Professional Documents
Culture Documents
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September
6
13
20
27
GRP/Ins
Client Net
Spending
October
4
11
18
25
November
December
1
8
15 22 29 6 13 20
54
54
53
53
53
53
320
$3,976,896
40
40
40
40
40
40
240
$1,372,624
$525,014
$115,393
134.5
$827,059
National Magazines
9/26
November Cover Dates:
RD Onsale 10/26.
Prevention Onsale 10/5.
21.5
21.5
21.5
$6,816,986
B:8.375 in
B:9.25 in
Andy Grifth
A stronger Medicare
means:
New benets for seniors
New cost savings
New fraud-ghting tools to
protect taxpayer dollars
With the new health care law, there are new benets available to people with Medicare, including lower
prescription costs, wellness checkups and preventive care. But we dont want new opportunities for criminals
to commit Medicare fraud, so the new law also provides better ways to protect us from fraud, making Medicare
stronger for us and future generations. Now thats something we can all feel good about. Here are some easy
things that folks like us can do to ght fraud.
Tell your friends and neighbors to guard their Medicare and Social Security numbers.
Dont ever let anyone borrow or pay to use your Medicare ID.
Review your Medicare claims to make sure they are accurate. Check them early
the sooner you see and report errors, the sooner we can stop fraud.
StopMedicareFraud.gov
M0674A_Rev 1
4/C
8.375 x 9.25
9/3/10
Proof 9
Parade Mag., USA Weekend
This advertisement prepared by Sawyer Miller Advertising
0910
CLIENT: CMS
Page 1
VIDEO:
AUDIO:
AGENT: To investigate it
ATTORNEY: prosecute it
Page 2
Page 3
SUPER: Paid for by the U.S. Department of Health and Human Services
TTY: 1-877-486-2048
Page 1
VIDEO:
AUDIO:
SUPER: AN IMPORTANT
MESSAGE FROM MEDICARE
SUPER: StopMedicareFraud.gov
APPEARS AND STAYS ON
SCREEN
Page 2
11151231
Medicare.gov 1-800-Medicare
(NAPCA):1-800-582-4218
MedicareOpenEnrollment60secRadioScript
SFX:Newspaperflipping.
Announcer:AnimportantmessagefromMedicareandtheUSDepartmentofHealthandHuman
Services.
Wife:Look,thenewharvestriceisonsale.
Husband:Thatsabigsavings.
Wife:Speakingofsavings,wecouldsavemoneyonprescriptiondrugsorgetbettercoverageifwe
reviewandcompareplansduringMedicaresOpenEnrollmentperiod.
Husband:Whenisthat?
Wife:November15toDecember31.Andbecauseofthenewhealthcarelaw,wellnesscheckupsand
preventivecarewillbefreenextyearformostpeoplewithMedicare.
Announcer:TolearnmorevisitMedicaredotgovorcall1800Medicare.Forassistancein
Chinese/Korean/Vietnamese,callNAPCAat1800582xxxx
60
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Chng:,Vyltitkimc kh nhiu h em.
V:,Nitititkim,mnhcngcthsbtc tin mua thuc theo toa hay la`
c quyn li tt hn nu mnh coi li v so snh cc chng trnh bo him trong
sut thi hn ghi danh cho Medicare.
Chng:Khinovyem?
V:T 15thngmi mt ti 31 thng mi hai. V theo lut mi v chm sc sc
kho , kim-tra sc-kho v khm phng-nga s c min ph nm ti cho hu ht
mi ngi c Medicare.
Xng Ngn Vin: bitthm,xinvomngMedicarechmgovhaygi
1800Medicare.CngipbngtingVit,xingiTrung Tm Gip Ngi Gi ng
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Washington.
Radio Script
CMS Open Enrollment 2010
CMS OE
:30 TV Coffee Shop
Rev. 10/22/10 p.m.
SUPER: An important message from Medicare
STELLA READING PAPER: Hmm.Were getting more Medicare benefits from the new
healthcare law.
JANE: Yup. Free cancer screenings
WAITRESS DELIVERS PLATE WITH A FEW DONUTS ON IT.
JANE: .and 50 percent off brand name drugs if you enter the donut hole.
STELLA: You read my paper?
JANE SHAKES HEAD: I went to medicare dot gov. Its Open Enrollment, you know.
CUT AWAY TO JANE AT HOME COMPUTER VISITING MEDICARE.GOV.
SUPER: MEDICARE OPEN ENROLLMENT IS NOVEMBER 15 TO
DECEMBER 31.
JANE VO: So I checked out all the options and found a better plan for my budget.
CUT BACK TO COFFEE SHOP.
STELLA: Knowledge is power.
ANNCR: Visit medicare dot gov or call 1-800-MEDICARE.
SUPER: Paid for by the U.S. Department of Health and Human Services.
------------------------------------------------------------------------------------------
CMS OE
:30 TV Walk in the Park
Rev. 10/22/10 p.m.
CMS OE
:30 Radio Walk in the Park
Rev. 10/22/10 p.m.
OUTDOOR AMBIENCE. PEOPLE WALKING. LIGHT MUSIC.
ANNCR: An important message from Medicare and the U.S. Department of Health and Human
Services.
SFX: EXERCISE BREATHING, FAST FOOTSTEPS.
BETH: Weve got two miles to go, John, why are you smiling?
JOHN: I just changed my Medicare.
BETH: Open Enrollment?
JOHN: Yup. I compared plans and found better coverage for me.
BETH: Did you see the extra benefits we get from the new healthcare law? Like 50 percent off
brand name drugs for people in the donut hole.
JOHN: Really.
BETH: Cmon John, you gotta keep up.
ANNCR: Open Enrollment is November 15 to December 31st. Visit medicare dot gov, or call 1800-MEDICARE.
Whats
your plan?
Even if you are perfectly happy
with your Medicare plan,
Open Enrollment is the time
to compare what you have to
all the choices available for
next year. Maybe you can save
money, get better coverage, or
both. And dont forget to check
out all the new benefits coming
soon from the new healthcare
law. Most people with Medicare
will get free cancer screenings,
wellness check-ups and a
50% discount on brand name
prescription drugs if you enter
the donut hole.
PLEASE KEEP THIS CONTACT INFORMATION FOR YOUR REFERENCE
www.medicare.gov
JANE: Yeah. And most people will get free cancer screenings
and 50 percent off of brand name drugs if youre in the donut hole.
STELLA: You read my paper?
BETH: Of course you noticed the new benefits we get under the
new healthcare law.
JOHN: What?
BETH: Well, like 50 percent off brand name prescription drugs for
people who are in the donut hole.
SUPER: 50% off brand name drugs in the donut hole
La Inscripcin Abierta es
del 15 de noviembre hasta el 31 de diciembre.
1-800-633-4227
(TTY 1-877-486-2048)
7/26
8/2
8/9
17
17
17
October
September
8/16
8/23
8/30
9/6
9/13
9/20
10/4
45
45
29
45
18
November
December
11/1
11/8
12/6
12/13 12/20
95
50
95
50
95
50
95
50
95
50
95
50
95
50
95 Total =
50
100
100
100
100
100
100
100
100
General Market
TV
Cable (AMC,GSN,Hallmark,CNN,etc.)
Network News (Early Evening)
Radio
Network Radio
50
31
50
40
50
40
Print
P4CB
P4C P4C
P4C
B
B
B
P4C
P4C
AARP Bulletin
USA Weekend
Parade Targeted 50+ Edition
African American
Radio (Top 11 AA Markets)
DC
Baltimore
Atlanta
Detroit
LA
Philadelphia
New York
Chicago
Houston
Dallas
Hispanic
TV (Univision & Telemundo)
Eight of 15 markets
Miami
LA
New York
Chicago
Houston
MIami
Dallas
San Diego
San Francisco
Radio
Local (Top 7 Markets)
Chi - WOJO
HOU-KLTN
NY-WXNY
MIA-WAMR
DAL - KLNO
SD-KLQV
SF-KSOL
DC-WLZL
Total =
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
Total =
7/26
8/2
8/9
September
8/16
8/23
8/30
9/6
9/13
October
9/20
10/4
November
11/1
11/8
December
12/6
12/13 12/20
7/26
8/2
8/9
September
8/16
8/23
8/30
9/6
9/13
October
9/20
10/4
November
11/1
11/8
December
12/6
12/13 12/20
AAPI
Radio
Korean American
Radio Korea-LA/KMPC
Radio Korea-NY/WWRU
24
24
24
24
24
24
12
12
12
12
12
12
Chinese American
WKDM-NY
KAZN-LA
24
24
24
24
24
24
12
12
12
12
12
12
Vietnamese American
KALI (LA)
Little Saigon Radio KYND (Houston)
24
24
24
24
24
24
12
12
12
12
12
12
Print
Korean American
Korea Times-Nationwide
Korea Daily-Hawaii
2
2
2
2
2
2
1
1
1
1
1
1
Chinese Ameircan
World Journal-Nationwide-wkdy
World Journal-Nationwide-wknd
1
1
1
1
1
1
0
1
0
1
0
1
2
2
1
2
2
1
2
2
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
1
1
1
1
1
1
Vietnamese American
Nguoi Viet Daily News (LA)
Viet Bao USA (Northern CA)
VietNam Post (Houston)
But Viet Weekly News(Formerly
Viet News) (Dallas)
Tu Do Thoi Bao (DC)
$5,775,421
$2,911,394
$2,114,947
$1,697,432
$12,499,194
$42,200
$42,200
$42,200
$42,200
$42,200
$42,200
$115,000
$57,500
$57,500
$57,500
$540,700
$600,000
$200,000
$20,196
$16,416
$18,360
$21,384
$9,072
$9,720
$16,425
$1,800
$4,284
$9,180
$2,027
$1,727
$1,560
$5,175
$1,890
$139,216
$13,979,110
DearDr.X;
Doyoutreatpatientswithapreexistingconditionwholackhealthcarecoverage?Ifso,they
maybeeligibleforanewfederalprogramthePreExistingConditionInsurancePlan(PCIP)
forchildrenandadultswhohavebeenlockedoutofthehealthinsurancemarketbecauseofa
preexistingcondition.Thisprogramcanalsohelpyoureducetheuncompensatedcareyou
provideforthesepatients.
Asaparticipatingprovider,youprovideinnetworkbenefitstoPCIPenrolleesinyourstate.
Wedliketoworkwithyoutoincreaseawarenessofthisimportantprogramanddiscusswith
youhowitcanbenefityourpatientswholackhealthcarecoverage.
HereshowthePreExistingInsurancePlancanworkforyou.PCIPcan:
Directpatientstoparticipatingprovidersthroughcustomerservicereferralsand
www.pciplan.com;
OfferreimbursementandassignmentofbenefitsforPCIPparticipatingproviders;
Reimbursecleanclaimsin30days;and
AlloweasyverificationofbenefitsthroughPCIPsIDcards.
Wealsohavefreematerialsyoucanusetoeducateyourstaffandpatientsonplaneligibility,
coverageoptionsandbenefits,premiumratesandeligibilityrequirements.ToobtainPCIP
benefitsummaries,pleaseemail:customerservice@pciplan.com.TodownloadPCIParticlesfor
yourwebsiteornewsletter,pleasegoto:www.pciplan.com/providers.
Ifyouhavequestions,orwouldliketoarrangeapresentationbyoneofourstaffonthePre
ExistingConditionInsurancePlan,pleasecontactChastityBrownat:8008216136,Ext.4461or
(emailaddress).
Welookforwardtodiscussingthisprogramwithyouandyourstaff.
Sincerely,
FactSheet
ThePreExistingConditionInsurancePlan
ANewHealthCoverageOptionfortheUninsured
Peoplewhohavehaddifficultyfindinghealthcoverageorhavebeenturneddownforcoveragebecause
ofapreexistingconditionandfeelliketheyareoutofoptionsarenotoutofoutluck.Theymaynowbe
eligibleforanewfederalprogramthePreExistingConditionInsurancePlan(PCIP).
PCIPisdesignedasabridgeto2014whenthenationtransitionstoanewmarketplaceandall
Americansregardlessoftheirhealthstatuswillhaveaccesstoaffordable,qualityhealthcoverage.
Thishealthcoverageprogramisadministeredatthestatelevelin27statesandbythefederal
governmentin23statesandtheDistrictofColumbia.
PlanEligibility
Toqualifyforthisprogram,apersonapplyingforcoveragemustbe:aU.S.citizenorresidinghere
legally;havebeenwithouthealthcoverageforatleast6months;andhaveapreexistingconditionor
havebeendeniedcoveragebecauseofahealthcondition.
Eligibilityisnotbasedonincomeandenrolleesarenotchargedahigherpremiumbecauseofamedical
condition.
Coverage
ThePreExistingConditionInsurancePlanprovidespeoplewithapreexistingconditioncomprehensive
healthcoverageatthesamepricethathealthypeoplepay.Itcoversprimaryandspecialtycare,hospital
care,prescriptiondrugs,homehealthandhospicecare,skillednursingcareandpreventivehealthand
maternitycare.
Monthlypremiumsvarybystateandenrolleesmustpayadeductibleandsomecostsharingexpenses.
LifeChangingResults
Thiscoverageprogramisalreadychangingandsavingthelivesofenrolleesacrossthecountryand
helpingthemfinallyreceivetreatmentforconditionsthathaveplaguedthemforyears.JamesofKaty,
Texaswasdiagnosedwithbraincancerlastyear.JameswasabletojointhePreExistingCondition
InsurancePlaninTexasandhereceivedthemedicaltreatmentthatheneeded.
MoreInformation
Eachstatemayuseadifferentmethodtodeterminewhetherapersonhasapreexistingconditionor
hasbeendeniedinsurancecoverage.Assuch,peopleshouldcheckwiththeirstatetoestablisheligibility
rules.Formoreinformation,includingeligibilityandhowtoapply,peoplecanvisitwww.pcip.govand
selectFindYourState.Thenselectastatefromadropdownmenu.AtollfreeCallCenterat1866
7175826(TTY18665611604)isopenfrom8a.m.to11p.m.EasternTime,
www.pcip.gov
DraftBackgrounder,SSABenefitsStaff,12/7//10
ThePreExistingConditionInsurancePlanNewCoverageOptionfortheUninsured
ThePreExistingConditionInsurancePlan(PCIP)isatransitionalprogramforpeople
withapreexistingconditionthatwillserveasabridgetocoverageuntil2014when
Americansregardlessoftheirhealthstatuswillhaveaccesstoaffordablehealthinsurance.
Youareonthefrontlineseverydaytalkingtopeoplewithdisabilitiesmanyofwhom
areunabletofindhealthinsurance.ThePreExistingConditionInsurancePlanmayhelpyour
beneficiariesandapplicantsanditisavailabletochildrenandadultsineverystate.Itisa
federalprogramthatisadministeredatthestatelevelin27statesandbythefederal
governmentin23statesandtheDistrictofColumbia.
Studiesestimatethat200,000to400,000peoplewilleventuallybecoveredbythePre
ExistingConditionInsurancePlan.
Asyouknow,peoplewithapreexistingconditionfacedauntingchallengesandhigh
costswhentheyshopforhealthinsurance.ThePreExistingConditionInsurancePlancovers
physicianandhospitalservicesandprescriptiondrugspremiumsvarybystate.Annualoutof
pocketexpensesforenrolleesarecapped.
Eligibility
Toqualifyforthisprogram,apersonapplyingforcoveragemustbe:acitizenofthe
UnitedStatesorresidingherelegally,havebeenuninsuredforatleast6months,andhavea
preexistingconditionorhavebeendeniedinsurancecoveragebecauseofamedicalcondition.
HowtoApply
Differentstatesmayusedifferentmethodstodeterminewhetherapersonapplyingfor
theprogramhasapreexistingconditionandwhetherheorshehasbeendeniedinsurance
coverage.So,peopleapplyingforthePreExistingConditionInsurancePlanneedtocheckon
howtoestablisheligibilityintheirstate.
Forinformationabouthowtoapply,gotoFindYourStateatwww.pcip.gov.Youcan
clickonastatefromamapoftheUnitedStatesorselectastatefromadropdownmenu.You
canalsocallatollfreelineat:18667175826(TTY18665611604)togetmoreinformation.
TheCallCenterisopenfrom8A.M.to11P.M.EasternTime.
Wereworkingwithothergovernmentagencies,aswellashealthandconsumer
organizationsacrossthenation,tohelpguaranteethatpeoplewhofeeltheyreoutofcoverage
optionsareawareofthePreExistingConditionInsurancePlanandhowitcanchangetheirlife.
WehopeyouwilldiscussthePreExistingConditionInsurancePlanwithyourbeneficiariesand
applicantstoextendthereachandimpactofthisexcitingnewprogram.
###
SSADraftNewspaperDropInArticle,12/7/10
ThePreExistingConditionInsurancePlanNewCoverageOptionfortheUninsured
Ifyouhavehadahardtimefindinghealthinsurancebecauseofapreexistingcondition
orifyouvebeenturneddownforinsurancecoverageandfeellikeyoureoutofoptions,youre
notoutofluck.YoumaynowbeeligibleforthePreExistingConditionInsurancePlancreated
bythenewhealthreformlawtheAffordableCareAct.
Thistransitionalprogramnowavailableinall50statesandtheDistrictofColumbiais
designedasbridgecoverageforchildrenandadultswhohavebeenlockedoutofthehealth
insurancemarketbecauseofapreexistingcondition.In2014,Americansregardlessoftheir
healthstatuswillhaveaccesstoaffordablehealthinsurance.
Underthishealthinsuranceplan,youllreceiveinsurancecoverageforawiderangeof
medicalbenefitsincludingphysiciansservices,hospitalcare,andprescriptiondrugs.All
insurancebenefitsareavailabletoyoueventotreatapreexistingcondition.Youwontbe
chargedahigherpremiumbecauseofyourmedicalconditionandyoureligibilityisnotbased
onyourincome.Likestandardhealthinsuranceplans,youllberequiredtopayamonthly
premium,adeductible,andsomecostsharingexpenses.
Theplanwhichstartedinlatesummerisalreadygettingresultsthatarechangingthe
livesofAmericansacrossournationwhodonthavemedicalinsuranceandneedmedicalcare.
JamesH.,wholivesinTexas,wasdiagnosedwithbraincancerinMarch.Shortlyafterhis
diagnosis,Jamesinsurancecompanyrescindedhisinsurancecoverageclaimingthathiscancer
wasapreexistingcondition.Jamesknewthathislackofcoveragewasadeathsentence.
Fortunately,JameswasabletojointhePreExistingConditionInsurancePlaninTexasandis
nowreceivingthemedicaltreatmentheneeds.
CathyA.,wholivesinOhioandisasmallbusinessowner,hasSystemicLupuswhichhas
requiredverylittletreatmentovertheyears,butshehasconsistentlybeendeniedhealth
insurancebecauseofhermedicalcondition.Cathynotedthatwithoutmeworkingandpaying
thebills,myfirmwouldclose.AfterenrollinginthePreExistingConditionInsurancePlanin
Ohio,Cathynowhasthepeaceofmindshedeservesandshedoesnthavetoworryaboutthe
financialinstabilitythatgoeswithbeinguninsured.
Thesestoriesarejustasnapshotofwhatwerehearingfrompeopleacrossthenation
whoareparticipatinginthePreExistingConditionInsurancePlanjustoneofmanynew
initiativesresultingfromthehealthcarereformlawwhicharehelpingAmericansacrossthe
nation.
Toqualify,youmust:beacitizenoftheUnitedStatesorresidingherelegally,havebeen
uninsuredforatleast6months,andhaveapreexistingconditionorhavebeendenied
insurancecoveragebecauseofyourmedicalcondition.
SSADraftNewspaperArticle,12/6/10
Differentstatesmayusedifferentmethodstodeterminewhetheryouhaveapre
existingconditionandwhetheryouhavebeendeniedinsurancecoverage.So,youneedto
checkonhowtoestablisheligibilityinyourstate.Forinformationabouthowtoapply,goto
FindYourStateatwww.pcip.gov.YoucanclickonyourstatefromamapoftheUnitedStates
orselectyourstatefromadropdownmenu.Youcanalsocallatollfreelineat:1866717
5826(TTY18665611604)togetmoreinformation.TheCallCenterisopen8A.M.to11P.M.
EasternTime.
###
SSADraftWebsiteCopy,12/6/10
Areyouruninsured?Doyouhaveapreexistingcondition?
Ifyouranswerisyestobothquestions,youmaybeeligibleforthenewPreExistingCondition
InsurancePlanaprogramforchildrenandadultswhohavebeenuninsuredforatleast6
months,haveapreexistingcondition,andcantfindhealthinsurance.
IfyouwanttofindoutmoreaboutthePreExistingConditionInsurancePlan,youcancall1
8667175826(TTY18665611604).ThistollfreeCallCenterisopen8A.M.to11P.M.
EasternTime.OryoucangotoFindYourStateatwww.pcip.gov.Youcanclickonyourstate
fromamapoftheUnitedStatesorselectastatefromadropdownmenuforinformationabout
howtoapply.
Formoreaboutothersourcesofhealthcoveragethatmaybeavailabletoyou,pleasegoto:
www.healthcare.gov.
###
Areyouuninsured?Doyouhaveapreexistingcondition?
YoumaybeeligibleforthenewPreExistingConditionInsurancePlanaprogramforpeople
whohaveapreexistingconditionandhavebeenwithouthealthcoverageforatleastsix
months.Formoreinformation,youcancalltollfree:18667175826(TTY18665611604),or
youcangotoFindYourStateatwww.pcip.govtofindouthowtoapply.