CHINA FURNITURE MARKET REPORT

Beijing Zeefer Consulting Ltd. August 2011

INTRODUCTION
This report discusses the furniture market in China mainly from the following sections. - Size of Furniture Market in China Based on Zeefer's China Market Size Formula, by the analysis on China furniture market size, industry sales revenue and domestic furniture output in 2008 - 2010, this report presents a picture of the real development of furniture market in China and changes in the overall market size. - Hot Areas of China Furniture Market Based on the comparison and analysis on China's furniture production and import in different provinces or cities, this report points out those hot areas in China for furniture market deserve most attention. - Top 10 Enterprises in China Furniture Industry Based on the comparison and analysis on top 10 leading enterprises in China furniture industry in terms of sales revenue, market share and number of employees, the report shows their positions in the furniture market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Furniture Market This report analyzes the furniture market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of furniture product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported furniture products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the

current furniture market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Furniture Products In this section, the report includes the main source countries / regions of imported furniture products for China and their market shares, the domestic destinations of imported furniture products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced furniture products and shares of these destinations, major origins of the exported furniture products and their shares. - Furniture Industry Standards in China The report lists relevant national standards and/or industrial standards concerning furniture products generally accepted in the furniture industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Furniture Importers in China The report lists 10 major importers for furniture products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Furniture Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Furniture Market Report presents the current situation, the growth rate and profitability of the furniture industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE FURNITURE MARKET SIZE ....................................3 2.2 ANALYSIS ON THE CHANGES IN FURNITURE PRODUCTION VOLUME IN RECENT YEARS.............................................................................6 2.2.1 ANALYSIS ON THE CHANGES IN THE PRODUCTION VOLUME OF FURNITURE IN RECENT YEARS ..............................................................6 2.2.2 OVERVIEW OF THE PRODUCTION VOLUME OF SUBDIVIDED PRODUCTS..........................................................................................................7 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................8 CHAPTER 3 HOT SPOTS FOR FURNITURE PRODUCTS ACROSS CHINA .......................................................................................................................12 CHAPTER 4 INDUSTRY OVERVIEW................................................................14 4.1 A SUMMARY ON THE INDUSTRY............................................................14 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........15 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................18 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................18 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF FURNITURE PRODUCTS............................................................................................................19 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED FURNITURE PRODUCTS .........................................................19 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................21 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23 CHAPTER 6 THE MARKET SHARE...................................................................25 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................25 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................25 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................27 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................29 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................29

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6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................30 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................32 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............32 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................34 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................36 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................38 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40 7.1 SHANGHAI YANFENG JOHNSON CONTROLS CO., LTD. .................40 7.2 SHANDONG FENGYANG GROUP CO., LTD. ........................................40 7.3 DALIAN HUAFENG FURNITURE GROUP CO., LTD............................41 7.4 WANVOG FURNITURE (KUNSHAN) CO., LTD.....................................42 7.5 SHENYANG DAPAN FURNITURE CO., LTD..........................................42 7.6 ZHEJIANG KUKA TECHNICS SOFA MANUFACTURE CO., LTD......43 7.7 JISHENG INDUSTRIAL (SHANGHAI) CO., LTD. ...................................44 7.8 LANGFANG FORWORD INDUSTRY CO., LTD. .....................................44 7.9 CHENGDU SUNHOO INDUSTRY CO., LTD. ..........................................45 7.10 HUIMEI FURNITURE MANUFACTURING CO., LTD. ........................46 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................50

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CHAPTER 3 HOT SPOTS FOR FURNITURE PRODUCTS ACROSS CHINA

Figure 6 Nationwide distribution map of furniture mfg. enterprises above designated size across China

Heilongjiang 70 Jilin 76 Liaoning 266

Xinjian 7

Inner Mongolia 10 Hebei

Beijing 141 Tianjin 95

Qinghai <4

Ningxia 6

Shanxi 138 Shandong 7 15 660 Henan 284 Hubei 102

Gansu 4 Shaanxi Tibet Sichuan 190 70 Chongqing Guizhou <4 Yunnan 7

Hunan 113

Jiangsu Anhui 311 Shanghai 181 297 Zhejiang 927 Jiangxi 75 Fujian 333

1-3 4-19 20-79 80-199 200-659 660+

Guangxi 46

Guangdong 1435

Hainan 6

1 4 20 80 200 660

Guangdong, Zhejiang and Shandong are the major production bases for furniture in China. From Jan. to Nov. 2010, enterprises engaged in furniture production above designated size in the above three areas added up to 3,022 firms, accounting for about 51.43% of all furniture producers above designated size all over China for the same period. Among them, 1,435 firms
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 19 Changes in the percentage of numbers of foreign furniture mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 4432 in term s of the num ber of oreign-funded 1308 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage 5876 of 5411 num bers of foreign-funded 1391 1362 enterprises

4514

Private oreign-funded Joint-equity 23.18% Others Private oreign-funded 76.82% Joint-equity Others

2480 1308 40 604 56% 30% 1% 14%

14% 1% 30%

56%

15% 3158 1% 1391 26% 50 812 58% 26% 1% 58% 15%

1362 nded 52 839 62% 23% 1% 62% 14%

23%

14% 3623rivate 1%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 5,876 furniture mfg. enterprises above designated size across China, 1,362 are foreign enterprises, accounting for about a share of 23.18% of all. In terms of the number of enterprises, there were 29 foreign
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