NIKHIL AGARWAL

+91-99858 68300 Nikhil8300@yahoo.com H. No. # 14-2-472/1, Gosha-Mahal, Chandan Wadi, Opp. Police Stadium, Hyderabad -12.

CAREER OBJECTIVE Seeking a challenging and responsible position in professionally managed organization and for an opportunity where I can utilize my skills in contributing effectively to success of the organization. QUALIFICATION Academic: Qualification PGDM (Pursuing) B.COM

Name of the Institute

Guru Nanak Business School

PRAGATHI MAHA VIDAYALA DEGREE COLEGE ST. GEORGES BOYS JUNIOR COLLEGE. IQRA HIGH SCHOOL.

Year 2010-2012 2007-2010

M.E.C S.S.C

2005-2007 2004-05

SPECIALISATION: Major : Marketing Minor : Luxury Brand Management Sectoral : Media Management

PERSONAL STRENGTHS: Competitiveness Industrious Adaptability Problem solving ability Punctual Pro-active attitude Politeness Quick learner Good Organizer __________________________________________________________________________________________

ACHIEVEMENTS
CLASS REPRESENTATIVE IN B.COM DIPLOMA IN SOFTWARE DEVELOPMENT PLAYED CRICKET FOR MY SCHOOL TEAM PARTICIPATED IN BUSINESS QUIZ IN MY SCHOOL COORDINATED EVENTS FOR OUR PG PROGRAM

Project
Company Brand-Comm. Title of the project The Comprehensive branding strategy for Dalmia Cements for a better brand perception

amongst its competitors. About the company - Brand-Comm. is a leading Indian brand communications consultancy headquartered in Bangalore with operations in 8 cities (Bangalore, Delhi, Mumbai, Pune, Chennai, Coimbatore, Kolkata and Hyderabad), their integrated services include comprehensive consultancy across Brand consulting, Advertising and Public relations.

CLIENTS OF BRAND COMM,

o BIG BAZAAR o PANTALOONS o CENTRAL o FOOD BAZAAR o FUTURE BAZAAR o HOME TOWN o PHILIPS o INDIGO NATION

Project Description:

Brand positioning of brand Dalmia to succeed in brand positioning, the first step is to position or situate the brand in the target consumer s mind in such a way, that in his or her perception of brand it is distinctive and offers a persuasive customer value better than its competitors. That is called competitive advantage.

Find a strong position and then sit on it-like if we compare the brand Dalmia with Ultratech or Ambuja what Ultratech is doing is trying to get that space in the minds of customers by advertising the brand and capturing the minds of the customers. Find a strong position by making one and then sit on it firmly.

To find a unique position you must look into the prospects head and that is what we tried doing we tried looking into the heads of prospective buyers; what we found out was that on an average Dalmia rank 3 in almost all the parameters and attributes facing a tough competition from Ultratech and Ambuja

PERSONAL DETAILS Fathers Name Gender Date of Birth Linguistic Fluency Address

: SUNIL KUMAR AGARWAL : Male : 16TH NOVEMBER, 1988 : English (Read, write, speak) Hindi (Read, write, speak) : H. No. # 14-2-472/1, Gosha-Mahal, Chandan Wadi, Opp. Police Stadium, Hyderabad -12.

DECLARATIONS I hereby declare that the above written particulars are true and best of my knowledge. I am also aware that my applications are liable to be rejected if the information given is found to be incorrect.

NIKHIL AGARWAL
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