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ABSTRACT

The topic for our research was To study the perception of Coca cola v/s Pepsi. We decided to use Coke and Pepsi because even though the two drinks are nearly identical chemically and physically, people routinely strongly favour one over the other. Thus, the two soft drinks made excellent subjects for rigorous experimental studies. To do this study we considered a sample size of 100 for which we used convenience and judgmental sampling and conducted descriptive research. Under this research, we used one method to find out the views which was questionnaire responses from the customers. Finally we used SPSS and Excel to run a chi-square test on the responses obtained and thus get a correlation and frequency analysis for the same.

INTRODUCTION
Today many new companies are coming in to existence; hence the competition is also growing rapidly. Because of this reason they have to compete with their competitors constantly. In some industries the new companies may not come in to existence but the competition between the existing companies is growing more and more. The soft drink industry is mainly suffering with this particular problem. The Companies have to continuously compete with their competitors to get good market share and good profits. To face their competitors they have to know their position and the competitors position in the market. For this, the Companys will compare itself with their competitor that means they will do the comparative analysis in all aspects.
Apart from that they have to fight environmental factors. In 2003 and again in 2006, the Centre

for Science and Environment (CSE), a non-governmental organization in New Delhi, claimed that soda drinks produced by manufacturers in India, including both Pepsi and Coca-Cola, had dangerously high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products So maintaining the brand name and brand perception is a daunting task when the product itself undergoes perceptional test from time to time.

Pepsi was founded in New York in 1965. Its head quarter is in Purchase, New York. It is Producing Non-alcoholic beverage and Food processing items. As my topic is Non-alcoholic beverage so I am only focusing on that only. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. Pepsi arrived on the market in India in 1988.PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. Others claim that firstly Pepsi was banned from import in India, in 1970, for having refused to release the list of its ingredients and in 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards. These controversies are a reminder of "Indias sometimes acrimonious relationship with huge multinational companies." Indeed, some argue that PepsiCo and The Coca-Cola Company have "been major targets in part because they are well-known foreign companies that draw plenty of attention."

Ingredients
Pepsi-Cola contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid, and natural flavors. The caffeine-free Pepsi-Cola contains the same ingredients minus the caffeine.

Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines worldwide. The Coca-Cola Company in Atlanta, Georgia produces it. It was incorporated in 1886. The Coca-Cola Company claims that it is sold in over 200 countries.

The US soft-drink giant, Coca-Cola, reentered India in the 1990s after abandoning its businesses in the late 1970s in the wake of Foreign Exchange Regulation Act of 1973. The Act, meant to 'Indianize' foreign companies, made it mandatory for foreign companies to dilute their shareholdings to 40 per cent. Instead of diluting its shareholdings to the required limit prescribed by the Act, Coca-Cola opted to discontinue its operations in India.

Problem Statement
To compare the perception of Coke v/s Pepsi among soft drink consumers.

Objectives /Purpose of Study


1) To study the customer preference of coke and Pepsi based on taste, fizziness, color and digestiveness.,Packaging,Logo & Labelling 2) To compare the brand awareness and brand recall of the two brands. 3) To study the effectiveness of marketing campaigns and promotional schemes of Coke and Pepsi (event sponsorship, sports sponsorship, tie ups with fast-food chains) 4) To study the effectiveness of advertisement campaigns of Coke and Pepsi and their association with celebrities. 5) To study the preference based on socio-demographic factors ( Age group, Occupation ,Cultural background (Culinary preferences)

Scope of study
We are limiting the research to two products. Sample size Region only NCR Sample type male female educated uneducated etc if any

Motivation of study
Reasons for selecting the topics are as follows: -Both are readily available in market. -There is good awareness about the products. -Frequency of buying is high thus giving quicker consumer insight. -Sampling is easier as almost everyone is consumer..

The main reason for the project was to get study the perception of coca cola vs pepsi has among the consumers and how things affect the purchase of the consumers. We decided to use Coke and Pepsi because-- even though the two drinks are nearly
identical chemically and physically--people routinely strongly favor one over the other. Thus, the two soft drinks made excellent subjects for rigorous experimental studies.

COCA COLA

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in [1] more than 200 countries. It is produced by The Coca-Cola Company ofAtlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). In India, Coca-Cola was the leading soft-drink till 1977 when the
government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of thI I

Research Methodology

Research Type Descriptive Research The research type we will use is Descriptive. Our sample size is 106. We have used z-test, correlation and frequency analysis for examining data.

Method Used Surveys

Questionnaire to understand consumer response


We conducted a survey of 22 questions to find the response of consumers. The main points that were covered in this questionnaire were customer preference based on various variables, awareness and brand recall of the two brands, effectiveness of marketing campaigns , advertising campaign and promotional schemes of Coke and Pepsi and preference based on demographic factors and cultural background.

HypothesisThe respondents have same perception of coke and pepsi. Sampling Techniques The sampling technique used was Convenience Sampling and Judgmental Sampling. Statistical Software SPSS and Excel

. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation India, Coca-Cola was the leading soft-drink till 1977 when the government policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the n