Diet Coke

From Wikipedia, the free encyclopedia

Diet Coke

Type Diet Cola

Manufacturer The Coca-Cola

Cola Company

Country of
United States
origin

Introduced 1982

Diet Coke Caffeine-Free

Free, Diet Coke with
Lemon, Diet Coke with Lime
Lime, Diet Raspberry
Variants Coke, Diet Black Cherry Vanilla Coke
Coke, Diet
Coke Sweetened with Splenda
Splenda, Diet Coke
Plus

Coca-Cola
Related Coca-Cola C2
products Coca-Cola Zero
TaB

Diet Coke (formally known as Diet Coca

Coca-Cola) is a sugar-free soft drink produced and distributed by The Coca-Cola
Company. It was introduced in the United States on Independence Day in 1982 as the first new brand since 1886 to
use the Coca-Cola trademark. The product quickly overtook Tab in sales.

Diet Coke was sweetened with aspartame after the sweetener became available in the United States in 1983;
however,, to save money, this was originally in a blend with saccharin. After Diet Rite cola advertised its 100
percent use of aspartame, and the manufacturer of NutraSweet (then, G.D. Searle & Company)) warned that the
NutraSweet
utraSweet trademark would not be made available to a blend of sweeteners, Coca Coca-Cola
Cola switched the formula to
100 percent NutraSweet, later switching back and doing without the NutraSweet trademark. Diet Coke from
[1]
fountain dispensers still contains some sacc
saccharin to extend shelf life.
Coca-Cola light logo

In other countries, in which cyclamates are not banned (as they were in the U.S. and the United Kingdom in 1970),
Diet Coke or Coca-Cola
Cola Light may be sweetened with a blend containing cyclamates, aspartame,
aspartame and acesulfame
potassium.

In 2005, under pressure from retailer WalWal-Mart (which was impressed with the popularity of Splenda sweetener),
the company released a new formulation called "Diet Coke sweetened with Splenda". Sucralose and acesulfame
potassium replace aspartame in this version. Early sales were weaker than anticipated; however, Coca-Cola
Coca did
little advertising
ertising for the brand, investing money and advertising in Coca-Cola Zero instead.

Diet Coke does not use a modified form of the Coca

Coca-Cola recipe, but instead an entirely different
rent formula. The
controversial New Coke,, introduced in 1985, used a version of the Diet Coke recipe that contained high fructose
corn syrup and had a slightly different balance of ingredients. In 2004, Coca
Coca-Cola introduced Coca-Cola
Coca C2, which it
claims tastes much closer to Coca-Cola
Cola but contains half the carbohydrates.. In 2005, the company introduced
Coca-Cola Zero, a sugar-free
free variation of regular Coca-Cola.

When Tab was released in 1963, the CocaCoca-Cola

Cola Company refused to release a diet soda with the Coca-Cola
Coca name,
fearing that its flagship brand might suffer. Its rival Pepsi had no such qualms, and after the long-term
long success of its
sugar-free Diet Pepsi (launched
ched in 1964) became clear, Coca
Coca-Cola
Cola decided to launch a competing sugar-free
sugar brand
under the Coca-Cola
Cola name, which could be marketed more extensively than the more anonymous Tab.

Diet Coke and Diet Pepsi have capitalized on the markets of people who requ require
ire low sugar regimens, such as
diabetics,, athletes, and people concerned with calorie intake. In the UK, a 330 ml can of Diet Coke contains around
1.3 calories (5 kilojoules)
ules) compared to 142 calories (595 kJ) for a regular can of Coca
Coca-Cola.

Contents

[hide]

• 1 Brand portfolio
• 2 Advertising slogans in the U.S.
• 3 Debate over health issues
• 4 Ingredients
• 5 References
• 6 External links
[edit] Brand portfolio

Name Launched Discontinued Notes Picture

Diet Coke/Diet
1982 The first version of Coca-Cola without sugar.
Coca-Cola

Caffeine-Free A caffeine free version of Diet Coke and the first extension of
1983
Diet Coke the Diet Coke formula.
Diet Cherry 1988
Available in U.S. and United Kingdom.
Coke/Diet
Discontinued in Australia and Israel.
Coke Cherry
Still available in Austria, Belgium, Brazil, Canada, Bosnia and
Herzegovina, Germany, Hong Kong, The Netherlands, South
Diet Coke with Africa, Spain and Israel. The version sold in Continental
2001
Lemon Europe uses the Coca-Cola Light brand and is generally
thought to match much better with the lemon flavoring than
the Diet Coke formula.
Diet Vanilla
Still available in Hong Kong, New Zealand (only 300mL and
Coke/Diet 2002
600mL), Australia, and Bosnia and Herzegovina.
Coke Vanilla
Diet Coke with Available in the U.S., Ireland, Finland, Sweden, Canada and
2004
Lime Bosnia and Herzegovina.
Diet Raspberry June 1,
2006 Available in New Zealand, and Bosnia and Herzegovina
Coke 2005
Diet Coke
Sweetened 2005 Available in the U.S. and Bosnia and Herzegovina.
with Splenda
Diet Coke
Black Cherry 2006 2007 available in Bosnia and Herzegovina.
Vanilla
Coca-Cola Only available in Belgium, France, Luxembourg, and Bosnia
2005
Light Sango and Herzegovina
Diet Coke with Available in Bosnia and Herzegovina and in the United
2007
Citrus Zest Kingdom.

Diet Coke
Plus/Coca Cola 2007 Available in many European countries and in the U.S.
Light plus

• In the United States and most English-speaking countries, the soft drink is called Diet Coke or Diet Coca-
Cola.
• In most of continental Europe, the drink is marketed as Coca-Cola Light, but often referred to as Cola or
[citation needed]
Cola Light. Coca-Cola has tried to discourage the use of these generic terms, and commercials
refer only to "Coke Light" or "Coca-Cola Light."
• In French-speaking Canada it is called Coca-Cola Diète.
 • In Italy, the name Diet Coke was used between 1983 and 1991.
• In Mexico, Central, South America and most of the Caribbean it is called Coca-Cola Light In Mexico, it was
Cola Light.
introduced as Diet Coke in 1984, but it was renamed Coca Coca-Cola Light in 1991.
• In Brazil, it is called Coca-Cola
Cola LLight - Baixas Calorias. Introduced in 1985 as Coca-Cola Calorias it
Cola Baixas Calorias,
was renamed Coca-Cola Light in 1988.
• In many English-influenced
influenced non
non-English markets e.g. Chile and Israel, it is called Diet Coca-Cola.
Coca
• In Japan,, the soft drink was launched in 1984 as Coca-Cola Light,, later in 1999, it was renamed
renam Diet Coca-
Cola,, and since April 2007 it has been called No Calorie Coca-Cola.
• In India it is called Diet Coke.. After much campaigning against CocaCoca-Cola
Cola in India, Coca-Cola
Coca still sells well
in Chennai and other cities.

[edit] Advertising slogans in the U.S.

The current Diet Coke logo was adopted in 2007

• "The time is wrong" (1982) The band Devo served as spokespersons for just 1982
• "Just for the taste of it!" (1983)
• "The one of a kind" (1984)
• "Just for the taste of it!" (1985)
• "Taste it all!" (1993)
• "This Is Refreshment" (1994)
• "Just for the taste of it!" (1995)
• "You are what you drink" (1997)
• "Get the taste of it" (2000)
• "Live Your Life" (2001)
• "Do what feels good" (2002)
• "It's a Diet Coke thing" (2004)
• "Life is how you take it" (2005)
• "Light it up!" (2006)
• "Yours" (2007)
• "Enjoyment" (2007)
• "What life should be like." (2008)

[edit] Debate over health issues

Wikinews has related news:

Fizzy drinks out of New Zealand schools from 2009

The most commonly distributed version of Diet Coke (and majority of beverages using artificial sweeteners) relies
on Aspartame,, which has been blamed by some scientists and medical professionals for possibly causing serious
[2][3]
illnesses (such as cancer, brain tumors, brain lesions, and lymphoma) when consumed in large quantities . One
[4][5]
of the chemicals produced by aspartame after ingestion is methanol. It should be noted that Coca-Cola
Coca has
now released Diet Coke sweetened with sucralose (also known as Splenda), although it is not as common. See also
soft drink controversy.

[6]
Also, the sodium benzoate was found to break down mitochondrial DNA in living yeast cells. Research published
in 2007 for the UK's Food Standards Agency suggests that sodium benzoate (E211) is linked to hyperactive
behaviour and decreased intelligence in children. See also sodium benzoate

[edit] Ingredients

The ingredients in Diet Coke are listed in order of greatest to least amount:

• Carbonated water
• Caramel color
• Aspartame
• Phosphoric acid
• Potassium benzoate (to protect taste)
• Natural flavors
• Citric acid
• Caffeine

[edit] References

1. ^ Ordoñez, Franco. "Suit Alleges Deceit in Fountain Diet Cola Drinks". Boston Globe, March 3, 2005.
Accessed 26 August 2008.
2. ^ Study Links Aspartame To Cancer, Lymphoma, Leukemia In Rats Fed Sweetener; Some Dispute Results -
CBS News
3. ^ http://www.ehponline.org/members/2005/8711/8711.pdf
4. ^ Howstuffworks "Will aspartame make me go blind?"
5. ^ http://www.factmonster.com/ce6/sci/A0804226.html
6. ^ Caution: Some soft drinks may seriously harm your health from The Independent

7.
8. History was made in 1982 with the introduction of Diet Coke, the first extension of the Coca-Cola® and

Coke® trademarks. Within two years, Diet Coke had become the top diet soft drink in the world, a

position the brand maintains today. Known as Coca-Cola light in some countries, it's now the No. 3 soft

drink in the world. Diet Coke is the drink for people who want no calories, but plenty of taste.

9.

10. Product List

Product Descriptions

Product Images

Nutrition Information (U.S.)

Sweetener Information
 11. Diet Coke Products

The Diet Coke family includes the flagship Diet Coke as well as Caffeine-Free Diet Coke, Diet Cherry Coke,

Diet Coke Black Cherry Vanilla, Diet Coke Citra, Diet Coke sweetened with Splenda®, Diet Coke with

Lemon, Diet Coke with Lime, Diet Coke with Raspberry and Diet Coke Plus.

12. Availability

Diet Coke is available in the following locations: Afghanistan, American Samoa, Aruba, Australia, Bahamas,

Bermuda, Botswana, British Virgin Islands, Canada, Cayman Islands, Egypt, Great Britain, Guam, India,

Indonesia, Israel, Japan, Maldives, Malta, Nauru, New Zealand, Nigeria, Northern Ireland, Pakistan, Papua

New Guinea, Puerto Rico, Republic of Ireland, Saint Kitts and Nevis, Saint Maarteen, Samoa, Serbia &

Montenegro, Seychelles, Turks & Caicos Islands, U.S. Virgin Islands, United States, Vanuatu and West

Bank-Gaza.

http://www.thecoca-colacompany.com/brands/diet_coke.html

Products And Packaging Myths & Rumors

Rumor: Child dies after drinking Coca-Cola light® followed by chewing menthol-flavored chewy candy

A rumor has been circulating the Internet that a boy has died in Brazil from eating Mentos and drinking Coca-Cola
light. This is a hoax, most likely triggered by the well-known "Diet Coke/Mentos fountain phenomenon."

Our Response: There is a false rumor circulating via email on the Internet that claims that a child in Brazil died
after drinking Coca-Cola light followed by chewing menthol-flavored chewy candy. This story is not true.

There is no reason to believe that Coca-Cola ingredients together with menthol flavor or any other food or food
ingredient would combine to cause any illness. Coca-Cola ingredients and menthol flavoring are widely approved
as safe food ingredients and are used worldwide in a variety of foods.

This email appears to be linked to a number of amateur videos that have appeared on the Internet, which show
people, for fun, mixing Mentos candies with Coca-Cola light (or Diet Coke®) to produce a reaction that causes the
Diet Coke to shoot into the air. This reaction is thought to be caused by carbon dioxide (which gives carbonated
soft drinks their fizz) permeating the porous surface of the Mentos.

However, chewing a Mentos candy destroys the surface needed for the carbon dioxide bubbles to form. Therefore
such a foam reaction cannot happen when the two products are ingested.

We strongly advise consumers to treat with skepticism unauthorized or untraceable myths and rumors which they
find on the Internet, since they often, as in this case, turn out to be entirely false.

Q&A
Q: Why do Diet Coke and Mentos react this way when combined?
A: We haven’t conducted any research on the reaction between Diet Coke and Mentos. However, some scientists
have said that it has something to do with the interaction of carbon dioxide (what gives soft drinks their “fizz”) and
the surface of the candy.

Q: What happens if you eat Mentos and drink Diet Coke at the same time?
A: Nothing out of the ordinary. Chewing the candy destroys the surface needed for the carbon dioxide bubbles to
form.

Additional Information
The Company has capitalized on the popularity of this harmless stunt and has launched a contest that is based on
it. Here is some background on that:

In June 2006, a video clip produced by Fritz Grobe and Stephen Voltz began circulating on the internet that
showcased an elaborate demonstration of the reaction that occurs when Mentos brand candies are dropped into
bottles of Diet Coke. The video, created through an acting troupe called EepyBird, created an immediate online
sensation and has since been viewed millions of times. There was no Company involvement in that video.

In July 2006, the Company re-launched www.coca-cola.com as its new Coca-Cola brand site. The new site features
user generated content driven by regular challenges that invite consumers to post their own videos in response to
creative “briefs” that outline a particular theme. The videos are judged and prizes awarded to winners.

Given the strategic direction of the new website, the Company entered into a sponsorship agreement with the
producers of the video to create a new video which is more elaborate. The Company is featuring the new video on
its site along with a challenge for the month of November asking consumers to create their own video around the
theme of “Poetry in Motion.” The challenge is not asking people to recreate the Diet Coke and Mentos video. The
video will also be available on Google Video and the producers’ site and will include post-roll advertising and
banner advertising driving viewers to Coke.com.

http://www.thecoca-colacompany.com/contactus/myths_rumors/packaging_mentos.html

Asia

Coca-Cola light
Brand Name: Coca-Cola light

Drink Type: Soft Drink

Coca-Cola light: Coca-Cola light is for people who want no calories, but
plenty of taste. The No. 3 soft drink in the world, it's known as Diet Coke in
some countries.

Available in the following flavors: Black Cherry Cola Vanilla, Cola, Cola
Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola
Raspberry.

Available in the following locations: Albania, Algeria, Angola, Antigua &

Barbuda, Argentina, Armenia, Austria, Azerbaijan, Bahrain, Barbados,
Belarus, Belgium, Belize, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria,
Cambodia, Cameroon, Cape Verde, Chile, China, Colombia, Costa Rica,
Croatia, Curacao, Cyprus, Czech Republic, Democratic Republic of Congo,
Denmark, Djibouti, Dominican Republic, Ecuador, El Salvador, Equatorial
Guinea, Estonia, Fiji, Finland, France, French Guiana, French Polynesia,
Gabon, Georgia, Germany, Ghana, Greece, Grenada, Guadeloupe,
Guatemala, Guinea, Guinea-Bissau, Guyana, Honduras, Hong Kong,
Hungary, Iceland, Italy, Ivory Coast, Jamaica, Jordan, Kazakhstan, Kenya,
Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Lithuania,
Luxembourg, Macau (Macao), Macedonia, Malawi, Malaysia, Mariana
Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Moldova,
Mongolia, Morocco, Mozambique, Namibia, Netherlands, New Caledonia,
Nicaragua, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland,
Portugal, Qatar, Republic of Ireland, Republic of Korea, Reunion, Romania,
Russia, Saint Lucia, Samoa, Sao Tome & Principe, Saudi Arabia, Senegal,
Serbia & Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia,
Slovenia, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden,
Switzerland, Taiwan, Tanzania, Thailand, The Gambia, Tonga, Trinidad &
Tobago, Tunisia, Turkey, Turkmenistan, Ukraine, United Arab Emirates,
Uruguay, Uzbekistan, Venezuela, Vietnam, Yemen, Zambia and Zimbabwe.

http://www.virtualvender.coca-cola.com/ft/index.jsp

PEOPLE:

Working as a Global Team

Our company is built around two core assets, its brand and its people. That's what makes working here so special.
We believe that work is more than a place you go every day. It should be a place of exploration, creativity,
professional growth and interpersonal relationships. It's about being inspired and motivated to achieve
extraordinary things. We want our people to take pride in their work and in building brands others love. After all,
it's the combined talents, skills, knowledge, experience and passion of our people that make us who we are.
Our 90,500 associates around the world live and work in the markets we serve -- more than 86 percent of them
outside the U.S. In this geographically diverse environment, we learn from each market and share those learnings
quickly. As a result, our Company culture is ever more collaborative. From beverage concept and development to
merchandising, our associates are sharing ideas across departments and markets in new ways. Consequently, our
associates are increasingly enthusiastic about their work and inspired to turn plans into action.

Meet Our People

Scott, General Management

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?

Open up Some Impact

"Everyone has a connection or personal affinity for our brands. No matter who I speak with, everyone has a story
to share about The Coca-Cola Company and its products. Anything we do for our customers and our consumers has
a huge impact in and on the marketplace. From our innovative products to the dynamic people we work with, you
can really see why we are so influential. I joined The Coca-Cola Company because I wanted to be associated with
top brands. And right now in my role, I can impact people not only through The Coca-Cola Company, but also
through another customer that is also an icon in its own right. I’m very fortunate to have an opportunity to make
my mark with such a pivotal organization."

Scott, General Management

Hector, Supply Chain General Management

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?

A Touch of Family
“I’m excited about my job because it’s my family – it’s where I belong. I feel rewarded and appreciated for what I
do. I enjoy every single aspect of my job, and I wouldn’t want to be anywhere else besides The Coca-Cola
Company. I can truly say, I love my job and the people I work with.”

A Splash of Unbelievable
“The diverse opportunities here are unbelievable. I began in manufacturing over 20 years ago in Puerto Rico. Since
then, I’ve worked with The Coca-Cola Company in Mexico, Atlanta and Ireland. The global experiences have been
amazing. It’s given me a chance to meet many different people from all over the globe. It’s surreal when you
interact with these people because we all share the same passion for the business and our portfolio of brands. You
can say, no matter what, we all speak the same language.“

Add Some Growth

“There’s a lot of growth at The Coca-Cola Company. Professionally, I feel rewarded as there are many new
challenges, which allow me to grow, learn and explore. In addition, I like the role that my organization plays in the
entire system. Our responsibility is to supply the concentrate to the bottlers, so seeing the growth and expansion is
exciting.”

Hector, Supply Chain General Management

Mary Page, Strategic Planning

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?

Mix in Some Fun

“My job at The Coca-Cola Company is to facilitate development of the strategy of a global, Fortune 100 company.
By definition, there are very few places where one can do that, and it is fascinating. I can say without a doubt -- I
love my job.“

Throw in Some Brilliance

“The bar is set high at The Coca-Cola Company. We attract the best and brightest from all over the world. I feel
privileged to work with so many smart people from such diverse backgrounds. They show me many different ways
of thinking about not only our business, but the world. Further, many of our senior leaders are from outside the
U.S., and they bring a truly unique and global view. Coca-Cola is such an extensive worldwide system, but we must
be fully integrated into every local community we service. Having the ability, and the willingness, to learn from
each local market -- to scale the best ideas globally and to capture the learnings from less successful experiences --
gives us a truly unique competitive advantage. This environment is great for building a career. You have the
opportunity to explore, learn and grow, all within the system that is Coca-Cola. It offers a diverse career in a
diverse company with a strong history and an even more interesting future.”

Don’t Forget Some Life

“It’s important to be able to balance your professional and personal life. My manager and my team recognize that I
have a very full life, as one of two working parents with three young children, and that my career is only one
element in that mixture. They know that if my life outside of the Company is in harmony, I’m able to perform
better at my job. Coca-Cola has definitely been a family friendly company to me.”

Mary Page, Strategic Planning

Rebecca, Global Marketing

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?

One Part Diversity

“The amount of diversity at The Coca-Cola Company is tremendous. Our worldwide scale and scope exposes us to
a variety of countries, consumers and people’s lives. Our work makes people happy. We provide optimism through
our brands, and we refresh many different people every day. The work I do gives a framework that connects
people around the world. The variety of international exposure has given me the chance to live in four different
countries. I have had an opportunity to help the Company regain its leadership position as the most respected
marketing company worldwide, internally and externally. The people here are amazing. You’ll find the most
passionate and talented individuals from all walks of life.”

One Part Inspiration

“My experience at The Coca-Cola Company has probably changed my life. It has helped me develop as an
individual, opened my mind to cultures and perspectives and has exposed me to life-changing experiences. My
personal relationships with people inside the Company have grown into some of my best friendships. I have
experienced things I believe only The Coca-Cola Company made happen.”
Rebecca, Global Marketing

Scott, FoodService General Management

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?

One Key Ingredient is Opportunity

“When I look back at the last 13 years at The Coca-Cola Company, I can really see all the opportunities that this
company has presented to me. I began as a manager. Now, I’m a regional vice president. I’ve had the opportunity
to work with the No. 1 brand in the world and its strong portfolio of products that make such the difference in our
sales.

I’ve had the privilege to work with some of the most talented and passionate professionals in the industry. They
are focused, energized and want to succeed – but more importantly, they want to make a difference.

I’ve had the chance to see things that I never thought I would have. My international assignments have taken me
all over the world. I’ve seen my Boston sports teams win. I went to Olympics in Italy and Greece.

I’ve seen my efforts with diversity take shape. They’re starting to get noticed by people outside the Company, like
when we won the Diversity Inc. award and when I was named one of the top 50 under 50 for National Black MBA
professionals. I’ve seen great PR that attracts top talent, and I’m proud of work that my division’s president is
doing.

I’ve had an opportunity to go to the Executive Leadership Meeting, where Neville Isdell gave a speech that was
amazing. The Coca-Cola Company is really one place where the opportunities are truly endless.”

Scott, FoodService General Management

Tania, Information Technology General Management

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?

A Touch of Excitement
"The thought of driving change for a company as historical and almost legendary as The Coca-Cola Company is
exciting. It’s exciting because of the link with the consumer. We work at a real level that connects directly with
billions of people around the globe each and every day. We are a part of the best known brand in the world and
with that comes a tremendous amount of responsibility. As a relative new-comer to the organization, I have always
identified with The Coca-Cola Company as a consumer, but now as an associate I get to be part of the heritage, and
more importantly, I get to be part of what’s to come. To me, that is what’s awesome!"

A Splash of Creativity
"I like the diversity of the organization. The ideas, the markets, the portfolio of brands and approach, it’s like a
small company where you can make an impact and see the difference. It’s where a little gem of an idea can and
has turned into something extraordinary. The company encourages and supports you being “fluid”. You can look
beyond your job description to other ideas you might have. You’re not just doing a j-o-b. You have the freedom to
innovate and execute your ideas. It’s really like a big and small company all in one."

Tania, Information Technology General Management

Vikram, Strategic Growth

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?

One Part Impact

“The impact that The Coca-Cola Company has is amazing. I've been with The Coca-Cola Company for a short time
and and I can already see the meaningful significance that The Coca-Cola Company makes in the world. Many of
our products are sold at small “mom and pop” stores. The margins the owners receive on our products often
impacts their ability to support their family, and gives them an opportunity to send their kids to college. It can
transform their lives from a traditional economy to a modern economy with more opportunity. The value that we
create and share is more than just providing a refreshing beverage. We truly have global impact and are making a
difference.”

One Part Passion

“There is a tremendous amount of fantastic history and tradition here. At first I thought that because of this the
culture would be slow to react and bound by hierarchy. That’s definitely not the case. The culture is very fact-
based and they are quick to move into action. They believe in their portfolio of brands and look to constantly
improve and expand. From management to entry-level, everyone shares the same passion and has a clear
understanding of what needs to be done.”
Vikram, Strategic Growth

Melissa, Brand Marketing

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?

Taste the Excitement

“Being a part of such a global icon makes each day exciting. Right now, I’m in the energy drink category. It’s a new
category to the company, which makes things so interesting. The oldest energy brand has only been around for a
year, so it’s a huge departure from the traditional Coca-Cola brands. It’s amazing to see when a new brand and its
marketing programs connect with the consumers.

We are such an immense brand, and really an icon to the whole world. It takes the efforts of entire teams to get
programs and products into the mainstream marketplace. And that’s why everyone shares the same passion for
the brands and the Company. The results of their efforts and teamwork can be seen all over the world. It’s truly a
rewarding experience. From the way I’ve grown personally and professionally to traveling to different countries
and experiencing different cultures to even the community efforts of the Company, there’s always excitement
around the corner.”

Melissa, Brand Marketing

Alex, Strategy and Business Development

What are the secret ingredients that make your job at The Coca-Cola Company so refreshing?
A Touch of Amazing
“First and foremost is the people, who are highly talented and come from diverse backgrounds. Second is the
amazing global reach of the System, which touches people living in almost every corner of our planet. Third is
being associated with the world’s best known brand.

Now I have a common topic with everyone I run into everywhere – family, friends, former colleagues, taxi drivers,
immigration officers, etc, who all wear a smile when they hear what I do and are eager to share stories and ask
questions relating to our Company.”

A Splash of Brilliance
“I joined The Coca-Cola Company because of the opportunities to work, socialize with and learn from a diverse
group of talented individuals who have made wonderful results happen, and to make tangible changes to
businesses that are currently facing challenges.

I appreciate the variety of people and business issues I come across everyday, and the impeccable support I get
from country and function experts.”

And Add Some Innovation

“What is not apparent to outsiders and to me before I joined is the diversity and breadth of our beverage portfolio
in each market. The conversations I have with people I run in to continues with them saying, “I didn’t know that
Heaven and Earth is a The Coca-Cola Company product as well. The product tastes great and has great promotion
programs.”

Alex, Strategy and Business Development

http://www.thecoca-colacompany.com/