Introduction Nirmal Bang Securities Pvt Ltd (Nirmal Bang) is amongst the top fullservice broking firm established

in the year 1989. It started as a small localised player and ultimately transformed into a diverse group in a span of 20 years. The company offers comprehensive range of products and services to meet the financial needs of its investors. It is solidly capitalized to meet the demands of retail clients and sufficiently caring to ensure that service is not compromised. History The Nirmal Bang group of companies were founded by Nirmal Bang, Dilip Bang and Kishore Bang. The group always believed in developing retail client network and had wide network of clients all over India. It started up the DP services and also added broking into commodities and insurance advisory services to diversify into allied activities. Thus Nirmal Bang became a corporate member of BSE with three membership rights. The company, besides broking is a depository participant with NSDL and CDSL. Bang Equity Broking Private Limited was formed in the year 1997. This company also became the corporate member of the BSE with three membership rights in the year 1999. The Group was thus the first in the history of the Bombay Stock Exchange to acquire six membership rights of the Exchange. Major Strengths Nirmal Bang is a professionally driven organization having people with diverse professional backgrounds. The blend of experience, skill and dedication is shared with all clients. The group has more than 300 well-experienced and efficient staff to cater to the large clientele base.

Approach The company focuses on adequate and thorough research on local and world-wide developments, balancing these with the astute discovery of intrinsic values, synergies and growth. Aim: It aims at maximizing returns of its investors depending upon the investment motive. Commitment: The Company is committed in providing service at par excellence Major Offerings: Nirmal Bang currently offers the full stock brokerage services in line with the overall strategy of the group. Some of the major offerings include the following: Trading in Equities & Derivatives Equity trading is offered to retail clients through multiple channels including online trading in the BSE and the NSE, for cash & derivatives segments. Live quotes, market commentary and major news are also offered through its website. This segment contributes a major portion of its revenue. Trading in Commodities The group company is a member of Indias premier commodity exchanges, namely, D&B D-U-N-S: 91-849-2471 Number of TERMINALS total 790 MAJOR CITIES Mumbai 250 Delhi 10 Kolkata 10 Chennai 5 Ahmedabad 10 OTHER CITIES & States Jaipur 25 Hosiarpur 35

Jodhpur 45 Pune 15 Others 385

MEMBERSHIP Cash Market : NSE, BSE Derivatives : NSE, BSE Commodities : NCDEX, MCX REACH & ACCESS No. of Employees : 300 No. of Offices : 180 No. of Sub-brokers : 242 Terminals with Sub-brokers: 490 MANAGEMENT Directors D M Bang, K M Bang Chief Executive Officer S V Chalapathi M Chief Compliance Officer S Kamdar PRODUCTS & SERVICES Trading (Equity/Derivative/Commodity) IPOs Depository Services Arbitrage Margin Financing Sale of Mutual Funds Online Trading 89 Indias Leading Equity Broking Houses 2008 S V Chalapathi M - CEO the Multi Commodity Exchange of India Ltd (MCX), the National Commodity & Derivatives Exchange Ltd (NCDEX). Online Trading

The company offers an online trading portal which is developed and maintained by Financial Technologies (India) Ltd. Depository Nirmal Bang is a depository participant of NSDL and CDS(I)L. It offers depository services through an online platform provided by Apex Softcell. IPO Nirmal Bang is also involved in the marketing of IPOs. It even offers information about forthcoming IPOs, open issues, new listing etc. Reach & Access Nirmal Bang has pan India presence with offices and branches spread across all major cities and states. Its wide spread network is further supported by franchisees and more than 200 sub brokers. As on Oct 2007, the company had 180 offices, 242 sub brokers and more than 300 employees. The company has tie ups with some of the leading IT solution providers for constant support and development of its technology set up. It has about 50 VSATs that enhance connectivity across several branches and terminals. Some of its technology partners include Financial Technologies, Apex Softcell and Reliable Software. Performance During the first 10 months of CY07, Nirmal Bang reported growth across all its major businesses namely; equity and derivative reporting a growth of 200% and 75% and commodity reported a growth of 50% respectively. Number of terminals went upto 800 in 2007. Similarly number of offices and subbrokers also underwent a substantial rise. The company added 15,000 domestic customer accounts in 2007 as compared to 3,000 in the previous year. The E-broking business also showed 100% growth and it added about 300 e-broking accounts. Future Plans Nirmal Bang plans to enhance its FII and institutional client base. The company is further planning to enhance its existing service portfolio by introducing investor advisory, portfolio management services and merchant banking services in the near future. CEO Speak

The cream of the market is institutional investing which is well organized and informed. The percent share of both the segments is likely to be stable in future as more and more institutional entities venture into Asset Management businesses but the number of retail participants is bound to increase as the risk appetites are increasing owing to demographical changes in the country. Retail investing will be small ticket activity but offers huge prospects for cross selling other financial products as and when the markets open up with necessary regulatory clearances. But overall the retail investment is set to go down as the valuations of top notch securities are beyond the reach of retail clients for existing clients. But new set of clients are likely to be added to the existing pool of retail clients which will make the contribution stable. This combination of events will make the segment grow absolute value wise but the share of business is likely to remain stable. Retail investment will gradually move towards value added services like investment in risk compatible Mutual Fund schemes, PMS, Investment Advisory Services, and offering whole bunch of financial products under one roof. Regulatory environment in the country will allow brokers to manage whole portfolio of retail clients like in other developed markets. Pre requisite for this to happen is increase in capital requirement for broking entities, self regulatory environment, employment of high skilled human resources, and individual broking houses vision of offerings to retail clients. - S V Chalapathi M, CEO A view of the Mumbai office

CHAPTER:2 INTRODUCTION TO THE PROBLEM

1. To study the marketing strategy of the nirmal bang securities pvt ltd

http://www.scribd.com/doc/18022077/Project-Report http://www.slideshare.net/hemanthcrpatna/a-project-report-on-strategicapproach-of-karvy-stock-broking-ltd-and-its-competitors-regarding-demataccount-and-share-trading-a-comparative-overview