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    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. P 19 copyright (c) 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. Or applicable copyright law.

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    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. P 19 copyright (c) 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. Or applicable copyright law.

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    70 views12 pages

    In Search of The Obvious - Trout

    Uploaded by

    Mariana Petrea
    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. P 19 copyright (c) 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. Or applicable copyright law.

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    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess.

    Hoboken, NJ, USA: Wiley, 2008. p 19 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=19 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 20 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=20 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 21 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=21 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 22 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=22 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 23 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=23 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 24 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=24 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 25 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=25 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 26 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=26 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 27 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=27 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 28 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=28 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 29 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=29 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 30 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=30 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 31 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=31 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 32 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=32 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 33 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=33 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 34 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=34 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 35 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=35 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 36 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=36 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 37 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=37 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 38 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=38 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 39 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=39 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 40 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=40 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 41 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=41 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

    Trout, Jack. In Search of the Obvious : The Antidote for Today's Marketing Mess. Hoboken, NJ, USA: Wiley, 2008. p 42 http://site.ebrary.com/lib/royallibrary/Doc?id=10270697&ppg=42 Copyright 2008. Wiley. All rights Reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

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