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2010 Fraud Prevention Campaign

Medicare Anti-Fraud Campaign


30

September
6
13

20

27

GRP/Ins

Client Net
Spending

October
4
11
18

25

November
December
1
8
15 22 29 6 13 20

54

54

53

53

53

53

320

$3,976,896

40

40

40

40

40

40

240

$1,372,624

$525,014

$115,393

134.5

$827,059

Target Demo: A55+


Target programming over-indexing against A55+
demo; Mix priority: News, Sunday morning,
Daytime, Prime
Hybrid DRTV approach mixing marquee
programming and efficiency; Sample Networks:
National Cable :30 Hallmark, Golf Channel, CNN, CNBC, Fox News,
Weather, HLN, AMC, Bio, NatGeo, WGN, TNT,
Discovery, History
Full Page 4C Units: 1x Parade and 1x USA
Sunday Supplements
Weekend insertions
Network TV :30

National Magazines

Full Page 4C Units: 1x Prevention and 1x


Reader's Digest insertions in targeted
publications

Target programming over-indexing against A55+


demo; Mix of News, Talk, Sports, Business;
National Radio :60
Sample: Osgood File, WFAN, 1010Wins, CBS
News, NFL, DOW Report, WSJ Report
Primary Target Sub-Total

9/26
November Cover Dates:
RD Onsale 10/26.
Prevention Onsale 10/5.

21.5

21.5

21.5

17.5 17.5 17.5 17.5

$6,816,986

B:8.375 in

Obtained by Judicial Watch February 8, 2012 through FOIA

Medicare just got stronger.

B:9.25 in

Andy Grifth

A stronger Medicare
means:
New benets for seniors
New cost savings
New fraud-ghting tools to
protect taxpayer dollars

With the new health care law, there are new benets available to people with Medicare, including lower
prescription costs, wellness checkups and preventive care. But we dont want new opportunities for criminals
to commit Medicare fraud, so the new law also provides better ways to protect us from fraud, making Medicare
stronger for us and future generations. Now thats something we can all feel good about. Here are some easy
things that folks like us can do to ght fraud.
Tell your friends and neighbors to guard their Medicare and Social Security numbers.
Dont ever let anyone borrow or pay to use your Medicare ID.
Review your Medicare claims to make sure they are accurate. Check them early

the sooner you see and report errors, the sooner we can stop fraud.

Check your Medicare & You handbook, coming soon.


If you see or think something might be Medicare fraud, call 1-800-MEDICARE to report it.
Learn more about protecting yourself and spotting fraud at

StopMedicareFraud.gov

M0674A_Rev 1
4/C
8.375 x 9.25
9/3/10
Proof 9
Parade Mag., USA Weekend
This advertisement prepared by Sawyer Miller Advertising
0910
CLIENT: CMS

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS Cracking Down TV :30

Page 1

VIDEO:

AUDIO:

SUPER: Charles Hackney Special


Agent

AGENT: Were cracking down on


Medicare fraud.

SUPER: Carmen Ortiz U.S. Attorney

ATTORNEY: The new healthcare


law gives us powerful
new tools to fight it

SUPER: An important message from


Medicare

AGENT: To investigate it

ATTORNEY: prosecute it

AGENT: And stop criminals.


SUPER: Diane Caradeuc Senior


Medicare Patrol

SMP VOLUNTEER #1: Our senior


Medicare Patrol volunteers

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS Cracking Down TV :30

SUPER: Stan Cohen Senior


Medicare Patrol

Page 2

SMP #2: ...are teaching seniors


across the country

SMP #1: to stop, spot, and report


fraud.

SMP #2: You can help.


SMP #1: Guard your Medicare card.


SMP #2: Dont give out your card


number over the phone.

SUPER: 1 800 MEDICARE and


StopMedicareFraud.gov come up
and stay on screen

SMP #1: Call to report any


suspected fraud.

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS Cracking Down TV :30

Page 3

ATTORNEY: Were cracking down


on Medicare fraud.

SUPER: Paid for by the U.S. Department of Health and Human Services
TTY: 1-877-486-2048

AGENT: Lets make Medicare stronger for all of us.

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS Seniors Talking/Cards TV :30

Page 1

VIDEO:

AUDIO:

TWO COUPLES TALK AS THEY


PLAY CARDS.

MAN 1: I know the best card youre


holding.

MAN 2: You do?

SUPER: AN IMPORTANT
MESSAGE FROM MEDICARE

MAN 1: Your Medicare card.


(THEY ALL SMILE). But dont let me
or anyone see it except your doctor
or their staff.

WOMAN 1: And dont tell anyone


your card or social security number
over the phone.

MAN 1: Guard your card. (HOLDING


CARDS CLOSE TO HIS CHEST)

WOMAN 2: I hear unauthorized card


use is a big source of fraud.

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS Seniors Talking/Cards TV :30

SUPER: StopMedicareFraud.gov
APPEARS AND STAYS ON
SCREEN

Page 2

MAN 1: The new health care law lets


us crack down on criminals and win
against fraud.

WOMAN 1: Making Medicare


stronger.

MAN 1: And speaking of winning . . .


(REVEALS WINNING HAND)
MAN 2: Not again!

MAN 1: Learn more at


StopMedicareFraud.gov

Obtained by Judicial Watch February 8, 2012 through FOIA

11151231

Medicare.gov 1-800-Medicare
(NAPCA):1-800-582-4218

Obtained by Judicial Watch February 8, 2012 through FOIA

MedicareOpenEnrollment60secRadioScript
SFX:Newspaperflipping.
Announcer:AnimportantmessagefromMedicareandtheUSDepartmentofHealthandHuman
Services.
Wife:Look,thenewharvestriceisonsale.
Husband:Thatsabigsavings.
Wife:Speakingofsavings,wecouldsavemoneyonprescriptiondrugsorgetbettercoverageifwe
reviewandcompareplansduringMedicaresOpenEnrollmentperiod.
Husband:Whenisthat?
Wife:November15toDecember31.Andbecauseofthenewhealthcarelaw,wellnesscheckupsand
preventivecarewillbefreenextyearformostpeoplewithMedicare.
Announcer:TolearnmorevisitMedicaredotgovorcall1800Medicare.Forassistancein
Chinese/Korean/Vietnamese,callNAPCAat1800582xxxx

Obtained by Judicial Watch February 8, 2012 through FOIA

60
: .
:
: , .
: .
: ,
.
: ?
: 1115 1231 .
.
:
1-800-633-4227 . 1-800-582-4259, .

Obtained by Judicial Watch February 8, 2012 through FOIA

MedicareMGhiDanhKchBn60giyChoiPhtThanh
Xng Ngn Vin: Nhn tin quan trng t Medicare v B Y T v Dn S Hoa K.
SFX:Lttbo.
V:Coikamnh,gou ma ang bn h gi.
Chng:,Vyltitkimc kh nhiu h em.
V:,Nitititkim,mnhcngcthsbtc tin mua thuc theo toa hay la`
c quyn li tt hn nu mnh coi li v so snh cc chng trnh bo him trong
sut thi hn ghi danh cho Medicare.
Chng:Khinovyem?
V:T 15thngmi mt ti 31 thng mi hai. V theo lut mi v chm sc sc
kho , kim-tra sc-kho v khm phng-nga s c min ph nm ti cho hu ht
mi ngi c Medicare.
Xng Ngn Vin: bitthm,xinvomngMedicarechmgovhaygi
1800Medicare.CngipbngtingVit,xingiTrung Tm Gip Ngi Gi ng
s18005824336

Obtained by Judicial Watch February 8, 2012 through FOIA

: 11151231

2011
,

ID



Snohomish
Snohomish
:
127

1000-2:00

425-290-1249

11627 Airport Road, Suite F


Everett, WA 98204

Obtained by Judicial Watch February 8, 2012 through FOIA

.
2011
.

.
,
.
: / , ,
, , (,
, , )

11 15 - 12 31

(SHIBA)
. .
: 12 6, ,

12 9,

10 2

:
11627 Airport Road, Suite F
Everett, WA 98204


()

.
425-290-1274

(SHIBA)

.

Obtained by Judicial Watch February 8, 2012 through FOIA

Bui Sinh Hot Chnh Thc Ca Medicare.

Thi Hn Ghi Danh Cho Medicare (Open Enrollment):


15 thng mi mt 31 thng mi hai

h tr qu v trong vic xem xt li, so snh v chn la cc bo him


Medicare.

y l lc qu v nn so snh cc bo him Medicare nm 2011 vi bo him


m qu v ang c v chn bo him tt nht cho qu v.

c h tr trong vic xem xt li cc bo him Medicare ca qu v, xin hy


tham d bui sinh hot sau y, c t chc trong khon thi hn Ghi Danh
Cho Medicare (Open Enrollment) nm nay. Qu v c th s c dp tit kim tin,
mua c bo him tt hn, hoc t c c hai iu .
Cc th cn mang theo:
Th Medicare v th Medicaid./ Th bo him / Cc l thuc qu v ang dng /
Nhng giy t thng bo ca CMS v SSA / Nhng chi tit c nhn nh ngy
sinh, a ch, s in thoi ca qu v v s in thoi ca ngi lin h trong
trng hp khn cp.
Hai c quan, Senior Services (Dch V Cho Qu V
Cao Nin) ca Qun Snohomish v SHIBA (C Vn
Quyn Li Bo Him Y T Ca Tiu Bang) s cung
cp nhn vin song ng gip ghi danh cho thng tr
nhn ca Qun Snohomish vo.
ngy 8 thng 12 nm 2010
Lc 10:00 gi sng n 2:00 gi chiu
a im: Multicultural Senior Center

11627 Airport Rd., Suite F |

Everett, WA 98204

Xin
vui lng lin
lc C Thanh Tm
ti s 425 290-1256
ly hn.
SHIBA Help Line (ng Dy
Tr Gip SHIBA) cung cp c
vn min ph v bo him sc
khe, v l dch v t vn
khng thin v, ca Vn
Phng y Vin Bo Him
Ca Tiu Bang
Washington.

Obtained by Judicial Watch February 8, 2012 through FOIA

Radio Script
CMS Open Enrollment 2010

Shirley Caesar :30

ANNCR: An important message from Medicare.


Shirley: Hello, Im Shirley Caesar and I want to about Medicare. Now through December 31st is Open
Enrollment; time to review your Medicare plan and compare it to other options. You could save money, get
better coverageor both. And did you see the new benefits from the health care law. Like 50% off brand
name drugs for people in the donut hole. Now thats something to sing about.
ANNCR: Open Enrollment ends on December 31st. Review your Medicare. Visit medicare.gov or call 1800-MEDICARE.

Obtained by Judicial Watch February 8, 2012 through FOIA


14 THE KANSAS CITY GLOBE

Thursday, November 18, 2010 thru Wednesday, November 25, 2010

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OE
:30 TV Coffee Shop
Rev. 10/22/10 p.m.
SUPER: An important message from Medicare
STELLA READING PAPER: Hmm.Were getting more Medicare benefits from the new
healthcare law.
JANE: Yup. Free cancer screenings
WAITRESS DELIVERS PLATE WITH A FEW DONUTS ON IT.
JANE: .and 50 percent off brand name drugs if you enter the donut hole.
STELLA: You read my paper?
JANE SHAKES HEAD: I went to medicare dot gov. Its Open Enrollment, you know.
CUT AWAY TO JANE AT HOME COMPUTER VISITING MEDICARE.GOV.
SUPER: MEDICARE OPEN ENROLLMENT IS NOVEMBER 15 TO
DECEMBER 31.
JANE VO: So I checked out all the options and found a better plan for my budget.
CUT BACK TO COFFEE SHOP.
STELLA: Knowledge is power.
ANNCR: Visit medicare dot gov or call 1-800-MEDICARE.
SUPER: Paid for by the U.S. Department of Health and Human Services.
------------------------------------------------------------------------------------------

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OE
:30 TV Walk in the Park
Rev. 10/22/10 p.m.

SUPER: An important message from Medicare.


BETH: Hey, John, you sure look happy.
JOHN: I just changed my Medicare.
SUPER: Medicare Open Enrollment is November 15 to December 31.
BETH: Open Enrollment?
JOHN: Yup. I compared plans and found better coverage for me.
BETH: Of course you noticed the extra benefits we get from the new healthcare law. Like 50
percent off brand name drugs for people in the donut hole.
CUT TO ARTCARD: 50% off brand name drugs in the donut hole
CUT BACKTO THEM IN THE PARK.
JOHN LOOKS LIKE HE DIDNT KNOW THAT.
AS BETH PASSES HIM, SHE LOOKS BACK AND TEASINGLY SAYS:
BETH: You gotta keep up.
ANNCR: Its Open Enrollment. Time to compare and review plans at medicare dot gov, or call
1-800-MEDICARE.
SUPER: Paid for by the US Department of Health and Human Services
SUPER HHS logo and CMS logo
-----------------------------------------------------------------------------------------------------------

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OE
:30 Radio Walk in the Park
Rev. 10/22/10 p.m.
OUTDOOR AMBIENCE. PEOPLE WALKING. LIGHT MUSIC.
ANNCR: An important message from Medicare and the U.S. Department of Health and Human
Services.
SFX: EXERCISE BREATHING, FAST FOOTSTEPS.
BETH: Weve got two miles to go, John, why are you smiling?
JOHN: I just changed my Medicare.
BETH: Open Enrollment?
JOHN: Yup. I compared plans and found better coverage for me.
BETH: Did you see the extra benefits we get from the new healthcare law? Like 50 percent off
brand name drugs for people in the donut hole.
JOHN: Really.
BETH: Cmon John, you gotta keep up.
ANNCR: Open Enrollment is November 15 to December 31st. Visit medicare dot gov, or call 1800-MEDICARE.

Obtained by Judicial Watch February 8, 2012 through FOIA


AN IMPORTANT MESSAGE FROM MEDICARE

Open Enrollment is November 15th to December 31st.

Whats
your plan?
Even if you are perfectly happy
with your Medicare plan,
Open Enrollment is the time
to compare what you have to
all the choices available for
next year. Maybe you can save
money, get better coverage, or
both. And dont forget to check
out all the new benefits coming
soon from the new healthcare
law. Most people with Medicare
will get free cancer screenings,
wellness check-ups and a
50% discount on brand name
prescription drugs if you enter
the donut hole.
PLEASE KEEP THIS CONTACT INFORMATION FOR YOUR REFERENCE

www.medicare.gov

Visit us online to review your plan.

1-800-MEDICARE (TTY 1-877-486-2048)


Call to get help from a trained Medicare representative
or learn where you can get help locally.

2011 Medicare & You


Check your mail for a handbook to review
available Medicare plans.

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OPEN ENROLLMENT


:30 TV COFFEE SHOP

SUPER: An important message from Medicare

STELLA READING PAPER: Hmm. Were getting new Medicare


benefits from the new healthcare law.

JANE: Yeah. And most people will get free cancer screenings
and 50 percent off of brand name drugs if youre in the donut hole.
STELLA: You read my paper?

JANE SHAKES HEAD: I went to medicare dot gov. Its Open


Enrollment, you know.

CUT AWAY TO JANE AT HOME COMPUTER VISITING MEDICARE.GOV.


SUPER: MEDICARE OPEN ENROLLMENT IS NOV 15 - DEC 31.
JANE VO: So I checked out all the options and found a better plan to
fit my budget.

CUT BACK TO COFFEE SHOP.


STELLA: Well, you know what they say

JANE: Knowledge is power.


ANNCR: Visit medicare dot gov or call 1-800-MEDICARE.

SUPER: Medicare Open Enrollment is Nov 15 - Dec 31.


1-800-MEDICARE-TTY 1-877-486-2048
SUPER: Paid for by the US Department of Health and Human Services
HHS logo

Obtained by Judicial Watch February 8, 2012 through FOIA

CMS OPEN ENROLLMENT


:30 TV WALK IN THE PARK

SUPER: An important message from Medicare.


JOHN: Yeah, well there you go.

BETH: So what else is new?


JOHN: Well, I just changed my Medicare plan.

SUPER: Medicare Open Enrollment is Nov 15 - Dec 31.


BETH: Open Enrollment?
JOHN: Yep, I compared plans and found better coverage for me.

BETH: Of course you noticed the new benefits we get under the
new healthcare law.
JOHN: What?

BETH: Well, like 50 percent off brand name prescription drugs for
people who are in the donut hole.
SUPER: 50% off brand name drugs in the donut hole

JOHN: Really, I didnt know that.


AS BETH PASSES HIM, SHE LOOKS BACK AND TEASINGLY SAYS:
BETH: Oh, You have to keep up.

JOHN: Cmon, keep up.


ANNCR: Its Open Enrollment. Time to compare and review plans at
medicare dot gov, or call 1-800-MEDICARE.

SUPER: Medicare Open Enrollment is Nov 15 - Dec 31.


1-800-MEDICARE-TTY 1-877-486-2048
SUPER: Paid for by the US Department of Health and Human Services
HHS logo and CMS logo

Obtained by Judicial Watch February 8, 2012 through FOIA

UN MENSAJE IMPORTANTE DE MEDICARE

La Inscripcin Abierta es
del 15 de noviembre hasta el 31 de diciembre.

Visite a un experto de Medicare.


Incluso si est perfectamente feliz con su plan de Medicare, el
periodo de Inscripcin Abierta es la oportunidad perfecta para
comparar lo que tiene actualmente con todas las opciones
disponibles para el prximo ao. Quizs pueda ahorrar dinero,
recibir una cobertura mayor o, a lo mejor, ambas cosas. Y no
se olvide de averiguar acerca de todos los nuevos beneficios
de la nueva ley de salud que vienen pronto. La mayora de las
personas con Medicare obtendrn servicios preventivos gratis,
como pruebas para detectar el cncer, el examen anual de
bienestar y, las personas que se encuentran en el periodo sin
cobertura, recibirn un 50% de descuento en medicamentos
recetados de marca.
Despegue aqu y tenga esta informacin a mano

Asista al evento, donde un experto le ayudar


a revisar el plan de Medicare del 2011.
Lugar: Alivio Medical Center, 966 W. 21st Street, Chicago, IL 60608
Fecha: martes 14 de diciembre Hora: 9:00 am1:00 pm
Beneficiarios de Medicare pueden recibir una vacuna contra la gripe gratis durante
el evento. Para ms informacin llame al 312-829-6017.
Traiga su tarjeta de Medicare y una lista de
sus medicamentos recetados con las dosis
correspondientes y la frecuencia de uso indicado.
Pruebas gratis de prevencin y ms informacin
est a su alcance.
www.medicare.gov

1-800-633-4227

(TTY 1-877-486-2048)

Obtained by Judicial Watch February 8, 2012 through FOIA


MEDICARE
OPEN ENROLLMENT
SPANISH :60 RADIO
11/1/2010

60 SECOND RADIO SPOT: EL CAF


ANNOUNCER: Un mensaje importante de Medicare.
[SFX- A kitchen in a family home (door opens and closes, keys, newspapers and coffee mugs)]
DAUGHTER [Caring tone]: Mami, no te olvides que lleg la hora de la Inscripcin Abierta para
Medicare.
MOTHER: S, s hijita yo s! Pues llam al nmero de telfono de Medicarecompar los
planes y encontr la mejor opcin para tu pap y para m.
DAUGHTER: Buensimo! Tambin te diste cuenta que con la nueva ley de salud, podras
recibir pruebas gratis para detectar el cncer y un examen anual de bienestar?
MOTHER [Enthusiastic tone]: S, saber es poder!
[SFX- MOTHER and DAUGHTER laugh together]
[SFX-Phone dial sound]
DAUGHTER: A quin llamas mam?
MOTHER [Enthusiastic tone]: Voy a llamar a mis amigas para acordarles que tienen que
revisar su plan de Medicare!
ANNOUNCER: Revise su plan de Medicare. Hay nuevos beneficios que le ayudarn. Llame
hoy al 1-800-633-4227. Los usuarios de TTY deben llamar al 1-877-486-2048, mire el manual
Medicare y Usted, o vistenos en lnea en medicare.gov. La Inscripcin Abierta de Medicare es
del 15 de noviembre al 31 de diciembre.
ANNOUNCER: Un mensaje del Departamento de Salud y Servicios Humanos de los Estados
Unidos.
Back translation follows.

Obtained by Judicial Watch February 8, 2012 through FOIA


MEDICARE
OPEN ENROLLMENT
SPANISH :60 RADIO
11/1/2010

60 SECOND RADIO SPOT: MORNING COFFEE


ANNOUNCER: An important message from Medicare.
[SFX- A kitchen in a family home (door opens and closes, keys, newspapers and coffee mugs)]
DAUGHTER [Caring tone]: Mom dont forget its open enrollment period for Medicare
MOTHER: Yes, yes. I know! I called the Medicare phone number compared plans and I found
one thats better for your dad and me.
DAUGTHER: Oh good! Did you also notice that with the new health care law.you could get
free cancer screenings, and annual wellness checkups?
MOTHER [Enthusiastic tone]: Yes, knowledge is power!
[SFX- MOTHER and DAUGHTER laugh together]
[SFX-Phone dial sound]
DAUGHTER: Whom are you calling Mom?
MOTHER [Enthusiastic tone]: I am going to call my girlfriends to remind them that they should
also review their Medicare plan!
ANNOUNCER: Review your Medicare plan. There are new benefits that will help you. Call 1800-633-4227 today, review the Medicare and You handbook, or visit us online at medicare.gov.
Medicare open enrollment is from November 15 to December 31.
ANNOUNCER: Message from the U.S. Department of Health and Human Services.

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA

Obtained by Judicial Watch February 8, 2012 through FOIA


2009 Open Enrollment Paid Media Overview
August
Tactic

7/26

8/2

8/9

17

17

17

October

September
8/16

8/23

8/30

9/6

9/13

9/20

10/4

45

45
29

45
18

November

10/11 10/18 10/25

December

11/1

11/8

11/15 11/22 11/29

12/6

12/13 12/20

95
50

95
50

95
50

95
50

95
50

95
50

95
50

95 Total =
50

100

100

100

100

100

100

100

100

General Market
TV
Cable (AMC,GSN,Hallmark,CNN,etc.)
Network News (Early Evening)
Radio
Network Radio

50
31

50
40

50
40

Print
P4CB
P4C P4C
P4C
B
B
B
P4C
P4C

AARP Bulletin
USA Weekend
Parade Targeted 50+ Edition

General Market Campaign Total

African American
Radio (Top 11 AA Markets)
DC
Baltimore
Atlanta
Detroit
LA
Philadelphia
New York
Chicago
Houston
Dallas

Total of 2100 spots Across 10


Markets

Print (Top 11 AA Markets)


New York Beacon (NYC)
The New York Carib News (NYC)
New York Daily Challenge (NYC)
Amesterdam News (NYC)
Atlanta Inquirer (Atlanta)
Chicago Defender (Chicago)
Chicago Crusader (Chicago)
Washington Informer (DC)
The Afro American (DC)
East of the River (DC)
The Philadelphia Tribune (Philadelphia)
L.A. Sentinel (Los Angeles)
Our Weekly (Los Angeles)
Michigan Chronicle (Detroit)
Houston Defender (Houston)
Houston Forward Times (Houston)
The Dallas Examiner (Dallas)
African American News & Issues (Ft. Worth)
The Afro American (Baltimore)

African American Campaign Total

Hispanic
TV (Univision & Telemundo)
Eight of 15 markets
Miami
LA
New York
Chicago
Houston
MIami
Dallas
San Diego
San Francisco
Radio
Local (Top 7 Markets)
Chi - WOJO
HOU-KLTN
NY-WXNY
MIA-WAMR
DAL - KLNO
SD-KLQV
SF-KSOL
DC-WLZL

Total =
7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

7
7
7
7
7
7
7
7
7

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

10
10
10
10
10
10
10
10
10

Total =

Obtained by Judicial Watch February 8, 2012 through FOIA


2009 Open Enrollment Paid Media Overview
August
Tactic

7/26

8/2

8/9

September
8/16

8/23

8/30

9/6

9/13

October
9/20

10/4

10/11 10/18 10/25

November
11/1

11/8

11/15 11/22 11/29

December
12/6

12/13 12/20

Hispanic Campaign Total

Obtained by Judicial Watch February 8, 2012 through FOIA


2009 Open Enrollment Paid Media Overview
August
Tactic

7/26

8/2

8/9

September
8/16

8/23

8/30

9/6

9/13

October
9/20

10/4

10/11 10/18 10/25

November
11/1

11/8

December

11/15 11/22 11/29

12/6

12/13 12/20

AAPI
Radio
Korean American
Radio Korea-LA/KMPC
Radio Korea-NY/WWRU

24
24

24
24

24
24

12
12

12
12

12
12

Chinese American
WKDM-NY
KAZN-LA

24
24

24
24

24
24

12
12

12
12

12
12

Vietnamese American
KALI (LA)
Little Saigon Radio KYND (Houston)

24
24

24
24

24
24

12
12

12
12

12
12

Print
Korean American
Korea Times-Nationwide
Korea Daily-Hawaii

2
2

2
2

2
2

1
1

1
1

1
1

Chinese Ameircan
World Journal-Nationwide-wkdy
World Journal-Nationwide-wknd

1
1

1
1

1
1

0
1

0
1

0
1

2
2
1

2
2
1

2
2
1

1
1
1

1
1
1

1
1
1

2
2

2
2

2
2

1
1

1
1

1
1

Vietnamese American
Nguoi Viet Daily News (LA)
Viet Bao USA (Northern CA)
VietNam Post (Houston)
But Viet Weekly News(Formerly
Viet News) (Dallas)
Tu Do Thoi Bao (DC)

AAPI Campaign Total


TOTAL FOR ALL CAMPAIGNS

Obtained by Judicial Watch February 8, 2012 through FOIA


2009 Open Enrollment Paid Media Overview
Net
Cost

$5,775,421
$2,911,394
$2,114,947

$1,697,432

$12,499,194

$42,200
$42,200
$42,200
$42,200
$42,200
$42,200

$115,000

$57,500

$57,500

$57,500

$540,700

$600,000

$200,000

Obtained by Judicial Watch February 8, 2012 through FOIA


2009 Open Enrollment Paid Media Overview
Net
Cost
$800,000

Obtained by Judicial Watch February 8, 2012 through FOIA


2009 Open Enrollment Paid Media Overview
Net
Cost

$20,196
$16,416

$18,360
$21,384

$9,072
$9,720

$16,425
$1,800

$4,284
$9,180

$2,027
$1,727
$1,560
$5,175
$1,890

$139,216

$13,979,110

Obtained by Judicial Watch February 8, 2012 through FOIA

DearDr.X;

Doyoutreatpatientswithapreexistingconditionwholackhealthcarecoverage?Ifso,they
maybeeligibleforanewfederalprogramthePreExistingConditionInsurancePlan(PCIP)
forchildrenandadultswhohavebeenlockedoutofthehealthinsurancemarketbecauseofa
preexistingcondition.Thisprogramcanalsohelpyoureducetheuncompensatedcareyou
provideforthesepatients.

Asaparticipatingprovider,youprovideinnetworkbenefitstoPCIPenrolleesinyourstate.
Wedliketoworkwithyoutoincreaseawarenessofthisimportantprogramanddiscusswith
youhowitcanbenefityourpatientswholackhealthcarecoverage.

HereshowthePreExistingInsurancePlancanworkforyou.PCIPcan:

Directpatientstoparticipatingprovidersthroughcustomerservicereferralsand
www.pciplan.com;

OfferreimbursementandassignmentofbenefitsforPCIPparticipatingproviders;

Reimbursecleanclaimsin30days;and

AlloweasyverificationofbenefitsthroughPCIPsIDcards.

Wealsohavefreematerialsyoucanusetoeducateyourstaffandpatientsonplaneligibility,
coverageoptionsandbenefits,premiumratesandeligibilityrequirements.ToobtainPCIP
benefitsummaries,pleaseemail:customerservice@pciplan.com.TodownloadPCIParticlesfor
yourwebsiteornewsletter,pleasegoto:www.pciplan.com/providers.

Ifyouhavequestions,orwouldliketoarrangeapresentationbyoneofourstaffonthePre
ExistingConditionInsurancePlan,pleasecontactChastityBrownat:8008216136,Ext.4461or
(emailaddress).

Welookforwardtodiscussingthisprogramwithyouandyourstaff.

Sincerely,

Obtained by Judicial Watch February 8, 2012 through FOIA

FactSheet
ThePreExistingConditionInsurancePlan
ANewHealthCoverageOptionfortheUninsured
Peoplewhohavehaddifficultyfindinghealthcoverageorhavebeenturneddownforcoveragebecause
ofapreexistingconditionandfeelliketheyareoutofoptionsarenotoutofoutluck.Theymaynowbe
eligibleforanewfederalprogramthePreExistingConditionInsurancePlan(PCIP).
PCIPisdesignedasabridgeto2014whenthenationtransitionstoanewmarketplaceandall
Americansregardlessoftheirhealthstatuswillhaveaccesstoaffordable,qualityhealthcoverage.
Thishealthcoverageprogramisadministeredatthestatelevelin27statesandbythefederal
governmentin23statesandtheDistrictofColumbia.
PlanEligibility
Toqualifyforthisprogram,apersonapplyingforcoveragemustbe:aU.S.citizenorresidinghere
legally;havebeenwithouthealthcoverageforatleast6months;andhaveapreexistingconditionor
havebeendeniedcoveragebecauseofahealthcondition.
Eligibilityisnotbasedonincomeandenrolleesarenotchargedahigherpremiumbecauseofamedical
condition.
Coverage
ThePreExistingConditionInsurancePlanprovidespeoplewithapreexistingconditioncomprehensive
healthcoverageatthesamepricethathealthypeoplepay.Itcoversprimaryandspecialtycare,hospital
care,prescriptiondrugs,homehealthandhospicecare,skillednursingcareandpreventivehealthand
maternitycare.
Monthlypremiumsvarybystateandenrolleesmustpayadeductibleandsomecostsharingexpenses.
LifeChangingResults
Thiscoverageprogramisalreadychangingandsavingthelivesofenrolleesacrossthecountryand
helpingthemfinallyreceivetreatmentforconditionsthathaveplaguedthemforyears.JamesofKaty,
Texaswasdiagnosedwithbraincancerlastyear.JameswasabletojointhePreExistingCondition
InsurancePlaninTexasandhereceivedthemedicaltreatmentthatheneeded.
MoreInformation
Eachstatemayuseadifferentmethodtodeterminewhetherapersonhasapreexistingconditionor
hasbeendeniedinsurancecoverage.Assuch,peopleshouldcheckwiththeirstatetoestablisheligibility
rules.Formoreinformation,includingeligibilityandhowtoapply,peoplecanvisitwww.pcip.govand
selectFindYourState.Thenselectastatefromadropdownmenu.AtollfreeCallCenterat1866
7175826(TTY18665611604)isopenfrom8a.m.to11p.m.EasternTime,

Obtained by Judicial Watch February 8, 2012 through FOIA

If You Cant Find Health Insurance


Because of a Pre-Existing Condition
You May Be Eligible for

The Pre-Existing Condition


Insurance Plan
A new health coverage option,
created by the Affordable Care Act,
which is getting results today
for people who:
are citizens of the United States
or residing here legally,
have been uninsured for
at least 6 months, and
have a pre-existing condition
or have been denied insurance coverage
because of a medical condition.
To learn more about this program,
including how to apply in your state, go to
Find Your State at www.pcip.gov.
You can also call a toll-free line at
1-866-717-5826
(TTY 1-866-561-1604),
which is open 8 AM to 11 PM
Eastern Time.

www.pcip.gov

Obtained by Judicial Watch February 8, 2012 through FOIA

DraftBackgrounder,SSABenefitsStaff,12/7//10

ThePreExistingConditionInsurancePlanNewCoverageOptionfortheUninsured

ThePreExistingConditionInsurancePlan(PCIP)isatransitionalprogramforpeople
withapreexistingconditionthatwillserveasabridgetocoverageuntil2014when
Americansregardlessoftheirhealthstatuswillhaveaccesstoaffordablehealthinsurance.

Youareonthefrontlineseverydaytalkingtopeoplewithdisabilitiesmanyofwhom
areunabletofindhealthinsurance.ThePreExistingConditionInsurancePlanmayhelpyour
beneficiariesandapplicantsanditisavailabletochildrenandadultsineverystate.Itisa
federalprogramthatisadministeredatthestatelevelin27statesandbythefederal
governmentin23statesandtheDistrictofColumbia.

Studiesestimatethat200,000to400,000peoplewilleventuallybecoveredbythePre
ExistingConditionInsurancePlan.

Asyouknow,peoplewithapreexistingconditionfacedauntingchallengesandhigh
costswhentheyshopforhealthinsurance.ThePreExistingConditionInsurancePlancovers
physicianandhospitalservicesandprescriptiondrugspremiumsvarybystate.Annualoutof
pocketexpensesforenrolleesarecapped.
Eligibility

Toqualifyforthisprogram,apersonapplyingforcoveragemustbe:acitizenofthe
UnitedStatesorresidingherelegally,havebeenuninsuredforatleast6months,andhavea
preexistingconditionorhavebeendeniedinsurancecoveragebecauseofamedicalcondition.
HowtoApply

Differentstatesmayusedifferentmethodstodeterminewhetherapersonapplyingfor
theprogramhasapreexistingconditionandwhetherheorshehasbeendeniedinsurance
coverage.So,peopleapplyingforthePreExistingConditionInsurancePlanneedtocheckon
howtoestablisheligibilityintheirstate.

Forinformationabouthowtoapply,gotoFindYourStateatwww.pcip.gov.Youcan
clickonastatefromamapoftheUnitedStatesorselectastatefromadropdownmenu.You
canalsocallatollfreelineat:18667175826(TTY18665611604)togetmoreinformation.
TheCallCenterisopenfrom8A.M.to11P.M.EasternTime.

Wereworkingwithothergovernmentagencies,aswellashealthandconsumer
organizationsacrossthenation,tohelpguaranteethatpeoplewhofeeltheyreoutofcoverage
optionsareawareofthePreExistingConditionInsurancePlanandhowitcanchangetheirlife.
WehopeyouwilldiscussthePreExistingConditionInsurancePlanwithyourbeneficiariesand
applicantstoextendthereachandimpactofthisexcitingnewprogram.

Obtained by Judicial Watch February 8, 2012 through FOIA

###

Obtained by Judicial Watch February 8, 2012 through FOIA

SSADraftNewspaperDropInArticle,12/7/10

ThePreExistingConditionInsurancePlanNewCoverageOptionfortheUninsured

Ifyouhavehadahardtimefindinghealthinsurancebecauseofapreexistingcondition
orifyouvebeenturneddownforinsurancecoverageandfeellikeyoureoutofoptions,youre
notoutofluck.YoumaynowbeeligibleforthePreExistingConditionInsurancePlancreated
bythenewhealthreformlawtheAffordableCareAct.

Thistransitionalprogramnowavailableinall50statesandtheDistrictofColumbiais
designedasbridgecoverageforchildrenandadultswhohavebeenlockedoutofthehealth
insurancemarketbecauseofapreexistingcondition.In2014,Americansregardlessoftheir
healthstatuswillhaveaccesstoaffordablehealthinsurance.

Underthishealthinsuranceplan,youllreceiveinsurancecoverageforawiderangeof
medicalbenefitsincludingphysiciansservices,hospitalcare,andprescriptiondrugs.All
insurancebenefitsareavailabletoyoueventotreatapreexistingcondition.Youwontbe
chargedahigherpremiumbecauseofyourmedicalconditionandyoureligibilityisnotbased
onyourincome.Likestandardhealthinsuranceplans,youllberequiredtopayamonthly
premium,adeductible,andsomecostsharingexpenses.

Theplanwhichstartedinlatesummerisalreadygettingresultsthatarechangingthe
livesofAmericansacrossournationwhodonthavemedicalinsuranceandneedmedicalcare.
JamesH.,wholivesinTexas,wasdiagnosedwithbraincancerinMarch.Shortlyafterhis
diagnosis,Jamesinsurancecompanyrescindedhisinsurancecoverageclaimingthathiscancer
wasapreexistingcondition.Jamesknewthathislackofcoveragewasadeathsentence.
Fortunately,JameswasabletojointhePreExistingConditionInsurancePlaninTexasandis
nowreceivingthemedicaltreatmentheneeds.

CathyA.,wholivesinOhioandisasmallbusinessowner,hasSystemicLupuswhichhas
requiredverylittletreatmentovertheyears,butshehasconsistentlybeendeniedhealth
insurancebecauseofhermedicalcondition.Cathynotedthatwithoutmeworkingandpaying
thebills,myfirmwouldclose.AfterenrollinginthePreExistingConditionInsurancePlanin
Ohio,Cathynowhasthepeaceofmindshedeservesandshedoesnthavetoworryaboutthe
financialinstabilitythatgoeswithbeinguninsured.

Thesestoriesarejustasnapshotofwhatwerehearingfrompeopleacrossthenation
whoareparticipatinginthePreExistingConditionInsurancePlanjustoneofmanynew
initiativesresultingfromthehealthcarereformlawwhicharehelpingAmericansacrossthe
nation.

Toqualify,youmust:beacitizenoftheUnitedStatesorresidingherelegally,havebeen
uninsuredforatleast6months,andhaveapreexistingconditionorhavebeendenied
insurancecoveragebecauseofyourmedicalcondition.

Obtained by Judicial Watch February 8, 2012 through FOIA

SSADraftNewspaperArticle,12/6/10

Differentstatesmayusedifferentmethodstodeterminewhetheryouhaveapre
existingconditionandwhetheryouhavebeendeniedinsurancecoverage.So,youneedto
checkonhowtoestablisheligibilityinyourstate.Forinformationabouthowtoapply,goto
FindYourStateatwww.pcip.gov.YoucanclickonyourstatefromamapoftheUnitedStates
orselectyourstatefromadropdownmenu.Youcanalsocallatollfreelineat:1866717
5826(TTY18665611604)togetmoreinformation.TheCallCenterisopen8A.M.to11P.M.
EasternTime.

###

Obtained by Judicial Watch February 8, 2012 through FOIA

SSADraftWebsiteCopy,12/6/10

Areyouruninsured?Doyouhaveapreexistingcondition?
Ifyouranswerisyestobothquestions,youmaybeeligibleforthenewPreExistingCondition
InsurancePlanaprogramforchildrenandadultswhohavebeenuninsuredforatleast6
months,haveapreexistingcondition,andcantfindhealthinsurance.
IfyouwanttofindoutmoreaboutthePreExistingConditionInsurancePlan,youcancall1
8667175826(TTY18665611604).ThistollfreeCallCenterisopen8A.M.to11P.M.
EasternTime.OryoucangotoFindYourStateatwww.pcip.gov.Youcanclickonyourstate
fromamapoftheUnitedStatesorselectastatefromadropdownmenuforinformationabout
howtoapply.
Formoreaboutothersourcesofhealthcoveragethatmaybeavailabletoyou,pleasegoto:
www.healthcare.gov.

###

Obtained by Judicial Watch February 8, 2012 through FOIA

Areyouuninsured?Doyouhaveapreexistingcondition?

YoumaybeeligibleforthenewPreExistingConditionInsurancePlanaprogramforpeople
whohaveapreexistingconditionandhavebeenwithouthealthcoverageforatleastsix
months.Formoreinformation,youcancalltollfree:18667175826(TTY18665611604),or
youcangotoFindYourStateatwww.pcip.govtofindouthowtoapply.

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