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co nte nt s F e atu r e s 2 FLYING HIGH
Zipline tour becomes popular attraction
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7 8 10 29 Sports & Recreation Health & Wellness Business Guide Community profile
FOR MORE INFORMATION, CONTACT: Asheboro/Randolph Chamber of Commerce 317 E. Dixie Dr. Asheboro, NC 27203 Phone: (336) 626-2626 Fax: (336) 626-7077 chamber.asheboro.com vISIT Images asheboro/randolph County ONLINE AT LIvABILITY.COM/ASHEBORO/NC Copyright 2012 Journal Communications Inc., 725 Cool Springs Blvd., Suite 400, Franklin, TN 37067, (615) 771-0080. All rights reserved. No portion of this magazine may be reproduced in whole or in part without written consent. Member The Association of Magazine Media Member Custom Content Council
All or part of this magazine is printed on recycled paper containing 10% post-consumer waste.
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Asheboro
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ncreasingly, travelers from the Northeast and Midwest are zipping through Randolph County. And thats a good thing. Because in this case, zipping refers to the Richland Creek ZipLine Canopy Tour. A zipline is an inclined cable attached to tree stands well above the ground. A person is secured to the cable in a mountain-climbing type of harness, and gravity allows them to glide or zip from one tree stand to another. Ziplines have been around for more than 100 years, but they are a relatively new leisure activity, especially in the United States. When Richland Creek opened in 2008 it was just the second zipline tour in North Carolina, and it remains the only one in Randolph County. But it has quickly become popular, particularly among out-of-state travelers. Weve had people come in from all over the world, but we especially get a lot of people from Ohio, New York, New Jersey, Michigan who stop by on their way to the beach, says
JoAnn Hammer, who owns and operates Richland Creek along with her husband, Ernest. Weve had people tell us that every year when they go to the beach, this is going to be a stopping point for them. We get more people from outside Randolph County than from around here. An Innovative Use of Land The company began because Ernest Hammer owned a piece of property approximately 5 miles outside Asheboro that had been in his family for years, but he wasnt sure what to do with it. Its beautiful land, and weve always had hikers come through, JoAnn Hammer says. We wanted to come up with something where we could keep it natural and available for people to use. Then one day Ernest Hammer saw a show about ziplines on the National Geographic Channel. He turned to JoAnn and said, I think we can do this. So Ernest began researching ziplines and talked with people throughout the world who were knowledgeable
about them. Eventually the couple brought in an engineer who had constructed ziplines in Colorado and Costa Rica, and after two years of planning, Richland Creek was open for business. The facility has a total of more than a mile-and-a-quarter of cable spread along 14 different lines, taking customers through the woods, over canyons and alongside streams and waterfalls. A certified guide goes out with each group, though the prospect of soaring amongst the trees can still be initially unnerving to first-timers. Some people are a little apprehensive to start with, but afterward they say how great it was, JoAnn Hammer says. We had one man who came here four times in a week. Its gone over really well. Richland Creek is open daily (weather permitting) from 9 a.m. to 6 p.m. Cost is $40 for adults, $25 for children age 12 and under. Reservations can be made by calling (336) 629-9440 or through email at zipline@embarqmail.com.
richland creek Zipline canopy tour has a total of more than a mile-and-a-quarter of cable spread along 14 different lines, taking customers through the woods, over canyons and alongside streams and waterfalls.
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They Mean
Business
ENERGIZER, MALT-O-MEAL, SpANx pLAY BIG pART IN LOCAL ECONOMY
SToRy By KEvIN LITWIN PhoTogRAPhy By TODD BENNETT
he largest alkaline battery manufacturer in the world is headquartered in Asheboro, and has been here for more than 60 years. Energizer Battery has three facilities in Asheboro and employs more than 700 full-time workers, and also hires part-time employees to help the company during its busier times of the year. Energizer is the kind of
company that continues to reinvest in machinery and the latest high-tech equipment, ensuring that it will remain an industrial leader in our community for years to come, says Bonnie Renfro, president of the Randolph County Economic Development Corporation. Their employees are also heavily involved in leadership roles throughout Randolph County, serving many organizations.
The battery-manufacturing giant underwent an expansion not long ago in Asheboro, adding both property space and equipment. Renfro says the local county and city governments, the chamber and the economic development corporation do whatever they can to support Energizer. The company has also been a consistent supporter of the training programs provided by Randolph
Asheboro
Community College, she says. RCC customizes many programs to help train and retrain the companys new hires and incumbent workers. Danny Mull, Energizer Battery spokesperson, says there are many reasons why Asheboro is a great place to do business. Excellent interstate traffic access, easy port and rail access, quick distribution access to the major population centers of the Eastern Seaboard, and the availability of skilled and qualified labor are certainly advantages of locating in the Asheboro area, he says. Mmm, Malt-O-Meal Up until three years ago, Energizer was the No. 1 taxpayer in Asheboro and Randolph County. Now, Energizer is the secondlargest taxpayer, behind Malt-O-Meal Company. Minneapolis-based Malt-OMeal established a manufacturing
facility and began making cereal in Asheboro in 2009, Renfro says. Then in the fall of 2010, they already announced a major expansion to add cereal lines, buildings and a new warehouse. Once this latest overall expansion is complete, Malt-O-Meal will have invested more than $250 million in Asheboro, and will employ more than 250 people. The Malt-O-Meal facility in Asheboro produces cereal and oatmeal in bag form, and sells the products in supermarkets across the United States. Its the best instant oatmeal Ive ever tasted, Renfro says. It is outstanding. Spanx, Bearings and Tires Meanwhile, Asheboro has other large companies that contribute to the citys industrial presence and manufacturing footprint. Acme-McCrary Corporation
produces Spanx garments and undergarments for women, while Timken Company makes tapered roller bearings found in large aircraft and the space shuttle. Oliver Rubber Company produces tires used in the retread business, and Hyosung USA manufactures wires that go into steel-belted tires used by earthmoving equipment. Technimark LLC manufactures packaging for many household items, from detergent to tools, while Teleflex Medical makes heart catheters for surgery patients. And one of our long-standing companies Klaussner Home Furnishings has been producing top-line furniture in Randolph County since the 1950s, Renfro says. Manufacturing has always been a key component of the economy in this community, and remains so to this day.
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Local Flavor
zimmermans Vineyards
Take in scenic views of the uwharrie Mountains at Zimmermans Winery in Trinity. The winery, which opened in June 2007, is Randolph Countys first commercial winery. Even though the winery has only been around a few years, the lands history dates from the 1800s, when it was a parcel of land bought in two pieces from John hoover Sr. and Andrew
hoover. From there, the land was passed down and eventually purchased in 1987. Even though the wines are produced off-site, the grapes that make Zimmermans reds and whites are grown on-site. The winery is also a great place to have a picnic or attend a wine tasting. Special events throughout the year include Smoke in the Vineyard, where you can enjoy fine cigars, gourmet food and, of course, wine. And the Annual Birthday Bash celebrates the winerys success with music and local art from photographers, jewelers and other artisans who showcase their custom pieces that serve as gifts or souvenirs. you can also celebrate your own special event, such as a wedding,
anniversary or private party, on the large flagstone terrace, which accommodates up to 75 people. Zimmermans is open on Saturdays from 12-6 p.m. and Sundays from 1-6 p.m., and January and February by appointment.
Whats online
Read more about Asheboros food scene at livability.com/asheboro/nc. Click Food under Things To Do.
Asheboro
asheboro outdoors
residents enjoy locAl events, recreAtion And More
ts easy to stay occupied in Asheboro, as the city offers attractions for both activity-seekers and spectators. From local competitions and sports events to hiking and golf, residents have an array of options to choose from when it comes to enjoying the outdoors.
boating and fishing along with adjacent camping areas, 40 miles of trails that end in the Birkhead Mountains Wilderness, and trails for off-road vehicles and horses. hunters also visit the uwharrie for deer, turkey and other small game.
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From top: randolph cancer center at randolph hospital; A ct simulator at randolph cancer center
Asheboro
keep track of its activities, the center has a Facebook page with blogs from doctors and nurses, as well as health and nutritional information. All this innovation hasnt gone unnoticed. The Randolph Cancer Center has received two hematology & oncology Practice Excellence Awards from Hematology & Oncology News and Issues magazine. While the cancer center is a major accomplishment, theres much, much more at this 145-bed facility.
Whats online
For more insight on Asheboros health and wellness offerings, head to livability.com/asheboro/nc.
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Central Realty
View all of our inventory at: www.remax-centralrealty-asheboro-nc.com #1 in the World: www.remax.com
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advertisers
Carolina Bank www.carolinabank.com CommunityOne Bank www.myyesbank.com Fairfield Inn & Suites Asheboro www.marriott.com/gsoab Heart of North Carolina Visitors Bureau www.heartofnorthcarolina.com North Carolina Zoo www.nczoo.org Piedmont Authority for Regional Transportation www.partnc.org Randolph Community College www.randolph.edu Randolph County Schools www.randolph.k12.nc.us Randolph Electric Membership Corporation www.randolphemc.com Randolph Hospital www.randolphhospital.org Re/Max Central Realty www.vickiegallimore.com
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COMMUNITY pROFILE
SNApSHOT
Randolph County, located in the heart of North Carolina, offers rich farmland and is home to the uwharrie Mountains, one of the worlds oldest mountain ranges. This natural beauty is an inviting backdrop for area attractions such as the North Carolina Zoo and the Seagrove communitys group of prolific potters.
TIME ZONE
eastern
ETHNICITY:
70%
white
CLIMATE
HOUSEHOLD INFORMATION
AGE:
88 F
7%
black
30 F 47
38
12%
hispanic
27%
11%
other
Annual rain fall (vs. national Average Annual rain fall of 37)
TRANSpORTATION
Age 20-54
COST OF LIvING
19 minutes
pOpULATION (2010 ESTIMATE)
$45,528
Median home price
$96,497 $660
Median rent for a two-bedroom Apartment
25,012
Asheboro
43%
single
141,752
randolph county
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Ad Index
19 Carolina Bank 6 Communityone Bank C2 FairField inn & SuiteS aSheBoro 17 heart oF north Carolina ViSitorS Bureau C4 north Carolina Zoo C3 Piedmont authority For regional tranSPortation 9 randolPh Community College 28 randolPh County SChoolS 13 randolPh eleCtriC memBerShiP CorPoration 9 randolPh hoSPital 17 re/max Central realty