Questionnaire

Consumer Purchase Decision with Specific Focus On Small Car Segment In Rajkot
A. Name: - ___________________________________________ B. Address:-___________________________________________ ___________________________________________ C. Phone No:-__________________________________________

(1) Which of the following age group do you belongs to? 25 to 30 36 to 40 46 to 50 [ ] [ ] [ ] 31 to 35 41 to 45 50 & above [ ] [ ] [ ]

(2) Which of the following category appropriately describe your work? Services Students Others [ ] [ ] [ ] Businessman Professional [ ] [ ]

(3) Which of the following category do you belongs to? 10,000-15,000 20,000-25,000 30,000 Above [ ] [ ] [ ] 15,000-20,000 25,000-30,000 [ ] [ ]

(4) Are you buying Car first time or second time? (A) First Time [ ] (B) Second Time [ ]

(5) What amount represents an ideal budget for you to buy a Car? ___________________________________________

(6) Where would you or where from do you get the relative information for buying a car for yourself? (A) Television (D) Mechanics [ ] [ ] (B) Friends (E) Magazines [ ] [ ] (C) Dealers (F) Car owners [ ] [ ]

(7) For what reason you select a small car?

{Rate your Decision (1- High importance; 5- less importance)}

Attributes
Easy Driving Lower Maintenance. Cost Small Parking Space Affordability Others

Nano

Maruti 800

Alto

Wagonr

I10

Etios liva

Beat

(8) Who is the Decision Maker for buying of new Car? (A) Key Perso n [ ] (B) Wife (C) Children [ ] (D) Others.______

[ ]

(9) Which factors you consider to compare car?

{Rate your Decision (1- High importance; 5- less importance)}
Attributes Nano Maruti 800 Alto Wagonr I10 Etios liva Beat

Brand Features Celebrity Endorser Resale Value Fuel Efficiency Maintenance Cost Top Speed of cars

(10) Which factor is considered while buying a car?

{Rate your Decision (1- High importance; 5- less importance)}
Attributes Nano Maruti 800 Alto Wagonr I10 Etios liva Beat

Mileage Maintenance After sales Service Re-sale Value Look Others

(11) Which promotional tools will be considered by you while buying a car?
{Rate your Decision (1- High importance; 5- less importance)}
Attributes Nano Maruti 800 Alto Wagonr I10 Etios liva Beat

Discount Rate Special Gifts Exchange Bonus Free Maintenance Free Services Others

(12) Comment on the cars as to how can there be any improvements?

Company and Car Model Selected by Respondent Opinion ________________________

Give your suggestion.

_________________________________________________________________ _________________________________________________________________
Thanking you for your kind co-operation and for your precious time.