Business Model Canvas

Key Partners The success of a business derives its strength from a strong foundation of the right mix of a series of factors. One such factor is business partners. Business partners, holistically, is any entity that contributes to the successful operations of the business, eventually leading to sustained profitability. Be it the customers, the suppliers or even the employees, they all contribute to the overall growth. We will address the issue of Key Partners from all these three perspectives:a.) Customers: The business of Green Landscaping, like any business, thrives to satisfy the customers. The type of customers we are targeting and those who will eventually be a key partner for the business is discussed in detail under Customer Segments. b.) Suppliers: Suppliers for this business are also of importance because of the sheer nature of the business. We will constantly require raw materials from suppliers, including but not restricted to, pipes and related materials for efficient plumbing solutions, seeds and fertilizers for maintaining the soil quality and content as well as to plant new varieties of plants. Good relations with a diversified supplier base will ensure reduced inventory and storage costs along with ready availability of the material needed. Thus, suppliers are a key strategic partner for our business. c.) Employees: The nature of the business is such that we need the services of many people. The most important employee, and hence a key partner, would be the inhouse designers who will form the backbone of the entire operations. The design team will be our Unique Selling Proposition (USP). Followed by the designer, we will have soil experts, horticulture experts, constructors and plumbers that will focus on the operation aspect of landscaping. d.) Strategic Alliances: One of the newer concepts that we shall bring on the table is to have strategic alliances with non-competitors which will lead to complementing business agreements. Though the idea seems basic, it is not yet being implemented in this domain and we would like to leverage on such alliances to reduce cost and increase revenues. Key Activities a.) Designing: As stressed before, the entire business of Green Landscaping sustains on the quality of designs that we provide to the customers. The backbone of the entire plan, designing includes identifying the customer requirements, being aware of the latest trends, identifying the customers target audience, coordinating the feasibility of various designs with the implementation team and coming up with the latest and best possible designs that will not only look elegant but also be eye-catching.

b.) Construction: Post the design is approved it is the actual construction that will determine the final output. The construction activity would include constructing a pilot model to check for the feasibility of the idea and then constructing the landscape grooming the minute details that adds touches of elegance. Key Resources a.) Human Assets: Humans, the dynamic asset, forms the major resource for the business. The business activity can be branched out into 3 functionalities viz. the marketing function that primarily focuses on bringing in customers through creating awareness, bridging the demand-supply gap and convincing the potential customer to provide the best state-of-art landscape in the country. The other function, as described in detail above, is the design team which will suggest the process of customer value addition. The last function will be of the implementation and maintenance team that would scale the project from the design stage to life and provide continuous maintenance. The bottom line of explaining these functions is that all the three domains rely heavily of the Human Asset. b.) Physical Assets: Comparatively fewer physical assets are held by the company and hence its a secondary resource as compared to human resources. Examples of the same can include equipments and materials used for construction, offices etc. Value Proposition a.) Exquisite Landscapes: Presently, no company in India is catering to this domain and hence we see a lot of demand-supply mismatch. With India being termed as a potential world-leader, the development front for infrastructure and realty sector has opened up considerably. Especially with many multi-national companies etting up their base in India, they like to carry on the working environment too. In countries like the USA or any country within the European Union, it is a common site to see beautiful landscapes around offices and villas. It is obvious that with companies from this part of the world moving here, they too will be looking for such landscapes over here. But who is going to provide the same to them? At this point is when we surface. A sole company to cater to the best landscapes for corporate. Also, with the development of the realty sector, we sense that there is a lot of latent potential in this domain too. Finally, we are also looking to target HNIs in India to promote the beauty to individuals. b.) Beautification with Purification: Green landscaping brings a whole new revolution in the field of landscaping by going green. In todays world with all the problems ranging from global warming to pollution, green landscaping is a refreshing concept. The whole idea is to cultivate plants that fasten the pace of oxygen outflow and carbon-dioxide intake as well as consume less amount of water for its nourishment. Also, the focus is on preventing the soil fertility using natural minerals and nutrients and minimizing the use of chemical fertilizers that reduce the soil quality. Thus, the focus is on providing Environmentally Enriching Ambience.

c.) Long-term maintenance solutions: Since, we are the pioneer in this field, we can also grab the opportunity to provide full time maintenance of the landscapes that are either constructed by us or the ones which are already existing. This would be like the Annual Monthly Contracts (AMCs) which have become so frequent for electronic devices, e.g. Computers. d.) Utility Management: Another value proposition that we propose is the management of utilities that goes into the making of landscapes. Our specially designed landscapes and the quality of plants that we propose to cultivate will ensure that the maintenance takes place with minimum usage of utilities which will save costs in the long run. e.) Certification: We also propose a new concept of rating properties and surroundings based on the ambience, environmental friendliness and the purification it brings to the atmosphere. It is just not enough to refrain from polluting the surroundings. We need to be proactive and ensure that we take appropriate steps to ensure that we are actually making the environment better. This certification will ensure that a new trend is started in the realty sector and buildings and offices with such certifications are preferred over those without certifications. Customer Relations a.) Dedicated Personal Assistance: For corporate as well as developers, the customer relation is of paramount importance and hence we will have a dedicated team who are constantly in touch with the developers while the project is going on and post the completion, they will periodically visit the sites and meet the developers to decide about the upgrade of the landscape or of better ways of maintaining it. Any new technological development will be communicated to them and a conscious effort will be taken on our part to transfer the benefits of our extensive Research and Development to our valued customers. b.) Clubbed Personal Assistance: As far as the HNIs are concerned, the scale of operations would be comparatively small for them and hence we plan to have clubbed personal assistance. E.g. We can club all the HNIs having their landscape in a particular area, say in Lonavala, under one assistance and so on. Customer Segments a.) Corporate Houses: As detailed in the Value Proposition of Exquisite Landscapping, our primary target will be corporate houses. Since it is discussed at length before, we will not touch the details here. b.) Manufacturing Plants: As with offices, it is imperative for manufacturing plants as well to be surrounded by stretches of greenery that will not only absorb some of the pollutants released but will also provide for a better location and develop the area and environment around the plant. c.) Property Developers: Again, since it is discussed at length before, we wont go into any details here.

d.) High Net-Worth Individuals: HNIs usually have a villa or own a penthouse or farmhouse at a location away from the citys hustling lifestyle. They are more focused on the beauty aspect than the purification aspect but we can still leverage the same by targeting this set of customers. Finally, directly or otherwise, it is going to benefit the environment. e.) Theme Parks and Resorts: Our final focus would be on developing landscapes for theme parks and resorts. The aspect of beautification plays a crucial role, especially in resorts and we plan to leverage on this aspect while pitching in with our proposition to the developers. Channels a.) Direct: the channel of operations will be on contract basis for developers and contractors. Cost Structure It is basically a value driven business model. More details about the same can be found from the Cost Sheet attached along. Revenue Streams The revenue generated can be from two sources. The first is the one-time revenue generation at the time of development of the landscape. This is the primary source of revenue. The secondary source is the revenue generated from the supporting activity like periodic maintenance. Details regarding the revenue model can be more clearly understood with the help of the excel sheet attached along.