Young Alumni Endowment

(A Millennial Give Back Project)

©2008 MyWorkster Enterprises, LLC

Plainview, NY All Rights Reserved Patent Pending
Forward Looking Statements

This presentation contains forward-looking statements based on our current

expectations about our company and our industry. You can identify these
forward-looking statements when you see us using words such a “expect,”
“anticipate,” “estimate” and other similar expressions. These forward-looking
statements may involve uncertainties. Our actual results could differ
materially from those anticipated in these forward-looking statements. We
undertake no obligation to update publicly any forward-looking statements
for any reason even if new information becomes available or other events
occur in the future.
Traditional Giveback
Typically, colleges raise nearly half of their gifts from
only one percent of their donors. They identify
volunteer leaders among the alumni and local
community, as well as size up the list of potential
donors. They open communication channels and raise
funds.

Here is the question you need to ask:

This methodology is successful and reliable, but is it

enough with Millennials?
Millennials Are The Future

The Millennials are moving an ever-larger share of their

offline lives and habits onto the Web.
Tapping into this new generation depends upon how
well universities understand the evolution of social
networking in general, and the Millennials in particular.
Who Are They?
• The millennials breathe
technology and live online.

• They grew up using the

Internet, cell phones,
Facebook and text messaging.

• Millennials are extraordinarily

different than their
Generation X parents.

• They are redefining

everything from how we
socialize and learn to how we
elect public officials.
Young Alumni Giveback
• Engaging your constituents via the web is not just
an opportunity; it is a responsibility.

• Universities are in a position to lead the world in

exploring new millennial giveback frontiers.

• The traditional concept of top-down, one-way

communications is dead. (It is not dying, it is
DEAD).

• Harnessing new technology will ultimately lead to

increased endowment and more reach/access.
Your Concerns
• Accessibility and reach;

• Young alumni engagement and attraction;

• Currently low and declining alumni participation rates;

• Poor response rates and low net dollars raised (in spite
of high average gifts);

• Use of current tools to entice young alumni are failing;

• Growing staff frustration.

Your Constituent’s Concerns

• Accessibility;

• Existing financial problems;

• Inconvenience;

• Feeling disconnected;

• Disappearance of the University community connection

(once they graduate, it’s over for most).
 ???
Is there a solution?
The Internet
• Growing as the dominant form
of mass media

• Now preferred over TV

• In more than 60% of U.S.

households

• People average more than 17

hours a week online

• 53% of users trust the internet

(that # was 37% just 5 years ago)

• Statistically, over 92% of your

students and young alumni use
Facebook.
Shattering Communication Concepts
 Information Exchange
Last week, your constituents most likely interacted
with people from all over the world...

family, friends, classmates, co-workers and even strangers.

Common thread:
They all wanted to know more about each other.
The Demand
Now you’re probably thinking:
• Why aren’t my constituents connected to the University and
to each other through the University?

• Why isn’t the whole constituent base connected

with each other and the University?

• How would belief systems, trends and tendencies change if

they were?
How Do You Take Action?
• Better understand the audience;

• The focus on getting them

interested again;

• Instead of telling them what you

want them to hear, let them hear
it from each other in ways that
are familiar;

• Literally put yourself in the shoes

of the millennials (i.e. become a
member of Facebook).
 How It Is Accomplished?
How do you keep in touch with your alumni when they
leave? Email? Snail mail? Cold calls?

Is this effective? Perhaps the answer lies in asking the question:

“How do they keep in touch with each other?”
Facebook
You cannot compete with Facebook. You must learn to work
WITH Facebook and harness similar, proven technologies.

There are also tools to tap into your vast network of constituents on
Facebook and market to them in a way that resinates and delivers
the right message. We get it!

"Facebook Connect is the next evolution of the Facebook

Platform - enabling you to integrate the power of the
Facebook platform into your own network with MyWorkster."
Defining Effective Marketing

“Marketing is an
organizational function
and a set of processes for
creating, communicating
and delivering value to
customers (Millennials)
and for managing
relationships in ways that
benefit the organization
and its stakeholders.”
Organic Marketing
• Social Networks are uniquely capable of reconnecting Alumni. Today you develop your
brand through collaboration, organic interaction and trusted mediums.

• Videos, photos, blogs, social interactions and real-time news-feeds carry multiple visual
representations of what an organization “stands for” and represent your University
organically in a way that words alone cannot;

• People have a natural inclination to reciprocate when they receive something that they
believe has value;

• People are more inclined to donate or join an organization to which they have an affinity;

• Accessible information relative to your school, class, industry and interests will create
affinity;

• Engaging your collegiate community in an intimate social network enhances the

“pride” meter, which continues to grow as your network is strengthened with
members and activity;

• Social networking can’t help but push that “pride” button when you have a strong
community;

• A feeling of ownership creates donors.

Customers Buy For Their Reasons, Not Yours

They (Millennials) aren’t influenced by your opinion, they

are influenced by what their friends think:

“Because they are immersed in media, both online and

off, Millennials are marketed to left and right. But when it
comes to making decisions, Millennials tend to rely on
their network of friends and their recommendations, not
traditional ads”, says James R. Palczynski, retail analyst
for Ladenburg Thalmann & Co.
How Do We Get Started?

If you build it, they

will come...
Push your brand and initiatives via video
content in a non-intrusive, organic way.

{
Spark conversation and
communication with
your community while
making your
organization more
accessible and
transparent in an effort
to increase
participation and
giveback.
{
 {
Give back portals are
located in convenient
and easy to reach
places. Your
constituents are
constantly reminded of
their presence without
the need for direct
marketing.

}
“If everyone else is doing it, I
should” (thought).

As members in your community

are seeing their peers give back,
they are more likely to give back
themselves. This mentality
translates into every activity inside
of your network. The Internet
provides the perfect medium to
take advantage of this phenomenon
with alumni give back, event
participation, and mentorship
activity.
Why It Works
Imagine how difficult it will become for your alumni not to
log in and contribute continually.
An alma mater that continues to show its affinity to its
beloved alumni by providing valuable resources after
graduation creates an environment that an alum simply
cannot ignore.

Actual Message sent to one of our client’s support Email:

“Thank you for finally connecting me to the University's community in a way

that is meaningful to me!”
Are There Other Options?
• Utilizing Facebook and LinkedIn is a great start for your organization but
they aren’t good enough for University use.

• Why? Lack of tangible access and ability to aggregate/influence content.

• Universities need similar millennial technology to grow a loyal following and

a strong constituency to harvest donations.

• With the online community, you are going beyond sheer numbers. Your
constituents want to provide feedback and interact with your organization in
ways that are very exciting and valuable. The information you can gain is
invaluable.
Product Distinction
MyWorkster is the only system on the market
designed to meet the stringent requirements and
recommendations of:

• Universities

• Alumni/Advancement Organizations

• Millennials
Execution
Capitalize on operational expertise
and a natural market trend towards
increased giveback through organic
development system via increased
relevance and accessibility;

A resources that combines

technological advancement with
customer service committed to
your University’s success;

Coupled with necessity, an

aggressive marketing strategy will
aggregate as much targeted, quality
content quickly.
Soft Targets

$
• Revenue Target: $10 Million
• Estimated Population Target: 35k alumni
• Estimated Time Frame: 3 Years
• ROI: Roughly 4,000%
 $
Project Budget
Project costs?
The old days of expensive and annual software costs are over. Today is
about low cost, Internet based resources:

• Administrative Access

• Marketing and Promotion

• Facebook Member Acquisitions

• Research and Materials

• Unique API For Data Transfer

$10-25k
(one-time fee)
Endorsement of
Our Technology
“I want to thank MyWorkster for developing a
networking system for universities and employers
across the country. I am continually blown away by the
constant development and innovation that is
“MyWorkster”. It is very exciting. I am grateful for
MyWorkster’s energy and support of Farmingdale State
College and I believe that this resource is an enormous
value to our alumni, our students, and the employers
with whom we work. You have created a phenomenal
portal, and one that all colleges want to provide for their
campuses.”
- Farmingdale State College
Thank You

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