EVENT MANAGEMENT

Event management is the application of project management to the creation and development of festivals, events and conferences. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.

REQUIREMENT FOR THE EVENT

1. Intricacies of the brand. 2. Identifying the target audience. 3. Devising the event concept. 4. Planning the logistics. 5. Coordinating the technical aspects before actually executing the modalities of the proposed event. 6. Post-event analysis. 7. Ensuring a return on investment have become significant drivers for the event industry.

MANAGEMENT OF ASIAN GAMES 2010

The asian games in Guangzhou are managed by Olympic council of Asia under the supervision of International Olmpic Committee(IOC). The 16th Asian Games (also called "Asiad") are held in Guangzhou, China from 12 to 27 November 2010. In total the 7987 athletes (and 4500 technical officials) will perform 476 competitions in relation to 42 sports. It is the largest event in the history of Asian Games. Part of the games will be held in Dongguan, Foshan and Shanwei, the three cities near Guangzhou. It is the second time that the games are hosted in China, the first was in Beijing in 1990, the second naturally will be in Guangzhou in November 2010. The previous edition of the Games was held in Qatar (Doha) in December 2006

INTRICACIES OF THE BRAND

The complication which arrived in the brand managing ranges from the second position which it attain after the precedence of Olympic games . Still they are as valuable as Olympic because of the outreach of the many countries in olympic which are guaranteed by the Asiads. Asiad started from India in 1951(hosted 2nd in 1982 again). The brand name which they attach it with themselves also involves as asian summer Olympics. Though they are in precedence at 2nd but attaining as respectful position in the hearts of every one over the asian cities and in west specially by the ways of measures which are adopted by the committee of organizing which is providing an insight in to the functioning of the event. The brand name of asiad is growing day by day. The interval of 4 years requires too much preparation before of the event. The positioning of the brand makes the organizing committee to manage the event in a ways which disassociate itself from the other ways of managing the event. Though the event are managed by the governing council but they had different collaborator who made the event successful. Besides these they are not only the end point they include so many position in the organization. The collaborator are those who managed and develop the brand of the event in different countries to make the event successful by getting large numbers of inflow of athlete for participating and representation of their nation. These collaborator help in making the reach of the promotion in different countries, academy of sports and as they are under the edges of the IOC, they got an advantages of reaching those which are covered by IOC and not covered by it. So the brand maintaining condition defines itself in the case of Asian games in a better postion in comparison to different other event which are managed on regional level and less effective in their role .

IDENTIFYING THE TARGET AUDIENCE

To find the correct audience to view any event is one of the need of any event. Without this light house there cannot be electricity in any event. The measure to gather information about this type to reach different peoples in different arena is also important because without this different type of obligation will be fulfilled. In the absence of these measures problem related to financial, promotion, outreach and also in operations can be there. Besides these there should always be an healthy ways promotion which dont insight any wrong meanings. The target in asiads is not in boundage or age specific but here focus remains on the sports lovers. Those have intrest in watching the different event. So many event were organized here for the different categories. The audience are specifically cannot be segregated from the local but when there is an event of this large scale one it pushes the economy in to boom over resources over the flow of money. The target audience always remain the foreigner because the inflow of them bring more foreign money to the locals and booms over the economy.

DEVISING THE EVENT CONCEPT

The event concept here in china focused on the flourishing the traditional entiques of Chinese tradition with the advent of its popular liberal policies and technologies which it showed in olympics in 2008 and again in 2010 in asiads which shows the economic power of country during the 3 decades of development. The concept here remains in line with the tradition of asiad but with this there is better engagement ceremonies done by the Chinese authorities to given reward ti the winner with this theres lots of new event introduced in the event with the permission of organizing committee to perform the task and also Rawanda which is excluded from the united nations is being included by the efforts of the Chinese insistence to included in the event. The core concept which revolves here remain in line with the statue of the organizing committee but few modification are also there to provide a new insight in to the operations of the event.

PLANNING THE LOGISTICS & COORDINATING THE TECHNICAL ASPECTS BEFORE ACTUALLY EXECUTING THE MODALITIES OF THE PROPOSED EVENT.
The event which include the inclusion of large no countries should have proper technological arrangement and proper channel of logistics her includes the basic amenities of sports event material and transportation facilities to the peoples which did not create hassle for the peoples in the operation of the event. This type of event includes different types of coordinating machine which are helpful in judging time,relay time and speedometer etc which help in between the games. If condition of failure should also be assessed if not done properly then it can procrastinate the functioning of the program which will be miss management in the operation. The technology which were adopted in asiads were done by GE, Japans Kusimo, Indian Pentamide, and from Russian Gantwitz. These machine are of high end technology and are available there on lease basis which saved the money of Chinese government of excess money outflow. After the event they will can be used in other event too. Thus Chinese always try to decrease the cost by adopting the policy of lease on various technologies and not going in to purchase these but they have well diplomatic capabilities to compel and prepare legislation with companies to provide them on lease.

POST-EVENT ANALYSIS
The event in 2010 describes by the Reuters as one of the best Asian games ever management done by any country with so much of cost effective measure and providing error free technologies. The marketing technique,services technique, guest management, head of states management and every event coordination were best ever managed. Reuters described it as the Managed in China from Made in China. The promotion of event led to visit of every head of states of participating countries including Indian PM Dr.Manmohan Singh during his visit to China and External Affair Minister S.M.Krishna. The event programs scheduled were on time and not even a single program was delayed. Every operation showed the resilence power of Chinese economy and their strength which they showed in managing the larger part in 2008 as Bejing Olympic. Here to they showed same stature in managing the event. The analysis of the event by different agencies provided the rating of 4.7 to the event management and some problem occurred in the location of Yangzte river which they termed as an natural consequences not a problem on the part of Chinese and organizing committee. The overall performance in the event is excellent and an best ever managed Asian games from 1951.