Professional Documents
Culture Documents
part 1
Its important to know when the highest percentage of your audience is eavesdropping on your social networksso that when you share content youll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Data courtesy of Dan Zarrella (@danzarrella). Note: All of the data below is presented in Eastern Time (EST) unless otherwise noted.
48%
33%
key takeawayS
50 %
Percentage of retweetS by hour
7%
80 %
The Eastern and Central Time Zones combined represent almost 80% of the U.S. population.
3.5%
5pm
12am 6am 12pm 6pm 11pm
0%
Try tweeting in the afternoon. About 6% of all retweets (the highest percentage) occur around 5pm.
key takeaway
350%
175%
1-4
7 10 13
0%
The vertical coordinate represents the average click through rate (CTR)followers to clicks. The horizontal coordinate represents the number of links tweeted per hour. Statistically, you can achieve a higher CTR if you tweet between 1 and 4 times per hour.
~ 100%
key takeaway
best days to tweet
60%
0%
~ 60%
key takeaway
best time to tweet
40%
0%
f
0.45
0.28
saturday
Most Facebook sharing is done on Saturday. Sunday Wednesday Saturday
-0.1
key takeaway
~ 1.0
0.4
noon
Facebook shares tend to spike around noon and a little after 7pm. 12am 6am 12pm 6pm 11pm
-0.4
key takeaway
~ 1.1m
0.9m
0.6m
<0.1
0.1
0.3
0.5
0.7
The vertical coordinate represents the number of likes. The horizontal coordinate represents the number of posts per day. The data indicates that about 0.5 posts per day (1 post every 2 days) will achieve the most likes on Facebook.
data co ur tes y o f
@danzarrella