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IP UNPACK ( by Kirwin Rae ) This pack will give me my first e-book or article &/or info-packaging for e-marketing.

My Dominant theme The things I enjoy doing are - teaching & growing education & self development Designing & creating buildings Travel Cars & boats & cool toys to repay myself with 1. My business is architecture 2. I am in the business of selling architecture & training my team to do the same 10 Things I need to know the process of chunking things down & education people people & their emotions how to u-stand & influence them via marketing finance & business how people live & behave rules & regulations our products our services our clients (& their needs, drivers, motivations, way of life ) design styles available our market place & competitors

Step 3 10 Things My Clients need to Know (my first e-book ) 1. Getting started & seeking help ( the sales & commissioning process & dealing with client ) 2. Who is going to help me ? 3. Seeking Clarity ideas & the creating the brief 4. Defining the project & budget 5. Does my land have any restrictions ? 6. What process am I embarking on? 7. The Designing Process 8. The Planning Process 9. The Contract Documentation Process 10. The Building Process

Step 4 Headline Sentence ( for Item 1 - Getting Started & Seeking Help ) Acknowledging that it is your project, however you will need professional assistance Step 5 Create A Short Paragraph ( for Item 1 Getting Started & Seeking Help ) Acknowledging that it is your project, however you will need professional assistance will help you actually help you make a serious start on your project. It will help you understand your limitations & experience level needs assistance to move forward. We know you have been living your life & you think you understand how you live now & how you want to live. We know that you have been working through this issue in your mind & collecting ideas for some time now. You may have built a scenario of what you want to do in your head. This is where your initial journey should end & you should expose your ideas to someone else who is a professional in putting all these ideas into a cohesive order & making sense & prioritise them with you. This person is an experienced architect/designer who knows well the process you are about to embark on & will be a great sounding board & will be there to hold your hand the entire way through the project. Step 6 List Key bullet Points ( for Item 1 Getting Started & Seeking Help ) Acknowledging that it is your project, however you will need professional assistance Will help you move ahead from that point that you are at now

Will save any confusion & head trash from bouncing around Will make it easier to accept help & other peoples ideas Will save you time & get the project moving faster Will start you heading in the direction you need to go in Will get you looking for the right professional to help & guide you

Step 7 Create the Steps of the Core Process ( for Item 1 Getting Started & Seeking Help ) The 5 steps to getting started 1. Loudly admit to yourself that you dont know it all & need help 2. Gather your ideas & list them down so you can communicate them to others 3. Make a list of some of the things you are unsure-of vs sure-of 4. Decide on a list of architects to interview for the process & meet with them 5. Pick one that you feel comfortable with that can clearly demonstrate their competency Step 8 Include a Case Study, Testimonial or Story ( for Item 1 Getting Started & Seeking Help ) I found that after talking to Darren at DCF, that it was clear that this was a technical industry & process was more than I could comprehend. He helped me understand that there were lost of rules & regulations to consider & that my ideas were only part of the process. He showed me a clear path forward & we worked well together from there onMr James, Toorak Step 9 Add a Metaphor, Simile or Quote ( for Item 1 Getting Started & Seeking Help ) Thinking I could run this project myself was like thinking I could also try my hand at brain surgery. Refer picture

Item 2 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Who Is Going To Help Me Step 4 Headline Sentence Knowing who is going to help me & what help I need is crucial Step 5 Create A Short Paragraph Knowing who is going to help me & what help I need is crucial as it will help you work out who you are going to get to work with you, give you all the right advice, put you in touch with other professionals needed to complete the process & run areas of the project that you cant. I need a suitably qualified architect/designer who know what I want, how we are going to work together, what to do or who to ask to progress the job & all the consultants to seek advice/information from. Step 6 List Key bullet Points Knowing who is going to help me & what help I need is crucial as they will Provide you with advice Turn your ideas around into useful & resolved concepts Help you develop a Strategic Consultant Team Have experience in this process & know the pitfalls & the fast-track Will know everything you dont & save you time & costly mistakes Will be the best sounding board Step 7 Create the Steps of the Core Process The 5 steps to knowing who is going to help you 1. Research the internet to find a company whos work you like 2. Make a short list of information about providers you like from their website 3. Interview all in your list 4. Compare them & seek testimonials & see their work 5. Make a decision based upon your head & your heart & then commission them Step 8 Include a Case Study, Testimonial or Story

I found that after talking to Darren at DCF, that his company had all the criteria I set for my architect & his firm had examples of work which I liked & clients who sung his praisesMr James, Toorak Step 9 Add a Metaphor, Simile or Quote Trusting the right architect is the same as the right dentist, if you get I wrong it will hurt you physically & financially and have to have bad work redone. Refer picture

Item 3 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Seeking Clarity Your Ideas & The Project Brief Step 4 Headline Sentence Seeking Clarity on all your ideas & the project brief underpins the rest of the project Step 5 Create A Short Paragraph Seeking Clarity on all your ideas & the project brief underpins the rest of the project as it will be a reference point for all the ideas created & decisions made from there on in the process. All your ideas need to be cataloged for why, what, when, where & how & you need to develop clarity on what parts of what ideas are really important & can drop off. From there you will work with your architect to write a project brief, which will set out the framework of the project ahead. Step 6 List Key bullet Points Seeking Clarity on all your ideas & the project brief underpins the rest of the project Will save you getting confused about your ideas as they develop or change Will help the architect work out what you want & need Will help you understand what is shaping your proposed building Will save you having misunderstanding later on Will provide the architect with a visual reference for design works The brief will provide a great document & management tool. Step 7 Create the Steps of the Core Process The 5 steps to writing a great project brief 1. The architect should have an established & proven briefing process which has , so go with it. 2. Gather your ideas & list them down so you they are understandable by both parties 3. Understand how each of you operate & wish to be communicated to & stick to that 4. Have completely honest & in-depth conversations & read his process explanation docs 5. Have summary points for the process & make sure you can refer to them later Step 8 Include a Case Study, Testimonial or Story DCF has a fantastic, well structured briefing process, which made me confident as all my ideas were cataloged & it gave me a clear insight into the process aheadMr James, Toorak Step 9 Add a Metaphor, Simile or Quote Seeking clarity on the process is like reading the melways before you drive to a unknown destination, you know you will get there & where all the turns in the road are. Refer picture

Item 4 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Defining The Project & Budget Step 4 Headline Sentence Defining the project gives physical & financial boundaries

Step 5 Create A Short Paragraph Defining the project gives physical & financial boundaries that will make it clear where you & your architect are going towards in this journey together and financial targets. Defining the project & the budget is like a see-saw, they both will come together at a point after some tooing & frowing. whilst still sticking to the financial comfort level set by the client. Once boundaries are set, any variations must be identified & notified to all parties as the project proceeds. Step 6 List Key bullet Points Defining the project gives physical & financial boundaries Physical boundaries for the architect to design within A reference point for the client to be reminded of whenever they get over exuberent Financial reference point to discuss with cost estimators, builders & consultants Will start you heading in the direction you need to go in Will get you looking for the right professional to help & guide you Step 7 Create the Steps of the Core Process The 5 steps to getting started 1. Loudly admit to yourself that you dont know it all & need help 2. Gather your ideas & list them down so you can communicate them to others 3. Make a list of some of the things you are unsure-of vs sure-of 4. Decide on a list of architects to interview for the process & meet with them 5. Pick one that you feel comfortable with that can clearly demonstrate their competency Step 8 Include a Case Study, Testimonial or Story I found that after talking to Darren at DCF, that it was clear that this was a technical industry & process was more than I could comprehend. He helped me understand that there were lost of rules & regulations to consider & that my ideas were only part of the process. He showed me a clear path forward & we worked well together from there onMr James, Toorak Step 9 Add a Metaphor, Simile or Quote Thinking I could run this project myself was like thinking I could also try my hand at brain surgery. Refer picture

Item 5 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Seeking Clarity the Ideas & The Brief Step 4 Headline Sentence Acknowledging that it is your project, however you will need professional assistance Step 5 Create A Short Paragraph Acknowledging that it is your project, however you will need professional assistance will help you actually help you make a serious start on your project. It will help you understand your limitations & experience level needs assistance to move forward. We know you have been living your life & you think you understand how you live now & how you want to live. We know that you have been working through this issue in your mind & collecting ideas for some time now. You may have built a scenario of what you want to do in your head. This is where your initial journey should end & you should expose your ideas to someone else who is a professional in putting all these ideas into a cohesive order & making sense & prioritise them with you. This person is an experienced architect/designer who knows well the process you are about to embark on & will be a great sounding board & will be there to hold your hand the entire way through the project. Step 6 List Key bullet Points Acknowledging that it is your project, however you will need professional assistance Will help you move ahead from that point that you are at now

Will save any confusion & head trash from bouncing around Will make it easier to accept help & other peoples ideas Will save you time & get the project moving faster Will start you heading in the direction you need to go in Will get you looking for the right professional to help & guide you

Step 7 Create the Steps of the Core Process The 5 steps to getting started 1. Loudly admit to yourself that you dont know it all & need help 2. Gather your ideas & list them down so you can communicate them to others 3. Make a list of some of the things you are unsure-of vs sure-of 4. Decide on a list of architects to interview for the process & meet with them 5. Pick one that you feel comfortable with that can clearly demonstrate their competency Step 8 Include a Case Study, Testimonial or Story I found that after talking to Darren at DCF, that it was clear that this was a technical industry & process was more than I could comprehend. He helped me understand that there were lost of rules & regulations to consider & that my ideas were only part of the process. He showed me a clear path forward & we worked well together from there onMr James, Toorak Step 9 Add a Metaphor, Simile or Quote Thinking I could run this project myself was like thinking I could also try my hand at brain surgery. Refer picture

Item 6 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Seeking Clarity the Ideas & The Brief Step 4 Headline Sentence Acknowledging that it is your project, however you will need professional assistance Step 5 Create A Short Paragraph Acknowledging that it is your project, however you will need professional assistance will help you actually help you make a serious start on your project. It will help you understand your limitations & experience level needs assistance to move forward. We know you have been living your life & you think you understand how you live now & how you want to live. We know that you have been working through this issue in your mind & collecting ideas for some time now. You may have built a scenario of what you want to do in your head. This is where your initial journey should end & you should expose your ideas to someone else who is a professional in putting all these ideas into a cohesive order & making sense & prioritise them with you. This person is an experienced architect/designer who knows well the process you are about to embark on & will be a great sounding board & will be there to hold your hand the entire way through the project. Step 6 List Key bullet Points Acknowledging that it is your project, however you will need professional assistance Will help you move ahead from that point that you are at now Will save any confusion & head trash from bouncing around Will make it easier to accept help & other peoples ideas Will save you time & get the project moving faster Will start you heading in the direction you need to go in Will get you looking for the right professional to help & guide you Step 7 Create the Steps of the Core Process The 5 steps to getting started 1. Loudly admit to yourself that you dont know it all & need help 2. Gather your ideas & list them down so you can communicate them to others

3. 4. 5.

Make a list of some of the things you are unsure-of vs sure-of Decide on a list of architects to interview for the process & meet with them Pick one that you feel comfortable with that can clearly demonstrate their competency

Step 8 Include a Case Study, Testimonial or Story I found that after talking to Darren at DCF, that it was clear that this was a technical industry & process was more than I could comprehend. He helped me understand that there were lost of rules & regulations to consider & that my ideas were only part of the process. He showed me a clear path forward & we worked well together from there onMr James, Toorak Step 9 Add a Metaphor, Simile or Quote Thinking I could run this project myself was like thinking I could also try my hand at brain surgery. Refer picture

Item 7 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Seeking Clarity the Ideas & The Brief Step 4 Headline Sentence Acknowledging that it is your project, however you will need professional assistance Step 5 Create A Short Paragraph Acknowledging that it is your project, however you will need professional assistance will help you actually help you make a serious start on your project. It will help you understand your limitations & experience level needs assistance to move forward. We know you have been living your life & you think you understand how you live now & how you want to live. We know that you have been working through this issue in your mind & collecting ideas for some time now. You may have built a scenario of what you want to do in your head. This is where your initial journey should end & you should expose your ideas to someone else who is a professional in putting all these ideas into a cohesive order & making sense & prioritise them with you. This person is an experienced architect/designer who knows well the process you are about to embark on & will be a great sounding board & will be there to hold your hand the entire way through the project. Step 6 List Key bullet Points Acknowledging that it is your project, however you will need professional assistance Will help you move ahead from that point that you are at now Will save any confusion & head trash from bouncing around Will make it easier to accept help & other peoples ideas Will save you time & get the project moving faster Will start you heading in the direction you need to go in Will get you looking for the right professional to help & guide you Step 7 Create the Steps of the Core Process The 5 steps to getting started 1. Loudly admit to yourself that you dont know it all & need help 2. Gather your ideas & list them down so you can communicate them to others 3. Make a list of some of the things you are unsure-of vs sure-of 4. Decide on a list of architects to interview for the process & meet with them 5. Pick one that you feel comfortable with that can clearly demonstrate their competency Step 8 Include a Case Study, Testimonial or Story I found that after talking to Darren at DCF, that it was clear that this was a technical industry & process was more than I could comprehend. He helped me understand that there were lost of rules & regulations to consider & that my ideas were only part of the process. He showed me a clear path forward & we worked well together from there onMr James, Toorak

Step 9 Add a Metaphor, Simile or Quote Thinking I could run this project myself was like thinking I could also try my hand at brain surgery. Refer picture

Item 8 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Seeking Clarity the Ideas & The Brief Step 4 Headline Sentence Acknowledging that it is your project, however you will need professional assistance Step 5 Create A Short Paragraph Acknowledging that it is your project, however you will need professional assistance will help you actually help you make a serious start on your project. It will help you understand your limitations & experience level needs assistance to move forward. We know you have been living your life & you think you understand how you live now & how you want to live. We know that you have been working through this issue in your mind & collecting ideas for some time now. You may have built a scenario of what you want to do in your head. This is where your initial journey should end & you should expose your ideas to someone else who is a professional in putting all these ideas into a cohesive order & making sense & prioritise them with you. This person is an experienced architect/designer who knows well the process you are about to embark on & will be a great sounding board & will be there to hold your hand the entire way through the project. Step 6 List Key bullet Points Acknowledging that it is your project, however you will need professional assistance Will help you move ahead from that point that you are at now Will save any confusion & head trash from bouncing around Will make it easier to accept help & other peoples ideas Will save you time & get the project moving faster Will start you heading in the direction you need to go in Will get you looking for the right professional to help & guide you Step 7 Create the Steps of the Core Process The 5 steps to getting started 1. Loudly admit to yourself that you dont know it all & need help 2. Gather your ideas & list them down so you can communicate them to others 3. Make a list of some of the things you are unsure-of vs sure-of 4. Decide on a list of architects to interview for the process & meet with them 5. Pick one that you feel comfortable with that can clearly demonstrate their competency Step 8 Include a Case Study, Testimonial or Story I found that after talking to Darren at DCF, that it was clear that this was a technical industry & process was more than I could comprehend. He helped me understand that there were lost of rules & regulations to consider & that my ideas were only part of the process. He showed me a clear path forward & we worked well together from there onMr James, Toorak Step 9 Add a Metaphor, Simile or Quote Thinking I could run this project myself was like thinking I could also try my hand at brain surgery. Refer picture

Item 9 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Seeking Clarity the Ideas & The Brief Step 4 Headline Sentence

Acknowledging that it is your project, however you will need professional assistance Step 5 Create A Short Paragraph Acknowledging that it is your project, however you will need professional assistance will help you actually help you make a serious start on your project. It will help you understand your limitations & experience level needs assistance to move forward. We know you have been living your life & you think you understand how you live now & how you want to live. We know that you have been working through this issue in your mind & collecting ideas for some time now. You may have built a scenario of what you want to do in your head. This is where your initial journey should end & you should expose your ideas to someone else who is a professional in putting all these ideas into a cohesive order & making sense & prioritise them with you. This person is an experienced architect/designer who knows well the process you are about to embark on & will be a great sounding board & will be there to hold your hand the entire way through the project. Step 6 List Key bullet Points Acknowledging that it is your project, however you will need professional assistance Will help you move ahead from that point that you are at now Will save any confusion & head trash from bouncing around Will make it easier to accept help & other peoples ideas Will save you time & get the project moving faster Will start you heading in the direction you need to go in Will get you looking for the right professional to help & guide you Step 7 Create the Steps of the Core Process The 5 steps to getting started 1. Loudly admit to yourself that you dont know it all & need help 2. Gather your ideas & list them down so you can communicate them to others 3. Make a list of some of the things you are unsure-of vs sure-of 4. Decide on a list of architects to interview for the process & meet with them 5. Pick one that you feel comfortable with that can clearly demonstrate their competency Step 8 Include a Case Study, Testimonial or Story I found that after talking to Darren at DCF, that it was clear that this was a technical industry & process was more than I could comprehend. He helped me understand that there were lost of rules & regulations to consider & that my ideas were only part of the process. He showed me a clear path forward & we worked well together from there onMr James, Toorak Step 9 Add a Metaphor, Simile or Quote Thinking I could run this project myself was like thinking I could also try my hand at brain surgery. Refer picture

Item 10 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The Building Process Step 4 Headline Sentence Acknowledging that it is your project, however you will need professional assistance Step 5 Create A Short Paragraph Acknowledging that it is your project, however you will need professional assistance will help you actually help you make a serious start on your project. It will help you understand your limitations & experience level needs assistance to move forward. We know you have been living your life & you think you understand how you live now & how you want to live. We know that you have been working through this issue in your mind & collecting ideas for some time now. You may have built a scenario of what you want to do in your head. This is where your initial journey should end & you should expose your ideas to someone else who is a professional

in putting all these ideas into a cohesive order & making sense & prioritise them with you. This person is an experienced architect/designer who knows well the process you are about to embark on & will be a great sounding board & will be there to hold your hand the entire way through the project. Step 6 List Key bullet Points Acknowledging that it is your project, however you will need professional assistance Will help you move ahead from that point that you are at now Will save any confusion & head trash from bouncing around Will make it easier to accept help & other peoples ideas Will save you time & get the project moving faster Will start you heading in the direction you need to go in Will get you looking for the right professional to help & guide you Step 7 Create the Steps of the Core Process The 5 steps to getting started 1. Loudly admit to yourself that you dont know it all & need help 2. Gather your ideas & list them down so you can communicate them to others 3. Make a list of some of the things you are unsure-of vs sure-of 4. Decide on a list of architects to interview for the process & meet with them 5. Pick one that you feel comfortable with that can clearly demonstrate their competency Step 8 Include a Case Study, Testimonial or Story I found that after talking to Darren at DCF, that it was clear that this was a technical industry & process was more than I could comprehend. He helped me understand that there were lost of rules & regulations to consider & that my ideas were only part of the process. He showed me a clear path forward & we worked well together from there onMr James, Toorak Step 9 Add a Metaphor, Simile or Quote Thinking I could run this project myself was like thinking I could also try my hand at brain surgery. Refer picture

End !! - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -