http://www.salman-smartwaytosuccess.blogspot.

com

ASSIGNMENT OF E- MARKETING
BLOG Smart way to success

Submitted to Mr. Abhishek Dutta

Submitted By Salman Roll No. 23 Regd. ID 11001216

Introduction: The blog, Smart way to success which is based on the current happening around the world and specially in India, it also contains daily new and current happing, and it also contains the news regarding jobs (private and government sectors) I also provided some tips which are beneficial to crack the competitive examination like Banking, MAT, UPTU, and management trainees. And I also posted some motivational quotations which I took from famous persons like Einstein. So over all its very important way by which people can update themselves and learn the current happening around the world. The main part of blog is the news and Quiz like Business Quiz, history quiz and sports quiz, which can help students to polish their knowledge, and my aim to create this page is that the people read news papers they watch TV shows and they also read magazines but many times it happens they are not able to find out the questions which come in Quizzes. So with the help of this blog I tried my level best to find out the questions which are generally asked in Quiz, in interview, in GD sessions and also in Daily Classes. So this quiz is beneficial for the students in all these ways. (http://www.salman-smartwaytosuccess.blogspot.com)

Segmentation: Segmentation is very important thing Division of the total market into smaller relatively homogenous groups. We can segment on the basis of many things Like: Geographic, Demographic, Age, Income, Psychographic, social class, Lifestyle or personality. In Case of my blog I segmented the blog on the basis of Demographics and Psychographic. It is for students, Teachers, and also for those who are preparing for competitive exams and also for those who are doing MBA, BBA, and some other courses. So it is an analytical division of market into discrete groups of people (Including: Students, teachers, knowledge seeker, and for all those who wants to keep themselves updated with current Issues) that share common attributes.

Target marketing: The target market of my blog Smart way to success are the students, teachers, and knowledge seeker person who use internet in India as well as around the world, because in case of my blog, I made it for all the persons and I also got page view by the persons from India, USA , Pakistan, Germany. Positioning: Placing anything whether it is product, service, Website, blog, at a certain point or a location within a market in the mind of perspective target audience. I positioned my blog in such a way that every individual who wants to get success in todays competitive Era, so they need to be update from the current happening in India as well as in World, so I gave the name to my Blog Smart way to success which is creating a very good perception in the mind of my target audience.

Promotion Activity: This is very important and essential part for every business, community, group to promote their product/ services among the target audience. For my blog smart way to success I used many Internet marketing channels to promote my blog. Facebook Yahoo Gmail Twitter Mocospace Word of mouth Personal calls

From 31 Jan I started to make my blog and then after completing the blog I started to post the content on the blog, and then from 3rd of Feb I started my promotional activities, I created the facebook page, I posted the link there and people started to like and comment as well.

I also sent emails to the students who are in my contact, and then I requested them to forward the same link to their friends. The students and the teachers liked the content and commented on it. I also used yahoo messenger as promotional activity.

I went there and I started to talk to the people for some time and then I post my link there. Many people liked it. And then I went in International chatting rooms Pakistan, Germany, USA and I did the same thing, so people liked it and they visit on the page as well. So by today I received the data: Page view: 134 Followers: 009

Page view by country India: US : PAK: UAE: Germany: 120 10 2 1 1

Till 8:14 PM 10/02/2012

Swot analysis: With the help of SWOT analysis, I would like to portrait the current scenario of my blog.

Strength: The theme of the blog and the content of the blog are the real strength for my blog, because it contains all the current happening and the quizzes related to business, GK and other field of education which are very necessary for the students. And another strength is the use of internet, now a day a large number of people including my target market: students, teachers, and knowledge seeker persons are using internet, so my blog will help them to learn and to brush up their knowledge, and thats why the viewership of the blog is increasing on very first day when I posted on blog 70 persons visited and liked. Weakness: If we talk about the weakness of the blog, so the limited knowledge regarding blog, because I made first time my blog so I have limited knowledge of blog and how to promote it, and where to promote it so this is weakness for the blog Smart way to success. Opportunity: The opportunity is that penetration of Internet is increasing day by day, so with the help of good content I can attract more and more users on my blog and thus the page view will increase and it will be very beneficial for the promotion of my blog. And another opportunity is that by experience I will learn many ways of promoting the blog and good content as well, so it will also increase the viewership of the blog and popularity among the target audience. Threat: The big threat is the competition. Now a day the penetration to the internet is increasing and there are many people those are using the blog which are based on the current events and the information blogs. So I can define this threat (Competition) in two parts

Web based competition: Non Web based competition:

Web based competition: There are many companies, institutions, organizations, websites, portals which have all the pieces of information regarding current affairs, success tips, Job related information, online query , and so on. So it is very big challenge for me to promote my blog and to optimize it in such a way that maximum number of people may use it. Some Web based competitors:

www.jagranjosh.com www.civilcerviceindia.com www.indiaquiz.com www.tcyonline www.generalknowlwdgetoday.com Blogs And search engines etc.

Non Web based competition: We also have indirect competition in the form of non Web based competitors, like News papers, magazines, Quiz show on TV , Radio, General Knowledge books and all, so they are also affecting my blog in indirect way but we should consider then as our threat. Some Non web based competitors: Magazines News papers Novels Quizzes book TV program related to General Knowledge Books Current affairs show on Radio/ FM etc.

Conclusion: The blog Smart way to success is a very good medium to read the important and necessary news, information, which are related to business, sports, history, science, technology, motivational quotations, Quizzes, tips for the competition. I have promoted the blog through many Internet marketing channels including: Email, social marketing medium like facebook, twitter, Mocospace, and Yahoo, yahoo messenger and direct mail word of mouth as well. If we talk about the competition so there is a big competition web based and non web based as well, now as if I am very new in the E- marketing field, and first time I am creating Blog as well, so I know only limited number of medium to promote the blog and very limited tactics as well, but as it is very interesting field and the theme which I used for my blog Smart way to Success is very good and strength for me. So there are many people in India, abroad who are looking for the current news, quizzes, Business, news etc. to make them updated and to brush up their knowledge, so I have got a very good plate form to make my blog popular among the people and specially target audience. With the help of my promotional channels I am able to create my image and large number of people visited the page liked the page, commented on the pages and there are many people who became the follower of Smart way to success as well. So I have got very good results with the help of promoting activity, which may be more beneficial in future to create more and more awareness among the online users and it will also increase the retention on the blog. And by doing so I can get my aim of making popular to my blog, and increasing the viewership as well. Results are: Page view: 134 Followers: 009

Page view by country

India: US : PAK: UAE: Germany: Annexure:

120 10 2 1 1
Till 8:14 PM 10/02/2012

It shows the number of views 129

Above snap shot shows the stats of the page view

It shows the content of Smart way to success and the posts

Above snap shots shows the way of promotional activity via Email

It is the facebook link and the like and comment of the users on the blog

This is the facebook page which I created for the promotion of blog

It shows the Posts and the Traffic sources and Audience

It shows the Referring URLs

It shows referring sites in graphical data

It shows the preview by the countries India, US, UAE, Pakistan, and Germany.