I. II.

INTRODUCTION SUMMARY A. THE BUSINESS i. WHAT IS THE PROPOSED NAME OF THE PRODUCT 1. The lazys apprentice / The Lady Azella ii. WHAT IS THE NATURE OF THE BUSINESS/ PRODUCT. GIVE A BRIEF DESCRIPTION OF THE PRODUCT. WHAT ARE THEIR CHARACTERISTICS? 1. A very stylish bag that once opened it contains several pockets wherein you can place all the stuff that you use in working and studying. It doesnt just a stylish bag, but it will help you to organize things in a very chic way. Properly arranged just as you needed it to be, TLA is the bag youre looking for, where you can place your files, sheets, and reports making it neat and clean because it wouldnt get crumpled! You can now put in together your pen pencils and other stuff together with the reports and files because of this very stylish yet efficient bag! Easy to carry and very handy, it surely will make you a smart yet very fashionable student! iii. WHAT MAKES THE PRODUCT DISTINCTIVE 1. Eco friendly 2. Classic and very chic 3. Organized yet not boring 4. Efficient and convenient 5. Suitable for all ages B. OBJECTIVES i. The lazy apprentice primarily encapture the minds of the youth today, that they shall give priority in being organized students or models. Thus this bag the tla bag is surely the right product in uplifting the discipline and the desire to study well in school. C. MISSION i. to provide students a very useful product that they can use through a very stylish yet handy and useful bag in order to become organized and disciplined students. D. VISION i. A product that wouldnt just be called a simple product yet it will become a need not a desire for the people to use in their everyday working or non working lives. E. PRODUCTS AND LIST OF REGULAR STOCK OF THE BUSINESS (NAME AND PICTURES OF MATERIALS) i. Children very cute and colorful

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ii. Students or teenagers ( for boys and for girls) boys roughlike dark or dull colors girls floral and prints iii. Adults classic, neutral colors F. SERVICES G. INTRODUCTORY ANALYSIS (LOCATION, COMPETITIONS AND DESCRIPTION OF VENTURE) i. Malls / shopping or office supplies/ bag boutiques ii. Dull and rigid office bags, envelopes and folders or bookbinders iii. TECHNICAL PLAN A. WHO ARE THE PRODUCT PROPONENT i. B. WHAT WILL BE YOUR ORGANIZATIONAL CHART i. C. WHERE WILL YOU SOURCE THE ORGANIZATIONS HUMAN RESOURCES i. MARKETING PLAN A. TARGET MARKET (WHO AND WHY WILL THEY BUY) i. Primarily our target group is the students. This product will serve as a need not a desire for this will help them organized their things in a very fashionable way. B. MARKET SEGMENTATION (WHO ARE THE SUB GROUP OF PEOPLE SHARING ONE OR MORE CHARACTERISTICS THAT CAUSE THEM TO HAVE SIMILAR PRODUCT NEEDS ) i. Children (papers and coloring materials and art materials) students/teenagers (school supplies/reports) adults (reports / office or work supplies) C. MARKET ANALYSIS (HOW WILL YOU PRICE YOUR PRODUCT/SERVICE AND HOW MANY UNITS DO YOU EXPECT TO SELL DAILY, weekly, monthly, yearly) i. Prices may vary according to style and size of the TLA 1. 100 Php (simple) / 150 (customized) 2. We expect to sell at least 20 pieces per day, 140 per week, 300 500 per month , 5000 per year D. Sales tactics (how will you introduce your product or service) i. Introduction of our product needs a commercial model posing our TLA. By making a short commercial film carrying the bag, yet surprising the audience about the inside of our TLA. E. Advertising / promotional strategies i. COMMERCIAL film ii. Tarpaulin / posters iii. Placing the product on a magazine or news ads iv. radio commercial / (DJs advertising sessions) PRODUCTION PLAN A. Supplies of raw materials needed for the product (where and how will you source them) i. The frame materials will be bought at a very lowest or cheapest price yet the quality of the product is still there.

ii. Covering or outer part or decoration of the bag may be made of used yet fashionable clothes or garments or used cloth giving importance to recyle and reuse. iii. School supplies stores or outlets B. What is the technical description of the product C. Briefly describe the production process i. Formation of the bag using hard card board ii. Fixing the contents of the bag by placing the pockets needed and assigned at each designated place iii. Sewing the pockets with transparent / hairnet like material iv. Secure the pockets with detachable v. Covering of the formed bag with printed garments vi. Placing the zippers for support of the bag vii. Forming and placing of the handle of the bag viii. Decoration and other beautification of the product D. What are the materials and equipment needed for the product? Where and how will you source them i. Hard card board ii. Printed garments iii. Zipper iv. Other decors or patches v. Eco friendly materials E. Manufacturing process (how many people do you need in the production process and briefly discuss the prod process ) i. For a starter: at least 2 persons making the frame of the bag ii. Contents or inside of the bag needs 2 persons iii. Decoration of the bag needs 2 persons VI. FINANCIAL PLAN A. How much capital will you need to start the business? No min or max i. One piece of our product requires a 100php 150php worth of raw materials, so this may serves as our capital limit. Therefore, in selling at least 10 pieces of the bags you will need 1000-1500 php. B. How are the selling expenses and other costs accounted for the business i. Selling expenses may include packaging of the product as well as the advertisement. Packaging of the product may cost 20php per plastic or box for each sample of the product. Advertisements such as commercial film has no expenses. For leaflets or tarpaulin or other posters it may cost 5 php for the leaflets and 100 for the tarpaulin. C. Is the project feasible ? show proof

VII. i. Sales monthly ii. Sales annually iii. Break even analysis

What is the nature of the business or product? Handy. Stylish. Organized. Versatile. Chic and classy . These are what define our product. Nowadays people are so busy that they couldnt find time to organize their things or files. Children who arent aware of fixing their own things tend to lose some of their toys and stuff. Students and teenagers lack discipline and organization of their school stuff that may affect their grades. Adults, working or just at home are having hard time to organized bulky files, which they tend to have lots of boxes for their files. Target market: everyone! Children to fix their small things. Little girls: for their cute hair clips and pins headband and other accessories. For little boys with little toys and cars and other lego pieces as such..