Presented By-: Savyasachi Mishra Shalini Kumari Shifali Sharma Shikha Yadav Shivendra Pratap Singh Shuchi Agarwal

Indian lifestyle is undergoing a massive socio-economic change,

which is also being reflected in food habits. Ready-to-Eat industry is making a huge progress and Ready-to-eat foods market in India is expected to reach Rs 2900 Cr by 2015. The popularity of ready-to-eat packed food now is no longer marks a special occasion. People want value for time, money in terms of quality and variety. This demand for ready-to-eat meals has captured a large amount of the food retail market in India and around the world. The factors contributing to growth of MRE would be changes like cold chain development, disintermediation, streamlining of taxation, economies of scale on the supply side, coupled with increasing disposable incomes, diminishing culinary skills and the rising need for convenience on the demand side

 Research design is the conceptual structure within

which research is conducted. Steps in the research: Collection of data pertaining to Ready to eat market and identifying the research problem. Collection of data from secondary data related to the research problem. Primary data collection using Questionnaire targeting a sample size of more that 50.

 Primary data-Questionaires and Talking to

consumers. Secondary data-Internet Database,books and blogs. Sample design- non-probabilistic convenience sampling;T.A.- Hostel/paying guest, Individuals working living in nuclear families and bachelors between the age group of 18-45. Tools & Techniques

 For a generic study like this where

the consumers are spread across a wide area of India the sample size taken was very limited i.e. 60. Lack of first hand knowledge of conducting research.

93 % of respondents believe that RTE meals are a time saving option for cooking. Only 29 respondents feel that RTE packs have enough quantity and 18 feel they dont and the rest have no opinion on this matter 47 respondents i.e. 78 % of the respondents feel that the RTE packs are easily available when needed. 23 respondents feel that RTE packs are not good for health while only 15 respondents feel otherwise which is concerning statistics for the RTE companies.

21 respondents feel that RTE packs are value for money while only 14 people feel they are not while the rest 25 respondents did not agree on either 41 respondents feel that RTE meals are not tasty as home made meals and only 8 people feel otherwise. As the results suggest 38 people are not sure whether ready to eat meals are manufactured under best quality standards.

 Health Issues- The advertising, communication and

promotion should revolve around this point. Packaged foods are relatively new to India hence proper awareness have to be created by companies. Improve the quality of food- Indian Households are averse to outside food and they feel only home cooked food can provide the taste and quality. The ready to Eat marketers should bank upon its strengths i.e. time saving, effort saving and easily available option. The pricing strategy should be designed in such a way so as to be competent with the restaurants rate. The consumers came to know about RTE packs from Television Ads and display at malls and the word of mouth was virtually nil according to our survey. word of mouth - where marketers should work on

 Price- Indian consumers are highly price sensitive Value proposition RTE foods should be perceived as

a value proposition by customers. Value for money - Consumers should perceive RTE packs as Value for money Quantity and taste of food - Indians are voracious eaters and the family size is also large. And Indians are used to eating a 3 full course meal on any day. The food should also tickle the taste buds of consumers Manufacturing conditions Easy availability