Marketing Secrets Report

10 Marketing Secrets to help you generate leads, increase revenue, and build a thriving community!
By Diane Cunningham, President and Founder National Association of Christian Women Entrepreneurs
If you know someone who would like this report, send them to www.nacwe.org where they can get the report AND all other FREE information I give away once they are on my free gift list.
Limits of Liability/Disclaimer of Warranty The author and publisher of this book and accompanying material have used their best efforts preparing this guide. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of this guide. They disclaim any warranties (implied or expressed), merchantability or fitness for any particular purpose. The authors and publisher shall in no event be held liable for any loss or damages, including but not limited to special, incidental, consequential, or other damages. As always, the advice of a competent legal, accounting, tax, or other professional should be sought. The authors and publisher do not warrant the performance, effectiveness, or applicability of any sites listed in this book. All sites listed are for information purposes only and not warranted for content, accuracy, or any other implied or express purpose. This guide contains material that is protected under International and Federal Copyright Laws and Treaties. Any unauthorized reprint or use is strictly prohibited.
2011 Diane Cunningham Companies LLC
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Table of Contents
Welcome Who is Diane Cunningham Why do I want to share this information with you? The top 3 mistakes I see my clients and members making Mistake #1 Being afraid to Promote Mistake #2 Not asking for help Mistake #3 Getting stuck in the process and the perfection trap What is Marketing? What is the Know-Like-Trust Factor? The Marketing Mindset Shift Marketing Tool #1 Auto-responder Marketing Tool #2 is Freebies Marketing Tool #3 is Events Marketing Tool #4 is Social Media Marketing Tool #5 is Joint Ventures Marketing Tool #6 is Books Marketing Tool # 7 is Video Marketing Tool #8 is BlogTalkRadio Marketing Tool #9 is Blogs/Articles Marketing Tool #10 is Newsletters or ezines The Marketing Circle The Marketing Funnel Go, Do and Be Seen Be Your Own PR Agent Let me Coach You
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Are you ready to learn 10 Marketing Secrets to help you generate leads, increase revenue, and build a thriving community?
Welcome! What you are holding in your hands is just a snapshot of my years of experience with clients and members of the National Association of Christian Women Entrepreneurs. The 10 tools that I am going to show you in this report are a big part of the way that I built NACWE and added members quickly. I used each of these tools and learned as I went. I was not an expert in any of these, nor do I claim to be an expert in any of them now. But I am an expert in the combined use of them as a whole. You are an expert too. Yes, you are expert related to your training, your life experiences, your painful events, and your education. I strongly suggest that you print this Special Report right now, and read it immediately. Plus there is a diagram on page 27 that I suggest you print out and hang near your workspace. It shows you a high level view of the tools I am talking about and will serve as a daily guide. I am giving you all of this for FREE. Who is Diane Cunningham? I am the President and Founder of the National Association of Christian Women Entrepreneurs. Since 2005, I have worked under the DianeCunningham.com umbrella as a coach, speaker, facilitator, and entrepreneur. I founded the National Association of Christian Women Entrepreneurs in May of 2010 to help women connect, create, and collaborate. In essence, I created NACWE because I needed a NACWE. I wanted to have colleagues to discuss ideas with, share resources, and build my knowledge. As I used the tools in this guide and trusted God, NACWE grew from 0 to 165 members in the first year. We also hosted the 1st Annual Conference, the Inspired Womens Event with 45 women in attendance. And we wrote a
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book with 4o women as contributing authors. Needless to say, it was a busy 12 months. Prior to all of this, I worked in the counseling field in a variety of settings. I worked for many years in a hospital Employee Assistance Program. Prior to that I spent time working with domestic violence and addictions. I have a Masters Degree in Education (Guidance and Counseling) from Whitworth College in Spokane, Washington and a Bachelors Degree from the same school in Interpersonal Communications. I am also a Certified Mastermind Executive Coach. I now call myself a Business Therapist. I am an author of Dear Female Entrepreneur, My Friend and co-author of Inspired Women Succeed just released in May 2011. www.inspiredwomensucceed.com People call me a pied piper of people. I am an avid volunteer and currently serve as the Regional Advocate for the Small Business Development Center for North Texas. I am active in church, local community events, and non-profit organizations. I am proud to say that I was named as one of the Top 2o Leaders under the Age of 40 in my community in January 2011 and chosen as the Inspirational Women of the Month for April for Inspirational Woman Magazine. The truth is.I love people, shopping, Starbucks, reading, and spending time with friends. I have run 4 marathons with the Leukemia & Lymphoma Societys Team in Training program and I love to go to zumba classes. On a unique note, in March of 2011 I survived a plane crash in a twin engine plane that was totaled to the tune of $70,000. This led to a divine moment of clarity in the understanding of the brevity of life and the wisdom to know that I am right where God wants me as I lead the National Association of Christian Women Entrepreneurs and coach women like you to success. My mission is to inspire women to dream big, catch on fire, and change the world.
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Why do I want to share this information with you?

I want to save you time as you are building your business. I want to help you to reach your tribe of people. And most importantly, I want you to fulfill your God-give purpose. I want you to succeed wildly with your business so that you can pass it forward. I have learned that the more I share my knowledge, the better I can help you to reach your potential. Plus I like giving gifts and this is a way for me to pay forward all that has been given to me. But before we dive in, I want to share the 3 biggest mistakes that I see on a daily basis with my members and clients. It is important for you to recognize which mistakes you might be making so that you can get busy using the tools that I am sharing with you.
The top 3 Mistakes that I see my clients and members making with their marketing!
Mistake #1 Being afraid to Promote Mistake #2 Not asking for help Mistake #3 Getting stuck in the process and the perfection Let me give you some examples of each of these before I share with you my 10 marketing tools Mistake #1 Being afraid to Promote This is a daily mistake that I see happening. I see talented women who have something amazing to offer and yet they never tell anyone about it. They dont want to be too salesy or alienate their friends and family. The product, service or program is like a guarded secret. They are afraid to talk about it too much, but in doing that, they do not talk about it enough, or at
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all. They might promote it once and think that nothing happened or no one signed up. This then leads them to give up. FACT: In order to succeed in business, we have to learn to promote. Mistake #2 Not asking for help I have had to learn this the hard way and I see my clients and members doing this all the time. We somehow believe that we should know how to do all of this and yet how could we? I never got a business degree. I am not an expert in website design, nor have I had any training in it. When we dont know how to do something, we feel ashamed or embarrassed with our lack of knowledge or experience. We mistakenly believe that all of our colleagues know how to do this or are doing this and we are the only ones that dont get it. Learn how to ask for help. Be willing to pay for help. Do the research but be willing to invest in the support you need and then hand it over. FACT: In order to succeed in business, we have to learn to ask for help Mistake #3 Getting stuck in the process and the perfection Again I see this constantly as I help clients and members of NACWE. I see women writing and re-writing and tweaking and fixing and getting more feedback. I see them not willing to get something that IS NOT perfect out there. Well my friends, you might as well STOP that right now. It will never be perfect. There will always be improvements and changes to make. FACT: In order to succeed in business, we have to learn to be imperfect and take action. So now that you know the mistakes, I want to share with you the tools that I have used to create the National Association of Christian Women Entrepreneurs one member at a time into a vibrant family of women.
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The 10 Marketing Systems to help you generate leads, increase revenue, and build a thriving community are the following:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Auto-responders Freebies Events Social Media Joint Ventures Books YouTube BlogTalkRadio Blogs/Articles Newsletters or ezines
These are tools that work in the online and offline worlds and as you read through this workbook, I am going to show you examples of each tool so you can SEE exactly what I am talking about. But before we do that, lets cover a few basics..
What is marketing?
The BusinessDictionary.com tells us that Marketing is the management process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction. I know that you might be scared of the word marketing and that you do NOT want to be a sales person. I have heard that so many times over the years, from so many women. You are not alone. But I want to challenge your thinking on this, and offer a mindset shift for you to consider.
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What I know now, that I did not know when I got started, is that marketing is about planting seeds. Now remember, I had no business training and came from a counseling background. I learned one book at a time, one conference at a time, and one client at a time. Here is the A-HA moment.we have to change our mindset! Here is the shift: You market every day, whether you think you do or not. Let me show you how we market for others without even thinking about it. When I tell you about a new restaurant that I love or you tell me about the new shoe store you found over the weekend, that is word-of-mouth marketing, which is the best kind. So my wise advice is to get over it and trust that you are going to learn how to market. The difference is that you are going to learn how to market yourself, your brand, and your company/product instead of marketing for someone else. I found out that I love marketing. I also realized to my delight that I was actually quite good at it. You might surprise yourself! I do think that as Christian women we have even more to overcome in this area. We mistakenly believe that we are not meant to be paid to use our gifts and talents. We often get caught in the guilt factor and end up serving for FREE. There is a unique challenge for us as many people in our lives want us to volunteer our time. I am completely supportive of volunteering and the fact that it is a non-negotiable. But that does not mean that it is OK to be undervalued, underpaid, and become what is called an under-earner. Your product, program, or service is valuable and you deserve to be paid. What is the Know-Like-Trust Factor? People want to do business with people that they know, like, and trust. This is called the Know-Like-Trust factor. People buy based on emotional connection, hunger, or pain. People want to do business with other people that they feel know and understand them. They want to feel a connection. They want to know that they can trust us, the person they are handing money to and spending time with.
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Customers want to alleviate the pain they are in, which could mean: Going to the dentist to get a broken tooth fixed That awful noise on the car A house that never cleans itself The dog that needs a good grooming You get the picture. We are all out networking and connecting even when we are just living our regular life. You DO NOT ever have to step foot in a networking event, and yet you are still networking daily. As a female entrepreneur, it is your job to make your business a name that is known. It is your job to be out and about alleviating the pain that your business helps with. Each of the 10 tools we will be talking about will help you with your KnowLike-Trust factor and connecting with your future clients. Marketing is a non-negotiable of having a business or staying in business. If you dont market, you better be doing a lot more than just praying because you are going to need some extra help. The way I see it, God has given me a business. God has given YOU a business. It is how He wants us to be used for His kingdom. So why would I NOT tell people about it? That would make no sense and would be dishonoring to God. It would be a waste of the gifts He has given me. I do not want to waste this valuable and unique gift from my Father. My job is to be out and about for God. I call this the go, do, and be seen principle and you will hear more about it later in this report. Let me share a few more concepts before we get into the nuts and bolts.
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What is the difference between marketing and networking? There can be some confusion over these two words so let me help you to understand through some definitions and some examples. They are NOT the same but they are similar. We might call them sisters! In this report, we will be talking about both and you will need to implement both. Marketing is publicizing a service or product with the intent of closing a sale. Networking is the art of making acquaintances and sharing information about yourself, your business, or your product. Its purpose is to build relationships that offer a mutual opportunity for both parties to prosper. Remember that as women, we are natural networkers on a daily basis. We connect, we gather, we exchange information (from a great local bakery, to where to get a haircut, to a website designer), and we network unofficially for each other constantly. We connect at the coffee shop, over lunch, at the garage sale, and even in the bathroom. We know how to show up for each other and with each other. We know how to network and we certainly know how to market. So lets get to the 10 Tools so you can get busy learning and then doing, shall we? Each of the ten will be used for lead generation. Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers. Lead generation is generally generated through search engines, direct mail, email, or telephone. But that is NOT what I am sharing with you in this FREE REPORT. I am here to show you other ways to generate leads that I find to be a lot more FUN. Most of them are FREE or very lost cost. Keep in mind that you are going to be choosing a few things to try, not everything all at once. I did not start using all of these overnight. I took one thing at a time.
My caution to you is.do not get overwhelmed. Trust the process and take action. If you need more help, be sure to check out our membership at the National Association of Christian Women Entrepreneurs, or join one of my mastermind groups. You can always access me for a one-on-one Strategy Session for personal attention. If you want to find out more about that NOW, just click here: http://nacwe.org/coaching/strategy-session/
Marketing System #1 is Auto-responders

What is an Auto-responder?
An autoresponder is a program which automatically generates a response when it receives information. The classic use of autoresponders is in email management, but these programs can also be found on websites. This type of program can be a very useful and powerful tool for everything from internet marketing to managing admissions to a university. Many people have encountered some version of the autoresponder at some point in their lives. Here is a 30 day autoresponder sign-up form and website that I created in 2010 called Be Brave Today. When a client signs up, they will get an email from me each day for 30 days. I include a message, a few links, and a quote. This is an example of a FREE auto-responder. It would also be considered a FREEBIE or an Opt-In. Go to www.bebravetoday.com to see!
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This is an example of a PAID auto-responder series that I created in 2010 called 90 Days to Marketing Success. It uses a series of emails that include video links. This program is $77 and the client gets a video training from me every 3 days that is 3-5 minutes long. I also turned this into a DVD product. Go to www.90daystomarketingsuccess.com to see!
NOTE: For each of the screen shots in this FREE workbook, I encourage you to go take a look at the website for yourself to see it in action!!
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Marketing System #2 is FREEBIE

What is a Freebie?
A freebie is a promotional gift or something given or obtained free of charge. It can be something such as a free report or an E-book. It is also called an Opt-In because you want people to opt-in to get information from you. This report that you are reading is our NEW FREEBIE or Opt-In. Our previous opt-in on the NACWE website, was a free report 19 Inspired Ideas for Marketing and 3 bookmarks sent by mail. See the Opt-In box below on the right side of the screen.
3 FREE bookmarks
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You could offer any of the following: Free Report Checklist Ebook Quiz Bookmarks Audio download
Marketing System #3 is EVENTS

What about Events for lead generation? Events are a great way to connect with leads and build your tribe of followers and fans. This can include both live and virtual events. Pre-View Calls Open House at a local office Speaking at a Virtual Conference Book Signing Facebook.com Party This is the invitation for the facebook party I hosted for Christian Women Entrepreneurs. You can see on the left that we had 61 women who planned to attend. We ended up with 50 there. Not bad for hosting a party online with only a one-week notice. A facebook party is something that happens on your facebook fan page to promote growth and build a buzz.
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Here is the invitation for the Book Signing for Inspired Women Succeed book launch in my local area:
This is an event that I was a part of in 2011 hosted by one of the members of NACWE. Be willing to speak to other groups as a part of your marketing strategy. Let them know you are willing to be interviewed.
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Another great option is the Free Preview Call type of event. I often use www.talkshoe.com as you can see below. This is a FREE program that allows for talking and LIVE chatting with all attendees.
Marketing System #4 is Social Media

How can I use Social Media for lead generation?
Social media is the way to go now for lead generation and has become a non-negotiable. I use my Facebook account to do the following: Event invitations and reminders Tagging people Notes Photos of products, members, or me Fan Pages Private groups Videos Links to my blog
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There are numerous places to engage in social media. My favorite is Facebook, but you will want to find where you fit and feel comfortable. Is that Twitter? Linked-In? Be willing to learn a lot in this area because it is constantly changing. Just in the last week, I have used numerous new programs and gone to websites that I had no idea existed. Some that you might want to check out are: www.tweetreach.com, www.tweetdeck.com, www.ping.fm and www.hootsuite.com Have fun and get used to exploring!
Marketing System #5 is Joint Ventures

What about Joint Ventures for lead generation?
A Joint Venture is when we team up with another person, group, or business entity for the purpose of expanding our business influence and creating a more powerful market presence. Through the National Association of Christian Women Entrepreneurs, I create joint ventures when I invite a woman to share with the members as an expert. See below with one of our experts Julie Ziglar Norman, the daughter of Zig Ziglar, famous sales trainer and author.
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Here is an example of a joint venture where I am featured with a testimonial. A testimonial is a statement or written affirmation in support of a particular truth, fact, or claim. How can you help others with a testimonial? By offering a testimonial it shows your involvement with that person, company, or product and also has a link to your website.
An example of a joint venture and a book to use for lead generation is our book Inspired Women Succeed, written by Jo Ann Fore and I. Go to www.inspiredwomensucceed.com to see!
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Marketing System #6 is Books

What about Books for lead generation?
A book is a great form of lead generation because it gives you more credibility and allows your potential client a way to get to know you from the comfort of their own home. Here you see a sample of my Dear Female Entrepreneur book that I use with clients and members and the Inspired Women Succeed book. Go to http://nacwe.org/store to see!
This is another book that I was a part of in 2011, Smart Women Live Their WHY with Sheri McConnell. Each of these book opportunities provides a marketing tool for you. By writing your own book or being a part of another book, you set yourself up as the go-to expert in your field. Go to www.smartwomenwhy.com to see!
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Marketing System #7 is Video

What about Video for lead generation?
Using video is a great way to get your message out to you clients and potential clients. They can then get a FEEL for you and see you in action. YouTube is a video-sharing website on which users can upload, share, and view videos. Here is my YouTube channel under the name LifeCoachDiane, which I started in March of 2008. Go to www.inspiredwomentv.com to see all of my videos!
I use my Flip video camera to record most of the videos. Or I use my Iphone or Ipad. Get a system that is easy to use. You might want to incorporate both raw video that you do yourself and professional video. I use a combination of both.
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At NACWE, we are now starting to use video email with a company called BombBomb. Go to http://www.inspiredwomenvideoemail.com to get your FREE 14 day trial and the NACWE member upgrade. Amazing company with cutting edge tools to help you use video to get your message out in an email. Be sure to check it out! Here is a sample of an email.
And we have a link to my YOUTUBE page on the NACWE site, on the right side of the page:
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Marketing System #8 is BlogTalkRadio

What about Blog Talk Radio for lead generation?
BlogTalkRadio.com is a free way to produce your own online talk show. Each show is archived and can be used as a link or embedded. That means that you can post the link on your website or your facebook page for clients and customers to easily click to listen. I now have my show branded as InspiredWomenRadio.com and have the domain name redirecting clients over to my site. I use this to interview our weekly featured members of NACWE and others. Go to www.inspiredwomenradio.com to see!
You might also want to you use: Cinchcast www.nacwe.audioacrobat.com Freeconferencecalling.com
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Marketing System #9 is Blogs/Articles

What about a Blog for lead generation?
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Your blog is often times a place to publish your weekly articles. Articles can also be used and submitted to other online newsletter directories for publication. Here is the blog portion of my NACWE site. Go to http://nacwe.org/category/blog to SEE!
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Marketing System #10 is Newsletter or Ezine

What about a newsletter or ezine for lead generation?
An ezine is a newsletter sent out periodically, monthly, weekly or daily, to subscribers who have opted to receive it. It is a very important tool for building an online business. It keeps you in contact with your potential customers, allows you to build a trusting relationship with them, gives you a chance to build your reputation and also gives you another avenue of income, via selling advertising space in your ezine. Here is a sample of a newsletter that I sent to my entire list. You can also create sub-lists so that you can reach only certain groups such as members, or clients, or people who purchased one of your items
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So now you know my 10 tools. What now?

Now is when you create a plan for how to use each of these and build them into your daily and weekly business. What do you want to try first? What ideas have you generated while reading this material? Again, I would love to help you in any way that I can so please contact me to set up a Strategy Session. Take a look at the Marketing Circle diagram to see how you are going to want to incorporate both live and virtual marketing techniques. This is the form that you will want to print out from the next page and keep a copy on your bulletin board. Give yourself permission to have FUN with this process. I am still amazed that many of these tools are FREE for us to use as we build our businesses.
PRINT THIS NEXT PAGE!
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The Marketing Circle
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What is a marketing funnel?

A marketing funnel is the infrastructure or foundation of your business. It allows you to multiply your income by marketing your products and services, so you can build the business you really want and live the life you deserve. Many entrepreneurs get caught in the trap of working hours for dollars, so they only get paid when they work. It is important to create easy ways to convert prospects into customers for life so you can create products that produce passive income. Imagine a funnel with the wide end at the top and the narrow end at the bottom. You want to get as many people as possible into your funnel at the top and guide them through to the very bottom.
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Here's how you might do this: 1) Offer a free item such as an Ebook, Report, audio class on your website, blog or landing page. 2) Once you've got their information start upselling them into low and mid-priced products or services 3) Continue to upsell customers into higher end programs or products. The aim is to get as many prospects as possible at the top using various lead generation efforts and out of those, create loyal customers who will pay for a membership continuity program. This is what is called multiple streams of income and it is crucial to the long term success of your business. You need multiple streams of income to thrive as a business owner. It is important for us to continue to evolve by adding new products and creating things that you can re-purpose. This means using your information in new and creative ways over the years. What was once a paid program, might become a freebie. What was a LIVE event, might become a home study course. As we finish up this time together and my FREE report, I hope you are feeling inspired and not overwhelmed. I want to leave with you with a few more important tips. You see, we could talk about this all day, but we need to keep moving and take action.
Go, Do, and Be Seen

What does it mean to go, do, and be seen? For me, it means being a vibrant part of my community. I love to be out and about. I love to know people and to be known. I find this to be true both where I live and also in my virtual world through my newsletter and through the amazing power of social networking. I call this networking both on the ground and in the air. Both are crucial for us a female business owners and inspired women. If you are NOT using social media, you are missing out on an entire world of
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friends, colleagues, and potential business partners. Plus you might even make some sales! It is your job to go, do, and be seen so lets get you out there! And you also need to be your own PR agent! We have to learn to be our own Public Relations agent. Ask if you can be on the list to be a speaker, give away a door prize, rent a booth, or be the featured member. Dont wait for someone to find youstand up for yourself and BE LOUD! As Christian female entrepreneurs we cant be meek and mild mannered women. We need to be willing to be bold and boisterous for the sake of our cause. Be willing to talk about what you do and share your passion. So my hope is that you have learned a lot of new things in this FREE REPORT and that you mind is FULL with new ideas to try out. Let me know what you think. You can always reach me by email at info@nacwe.org. We would love for you to come connect with us on the facebook fan page. www.facebook.com/NACWE And of course, we would love to support you as a member of our community when you join us for a year of marketing training, expert connection calls, and networking. Just go to www.nacwe.org and click on BECOME a MEMBER.
I cant wait to see how God uses you and your business!
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Now you have a few things to consider! You might want to. Join us as a member of NACWE!
The National Association of Christian Women Entrepreneurs was born out a passion to connect women who are ready to create, collaborate, and contribute to changing the world. We gather people and ideas together through online content, tele-courses, individual/group coaching and retreats. Our desire is to unite under a common goal of helping one another to succeed and thrive in business. We are blessed to share in a common faith in Jesus Christ and yet know that we might each choose to worship in a different way. Membership is open to women entrepreneurs, small business owners, and others who have to desire to launch their entrepreneurial venture. We also serve women business owners who are ready to add new marketing success tools, gain access to other like-minded women through networking, and increase their online presence.
Member Benefits
All members receive a NACWE Starter Kit by mail and other amazing benefits throughout the year. Benefit #1 Entrepreneur Caf Expert Chat Christian Women Entrepreneur Expert Chat and Business Series NACWE members can join Diane Cunningham and a special guest expert each month for a business development tele-class. The classes are geared to educate and empower you to create a successful business. Topics include marketing, business development, info-products, leading a team, vision casting, social media, and much more. Youll also have access to the mp3 recording of all of the calls in case you cant attend in person. Each call will also be available to print as a
transcribed article to be placed in your NACWE binder for future reference. ($300 value) Benefit #2 Entrepreneur Caf Q & A NACWE members can join Diane Cunningham and other NACWE members for a monthly Q & A Session. Share whats going on in your business, ask for help, and learn from others. This is your chance to network with others in a variety of industries, who understand the challenges you face. So grab a cup of coffee or tea and join us on the phone in the caf. Be sure to email your questions in before the call. Build relationships, share ideas, create joint ventures, and much more! ($300 value)
Benefit #3 Christian Women Entrepreneur Binder This Binder and tabs will be the place for your monthly calls, transcription notes, extra handouts, and brilliant entrepreneurial ideas. ($25 value) Includes the following: Who, What and Where is your business? How do you build your business? Inspired Women Success Process 3 Success Ingredients Be B.R.A.V.E. System Goals and Vision Casting What Now? The ABCs of NACWE The Reality Check SWOT Analysis One Page Marketing Plan
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Benefit #4 Inspired Women Succeed Book NACWE members get a copy of the book Inspired Women Succeed, being released in May 2011. Inspired Women Succeed is a book of courage and hope. You will connect with forty, brave-hearted Christian women entrepreneurs who faced unfathomable trials with heroic faith. This passionate group of women authentically shares their life-transforming stories. ($19.95 value) www.inspiredwomensucceed.com
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Benefit #5 CD Series From the Founder and President Listen as Diane Cunningham shares her vision for NACWE along with her 10 Go B.I.G. principles on CD#1. On CD #2 hear her Inspired Women Succeed story. On CD #3 you will hear the updated message from May 2011 of all that God has done in the National Association of Christian Women Entrepreneurs in the first year since the May 2010 launch date. ($45 value) Benefit #6 25% Discount NACWE Member get a 25% discount on all of our books and other programs/products. This DOES include the annual conference! (priceless) Benefit #7 Logo for credibility NACWE member logo for credibility. Show the world that you are serious about your career as an entrepreneur by proudly displaying the NACWE logo on your website and in your marketing materials. The NACWE member logo is reserved exclusively for members in good standing. (priceless) Benefit #8 Networking Opportunities NACWE members love to connect in our private online groups and social media homes. Networking is about planting seeds and you will have access to a specific group of like-minded business owners through the tele-classes and online group. This is vitally important for you as an entrepreneur and as an inspired woman. We have groups for all of NACWE and also private groups for each state so you can connect on a local or regional level. (priceless)
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Benefit #9 Entrepreneur Success Rolo-dex Sneak into Dianes back office and print the list of venders, tools, and connections that have helped her along the entrepreneurial path. (priceless) Benefit #10 Dianes Book List Find out what books Diane is reading and what she recommends to her inner circle clients. Book list will be updated and revised quarterly
Lets connect for a Strategy Session to get deeper into the 10 tools and how you can start using them right away for your business!
I hope this Special Report has opened your eyes to what is possible for you. Now its time for action.. I can help you get better and faster results from where you are right now in your business..immediately. I want to personally work with you to help you:

Create your launch plan for a new program, product or service launch Decide which ideas are worth following and which ones need to be dumped Build a marketing calendar so you know what to work on and when Develop a new strategy for a client freebie, an auto-responder or a special report
The Strategy Session is a laser focused session where we spend 50 minutes together going over your ideas, plans, website, and marketing
funnel! We map out what's next for your business. We discuss the flow of your business, programs, products and marketing strategies. You'll leave feeling crystal clear, more aligned, and positive of the next steps to take in your business in a way that is authentic and powerful. In a nutshell, you have 50 minutes where I will focus on exactly what you want and need most. What will you do with your Strategy Session? I love helping you to brainstorm potential names for your new program or product. God has given me a great gift with this and I love using it to help you in any way that I can! Are you ready to book a time with me? Are you ready for some intense feedback and momentum? Look at what Scarlett Von Gunten had to say:
I love working with Diane! She has the ability to inspire me to act fast & implement immediately! Thanks to Dianes strategy session, I was able to make some important decisions about moving forward with my business. Another benefit to working with Diane is her support and encouragement! I love the friendships I have made through NACWE! Scarlett Von Gunten CEO. EDITOR. AUTHOR. http://iWomanMag.com
Heres how I work.because I am trained as a counselor as well as a marketer, we can get down into your business and yet also see what mindset shifts need to be made for you to move forward. Many times, your entire program or website will become very clear to me as we are talking and I will share with you exactly what I SEE as I look into your business. I listen very carefully to what you say and what you dont say. We will work together to hash out details so you walk away with the To-Do List you have been searching for and a plan of attack.
I love working with Christian women entrepreneurs in all stages of their business. Some women come to me right as they are getting started on their dream, others come to learn more about how to use social media, or expand the successful brick and mortar business that they already have. You might wonder what types of women I have worked with: Writers, Speakers, Dog Trainers, Bakery Owners, Organizers, Coaches, Direct Sales Consultants, and more. If this strategy session resonates with you, you'll want to book quickly as I have limited spaces set aside each month.
Diane Cunningham is a master of ideas and execution with a heart for women entrepreneurs. My time with her was focused and action oriented as she coached me through targeting my niche and defining my top 3 products for a new year. She listens. She cares. And, she walks her talk. She is the coach's business coach! Cathy Alford, MA, ACC, Strengths and Life Coach, Speaker and Author www.lifeworksresourcegroup.com
How does the Strategy Session work? Imagine sitting at your favorite chair on the phone with me. Youll probably have your favorite way to take notes in front of you (which is great, but I also record the call for you because in my experience, no one can take notes fast enough to keep up with all the content I cover in my Strategy Sessions.) There you are, eager and excited as our call begins. I know because I am excited too! I have prepared ahead of time based on your intake paperwork. Youll call me directly, Ill get the recording started and off well run! For about the first 10 20 minutes youll do most of the talking; answering my pointed questions. All the while Im absorbing everything you say (and how you say it). Im tuning in to you, your
business and your target market. (Dont worryjust be yourself and say whatever comes up in the moment) After that I wont need to ask too many more questions because I get it and well be in flow. In fact, youll experience the feeling of your whole business plan snapping into clarity. Together we download the fastest and easiest way for you to reach your #1 objective. Through listening closely to you, Im very sensitive to what you want as a Big Picture in your life and business. Plus Ill draw on my years of experience to find the best business and marketing models that fit your desired outcome.
"Diane Cunningham has become my business therapist. She is my sounding board--my safe place to process the logistics of my business. She asks tough questions, sometimes. And when I'm not satisfied with my own answers she strategizes ways to move me forward and help me focus on the end result. Diane offers practical action steps with measurable results. It's fairly simple, Diane helps me succeed!" Jo Ann Fore, Author. Mentor. Life Coach. www.JoAnnFore.com
Our 50-Minute Marketing Strategy Session is so crammed with valuable, custom marketing strategies for you that I have to record the call for you. Otherwise, theres no way you can take notes fast enough. Within 48 hours of our call, youll receive a download link of our entire session so you can review all the subtleties we covered. (Many clients report to me that they are still finding things to implement from our call even months afterwards.) I can't wait to meet with you and look at your business in a focused and intense way. Just $197 for your personal strategy session. Move forward today. Click here to get your Strategy Session booked! http://nacwe.org/coaching/strategy-session
www.nacwe.org
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You will then get an email from my assistant within 48 hours with the Intake Paperwork to fill out and a list of times that we can meet. Your 50-Minute Marketing Strategy Session is 100% Guaranteed I am so confident youll get immediate value from our call together (and practical strategies you can implement right after our call) that I stand behind my offer with a 100% money-back guarantee. If, anytime within one year after our call, you feel you didnt get value from our Strategy Session, you will get 100% of your money back. No questions asked and well part as friends. If youre ready to play a bigger game, I can help you get there. Heres How to book your Marketing Strategy Session with me one-on-one 1. Click the link below to get your 50-minute Strategy Session with me one-on-one 2. Once the order goes through, my assistant will contact you within 48 hours to schedule our call 3. Youre all set for a business changing experience that can increase your income instantly http://nacwe.org/coaching/strategy-session
With Big LOVE,
Diane Cunningham

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10 Marketing Secrets to help you generate leads, increase revenue, and build a thriving community!

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

Why do I want to share this information with you?

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

Marketing System #1 is Auto-responders

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

Marketing System #2 is FREEBIE

2011 Diane Cunningham Companies LLC

Marketing System #3 is EVENTS

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

Marketing System #4 is Social Media

2011 Diane Cunningham Companies LLC

Marketing System #5 is Joint Ventures

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

Marketing System #6 is Books

2011 Diane Cunningham Companies LLC

Marketing System #7 is Video

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

Marketing System #8 is BlogTalkRadio

You might also want to you use: Cinchcast www.nacwe.audioacrobat.com Freeconferencecalling.com

2011 Diane Cunningham Companies LLC

Marketing System #9 is Blogs/Articles

2011 Diane Cunningham Companies LLC

Marketing System #10 is Newsletter or Ezine

2011 Diane Cunningham Companies LLC

So now you know my 10 tools. What now?

PRINT THIS NEXT PAGE!

2011 Diane Cunningham Companies LLC

The Marketing Circle

2011 Diane Cunningham Companies LLC

What is a marketing funnel?

2011 Diane Cunningham Companies LLC

Go, Do, and Be Seen

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

2011 Diane Cunningham Companies LLC

With Big LOVE,

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