A Questionnaire On

Brand Management in FMCG (Food & Beverage Industry)

A Study Urban Vs. Rural Youth

Prepared by:
Rupareliya Ravindra
Guided by:
Prof. Gincy Mathew

Note: This survey aims to know the awareness about the different brands and their
loyalty towards different brands/products. The information given by you in this
questionnaire will be kept confidential and is used only for study purpose.

S.K.PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

Gandhinagar, India

A Questionnaire on Brand Management in FMCG (Food & Beverage Industry)

A Study Urban Vs. Rural Youth
Name: ______________________________________
Occupation: _________________________________
Age: _________

Place: __________________

Q1. How many brands do you know in Chocolates? Please name them all.
_____________, _____________, _____________, _____________, _____________
Q2. How many brands do you know in Soft drinks? Please name them all.
_______________, _______________, _______________, _______________, ______________
_______________, _______________, _______________, _______________,
______________
Q3. How many brands do you know in Biscuits? Please name them all.
_______________, _______________, _______________, _______________, ______________
_______________, _______________, _______________, _______________,
______________
Q4. What makes you recall any Brand?

Its my favorite
Attached to the usage of product
Repetitive usage
Have a friend using it
Attachment to the person endorsing it
The packaging of product
Attractive ads of brand
Other __________________

Q5. Hearing the word Celebration which brand strikes first in your mind?

Nestle
Amul
Cadbury
Other brand

Q6. Can you identify these Brands are of which companies?

CHOCOLATES

BISCUITS

Dairymilk_____________
Munch_______________
Perk_________________
Kitkat________________
Milkybar______________
5 Star_________________
Silk__________________
Bournevile_____________

Oreo_________________
Tiger_________________
Treat_________________
20-20________________
Sunfeast______________
50-50________________
Jim-Jam______________
Dark Fantasy___________

SOFT DRINKS
MountainDew__________
7 Up________________
Sprite________________
Fanta_________________
ThumsUp_____________
Mirinda_______________
Limca________________
Nimbooz______________

Q7. Which product/brand strikes first in your mind when you hear these words?
Treat_________________

Meetha______________

Thunda________________

Happiness_____________

Break_______________

Genius_________________

Youngistan_____________

Thunder_____________

DreaCream_____________

Q8. Identify these images and name the brand or company associated with it.

Q9. Read these tag lines and give the name of brand associated with it.
1. Mera Crunch Mahaan_________________
2. Worlds Favorite Biscuits______________
3. Break Banta Hai_____________________
4. Kuch Meetha Ho Jaye_________________
5. Treat Toh Le Hi Lenge________________
6. Taste The Thunder___________________
7. Open Happiness_____________________
8. Youngistan Kaa Wow________________
9. Dar Ke Aage Jeet Hai_________________
10. Khao Aur Kho Jao___________________
11. Sidhi Baat No Bakvaas________________
12. Eat Healty, Think Better________________
13. Have You Felt Silk Lately? _______________
Q10. Do you give feedback to companies for brands are using?
Yes

No

Q11. Do you store your favorite product well in advance?

Yes

No

If yes, then which brands product you use to store?

For Biscuits ___________________________________________________
For Chocolates_________________________________________________
For Soft drinks_________________________________________________

Q12. If the brand of your choice is not available then what actions you are taking?

I shift to similar brand

Wait for arrival of the brand
Will go to other shop in search for specific brand

Q13. If you are supposed to change your existing brand, from given list which would be
strongest reason to do the same?

Quality
Price
Features
New taste
Similar Brand availability