HISTORY

The Kotak Mahindra Bank was founded in 1985. Formerly, the name of the bank was Kotak Mahindra Finance Limited. It is currently one of the leading private sector banks in India. About Kotak Mahindra Bank Founded in 1985, Kotak Mahindra Bank is the banking division of The Kotak Mahindra Group. At the time of its inception, the name of the bank was Kotak Mahindra Finance Limited which was a non-banking financial company. The Reserve Bank of India approved Kotak Mahindra Finance Ltd, the flagship company of The Kotak Mahindra Group to start banking operations in India in February 2003. Kotak Mahindra Finance Ltd. Is the oldest company in the history of Indian banking to switch into a bank. The bank is headquartered in Nariman Point, Mumbai. Kotak Mahindra Bank is now one of the fastest growing and most reputed banks in India. The bank is listed on the BSE and NSE and offers a diversified range of products and services comprising loans, deposit accounts, business banking solutions, investment services, fixed income and treasury products. Kotak Mahindra Bank serves the myriad requirements of nris, resident Indians and corporate clients. The bank has a countrywide network of more than 245 branches and the customer base of the bank has crossed 8 lakh people. The bank is one of the most admired financial services providers in India because of its state-of-the-art financial solutions for countless needs of individual and corporate clients. In addition to Internet banking and phone banking, the bank provides suitable banking facilities through SMS services, Mobile banking, Home banking, Netcard and billpay facility to name a few. With Kotak mahindra online banking system, one can view one's Demat Account statements, Check accounts and Term Deposit details. One can also do online share trading and shopping along with easy bill payment mechanism. It provides a safe and secure platform for net-banking as well as online transanctions, by generating exclusive user id and password for each and every customer. To apply for internet banking facility, one has to fill up the form which can be downloaded from the bank's website.
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INTRODUCTION: PRODUCTS AND SERVICES

Kotak Mahindra is one of India's leading banking and financial services organizations, offering a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the diverse financial needs of individuals and corporate sector. The group has a net worth of over Rs. 100.6 billion and has a distribution network of branches, franchisees, representative offices and satellite offices across cities and towns in India, and offices in New York, London, San Francisco, Dubai, Mauritius and Singapore servicing around 8 million customer accounts. Kotak Group Products & Services The bank offers a full range of innovative banking and financial products and solutions that includes the following: Personal Banking Deposits Term Deposits Savings Accounts Safe Deposit Lockers Cards Loans Investments Convenience Banking Business Banking 1. Current Accounts 2. Business Banking Solutions
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3. Convenience Banking 4. Personal Loans 5. Trade Service Corporate Banking Products Treasury Products Funded Products Fixed Income Products Investment Products

Trade Finance Transaction Banking Retail Assets Current Account Custody Services Convenience Banking NRI Banking Investment 1) Mutual Funds Recommendation Investment Account MF Assistance 2) Demat Service Portfolio Investment Services Demat Account

3) Insurance Protection Plans Children Savings Plans Savings Plans Growth Plans Market Update

Banking 1) Savings NRE Rupee Savings NRO Rupee Savings 2) Deposits FCNR Deposits Rupee Advantage Plan NRE Term Deposits NRO Term Deposits

3) Convenience Banking P.O. Box Services - US & UK Access India Debit Card Global Debit Card Online Banking Phone Banking

4) Special Accounts Privy League

Transfer FUNDS to HOME Wire Transfer Direct Debit Cheque Home Loans Home loans Home improvement loans

FINANCIAL PRODUCTS
From the above mentioned products, some of the products can be described as under: KOTAK WORLD TRAVEL CARD

Travelling abroad? Whether we travel for holiday or for business, the Kotak World Travel Card gives you global convenience and unmatched security. The Kotak World Travel Card is a prepaid travel card that allows us to forget the hassles of carrying foreign currency and traveller's cheques. Now you can be free of the inconvenience of encashment, potential of misplacement / theft and issues of universal acceptability. Features & benefits of the Kotak World Travel Card Back-up / Secondary Card Customer Web Log-in Instant Over the Counter Issuance Long Validity Lost Card Liability Insurance Purchase Protection Insurance Air Accident Insurance Cover Loss of Passport and / or Travel Documents Loss of Checked in Baggage (International) Visa Global Customer Assistance Service (GCAS)

Who is eligible for the Kotak World Travel Card? The Kotak World Travel Card is available to Indian nationals travelling abroad.It can be issued to both customers who maintain an account with Kotak Mahindra Bank, as well as non-customers. Where can we avail the Kotak World Travel Card? The Kotak World Travel Card can be purchased / loaded instantly over the counter at Kotak Mahindra Bank branches by submitting the following documents: Kotak World Travel Card Application Form Form A2 Copy of valid passport and travel visa Copy of air ticket

SECURITIES

Why Kotak Securities?

Trading in Currency Derivatives is available for first time traders who would like to benefit from our expertise in the market, as well as for independent traders who want to take their own decision and place trades online Single platform to Trade in Equity, Derivatives and Currency Derivatives Facility to trade in Currency Derivatives through branches, internet and over the phone Free access to Mobile Stock Trader which allows to trade in currency derivatives
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Higher Exposures on your margins Exclusive research reports on Currency Derivatives that helps you take informed decisions

What is a Currency Derivative? A Currency Derivative is a contract between the seller and buyer, whose value is drawn from the underlying asset, in this case, the currency amount. A derivative based on currency exchange rates is a futures contract that determines the rate at which one currency can be exchanged for another at a future date. Why should one invest in Currency Derivatives?

Useful tool for hedging investments. Benefit from arbitrage opportunities that arise as a result of different exchange rates. Diversify from regular investing and trading options. Easy accessibility : Currency futures are offered on recognized exchanges in India including NSE, MCX. Get higher exposure to trade in Currency Derivatives. Trades done on the recognized exchanges are guaranteed by the clearing corporations and hence it eliminates the risks associated with counter party default. Exchange traded currency futures are standardized in respect of lot size and maturity.

TECHNICAL RESEARCH

What is Technical Research? Technical Research is a study of the market and individual stocks based on supply and demand. It considers price movements, volume, trends and patterns,
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by charting these factors. It attempts to assess the possible outcomes of current market actions on future supply and demand for securities. Technical Research Expertise:

Our in house team comprises some of the finest analysts in the industry, backed by years of experience in financial markets Acquire an overview of the market from technical perspective with graphical representation and analysis from our team of experts Subscribe to technical reports on your email account and also receive recommendations via SMS

Technical Research Products

MARKET MORNING: A daily overview of the market from technical perspective with graphical representation, available on email or on the website. TRADING TOOLS: Daily report on trading range of the stocks available on email or on the website. WEEKLY TECHNICAL REPORT: Weekly overview of the market from a technical perspective over email, or on the website.

FINANCIAL SERVICES
KOTAK BILLPAY RECHARGE Kotak offers you a quick, easy and hassle-free way to recharge your mobile phone and DTH account. Just log in to your Kotak Net Banking to recharge. Features & benefits of the Kotak Bill Pay Recharge Top up your prepaid mobile phone and DTH account instantly Payments get updated immediately Receive alerts from both Kotak Mahindra Bank and your mobile/DTH operator Service is absolutely free

TWIN ADVANTAGE What is Twin Advantage Trade with the twin advantage feature in your Kotak Securities Trading account for additional exposure on your margin money. This feature gives you added exposure of 75% margin against the value of the stocks in your Demat Account plus 4 times exposure on your margin (cash balance in your trading account) allowing you to trade larger volumes.

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How Twin Advantage Works Consider that Mr. X has a Kotak Securities trading account with a cash margin of Rs. 50000/- and Stock worth Rs. 100000/-. The following illustration will show us how the Twin Advantage will help him gain more exposure. Normal Trading Account (Without Twin Advantage)

(Only Cash exposed at 4 times)

Normal Trading Account (With Twin Advantage)

(75% of Stock is added before calculating exposure against stock worth 1 Lakh) Up to 75% margin against the stocks is available in the Twin Advantage. The valuation of a particular scrip will constantly be revised taking into consideration many factors.

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KOTAK SHOPPE CASH

For the first time in India, Kotak Mahindra Bank in association with Visa presents Shoppe Cash, a facility that enables you to get cash while shopping at merchant establishments.Kotak Shoppe Cash is the most convenient way to withdraw cash from your Kotak bank account. All you need to do is, swipe your Kotak Debit Card and the money you get comes straight from your account. Now you don't need to visit an ATM to withdraw cash. What's more, this service is absolutely free and you don't need to purchase anything from the merchant. Currently, you can withdraw a maximum of 1000 per day, per Debit Card, at select merchant outlets in select cities. Features & benefits on Kotak Shoppe Cash Convenient : In addition to an ATM, you can now get cash at merchant outlets with or without a purchase. Safe & quick way to obtain cash : Shoppe Cash at merchant establishments, compared to ATM cash withdrawals, provides you with a safe and quick option to get cash even while shopping. Broader access : Get broader channels to access your banking accounts Receive Alerts : You will receive an alert on your preferred mobile and email ID registered with us, immediately after a Shoppe Cash transaction Who is eligible for Kotak Shoppe Cash? All Kotak Debit Card holders can avail this service. No separate registration is required for Shoppe Cash.

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AWARDS
Recent achievements At Kotak Mahindra Group they take a client-centric view and constantly innovate to provide the best of services and infrastructure. They have regularly received accolades that stand testimony to success in this endeavour. Some of recent achievements are: Banking

ICAI Award Excellence in Financial Reporting under Category 1 - Banking Sector for the year ending 31st March, 2010 Asiamoney Best Local Cash Management Bank 2010 IDRBT Banking Technology Excellence Awards Best Bank Award in IT Framework and Governance Among Other Banks' - 2009 Banking Technology Award for IT Governance and Value Delivery, 2008 FinanceAsia Best Private Bank in India, for Wealth Management business, 2009 Kotak Royal Signature Credit Card Was chosen "Product of the Year" in a survey conducted by Nielsen in 2009 IBA Banking Technology Awards Best Customer Relationship Achievement - Winner 2008 & 2009 Best overall winner, 2007 Best IT Team of the Year, 4 years in a row from 2006 to 2009 Best IT Security Policies & Practices, 2007 Euromoney Best Private Banking Services (overall), 2009

Securities

FinanceAsia Best Broker in India - 2010 CNBC Financial Advisor Awards Best Performing Equity Broker, 2008 & 2009 Asiamoney Brokers Poll Best Local Brokerage, 2006, 2007, 2008 & 2009 Best Analyst in India Sanjeev Prasad, 2005, 2006, 2007, 2008 & 2009

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CONCLUSION
Inclusion, growth, and stability are the three objectives of any reform process, and these objectives are contradictory. With the right reforms, the financial sector can be an enormous source of job creation both directly as well as indirectly, through the enterprise and consumption it can support with financing. Without reforms, however, the financial sector could become an increasing source of risk, as the mismatches between the capacity and needs of the real economy and the capabilities of the financial sector widen. India has been a case study of how financial sector reforms can play a supporting role in the growth of an emerging market economy. The challenge is how to bootstrap from these past successes to escalate to the next level of financial sector development, so that it can continue to support the growth that India faces going forward.

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WEBLIOGRAPHY

WWW.GOOGLE.COM

WWW.KOTAK.COM

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