FACTOR /VARIABLES Q.5 Q.5.2 Q.5.3 Q.5.4 Q.5.5 Q.5.6 Q.5.7 Q.5.8 Q.5.9 Q.5.10 Q.5.11 Q.5.12 Q.5.

13 Q.5.14 Q.5.15 /MISSING LISTWISE /ANALYSIS Q.5 Q.5.2 Q.5.3 Q.5.4 Q.5.5 Q.5.6 Q.5.7 Q.5.8 Q.5.9 Q.5.10 Q.5.11 Q.5.12 Q.5.13 Q.5.14 Q.5.15 /PRINT INITIAL KMO EXTRACTION ROTATION /PLOT EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA ITERATE(25) /ROTATION VARIMAX /METHOD=COVARIANCE. - - - - - - - - - - - - - - - - - - - - - - - F A C T O R A N A L Y S I S - - - - - - - - - - - - - - - - - - - - - - - -

Factor Analysis
Notes Output Created Comments Input Active Dataset Filter Weight Split File N of Rows in Working Data File Missing Value Handling Definition of Missing DataSet0 <none> <none> <none> 55 MISSING=EXCLUDE: User-defined missing values are treated as missing. Cases Used LISTWISE: Statistics are based on cases with no missing values for any variable used. 25-Feb-2012 01:03:26

Syntax

FACTOR /VARIABLES Q.5 Q.5.2 Q.5.3 Q.5.4 Q.5.5 Q.5.6 Q.5.7 Q.5.8 Q.5.9 Q.5.10 Q.5.11 Q.5.12 Q.5.13 Q.5.14 Q.5.15 /MISSING LISTWISE /ANALYSIS Q.5 Q.5.2 Q.5.3 Q.5.4 Q.5.5 Q.5.6 Q.5.7 Q.5.8 Q.5.9 Q.5.10 Q.5.11 Q.5.12 Q.5.13 Q.5.14 Q.5.15 /PRINT INITIAL KMO EXTRACTION ROTATION /PLOT EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA ITERATE(25) /ROTATION VARIMAX /METHOD=COVARIANCE.

Resources

Processor Time Elapsed Time Maximum Memory Required

00:00:00.422 00:00:00.490 28260 (27.598K) bytes

[DataSet0]

KMO and Bartlett's Testa Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity Approx. Chi-Square df Sig. a. Based on correlations .699 236.278 105 .000

Communalities Raw Initial What do you think of the factors affect the consumer perception towards fast food uotlets? Brand available .322 .155 1.000 .481 Extraction Initial Rescaled Extraction

What do you think of the factors affect the consumer perception towards fast food uotlets? Price What do you think of the factors affect the consumer perception towards fast food uotlets? Menu What do you think of the factors affect the consumer perception towards fast food uotlets? Taste What do you think of the factors affect the consumer perception towards fast food uotlets? Quality What do you think of the factors affect the consumer perception towards fast food uotlets? Service What do you think of the factors affect the consumer perception towards fast food uotlets? Ambience What do you think of the factors affect the consumer perception towards fast food uotlets? Employer behavior What do you think of the factors affect the consumer perception towards fast food uotlets? Cleanliness What do you think of the factors affect the consumer perception towards fast food uotlets? Coupon Schemes What do you think of the factors affect the consumer perception towards fast food uotlets? Credit/debit card Facility(Payment) What do you think of the factors affect the consumer perception towards fast food uotlets? Packing .475 .179 1.000 .378 .992 .811 1.000 .818 1.123 1.035 1.000 .922 .521 .324 1.000 .622 .586 .352 1.000 .602 .589 .394 1.000 .669 .985 .807 1.000 .819 .420 .165 1.000 .393 .352 .233 1.000 .661 .564 .327 1.000 .580 .518 .399 1.000 .770

What do you think of the factors affect the consumer perception towards fast food uotlets? Home delivery What do you think of the factors affect the consumer perception towards fast food uotlets? Location What do you think of the factors affect the consumer perception towards fast food uotlets? Parking Facility Extraction Method: Principal Component Analysis. .724 .536 1.000 .740 .629 .413 1.000 .656 .708 .510 1.000 .721

Total Variance Explained Compon ent Total Raw 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Rescaled 1 2 3 4 3.239 .985 .903 .821 .693 .628 .475 .393 .351 .256 .220 .179 .154 .113 .100 3.239 .985 .903 .821 Initial Eigenvaluesa % of Variance 34.069 10.358 9.496 8.633 7.286 6.606 4.991 4.132 3.688 2.692 2.311 1.883 1.617 1.187 1.048 34.069 10.358 9.496 8.633 Cumulative % 34.069 44.427 53.924 62.557 69.843 76.449 81.440 85.572 89.261 91.953 94.264 96.148 97.765 98.952 100.000 34.069 44.427 53.924 62.557 4.747 1.423 1.209 1.332 31.649 9.484 8.057 8.883 31.649 41.133 49.190 58.073 2.691 2.605 1.956 1.452 17.939 17.364 13.043 9.682 17.939 35.303 48.345 58.027 Extraction Sums of Squared Loadings Total 3.239 .985 .903 .821 .693 % of Variance 34.069 10.358 9.496 8.633 7.286 Cumulative % 34.069 44.427 53.924 62.557 69.843 Rotation Sums of Squared Loadings Total 1.874 1.657 1.054 .993 1.063 % of Variance 19.708 17.425 11.085 10.444 11.182 Cumulative % 19.708 37.132 48.217 58.661 69.843

5 6 7 8 9 10 11 12 13 14 15

.693 .628 .475 .393 .351 .256 .220 .179 .154 .113 .100

7.286 6.606 4.991 4.132 3.688 2.692 2.311 1.883 1.617 1.187 1.048

69.843 76.449 81.440 85.572 89.261 91.953 94.264 96.148 97.765 98.952 100.000

1.119

7.463

65.535

1.126

7.508

65.535

Extraction Method: Principal Component Analysis. a. When analyzing a covariance matrix, the initial eigenvalues are the same across the raw and rescaled solution.

Component Matrixa

Raw Component 1 What do you think of the factors affect the consumer perception towards fast food uotlets? Brand available What do you think of the factors affect the consumer perception towards fast food uotlets? Price What do you think of the factors affect the consumer perception towards fast food uotlets? Menu What do you think of the factors affect the consumer perception towards fast food uotlets? Taste What do you think of the factors affect the consumer perception towards fast food uotlets? Quality What do you think of the factors affect the consumer perception towards fast food uotlets? Service What do you think of the factors affect the consumer perception towards fast food uotlets? Ambience What do you think of the factors affect the consumer perception towards fast food uotlets? Employer behavior What do you think of the factors affect the consumer perception towards fast food uotlets? Cleanliness What do you think of the factors affect the consumer perception towards fast food uotlets? Coupon Schemes .750 .379 -.436 .340 -.156 .707 .357 .501 .215 -.117 -.112 -.021 .695 .297 .410 .112 -.135 -.375 .115 .535 .147 .405 .346 -.007 .050 .327 .528 .451 .751 -.388 .003 .147 -.265 .757 -.391 .392 -.104 -.009 -.015 .002 .605 -.161 .242 -.071 -.045 .325 .249 .407 -.119 .338 -.404 -.213 .042 .053 .450 -.538 .369 -.080 .191 .315 .347 .513 -.111 .347 -.142 -.065 -.096 -.028 .612 -.250 2 3 4 5 1 2

Rescaled Component 3 4 5

-.115

-.169

-.049

.265

.438

.483

-.284

.055

.070

-.076

.547

.419

-.013

-.023

.003

.003

.149

-.267

-.009

.065

.427

-.176

-.490

.151

-.162

-.156

-.029

-.411

.321

-.147

What do you think of the factors affect the consumer perception towards fast food uotlets? Credit/debit card Facility(Payment) What do you think of the factors affect the consumer perception towards fast food uotlets? Packing What do you think of the factors affect the consumer perception towards fast food uotlets? Home delivery What do you think of the factors affect the consumer perception towards fast food uotlets? Location What do you think of the factors affect the consumer perception towards fast food uotlets? Parking Facility Extraction Method: Principal Component Analysis. a. 5 components extracted. .193 .152 .626 .289 -.014 .227 .179 .735 .340 -.016 .436 -.162 .210 .005 -.390 .549 -.205 .265 .007 -.492 .387 .410 .318 -.198 -.229 .460 .487 .378 -.235 -.272 .324 .146 -.043 -.222 .040 .471 .212 -.062 -.323 .058 .681 -.261 .233 -.374 .290 .684 -.262 .234 -.376 .292

Rotated Component Matrixa Raw Component 1 What do you think of the factors affect the consumer perception towards fast food uotlets? Brand available What do you think of the factors affect the consumer perception towards fast food uotlets? Price What do you think of the factors affect the consumer perception towards fast food uotlets? Menu .465 .052 .185 -.273 .000 .619 .070 .247 -.363 .000 .158 .065 .591 .142 -.025 .220 .090 .821 .198 -.034 .327 .208 .048 -.042 .026 .576 .366 .085 -.074 .046 2 3 4 5 1 2 Rescaled Component 3 4 5

What do you think of the factors affect the consumer perception towards fast food uotlets? Taste What do you think of the factors affect the consumer perception towards fast food uotlets? Quality What do you think of the factors affect the consumer perception towards fast food uotlets? Service What do you think of the factors affect the consumer perception towards fast food uotlets? Ambience What do you think of the factors affect the consumer perception towards fast food uotlets? Employer behavior What do you think of the factors affect the consumer perception towards fast food uotlets? Cleanliness What do you think of the factors affect the consumer perception towards fast food uotlets? Coupon Schemes What do you think of the factors affect the consumer perception towards fast food uotlets? Credit/debit card Facility(Payment) What do you think of the factors affect the consumer perception towards fast food uotlets? Packing What do you think of the factors affect the consumer perception towards fast food uotlets? Home delivery .064 .410 -.138 .545 .149 .076 .488 -.164 .648 .177 .095 .404 -.003 .043 .070 .138 .587 -.005 .063 .101 .494 .600 .272 .093 -.353 .496 .602 .273 .093 -.355 .297 .363 .275 .032 .860 .280 .342 .259 .030 .811 .188 .453 .067 .079 .270 .260 .628 .092 .109 .374 .141 .571 -.017 -.073 .024 .184 .746 -.022 -.096 .032 -.094 .435 .381 .116 .193 -.123 .567 .496 .151 .251 .844 .115 .187 .112 .185 .850 .116 .189 .113 .187 .320 .200 .137 .031 .055 .494 .308 .211 .048 .084 .109 -.017 .454 -.046 .112 .184 -.029 .765 -.078 .188

What do you think of the factors affect the consumer perception towards fast food uotlets? Location What do you think of the factors affect the consumer perception towards fast food uotlets? Parking Facility Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 8 iterations. .030 -.083 .287 .665 -.057 .036 -.098 .337 .781 -.067 .538 .051 -.089 .325 .084 .678 .065 -.113 .409 .105

Component Transformation Matrix Compon ent 1 2 3 4 5 1 .643 -.660 -.002 .010 -.387 2 .583 .385 -.102 -.643 .296 3 .351 -.071 .112 .587 .717 4 .207 .382 .834 .141 -.309 5 .284 .515 -.530 .470 -.390

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.