School of Management

LOVELY PROFESSIONAL UNIVERSITY HOME WORK NO. 1 Domain: Q3

Name of the faculty member : Sanjay Jindal Course Code: MGT416 Term:II Course Title: ERP Section: S3004 20.03.12 Batch: 2010-2012 Date of Submission: 23.03.12

Class: M.B.A (I.T) Max. Marks: 10

Date of Allotment:

S.No

Roll No

Topic No.

Objectives of Academic Activity The objectives of the assignment is to make the students understand the application of concepts of ERP in the industry.

Topic

Organ ization

Model*
Evaluation Anaylsis-5 Marks Pros & Cons-4 Marks. Reference- 1 Mark

Make an analysis on Role of ERP in E-commerce .Its role in the market. Also discuss in detail the pros & cons of ERP for the In-house Implementation & End Users. The students can take any E-commerce company and disusss the role of ERP in that

Date

Sig. of Faculty member

http://in.linkedin.com/in/yashjaiswal
KEY RESULT AREAS # Developing & implementing sales promotion plan to generate sales for achievement of targets for an entire Category. # Making Alliance with New companies and Vendors for Sourcing of Products. # Strategizing the Marketing Plans for Various Promotional Activities. # Assessing the performance of the Business Partners based on various criterions such as Orders, Homepage display, Branding, E-mailers, etc. # Member of core team for the Development of entire Digital Media Marketing Plan for KENT RO Systems Ltd. # Analyzing latest marketing trends and tracking competitors activities; providing valuable inputs for fine tuning sales & marketing strategies. # Accountable for demand forecasting & ensuring optimum inventory levels for KENT E-Commerce Division # Maintaining Healthy & Beneficial partnerships with Business partners, thereby achieving a combination of Customer Satisfaction & Revenue Generation for company. # Developing marketing & branding strategies; monitoring sales performance vis--vis the different promotional activities. Specialties Online Marketing & Digital Marketing, Category Management, Alliances, Vendor Management, Logistics, SCM, Lead Generation, Campaign Handling. Account Manager, Business Development, Branding & Promotion.

YASH JAISWAL's Experience

Ecommerce - Category Manager timtara.com

Privately Held; 51-200 employees; Internet industry

September 2011 Present (7 months) Noida Area, India

# Brand tie-ups for various Categories. # New business alliances with Vendors. # Building and developing supplier / distributor relationships. # Managing accounts of suppliers / distributors. # Successfully promoting Microsites. # Carrying up end to end operation Vendor management to Customer Delight. # Responsible for the stock updates and inventory information from each of the suppliers / distributors managed by them. # Manage the company accounts for direct relationships with the brands. # Responsible for market research on price data, product movement, competition pricing, product bundling, etc. # Order Fulfillment process. # Applying marketing concepts and strategically promoting the products to achieve the targets # Strategizing the E-Mailers and targeting the appropriate Audience for Particular Categories # Making Alliance with Marketing Agencies for Marketing Campaign # Initiating and Handling the various Campaigns

Assistant Manager - E-Commerce & Online Marketing Kent RO Systems Ltd.

Public Company; 1001-5000 employees; Consumer Electronics industry

July 2010 August 2011 (1 year 2 months) Noida

# Successfully promoting eShops & Microsites. eCommerce business management & Online Sales for over 20 eStores # Effective co-ordination with clients & internal teams to ensure best and error free delivery within minimum turnaround time (ERP Execution, Logistics & Delivery Management) # Understanding online user behavior and building customer engagement programs # Prepare daily marketing Report, monthly Billing Reports, client performance report and finalize Trends Analysis as necessary from time to time # Managing relationship with interactive and advertising agencies to achieve outstanding results through online campaigns # Revenue Generation & Account Manager for Different Portals. # Designed Lead generation and acquisition campaigns using online advertising and search engine mar-

keting (SEO & SEM) # Manage campaigns of all advertisers on CPL basis. Investigate issues (delivery discrepancies, billing disputes, tracking deep-link) with clients/Tech Team # Implemented Online strategy for Domestic Market, alliances and partnering with multi eCommerce platform companies to promote and distribute products through online # Handling Research Activities Studying and analysis of markets trends and determination of future outlook of the industry # Analyzing factors affecting the Industry (SWOT Analysis)