SWOT ANALYSIS

It is very important to have a SWOT analysis of the company which helps in knowing both the side of the company.

Strengths:-

1. Technological base. 2. Good quality products. 3. Wide range of products. 4. After sales service. 5. Additional features of products.

Weakness:-

1. Low awareness about the features of product. 2. Spending less in advertising. 3. Less awareness about service after sales .Opportunities:-

1. More customers looking for shifting to new and premium segment. 2. Advertising and making people aware of the product and its features which can aid in increasing market and its share. 3. Concentrating to international customers too. 4. Capturing the market with the key factor of service after sales.

Threats:-

1. New in market. 2. Strong competition in the field of product range and its pricing.

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RESEARCH DESIGN AND METHODOLOGY

Definition of research:Research is a scientific and systematic search for pertinent information on a specific topic in fact research is an art of scientific investigation. The search for knowledge through objective and systematic method of findings solution to a problem is research. Clifford woody defines research comprise of defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deduction and reaching conclusion; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. Research is a careful investigation or inquiry especially through search for new facts in any branch of knowledge Research is a systematic effort to gain new knowledge

Research process: Define the research problem Estimate the value of the information to be provided by the research Select the data collection method Select the measurement technique Select the sample Select the analytical approach Evaluate the ethics of research Estimate time and financial cost

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Type of research :Research conducted for this project is descriptive research which comes under conclusive research. Descriptive research embraces a large proportion of market research. The purpose is to provide an accurate snapshot of some aspects of market environment. Research instrument refers to the physical aids by the research is carried out. The main research instrument used in this project is a structured questionnaire. With reference to the project, the questionnaire is prepared in order to study the buying behavior of different retailers and institutional consumers in the city. Our Questionnaire includes open ended and close ended questions.

Sources of data collection

Primary source Secondary source

Marketing researchers have a choice of two main research instruments in collecting primary data- questionnaire and mechanical device. Mechanical devices are used frequently in marketing research. Mechanical devices hold no relevance for this study and thus only questionnaire was used.

The primary data has been collected through the following methods:
Questionnaire method:This method of data collection is quite popular, particularly in case of big inquiries. This method will be main source for gathering information in project. A questionnaire in which there are concrete and pre-determined questions and the questions are presented with different sequence and wordings to all the responsibilities of the three different segments.

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A questionnaire consists of a set of questions presented to respondent for their answers. Because of its flexibility, the questionnaire by far the most common instrument used to collect the primary data. I made a structured questionnaire for taking response from customers. Various close ended and open ended questionnaires were formed for taking response from customers. I have prepared a well structured questionnaire which consists of 10 questions which were asked from customers.

Observation method: -

Its the most commonly used method, as

observation becomes a scientific tool and method of data collection for the researcher. Under observation method, the information will be gathered by inspecting the stocks of Crompton greaves available with the distributer and customers.

Interview method: -

The interview method of collecting data involves

presentation of oral verbal stimuli and reply in terms of oral verbal response. This method will be used for offices and institutions that are too busy to fill the questionnaire and in some cases it will also be used for caterers & booking agents who are not willing to fill the questionnaire for same reasons.

Contact method: -

Once the sampling plan has been determine, the

marketing researcher must decide how the subject should be contacted. The choices are mail, telephone, or personal interviews. Telephone could not be an effective medium for getting the first hand responses market survey, I design the research based on primary data. For the collection of primary data, I designed the structured questionnaire. For filling the questionnaire I will use method of direct interview.

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Secondary data will be used to supplement the primary research and method was adopted the data related to the study. Some places a lot of problems in collection of data therefore instead of questionnaire I adopted interview method so that I could make my respondents feel easy. For appointment I used telephone in case of customer I have taken special permission from the contractor to visit his plant.

Secondary data:
For the project were collected from:

Various publications on related subject Various publication on the area of work News papers, journals & business magazines.

The researcher plan is designed for gathering the needed information. Designed research plan calls for the information (data) sources, research approach, research instruments, sampling plan and contact method. These types of data were Company profile Product profile Competitors profile The data were collected through internet and companys financial report.

Data Collection Method: For given project, the primary data, which needed to collect for the first time, were much significant. This type of information gathered through survey technique, which is the most popular and effective technique for correct data collection. The survey was completed with the use of questionnaires.

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 Methods of collection primary data :

Interview method of data collection Observation method of data collection Questionnaire method of data collection

Method for collecting secondary data :

Record review method for data collection

FOR PROJECT
Methods for collecting primary data :

For our project we used following method Questionnaire method of data collection
In this method, a questionnaire sent to the persons concerned with the request to answer the question and to return the questionnaire, a questionnaire consists of a number of questions printed of typed in definite set of forms. In preparing of questionnaire the professional marketing researcher carefully chooses the question and they are from working a sequence. The form of a question asked can influences of response of response. Researchers distinguish between close end and open-end questions. Allow respondents to answer in the own words. Close-end question provide answers that are raiser to interpret and tabulate. Our survey is based on open end and close end questionnaire.

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According to this method a questionnaire is used for asking questions to respondents. A special & related question format is prepared for this.

Method for collecting secondary data

Record review method
According to this method of secondary data collection manuals have been studied togather the necessary information. Internal sources Govt. publications Periodical and journals Commercial data Books, magazine and newspapers Telephones & internet Pamphlets Broachers & annual report of CGL

Sampling:Sample is the small group taken under consideration from the total group. This small group represents the total group. In the project the market research, which was ask to be studied was market but as it was possible to approach all the respondent customer of Crompton Greaves, hence a sample was selected which represents the whole. The areas selected for the sample are present further in the appendix. Sample size of customer list was taken from Crompton Greaves customer data base.

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Data evaluation:The data so collected were not simply accepted because it contained unnecessary information and over or under emphasized facts. Therefore only relevant data were included in the report, which helped in achieving the objectives of the project.

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ANALYSIS & INTERPRETATION

1. Customer satisfactions towards the products of Crompton Greaves. Year 2011-12 2010-11 2009-10 2008-09 2007-08 Importance 9.00 9.12 9.13 9.13 9.33 Rating 8.31 8.76 8.8 8.6 8.8

9.6 9.4 9.2 9 8.8 Importance 8.6 8.4 8.2 8 7.8 Year11-12 Year10-11 Year09-10 Year08-09 Year07-08 Rating

Interpretation- By above graph it is also clear that there are very good quality of
product towards the Crompton Greaves we get.

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2. Customer satisfactions towards the service of Crompton Greaves. Year 2011-12 2010-11 2009-10 2008-09 2007-08 Importance 8.62 9.24 9.06 8.86 9.2 Rating 7.77 7.97 7.97 7.76 8.66

9.5

8.5 Importance Rating 8

7.5

7 Year11-12 Year10-11 Year09-10 Year08-09 Year07-08

Interpretation- By above graph it is also clear that there are very good level of
service satisfaction of customer towards the Crompton Greaves we get.

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3. Customer satisfactions towards the reliability of Crompton Greaves. Year 2011-12 2010-11 2009-10 2008-09 2007-08 Importance 9.00 9.29 9.20 9.13 9.33 Rating 8.08 8.90 8.67 8.4 8.26

9.6 9.4 9.2 9 8.8 8.6 8.4 8.2 8 7.8 7.6 7.4 Year11-12 Year10-11 Year09-10 Year08-09 Year07-08 Importance Rating

Interpretation- As per the above description at this topic we also get a good
response of customer towards the performance of Crompton Greaves. There are many customers we are talking and get a very good response above the Crompton Greaves performance.

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4. Customer satisfaction above the brand image of Crompton Greaves. Year 2011-12 2010-11 2009-10 2008-09 2007-08 Importance 8.92 8.68 8.9 8.83 9.00 Rating 8.31 8.71 8.89 8.86 8.53

9.2

8.8

8.6 Importance 8.4 Rating

8.2

7.8 Year11-12 Year10-11 Year09-10 Year08-09 Year07-08

Interpretation- Here we also find the good level of Brand image satisfaction of
Crompton Greaves.

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