rtlin@ntua.edu.

tw

2009


(200220052008)

1980

19882003

1989200419902005

200020042005200620072008

2009
(96
12 -- 97 5 ) 60
700
6 24 (97 6 -- 97 11 )

(97 11 -- 97 12 ) 97 11 10--11
700 97 12
1--2 1,400
(
2009)
: 5.2:

--
2.1 -- OEM OBM

cost downOEM
Original Equipment Manufacture

value up
ODMOriginal Design Manufacture

value added
OBM
Original Brand Manufacture2005
2006

OBM

ODM

OEM

1 OEM OBM
3


OEM
ODM

OBM

OEM
ODM OBM

1
OEM OBM
(2008)
2.2 -- Function Feeling
20
F130
Design for Function

250 Design for Friendly

3
70 Design for Fun

490 Design
for Fancy

521 Design for Feeling

Function
(Feeling) 2 :
1930
functionalism

form follows function

1950 form
follows user friendly 1980

user friendly
FunctionFriendly70
Fun

(Lin2008b)
4

90
form follows fancy 21
form
follows feeling

(Lin2008b)

COGNITIVE

2000s

1990s

1970s

1950s

1930s

2 Function Feeling
2.3 -- 3C 4C
3C Computer
CommunicationConsumer electronics
3C
5

3C
(Lin2008b)
3C 4C C
Cultural

CCollective
C
Cheerful
C
Creative

4 C 3 (Lin2008b)

(Cultural)

(Collective)

COGNITIVE

(Cheerful)

(Creative)

3 3Cs 4Cs
6


use

user

(Lin, 2008a)

2.4

20

cost down value up value

added

(
20052006)

1990
7

21

experiential designemotional design

(Lee2004Leong
& Clark2003)

2003
experience industriesInvest in Sweden Agency, ISA

(Lee2004Leong & Clark2003

Moalosi et al.2004Yair et al.2001)

 --
3.1

1,002

KPI Key Performance Index

20052006

(2007)
2005 BENQ
ASUS

ACER 13 GE/FITCH
6

(20082007)
(1) : OEM

(2) :

(3) :

Lee2004Leong & Clark2003globalization

Moalosi et al.2004
localization

3.2

3.2.1 --

10

(
2005)

4 -- (:)

LED
reddot
Flowers Bloom in Opulent Spring 4 4
DETEKT
4 2005 --

11

 --

4 (2008
2008a2008b)
3.2.2 --

21

WEF

IC

12


(20082008a2008b)
5 For a iF
China
5 City
ASUS U2 Bamboo
iF China 5
5 VOIP iF (
20082008a2008b)

5 -- (:)
3.3

13

iF
Red Dot Award G-Mark Award
(BENQ)(ASUS)

6
(
20082008a2008b)

6 2008 (:)

OEM ODM
OBM

200520062007:
14

(1) :

Think Globally, Act Locally

2005Lin2007

(2) :
Made In Taiwan

Design in TaiwanBranding
New Taiwan 2006
(3) :

21

2005

(4) :

2005
2006
15

4.1

:
(1)
(2)
(3)
(4
(5)
(6)
(7)

16

4.2

(2005)
7

5.2.1
()
/

CAD

CAI

()

()

()
/

7
17

(data)
(information)

(knowledge)
(wisdom)

(2005Lin et al.2007aLin2008a,b,c)

(CAI)
(CAD)
4

(2005)
7

7
7

(2008)

(2009)

18

(1)

(2)

(3)

(4)

19

5.2.1

1.

2.

3.

4.

5.

6.

8
4.3

2011

z
(1) :

(2) :

20


(3) :

(4) :

(5) :

(6) :

IDA
z
(1) :

(2) :
(1)
(2)
(3)

(3) :
21

(4) :

z
1
2
3
4
5
6
7
8

2009

(1)
(2)
22

(3)
(4)

life
Style

2011
60
3,000 100

NSC-97-2410-H-144-004NSC-97-2410-H-144-005

23


1. 20042004http://www.cca.gov.tw/
2. 20052005

3. 20052005

4. 20022008
5. 20052005
http://www.dgbas.gov.tw/
6. 200620002005
http://cus93.trade.gov.tw/fsci/
7. (2008)
(83 )49-69
8. (2008)

135172008
P107354-1122-1-DR
9. 2006
22798192
10. 2006

2 3 57-65
11. 2005
76157
175
12. 2005
1 7 26-32
13. (2008)
362(119)164-169
14. (2009)
24


15. 20080407

16. 20072006

17. 20062005

18. 20052004

19. 2004

20. 2000
21. 2008a2006/2007

22. 2008b
23. 2006

24. 2005

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project. In J. Redmond, D. Durling, & A. de Bono Eds., Proceedings of
Design Research Society International Conference Futureground Paper
No.135, Melbourne: Monash University.
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design thinking and practice - A dialogue. Design Issues, 193, 48-58.
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Beyond Human-Computer Interaction. International Symposium for
Emotion and Sensibility 2008, June, 27-29, KAIST, Korea. p8. (Keynote
Speech)
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Industries A Case Study of the Cultural and Creative Industry Park at

NTUA. International Service Innovation Design Conference 2008, 20-22
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26

A Study of Integrating Culture and Aesthetics

To Promote Cultural and Creative Industries
Rungtai Lin

College of Design, Department of Crafts and Design

National Taiwan University of Arts
rtlin@ntua.edu.tw

Abstract
Over the past few years, aesthetics booms with the knowledge economics. The
government draws the plans in relation to cultural and creative industries under
the concept of designing service industrial chain. The focus is how culture can
add extra value to design creativity, then transformed to design industry, a
form of aesthetics economics. Hence, the aim of the fifth issue of the eighth
national science and technology conference is how to strengthen technological
novelty and improve industrial environment. The second sub-topic of the fifth
issue is focused upon the development of aesthetics economics, the facilitation
of economic value and the balance of life quality. The author took part in the
planning of the topic and took the responsibility for formulating the related
promotion strategies. Therefore, this paper was based on the information derived
from the pre-planning, pre-conference and formal meeting of the topic. It is
expected that the paper can serve as a useful reference for the future studies on
the planning of promoting cultural creativity industries.

Keywords: Cultural and creative industries, product design, aesthetics, service

innovation design.

27