products and services. Competitors also offer industry-specific expertise to objectively evaluate, select, develop, implement, and manage information systems, networks, and applications. Consulting services are becoming more focused on technology-based solutions to help clients improve cost management, quality, service, and research and development to obtain differentiation and competitive advantage. E-strategy services are being provided to business and IT executives with education, insights, and strategies to utilize the power of the Internet to improve their performance. E-strategy services include executive visioning, business strategy, planning for ebusiness initiatives, user design, and intellectual capital formation. Consulting firms AHBL is competing with include regional and specialty consulting firms, such as Young Consultant which has multi disciplinary consulting service, HB Consulting which providing consulting service for national and international bodys. BETs Consulting providing small range of agriculture service.

11.0 Strategy and Implementation Summary AHBL intends to succeed by offering companies a comprehensive range of multi-cycle agro business planning solutions. 12.0 Sales Forecast AHBL intends to succeed by offering companies a comprehensive range of multi-cycle agro business planning solutions. The company will strive to optimize its billing hours. The following table outlines the sales forecast for the next three years Area Business plan Start-Up Consulting Annual Reviews Other on going consul Own venture 1st year 1 1 1 1 1 2nd year 2 2 2 2 2 3rd Year 4 4 3 3 4

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Associate Project : To ensure cash flow for the firm, firm can initiate own venture in respective field. It can be integrated agricultural model firming. But firm strength always depend on own asset. So it is highly recommended to purchase farm land rather than land rent to ensure loan from private & public organization. Because most of long term long depends on long term farm/firm assets. Things are recommended to purchase farm land, land price & prospect in terms of agricultural point of view.

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