Table 01: Showing first visit to Raipur Central.

Sl. No 1 2

First visit Yes No Total

Respondents 7 93 100

Percentage 7% 93% 100%

Analysis: From the table above we can analyze that 93% of respondents have visited Raipur Central frequently and remaining 7% have visited for the first time.

Inference: Hence it can be inferred that 93% of the respondents are frequent visitors and visit during week end, festivals, holidays etc.

Graph 01: Showing first visit to Raipur central by the respondents.

Is this your first visit to Central

100

No of respondents

90 80 70 60 50 40 30 20 10 0 Yes 7 No 93

Respondents

First Visit of respondents

Table 02: Table representing Brand and Product availability in Raipur Central

Sl.No

1 2 3 4

Availability of Brand and Products Average Excellent Bad Good Total

Respondents

Percentage

22 55 3 20 100

22% 55% 3% 20% 100%

Analysis: From the above table we can analyze that 55% of surveyed respondents said brands and products availability was excellent at Raipur Central, followed by 22% specified average, 20% good, and remaining 3% mentioned as bad.

Inference: The above analysis shows that 55% of respondents specified that the brands and products availability at Raipur Central was excellent due to its availability, stock maintenance, variety, good service, offers and discounts.

Graph 02: Representing brands and products availability at Central.

Availability of Brand and Products

Saw the T.V add saw the hoarding Heard on radio From sms

Table 03: Representing, Do u feel that shopping in Raipur Central mall has made u more knowledgeable, conscious and aware customer?

Sl.No

1 2

Shopping in central mall has made u more knowledgeable, conscious and aware customer? Yes No Total

Respondents

Percentage

77 23 100

77% 23% 100%

Analysis: From the above table we can analyze that 77% of respondents have said Raipur Central has made us more knowledgeable, conscious and aware customer. And 23% have mentioned no.

Inference: From the above analysis it can be inferred that 77% of respondents specified that Raipur Central has made us more knowledgeable, conscious and aware customer. By providing proper information about the products like price, quality, offers available, and other terms and conditions.

Graph 03: Representing. Do u feel that shopping in central mall has made u more knowledgeable, conscious and aware customer?

Shopping in central mall has made u more knowledgeable, conscious and aware customer?
40 35 30 25 20 15 10 5 0 Saw the T.V add saw the hoarding

Respondents

Table 04: Representing. Do u feel that Raipur Central mall is providing value for your money?

Sl.No 1 2

Parameters Yes No Total

Respondents 84 16 100

Percentage 84% 16% 100%

Analysis: From the above table we can analyze that 84% of respondents have said yes they feel that Raipur Central is providing value for your money.

Inference: From the above analysis it can be inferred that 77% of respondents specified that Raipur Central is providing value for your money. They felt so because of the services provided and knowledge provided about the products by the sales executives and sales persons in a proper manner.

Graph 04: Showing. Do u feel that Raipur Central mall is providing value for your money?

Do u feel that central mall in providing value for your money?

40 35 30 25 Respondents 20 15 10 5 0 Saw the T.V add saw the hoarding

Table 05: Representing. How did you get to know about Raipur Central Happiness sale?

Sl.No 1 2 3 4 5 6

Parameters Saw the T.V add saw the hoarding Heard on radio From sms From friends and relatives Store display from outside Total

Respondents 36 14 25 0 15 10 100

Percentage 36% 14% 25% 0% 15% 10% 100%

Analysis: From the above table we can analyze that 36% of the respondents have specified that they come to know about Raipur Central Happiness sale through T.V advertisements followed by 25% heard on radio , 15% from friends and relatives ,14% saw on hoardings , 10% Store display from outside.

Inference: From the above analysis it can be inferred that 36% of the respondents have specified that the come to know about Raipur Central Happiness sale through T.V advertisements. Because it is the most powerful mode to communicate any message to customers. For e.g. offers and discounts.

Graph 05: representing how did you get to know about Raipur Central Happiness sale?

How did you get to know about Raipur Central Happiness sale?
Store display from outside From friends and relatives Saw the T.V add

From sms

Heard on radio saw the hoarding

Table 06: Representing list down the three (4) offers which you feel could have been better.

Sl.No 1 2 3 4

Parameters Lee Spykar Biba U.S Polo Total

Respondents 14 16 25 45 100

Percentage 14% 16% 25% 45% 100%

Analysis: From the above table we can analyze that 45% of respondents have specified that the offer which they feel could have been better is U.S Polo, followed by 25% in Biba , 16% in spykar , and 14% in Lee.

Inference: From the above analysis it can be inferred that 45% of the respondents have specified that theoffer which they feel could have been better is U.S Polo. Because the offer which is provided is not up to the mark of en of season sale , there is only 5% discount on single or 1 piece purchase and the other offer is buy 3 and get 1 free.

Graph 06: Representing list down the three (4) offers which you feel could have been better.

100 90 80 70 60 Parameters 50 40 30 20 10 0 1 2 3 4 Total Respondents Percentage