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Invisible Childrens Campaign ghts a cause for all the wrong reasons
JAKE BARTMAN STAFF WRITER
I had placated my penny-pinching sensibilities by attempting to see the campaign in a di erent light, one that makes Kony 2012 into some sort of investment in the future of democratic action the world over in the age of Facebook. It is doubtless that this notion was a part of the reason for the videos runaway success. But inevitably, my inner rebellious hipster has shamed me into regretting the donation I made, and not just because Marlboros cost six dollars per pack. Consider that Kony isnt even in Uganda anymore though Uganda remains central to Invisible Childrens aims. Its almost as though the idealists with that organization got so carried away with the goodness of what theyve been doing that they totally neglected to acknowledge the changed situation in Uganda. Instead they focus stubbornly on an ideal which is no longer theirs to attain. One begins to wonder what Invisible Children will do when Kony is nally dead or captured, as there seems to be no focus on other goals. Rudimentary understandings of economics and common sense have led me to believe that an orgaILLUSTRATION COURTESY OF INVISIBLE CHILDREN
Kony 2012
hus far, the drama of Kony 2012 has unfolded roughly as follows. Video gets posted on Internet. Video goes viral and support for Invisible Children skyrockets, especially after receiving a generous helping of celebrity support. Responses to video by Ugandan citizens and others point out the movements aws. en, Invisible Children boss-man Jason Russell is arrested for masturbating in publicyou can see a video of him prancing in the nude through the radiant San Diego sunlight on TMZ.com. When I rst came to sense the disturbance in the Force (Facebook) that was Kony 2012, I went so far as to put o the pleasure of declining Latin nouns in order to watch the video. I was touched, and touched that I was touchedconsidering what a jaded, cynical asshole I like to consider myselfso much so that I allowed my sentimental side to lead me to donating a little money to the organization. A week later, Kony 2012 is looking more and more like the McDonalds of charitable campaigns.
nization becomes suspect when it continues to collect money for no discernible reason and without apparent adaptation to the actual state of things. Corruption and tarring/feathering usually follow such behavior. Invisible Children seems to be irting languorously with these dangers, and in this sense, it is a suspicious entity. So, we ought to recognize Kony 2012 as what it is: a misguided attempt to do something good that is motivated wrongly at its most basic level. At the very least, its worth noting the volume of press Africa has recieved thanks to the video. ats what is needed anyway, a dialogue between those that need help and the rest of the world at large, without what may once have been the necessary proxy of an organization like Invisible Children and a movement like Kony 2012. ough the movement seems to be one for our generation and our time, its embrace of technology is wrong and that re ects more sel sh interest than desire for good than might rst be apparent. But isnt it easier just to let the white guy masturbating on the corner in San Diego tell us what things in Uganda are like?
ou may know that Jason Russell, one of Invisible Childrens founders, was recently detained for allegedly masturbating in public. You may also know that Russell and ICs other two leaders have been photographed standing with members of the Sudan Peoples Liberation Army (a group notorious for looting and raping), brandishing assault ri es with smug looks on their faces. While certainly disturbing, this information alone should not dissuade you from supporting Invisible Children or its Kony 2012 campaign. We shouldnt care what the public faces of an organization get up to in their spare time, as long as theyre doing good work at the end of the day. No, there are far more compelling reasons for denouncing Invisible Children. First of all, Invisible Children is not a charity in the purest sense of the word, since they do not focus the majority of their e orts on directly helping people. ey are not-for-pro t lmmakers who spend only a fraction of their sizable income on actually serving the communities they claim to represent. According to gures released by IC itself, the organization spent over 8 million dollars last year, of which only 32% was spent on direct services. e rest either went directly into the pockets of the sta , or was spent on marketing, travel and lm production. But, so what? e lms raise awareness, right? And isnt awareness a good thing? No, its not. Its not even a neutral thing. It may, in fact,