What is strategy?

Strategy is basically a source of competitive edge, means it provide the organization the edge that other companies dont have Certain unique features and characteristics that eventually make an organization different from other is basically due to strategy Due to this uniqueness organizations gain the strategic value, the value which helps the company to run operations smoothly and purposefully in future

SCENARIO
In our scenario, we will check the application of COMSATS Lahore on the hierarchy of strategies that what are the strategies of COMSATS Lahore at different level of strategies. We take the management department of COMSATS lahore as a business unit with in the COMSATS lahore. And also explain the stage of operation in which COMSATS Lahore lies.

1. Hierarchy of strategies Corporate strategy: (scope of business)

Basically the corporate strategy of COMSATS Lahore is derive from the corporate head of CIIT, COMSATS Lahore has a corporrate strategy of providing truthful learning environment to students and faculty member as well. Which cover the area of research and development, sharing of knowledge, teaching and public services. The basic purpose behind this corporate stratey making the pakistan an educatinal hub in multi perspectives and get getting sustainable value from students in term of monetry value and good professional careers of students. Thats why a COMSATS lahore keep itself different from other universities of pakistan and that are the area become the strategic edge for the COMSATS Lahore. Now a days the focus of COMSATS Lahore is moving toward the collaoration with lancaster uinversity london uk, a DDP program. This is one of the strategic decision according to COMSATS top management in term of offering of forieng degree in COMSATS that create a educational value, because the students will get the education with foreign touch and foreign teaching methodologies.

Business strategy: (focus on core competencies)

The business strategy for management department of COMSATS Lahore is basically focusing on providing the business education along with technical education to students so that students can set professional career with multiple skills. And on the basis of this focus management department wants to provide different programs which cover many of technical and business functions with the help of professional faculty members and student services. So that covering multiple aspects of education become the strategic edge for management department. And it will be the source of differentiation for the department as well. Business strategy involve course methodogies and course setting according to lancaster university style.

As we talk about the technical and management side of study, now management department has business strategy to fulfill this purpose with help of providing diversity of course work focusing on the marketing techniques, Ecommerce (pure technical field), HRM, finance, accounting and management related courses. Management department has one of important business strategy is making aware the students of practical world by industrial tours, efficient internship programs and by sending students on practical assignment like arranging the brand mela etc. Management department offer many programs like BBA (hons), MBA regular and executive, Bsc (economics) etc. This department wants to produce leaders, managers, executive, equipped with more management and technical skills. Management department also has business strategy to provide the students with services like lab facility and cu-online system.

Operational strategy: (focus on integration of activities)

According to operational strategy of management department of COMSATS Lahore, department set the system course allocation to faculty members in coordination with its staff. So that every faculty member fully aware of its tasks. Department has set performance evaluation system, to access the faculty capabilities these evaluation system basically a service given to students to evaluate the faculty and management. This system helps the corporate sector in making decision about the faculty. Department has a focus on administration task, so that the operations of department like setting of time table, events management, meetings of CR and meetings department will run smoothly. Department has a strategy, to develop the system of CRs so that there is a effective communication between the faculty and students.

2. Stage of operations
If we analyze the operational stage of management department of COMSATS Lahore, we come to that the management department of COMSATS Lahore is falling into stage two the externally neutral.

Reasons:
Management department of COMSATS Lahore has arranged resources, like; Number of faculty members are complete and with required qualifications students will get information about any change on time so we can say that, there is a proper communication between students and administration COMSATS Lahore now has focus on best practices; like improvement of infrastructure and student health services tasks are managed on time, mean scholarship distribution, paper conduction, meetings etc management department of COMSATS Lahore now able to compare its performance with the industry, as management department of COMSATS Lahore get a good position in HEC ranking list