CHINA BOOK, NEWSPAPER & MAGAZINE PRINTING MARKET REPORT

Beijing Zeefer Consulting Ltd. October 2011

INTRODUCTION
This report discusses the book, newspaper & magazine printing market in China mainly from the following sections. - Size of Book, Newspaper & Magazine Printing Market in China Based on Zeefer's China Market Size Formula, by the analysis on China book, newspaper & magazine printing market size, industry sales revenue and domestic book, newspaper & magazine printing output in 2008 - 2010, this report presents a picture of the real development of book, newspaper & magazine printing market in China and changes in the overall market size. - Hot Areas of China Book, Newspaper & Magazine Printing Market Based on the comparison and analysis on China's book, newspaper & magazine printing production and import in different provinces or cities, this report points out those hot areas in China for book, newspaper & magazine printing market deserve most attention. - Top 10 Enterprises in China Book, Newspaper & Magazine Printing Industry Based on the comparison and analysis on top 10 leading enterprises in China book, newspaper & magazine printing industry in terms of sales revenue, market share and number of employees, the report shows their positions in the book, newspaper & magazine printing market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Book, Newspaper & Magazine Printing Market This report analyzes the book, newspaper & magazine printing market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of book, newspaper & magazine printing product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market

shares of imported book, newspaper & magazine printing products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current book, newspaper & magazine printing market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Book, Newspaper & Magazine Printing Products In this section, the report includes the main source countries / regions of imported book, newspaper & magazine printing products for China and their market shares, the domestic destinations of imported book, newspaper & magazine printing products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced book, newspaper & magazine printing products and shares of these destinations, major origins of the exported book, newspaper & magazine printing products and their shares. - Book, Newspaper & Magazine Printing Industry Standards in China The report lists relevant national standards and/or industrial standards concerning book, newspaper & magazine printing products generally accepted in the book, newspaper & magazine printing industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Book, Newspaper & Magazine Printing Importers in China The report lists 10 major importers for book, newspaper & magazine printing products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Book, Newspaper & Magazine Printing Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Book, Newspaper &

Magazine Printing Market Report presents the current situation, the growth rate and profitability of the book, newspaper & magazine printing industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................2 2.1 ANALYSIS ON THE BOOK, NEWSPAPER & MAGAZINE PRINTING MARKET SIZE.........................................................................................................2 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................4 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR BOOK, NEWSPAPER & MAGAZINE PRINTING PRODUCTS ACROSS CHINA .........................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BOOK, NEWSPAPER & MAGAZINE PRINTING PRODUCTS .................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED BOOK, NEWSPAPER & MAGAZINE PRINTING PRODUCTS ..............................................................................................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 LEO PAPER GROUP PRINTING CO., LTD. ..............................................38 7.2 WEIHAI LUDONG PRINTING AND PACKAGING CO., LTD. ............38 7.3 BAODING ZHONGHUAMEIKAI PRINT CO., LTD................................39 7.4 ZHUHAI CHANGXIANG PRINTING CO., LTD......................................40 7.5 HUNAN XINHUA PRINTING GROUP CO., LTD. ..................................40 7.6 LIFENG YAGAO PRINTING (SHENZHEN) CO., LTD. ..........................41 7.7 TOPPAN PRINTING (SHENZHEN) CO., LTD. ........................................42 7.8 STARLITE (SHENZHEN) HOLDINGS GROUP CO., LTD......................42 7.9 CHENGDU BORAY MEDIA CO., LTD. PRINTING BRANCH ..............43 7.10 HENAN HONGDA PRINTING CO., LTD. ..............................................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR BOOK, NEWSPAPER & MAGAZINE PRINTING PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of book, newspaper & magazine printing enterprises above designated size across China

Heilongjiang 21 Jilin 17 Liaoning 65

Xinjian 20

Inner Mongolia 9 Hebei

Beijing 193 Tianjin 25

Qinghai 6

Ningxia 4

Shanxi 14 20

56 Shandong 109

Gansu 12 Shaanxi Tibet 3 Sichuan 52

Henan 48 Hubei 70

25 Chongqing Guizhou 10 Hunan 41

Jiangsu Anhui 136 Shanghai 47 50 Zhejiang 144 Jiangxi 29 Fujian 84

1-6 7-9 10-29 30-49 50-139 140+

Yunnan 16

Guangxi 31

Guangdong 196

Hainan 3

1 7 10 30 50 140

Guangdong, Beijing and Zhejiang are the major production bases for book, newspaper & magazine printing in China. From Jan. to Nov. 2010, enterprises
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign book, newspaper & magazine printing enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2008
Percentage of foreign enterprises 1531 in term s of the num ber of oreign-funded 143 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage 1556 of 1549 num bers of foreign-funded 116 108 enterprises

1448

Private State-owned oreign-funded Others Private State-owned oreign-funded Others

6.94%

93.06%

630 299 143 459 41% 20% 9% 30%

30% 9% 20%

41%

652 293 32% 116 7% 488 42%19% 19% 7% 42% 32%

695rivate 268wned 108 7% 485 17% 45% 17% 7% 45% 31%

31%

2008 Private Foreign-funded Others type of ow nership

2009

2010 State-ow ned Others

Foreign-funded

In 2010, among the 1,556 book, newspaper & magazine printing enterprises above designated size across China, 108 are foreign enterprises, accounting for about a share of 6.94% of all. In terms of the number of enterprises, there
30

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