Intro to Management Submitted to : Maam Fatima Qasim

Q. What are the three main management issues faced by organizations operating on a global level? Globalization is becoming a need for organizations to get a better footing in the market. It can be reasonably understood that for an international business to flourish, greater business acumen is needed than managing a domestic enterprise. Business, now-a-days is vitally affected by the economic, social, legal, technological and political factors. These factors collectively form business environment. (A. Pushparaj , N.D.) But these are not the only issues faced by the management of an international orgainization. 1. CULTURAL DIFFERENCES When going international management has to take into account that the most probable cause for issues to crop up is cultural differences . Taking the time to learn about other cultures and becoming more culturally curious is invaluable for anyone in management. At Hewlett-Packard, a cross-global team of U.S. and French engineers were assigned to work together on a software. The U.S. engineers sent detailed e-mails to French engineers, who viewed the lengthy e-mails as patronizing and replied with short, concise e-mails. This made the U.S. engineers think that French were hiding something from them. The situation got out of hand until the teams went through cultural training. (Robbins, Coulter, 2008) To avoid such incidents the work force is being diversified to multicultural so that different socio-cultural prespectives be included and the teams become effective. 2. LACK OF GOVERNANCE Lack of good governance by the management is often quoted as another significant concern. May it be geographic dispersion and distance, language barriers or legal restrictions complication present thenselves in different forms, deterring the controlling function. Corporate governance is the system by which companies are directed and managed. It influences how the objectives of the company are set and achieved, how risk is monitored and assessed, and how performance is optimized (ASX Corporate Governance Council, 2003)

Management needs to mould its leadership to maximize the potential of an organization. Planning, trust criteria, expectations of delegation and feedback should be viewed differently according to an individual. Good international managements are required to mould themselves to the need of the international organization. 3. LACK OF EMPLOYEE BUY-IN Employee buy-in across an organization is being negatively impacted by the lack of common understanding. One reason for this is lack of awareness. Business owners are faced with increasing pressure to generate additional profit and revenues while balancing marketing expenditures. Experts believe that the way to remove this barrier is to obtain top management support, which in itself is also a challenging task. Indeed, quite often the bottleneck is at the top of the bottle (Expert 12), and careful measures need to be take to obtain the buy-in from these top level manager. Employees who feel part of what their company is doing have buy-in and can provide a unique perspective upon which your marketing team can act. (Galligan, Elizabeth; N.D)

REFERENCES A. Pushparaj, N.D. The Economic factors affecting business environment http://www.publishyourarticles.org/knowledge-hub/business-studies/theeconomic-factors-affecting-business-environment.html B. Stephen P. Robbins, Mary Coulter (2007) Management C. ASX Corporate Governance Council (2003) Principles of good corporate governance and best practice recommendation. D. Elisabeth N. Galligan, N.D. President, Newberry Public Relations & Marketing, Inc. Five Ways to Boost Employee Buy-In For Marketing Success.