Institute for Sustainable Techniques and Systems - JOINTS

Corporate Social Responsibility

Social Sustainability in companies daily business
Ingrid Kaltenegger
ERSCP, Bilbao, May 2004
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Institute for Sustainable Techniques and Systems - JOINTS

Sustainability
ecological econimic social

Raw materials Efficiency Techniques Organisation Partner Employees Products Services

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Sustainability and CSR some milestones

Theoretical and aloof concept CSR a topic for high-level conferences and
consultants (1990ies)
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Economic breakdown 2001: European Commission Statement (Green

Paper)

Institute for Sustainable Techniques and Systems - JOINTS

Sustainability and CSR

.... Companies are aware that they can contribute to

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sustainable development by managing their operations in such a way as to enhance economic growth and increase competitiveness whilst ensuring environmental protection and promoting social responsibility, including consumer interests. (European Commission, 2002)

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SMEs and CSR some statistics

Over 20 millions of SMEs in the European
Economic area (= 95% of all EU enterprises)
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Employing about 80 million people EU candidate countries: 5.7 million SMEs ,

employing about 21 million people

Institute for Sustainable Techniques and Systems - JOINTS

SMEs and CSR SMEs

are a source of innovation and

entrepreneurship

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but have specific requirements

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Institute for Sustainable Techniques and Systems - JOINTS

SMEs and CSR

from supply chain SMEs

Legal regulations, safety and health standards, antidiscrimination and environmental protection policies apply to all SMEs, regardless of their size. measure in environmental and social management. and customers as well as a general interest for the well-being of the community.

Economic benefits can be gained from pro-active

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Demand for respect and fairness towards employees

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Demand of environmentally and socially sound practice

Institute for Sustainable Techniques and Systems - JOINTS

The Project idea - Hypotheses

aspects will contribute to the fortification of enterprises

A stronger identification of stakeholder with the

company, advantages through cooperation and networking, better cooperation with regions as well as competitive advantages through a better image may be the results
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Adaptation and communication about the social

dimension of sustainable development shall enable the implementation on a broader basis and therefore make a contribution to a change towards Sustainability

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A stronger consideration of social Sustainability

Institute for Sustainable Techniques and Systems - JOINTS

Social Sustainability in companies daily business

social Sustainability for enterprises as well as for regions

Strengthening the strategies and activities of SMEs responding to

increasing public and supply chain demands in the field of Corporate Social Responsibility (CSR)

To highlight the strategic relevance and the concrete benefit of

implementation of social responsibility for relevant actors (decision makers) in enterprises and regions

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Development of suitable strategies and methods for the

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sustainable development for enterprises and regions especially through custom-made communication material for different target groups concerning (social) Sustainability

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Elaboration of understandable definitions and criteria/indicators for

Institute for Sustainable Techniques and Systems - JOINTS

Methodology

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Survey on literature Questionnaire Concept for communication and monitoring

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Institute for Sustainable Techniques and Systems - JOINTS

The Questionnaire some facts and figures

N u m b e r o f E m p lo ye e s
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3%

13% 1 to 2 0 2 1 to 5 0 5 1 to 2 5 0 35% m o re th a n 2 5 0
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49%

Institute for Sustainable Techniques and Systems - JOINTS

Industrial Sectors
Industrial Sectors
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5% 12%

8% 48%

27%

Trade and Handcraft Industry Retailers Transport Consulting

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Institute for Sustainable Techniques and Systems - JOINTS

Reasons for CSR

R e a s o n s fo r C S R in E n te r p r is e s
100 8 1 ,1 80

60

v e r y im p o r ta n t
40 2 5 ,5 20 12 34

Image

Pers. Concern

Administration

Relations to

Better

Credibility

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Institute for Sustainable Techniques and Systems - JOINTS

Barriers for CSR

B a r r ie r s
50 45 40 35 30 25 20 15 10 5 0
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2 8 ,6 1 8 ,8 1 0 ,4 8 ,5 1 0 ,6 1 0 ,6

3 0 ,6 imp o r ta n t

information

inadequate

acceptance

exposure

personal

lack of

insid

costs

time

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Institute for Sustainable Techniques and Systems - JOINTS

Activities for CSR

Training and education Sports, medical checks Donations Bonus-system for employees Flexible working hours
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Institute for Sustainable Techniques and Systems - JOINTS

Conclusion and Outlook

Some promising examples Research institutes:concretise sustainability Duty of representatives of interest: consider the
topic of CSR in more detail implementation of CSR
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Concept for communication and monitoring the

Institute for Sustainable Techniques and Systems - JOINTS

...for more details...

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Ingrid Kaltenegger JOANNEUM RESEARCH Ingrid.kaltenegger@joanneum.at

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Institute for Sustainable Techniques and Systems