You are on page 1of 10

CHINA BEER MARKET REPORT

Beijing Zeefer Consulting Ltd. August 2011

INTRODUCTION
This report discusses the beer market in China mainly from the following sections. - Size of Beer Market in China Based on Zeefer's China Market Size Formula, by the analysis on China beer market size, industry sales revenue and domestic beer output in 2008 - 2010, this report presents a picture of the real development of beer market in China and changes in the overall market size. - Hot Areas of China Beer Market Based on the comparison and analysis on China's beer production and import in different provinces or cities, this report points out those hot areas in China for beer market deserve most attention. - Top 10 Enterprises in China Beer Industry Based on the comparison and analysis on top 10 leading enterprises in China beer industry in terms of sales revenue, market share and number of employees, the report shows their positions in the beer market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Beer Market This report analyzes the beer market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of beer product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported beer products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the

current beer market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Beer Products In this section, the report includes the main source countries / regions of imported beer products for China and their market shares, the domestic destinations of imported beer products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced beer products and shares of these destinations, major origins of the exported beer products and their shares. - Beer Industry Standards in China The report lists relevant national standards and/or industrial standards concerning beer products generally accepted in the beer industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Beer Importers in China The report lists 10 major importers for beer products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Beer Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Beer Market Report presents the current situation, the growth rate and profitability of the beer industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

Sample Page

AllChinaReports.com the first stop to explore China market

CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE BEER MARKET SIZE..................................................3 2.2 ANALYSIS ON THE CHANGES IN BEER PRODUCTION VOLUME IN RECENT YEARS .....................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR BEER PRODUCTS ACROSS CHINA........10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BEER PRODUCTS............................................................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED BEER PRODUCTS ......................................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................27 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Page

AllChinaReports.com the first stop to explore China market

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 QINGDAO BEER CO., LTD. .........................................................................38 7.2 BEIJING YANJING BEER MANUFACTURING BASE.............................38 7.3 GUANGZHOU ZHUJIANG BEER CO. LTD. ............................................39 7.4 YANJING BEER (GUILIN LIQUAN) CO., LTD.........................................40 7.5 INBEV-SEDRIN BEER CO., LTD..................................................................40 7.6 BUDWEISER (WUHAN) INTERNATIONAL BREWING CO., LTD......41 7.7 SICHUAN BLUE SWORD INVESTMENT MANAGEMENT CO., LTD. ..................................................................................................................................41 7.8 CHONGQING BEER CO., LTD. ...................................................................42 7.9 HUARUN SOWN BEER (LIAONING) CO., LTD......................................43 7.10 COFCO MALT (DALIAN) CO., LTD.........................................................43 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Page

AllChinaReports.com the first stop to explore China market

CHAPTER 3 HOT SPOTS FOR BEER PRODUCTS ACROSS CHINA


Figure 5 Nationwide distribution map of beer mfg. enterprises above designated size across China

Heilongjiang 30 Jilin 14 Liaoning 26

Xinjian 14

Inner Mongolia 14 Hebei

Beijing 9 Tianjin <4

Qinghai <4

Ningxia <4

Shanxi 9 8

29 Shandong 74

Gansu 30 Shaanxi Tibet <4 Sichuan 25

Henan 55 Hubei 22

7 Chongqing Guizhou 5 Hunan 16

Jiangsu Anhui 46 Shanghai 23 6 Zhejiang 37 Jiangxi 20 Fujian 17

1-3 4-7 8-9 10-19 20-39 40+

Yunnan 14

Guangxi 5

Guangdong 28

Hainan <4

1 4 8 10 20 40

Shandong, Henan and Jiangsu are the major production bases for beer in China. From Jan. to Nov. 2010, enterprises engaged in beer production above designated size in the above three areas added up to 175 firms, accounting for about 29.56% of all beer producers above designated size all over China for
10

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Page

AllChinaReports.com the first stop to explore China market

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign beer mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 589 in term s of the num ber of oreign-funded 171 enterprises in 2010

2009

2010

e of ownership

Changes593 in the percentage of 592 num bers of foreign-funded 184 187 enterprises

405

oreign-funded Private Joint-equity Others oreign-funded Private68.41% Joint-equity Others

31.59%

171 152 35 231 29% 26% 6% 39%

39% 6% 26%

29%

31%

184 157 36% 37 215 6% 31% 26% 26% 6% 36%

187 nded
35% 162rivate

37 206 32% 27% 27% 6% 35% 32%


6%

2008

2009 Private Others

2010

Foreign-funded Foreign-funded Others type of ow nership Joint-equity

In 2010, among the 592 beer mfg. enterprises above designated size across China, 187 are foreign enterprises, accounting for about a share of 31.59% of all. In terms of the number of enterprises, there were 3 foreign enterprises more than that in 2009, while a rise of 0.56% in terms of the percentage that in 2009.
Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org 30

Order Form
Report Name: China Beer Market Report Report Type: Price, Format and Licence:

US$ 680 US$ 1020 US$ 1700

for Single User in PDF for Five Users in PDF for Enterprise License in PDF

If you wish to order this report online, please visit the following link. It is simple, safe and faster: http://www.allchinareports.com/beverages/alcohol-drinks/china-beer-market-report.html

Contact Details:
Mr Mrs Ms Email Address: Job Title: Address: City: Tel: Zip Code: Fax: Country: Organization: Given Name: Family Name:

Payment Details:
Pay by Credit Card
Visa Cardholder's Name: Card Number: Expiry Date: Cardholder's Signature: CVV Number: Master Card American Express JCB

Pay by Wire Transfer: Please transfer funds to: BANK NAME: CHINA MINSHENG BANKING CORP., LTD. SWIFT BIC: MSBCCNBJ ACCOUNT NO.: 0103014170023494 ACCOUNT NAME: BEIJING ZEEFER CONSULTING LTD. BANK ADDRESS: Fuchengmen Branch, CHINA MINSHENG BANKING CORP., LTD. The first floor, No. 2, Fuchengmen Wai Avenue, Xicheng District, Beijing, P.R.China, Zip Code: 100037

Please fax this order form to:


If you have any question please contact us at:

+86 10 87750776
Telephone: +86 10 68324716

Email: Service@allchinareports.com

You might also like