Vishal Jain

Market percentage of videocon air conditioners
A Research project report on

MARKET
SURVEY OF VDEOCON A.C.
Submitted for the fulfillment for the award of Master of Business Administration (MBA) degree from Uttar Pradesh Technical University (UPTU), Lucknow. Submitted By: VISHAL JAIN
MBA IV Semester Roll No-0802970406

Under the guidance of
Mr.MRINAL VERMA
Year 2009-10
Krishna Institute of Engineering and Technology (Department of Management Studies) 13 KM Stone, Ghaziabad - Meerut Road, Ghaziabad 201206 (U.P.)
To whom it may concern
This is to certify that Mr. Vishal Jain, Roll no.0802970406, is the student of MBA final semester and has successfully completed his project on MARKET SURVEY OF VDEOCON A.C.
Date.
HOD
To whom it may concern
This is to certify that Mr.Vishal Jain, Roll no.0802970406, is the student of MBA IV semester. He has worked on the research project titled MARKET SURVEY OF VDEOCON A.C. under my supervision and guidance. This is an original and authenticated work done by him.
Date.
Mr.Mrinal Verma (Guide)
Declaration
I Vishal Jain, Roll no.0802970406, student of MBA IVth Semester of KIET School of management, Ghaziabad hereby declare that the research project report on MARKET SURVEY OF VDEOCON A.C., is an original and authenticated work done by me. I further declare that it has not been submitted else where by any other person in any of the university for the award of any degree or diploma.
Date
Vishal Jain
Acknowledgement
Research project is an integral part of the MBA program in KIET(Department of Management Studies).I would like to take this opportunity to express my gratitude to all the people who in some way or the other helped me to accomplish this challenging project in Market Survey of Videocon AC. I received great inputs and inspiration at various stages of the project from my guide, Mr.Mrinal Verma (Faculty Mentor) and I am indebted to him for his earnest out of the way he helps. He had been a constant source of encouragement and re-assurance throughout my stint with my project. I am thankful to all the members of Videocon Ltd.who have given their support in the project work.The major source of books for me was the library of Krisna Institute of Engeenering and Technology and websites of Videocon. . My social gratitude is to Mr.K.R.Chaturvedi (HOD-MBA). Last but not the least; I am thankful to all my friends and colleagues for all the support they provided.
Vishal Jain
PREFACE
In the present age only sales is not important for any organization. Now people want something different, if you are capable to give that particular thing in your product than sales will be definite. Now people choose different kind of product and if you want to know that what people want you have to go through common people. But in the age of electronic era air conditioners are still very much effective. A.C. are very much effective medium for get rid of from heat of summer season. VIDEOCON ELCETRONICS is one of the Indias biggest electronic gadgets manufacturer and 1st Indian Multinational Company.
Contents
Executive Summary Chapter I Introduction Company Profile Air conditioners Products
08-09
09-10 11-29 30-33 34-47
Chapter II Research Methodology Data Analysis & Results Objective of Research Chapter III Findings SWOT Analysis Limitations of the study Appendix Conclusion Bibliography Questionnaire 69-70 71 72-74. 62-65 66-67 68 48-51 52-60 61
EXECUTIVE SUMMARY
Training has always played an essential role in imparting a working knowledge. I would like to give my sincere thanks to Mr. ASHUTOSH MISHRA for my training in CORPORATE SALES (A.C.) where I got to know about the marketing strategies of VIDEOCON and other competitors in the market like DAIKAIN, L.G, and HITACHI.
VIDEOCON is a one of the leading marketing shareholder in the consumer durable industry. It manufactures air conditioners,
refrigerators, TVs, washing machines, microwaves, and music system. In todays cutthroat competition no customer is permanent unless he/she is highly satisfied with the product & brand. If the consumer is satisfied he will purchase other products of the same company. The air conditioner industry is growing very fast as the demand for Videocon air conditioners has increased this year because of its unique pricing strategy. In this project I did comparative study of all the major players dealing in air conditioners .The project is the systematic collection of data from various dealers in Delhi, the entire data is analyzed on
various basis like consumer preference for the Videocon products. What all are the major consideration while buying a Videocon A.C .The project also include various charts which gives a clear cut figures. Demonstrating the various aspects of the market preference for the Videocon A.C, Project has been of vital importance as it made me to know about the various markets and the price strategies being followed in the competitive market. This project also include a part of marketing being done by me for the CORPORATE SALES (A.C.). It revealed many aspects as to how important is Advertising is to organization and lack of awareness among the customers restricted them from availing the various facilities of the product. The methodology consist of in-depth study of primary data comprising interaction with the managers and other officials while secondary data comprising of the various data collected after visiting sites of Videocon India.
CHAPTER - I
10
INTRODUCTION
The project has been undertaken in a wellknown Indian MNC company VIDEOCON. The main objective behind the project is to know about the consumer preference for the product when other competitors like L.G, HITACHI, DAIKAIN are there in the market, and to get an insight into the price strategy of the company as well as the post launch status of the company and to find the various reasons because of which the company is able to survive the edge cutting competition and what are the other marketing strategy of the company. A survey has been done and data has been collected from various companies all over GURAGON and some part of DELHI thus a report has been prepared. In this scheme we meet to purchase manger of a company and told about corporate sales scheme in that we provide A.C. at lower price because of this scheme attract manager to purchase it. The dealers give promotional leverage to some brand of air conditioners. They also give more the shelf space to those products as the shelf space is directly correlated with the kind of margins received & schemes given to the multi brand dealers i.e. more the margin more the space. Hence, one may conclude that maximum promotional leverage is given to the brand giving maximum margins & offering the best schemes.
11
VIDEOCON IN INDIA
Videocon is the fastest growing home appliances company of India.

Now it is the first Indian home appliances company. Videocon start its new mission with new Videocon symbol. It new symbol show dedication of company to maintaining the highest international standards of excellence through quality, technology and innovation. For over a decade now, Videocon has been bringing the latest and very best in Consumer Electronics and Home Appliances. Videocon continue innovate new international technology to suit Indian as well as international needs, and crafting it to improve the quality of life as millions of satisfied customers will agree.
The new symbol of Videocon that is in three color orange, while, and green the India`s flag color .. A symbol that proclaims a paradigm shift. A sign that represents the new force that is Videocon. Thus recapitulating our principle of reaching out and touching the lives millions of people. Worldwide. INDIA TODAY. THE WORLD TOMORROW
12
Market percentage of videocon air conditioners A MAN OF ALL SEASONS:
A Man of ideas. man of vision. Pune, and in
A man of substance. A Shri Maharashtra, Nandlal A Madhavlal successful
Dhoot, the founder of the Videocon group, completed his education in Ahmednagar, India. sugarcane and cotton grower, he boldly ventured forth and imported machinery from Europe, setting up the Gangapur Sakhar Karkhana (Sugar Mill) in 1955, at a time when the village had no electricity, thereby unleashing an industrial revolution. The die was cast. Over the years, Nandlalji's pioneering spirit found expression in a myriad ways, earning him the well-deserved reputation of the doyen of industrial activity in Marathwada, India. In early 80s, Nandlalji initiated his three sons - Venugopal, Rajkumar and Pradeep into the business. Through a technical tie-up with Toshiba Corporation of Japan, he launched India's first world-class Colour Television. Videocon is a household name across the nation - India's No.1 brand of Consumer Electronics and Home Appliances, trusted by over 50 million people to improve their quality of life.
13
The Videocon Group is committed to create a better quality of life for people and furthering the interests of society, by being a responsible corporate citizen.
CREATING HAPPINESS We will bring happiness into every home, offering high quality consumer durables at affordable prices, spreading the culture of convenience, entertainment and comfort, far and wide.
ACHIEVING PROGRESS We will pursue innovative technologies in the fields of Electronics and Energy, create products and services that will improve the quality of life, realise the goals of the world community and protect the environment.
SUSTAINING GROWTH We will be a source of pride to our business associates by ensuring mutual prosperity and growth through the implementation of corporate strategies, aimed at identifying forward-looking
opportunities and responding intelligently to the dynamics of change.
14
PURSUING EXCELLENCE We will provide a conducive environment for enabling our employees to develop their potential and make a significant contribution to the Group's success.
Where fields of sugarcane grow tall and proud.
Where bushes of cotton bud bloom.
Where tourists flock to the world-famous caves of Ajanta and Ellora.
Where India's NO.1 Consumer Electronics and Home Appliances take shape, to take millions of Indians into a better, brighter future.
This is Marathwada, India, where the Dhoot family launched Videocon International Limited in 1984, with the avowed purpose of producing world-class Colour Television through a technical tie-up with Toshiba Corporation of Japan. Within a decade, Videocon emerged as India's leading brand of both Colour and Black & White Televisions and continues to dominate this highly competitive market.
15
The leader innovates. The leader forges ahead. The leader breaks new ground. Harnessing the advanced technology, relentlessly pursuing quality to achieve various international standards of Quality Control. Breaking through, time and again, with innovative products for a better life.
PROFILES OF LEADERSHIP Futuristic Neuro Fuzzy Logic Washing Machines, User-friendly - NoFrost Refrigerators, the very latest music systems. The most sophisticated Colour Television and DVDs. High-Tech Air-conditioners. Videocon today, is a multi-faceted group, with 9 state -of-the-art manufacturing facilities all over India. Highly qualified engineers, trained in Japan, backed by 6500 technical and support staff, work together in close unison to produce India's leading branch of consumer electronic products and home appliances.
THE VIDEOCON COMPLEX AT AURANGABAD Videocon's production facilities are located at Chitegaon and
Bhalgaon , both backward areas, near Aurangabad, India.
Fast forwarding into the modern era, with due support from the Government of Maharashtra, India.
16
Videocon's modern VCD plant at Bhalgaon products produces VCRs for the Indian and International markets The sophisticated Refrigerator plant of Videocon Appliances Ltd., at Chitegaon The state -of-the-art Washing Machine plant of Videocon Appliances Ltd., at Chitegaon. Videocon International's Colour TV plant at Chitegaon. In 1985, through a technical tie-up with Toshiba Corporation of Japan, Videocon International Limited launched India's first world class Colour Television. Today, Videocon International Ltd., the flagship company of the Videocon Group, is India's leading manufacturer of Consumer Electronic products. Fired by a passion for innovation, Videocon has kept pace with the changing face of technology, constantly upgrading its manufacturing facilities to incorporate advanced technology and high standards of quality into its product range, right across the spectrum.
TECHNOLOGY WITH A HEART Committed to giving the consumer the best the world has to offer, Videocon has developed near zero wastage technology which helps reduce manufacturing costs by optimising material inputs. Coupled with quality-consciousness at every stage, the consumer benefits enormously by getting premium products at affordable prices.
17
The company currently manufactures Colour TVs, Black & White TVs and Audio products. At its modern plant at Chitegaon and Aurangabad, the Company has also undertaken complete backward integration to manufacture all critical and important components of its products, such as Electronic Tuners, FBTs, ATDMs and Deflection Yokes, thereby reducing costs, ensuring quality control and becoming vertically integrated. It has set up a unit at Gandhinagar in Gujarat for manufacturing Black & White TV picture Tubes.
THE SOUND OF EXCELLENCE Videocon produces a sophisticated range of Home Audio Systems, Stereo Radio, Recorders and Personal Stereos, as well as the conteporary international range of VIDEOCON Digital Hi Fi Systems.
FIRST WITH THE BEST Continuous up gradation and indigenous manufacturing has been and continues to be an integral part of the company's philosophy. Perceived as an innovator in its field, Videocon has notched up many exciting firsts, by exploring the world's most advanced technologies. In Color TVs, Videocon was the first Indian Company to introduce Picture-In-Picture, Turbo Sound, Surround Sound, Larger Screen Sizes, the Full Flat Square Tube, Bazooka technology and the Freedom series : affordable high quality range of Colour TVs for the price-conscious consumer.
18
GLOBAL AMBITION Looking beyond India, Videocon is now a global player, acknowledged by the world. It is the first Indian company to win the prestigious CE approval for exporting its Colour TV to Europe. Videocon is now entering world market with its operations in the Middle East, Europe, Indonesia and South Africa.
Videocon Narmada Glass (VNG): a division of Videocon International Ltd., has the distinction of having set up India's first plant for the manufacture of Glass Shells for Colour Television Picture Tubes, in technical collaboration with Techneglas Inc., USA (formerly known as OI-NEG TV Products Inc., USA), world leader in Glass Shell Technology.
The projects in 1990, when the then Prime Minister of India, the late Shri Rajiv Gandhi, laid the foundation stone for the project.
The Videocon Group, with the objective of backward integration, joined hands with Gujarat Narmada Valley Fertilizers Co. Ltd., (GNFC) for the implementation of this 100% import substitution project, the largest investment (Rs. 450 crores) in electronic component industry in the country. The plant, with an installed annual capacity of 1.7 million Glass Shells for Colour Picture Tubes and 0.25 million glass
19
Bulbs for Black & white Picture Tubes and Monochrome Monitor Tubes, is located at Village Chavai, District Bharuch, Gujarat.
THE HEIGHTS OF SUCCESS The CTV Glass Shells manufactured by VNG are at par with international standards and the Color Picture Tubes made with VNG glass have already received VDE approval .The facilities include a state-of-the-art Tool Room and Mould Shop to manufacture and maintain its mould requirements. Having initially successfully established its 20V, 19V and 13V CTV glass parts, VNG has now developed the 20V 2R the latest models.
A PICTURE PERFECT FUTURE Till 1994, Indian manufacturers of CTV Picture Tubes were importing Glass Shells. VNG's production has replaced these imports, thereby saving almost Rs.200 crores of precious foreign exchange every year.
VNG has now surpased the norms of performance guranteed by the collaborator, Techneglas Inc., USA. and is operating the plant with 150% capacity utilisation - with efficiencies exceeding international standards. Promoted by the Videocon Group, Videocon Appliances Ltd. was incorporated in 1988.
20
Making
the
Group's
diversification
into
the
Home
Appliances,
Videocon has continued with its mission of bringing the benefits of innovative technology to millions of homes.
THE WASHING MACHINE REVOLUTION The company's first priority was to launch an international quality washing machine, thereby liberating the Indian housewife from the daily back-breaking, time-consuming drudgery of washing clothes by hand. Videocon introduced India's first Twin Tub Washing Machine, in collaboration with Matsushita Electric Industrial Co. Ltd., Japan.
Videocon quickly become the market leader. Today, Videocon produces India's widest range of washing machines, at its state-ofthe-art plant at Chitegaon, Aurangabad, India. The only fully integrated worldwide. washing machine plant in India with ISO 9002 certification, it is the second largest among Matsushita's licensees,
CLEANING UP THE MARKET The Videocon range includes washers, Semi-automatic and fully Automatic Washing Machines, Fuzzy Control Washing Machines and India's first Neuro Fuzzy Logic Washing Machine.
21
FIRST WITH NO - FROST TECHNOLOGY Focusing its attention on an industry that underwent a technological stalemate for over a decade, Videocon turned it around. Entering the market in 1992 with breakthrough technology, Videocon pioneered India's first No-Frost Refrigerators, produced in technical (design and drawing) collaboration with Matsushita Refrigeration Co., Japan. Videocon has also significantly upgraded the conventional refrigerator by introducing features such as clean back, double-door, and automatic defrosting. The refrigerator plant has modern manufacturing facilities including Paint Shop and PUF Machines.
A BREATH OF FRESH AIR Videocon offers the widest range of Room Air-conditioners in India, manufactured under a design and drawing agreement with Matsushita Electric Industrial Co. Ltd.
It was the first company to introduce Air-conditioners with Rotary Compressors and to launch Neuro Fuzzy Logic Split Air-conditioners.
With a view to achieve self-sufficiency, build quality and reduce manufacturing costs, Videocon Appliances makes various components such as Moulds, Refrigerator Fan Motors, Washing Machine Motors, Compressors, Cooling coils and Mechanism Cases.
22
DISH WASHER Videocon has just launched Dish Washer model VA 1200 which has specially designed for cleaning of utensils & dishes. This stand alone Dish Washer can handle the toughest cleaning jobs in the Kichten.
Videocon VCR Limited, incorporated in 1989, was promoted by the Videocon Group with equity participation by Toshiba and Mitsubishi, Japan, It manufactures Video Cassette Recorders and Video Cassette Player.
The Company's hi-tech, modern manufacturing plant, located at Bhalgaon in Aurangabad, Maharashtra, has a production capacity of 3,00,000 units per annum. The products manufactured at this plant have earned the prestigious BS & CE approvals for export to Europe.
In fact, Videocon VCR Limited has a buy-back arrangement with Toshiba Corporation, Japan, and it re-exports its VCR's VCPs to Toshiba for their global marketing.
Videocon has recently launched a centre drive Video Cassette Recorder with prodrum, and a Video Cassette player with line recording facility, incorporating the latest in video technology like menu driven controls for easy operation. Always at the cutting edge
23
of technology, Videocon VCR Limited is the undisputed market leader today.
Incorporated in 1986, Videocon Leasing And Industrial Finance Ltd., was taken over and renamed by the Videocon Group in 1991.
The company is engaged in lease and hire purchase financing, bill discounting, prompt receipts of outstanding and lease rentals, giving loans and advances, merchant banking and investment activities. It is a SEBI Registered Category I Merchant Banker and has underwritten over twenty-seven issues, acted as Lead Manager to two public issues and Co-Manager for a rights issue. The Company is also a member of the OTC Exchange of India.
AN ENVIABLE TRACK RECORD Some of the Company's customers include Indian Hume Pipe Co. Ltd., Western Paques Ltd., Toshniwal Agrochem Ltd., V.M. Jog Construction Ltd., South Sea Distilleries Ltd., Jain Irrigation Systems Ltd., Ashima Fabrics and 20th Century Finance Corporation Ltd.
By Carefully assessing the credit requirements of potential customers before sanctioning any assistance, the Company has received all lease rentals hire purchase installments, etc. on time, achieving a 100% recovery rate.
24
TAKING ON THE CHALLENGE The financial sector in India is undergoing a metamorphosis. Liberalisation and wide-ranging economic reforms have generated immense opportunities for established financial companies in the private sector. With its strong operational base, Videocon Leasing And Industrial Finance Ltd., is poised to seize these opportunities and forge ahead into new areas of business.
Videocon lays great emphasis on the training and development of its work force, providing every opportunity for growth and advancement, including training stints overseas.
1995 was a landmark year for Videocon. It clearly reaffirmed its leadership in Colour TVs, Black & White TVs, VCRs and VCPs, Washing Machines as well as No-Frost Refrigerators. Then Videocon began to reach out to the core. To industries at the heart of a nation: Petroleum, Power, Construction and Housing. Leading India into the future. With Confidence. With determination. With a commitment to excellence, rooted in the pioneering vision of a pathbreaker.
In the high technology area of oil field development, Videocon has the distinction of being the first Group in the Private Sector to have been awarded a Production Contract, in an Unincorporated Joint
25
Venture with Command Petroleum Limited, of Australia (presently its successor is Cairn Energy of (UK), Marubeni Corporation of Japan and Oil & Natural Gas Corporation Limited, India, to develop and further explore RAVVA Oil and Gas Field in the Bay of Bengal, off the coast of Andhra Pradesh.
Videocon Petroleum Limited, capitalized at U.S. $20 million, has a 25% participating interest in the RAVVA Field.
Phase I of the RAVVA Development Plan, envisaging production plateau rate of 35,000 BOPD and 0.7 MM3 of gas per day, as per PSC has been achieved in December 1996 and maintained since then.
As many as 13 additional information obtained during development drilling, the initial reserves have now been reassessed at an increased level of 223 MMBBLs recoverable oil reserves (251 MMBOE of oil and gas), more than double that was originally envisaged, and sufficient to raise the Production Rate to 50,000 BOPD. Ten Exploration Wells have also been drilled in the RAVVA concession area and some of these have gone to establish additional hydrocarbon reserves, mostly as at shallower levels, approximately 3 billion cubic meters of Gas (19.5 MMBOE). These are being assessed in greater detail and will be taken up for development in the Second Phase, either as Satellite Fields or new discoveries.
26
Onshore Gas and Oil processing facilities, Oil export lines, tanker loading facilities, water injection and gas lift facilities have a capacity to handle over 50,000 barrels of Oil and 70,000 cubic meters of Gas per day.
Joint Venture has crossed the 25 million-barrel cumulative production mark in July 1998. Expenditure incurred is more than U.S. $300 million and gross revenue in excess of U.S. $400 million.
Oil has being sold to HPCL as Nominee of Government for refining in the Vizag Refinery and Gas is sold to GAIL, both at International Price.
Videocon Power Limited is a new company promoted by Videocon Group for implementation of 2 X 525 MW Power Project in Tamil Nadu, India, at an estimated cost of Rs. 4,500 Crores.
The Videocon Group has been entrusted by the TamilNadu Electricity Board with the implementation of Stage -II of the North Madras Thermal Power Project. Stage II of this Coal based Project will be located at Ennore and Puludivakkam villages in Ponneri Taluka in Chegnai, MGR District, about 20 Km. north Of Madras. The site is located on the seashore, along the Bay of Bengal. Just to the north of
27
the site is the proposed new coal handling satellite port at Ennore, which is expected to be functional by year 1999, with an annual handling capacity of 16 million tons of coal.
The project has received almost all clearances, such as, N.O.C. from Pollution Control Board, Environment Clearance, Civil Aviation Clearance, Techno-Economic Clearance by C.E.A. etc., The P.P.A. is finalised between the Parties and awaits formal approvals of the TNEB and Government of Tamil Nadu.
For the Cool requirements of the proposed project, Utkal Block `B-1' of Talcher Coalfield has been allocated to Videocon Power Ltd., as a captive coal mining block, by Ministry of Coal, Government of India. Videocon has promoted a new company to mine and beneficiate the coal. The coal Mining Company which will be managed by one of the well known international Coal Mining Companies will also be executing the Fuel supply Agreements with VPL. The coal will be brought by the rail-cum-ship route to Ennore Satellite Port, adjacent to the plant site. The project is proposed to be completed and commissioned by the year 2000, and the entire power generated will be sold to the Tamil Nadu Electricity Board.
Incorporated in October 1995, Holzmann Videocon Engineers Ltd., (HVE) is a joint venture in which Philipp Holzmann AG Germany and Videocon are equal partners.
28
Philipp Holzmann AG in one of the world's largest construction companies, with more than 150 years of experience. It carries out and manages construction projects in the civil engineering sector, specializing in the area of harbour construction, bridges, dams, roads, railroads, multi-storeyed buildings, airports and industrial plants. It has a strong presence in more than 70 countries around the world, including the U.S.A. Half of Frankfurt has been built by the company. Its annual turnover is more than U.S. $10 billion. HVE's objectives are to participate in major infrastructure and industrial projects, either as a contractor or on a Build Own Operate Transfer (B.O.O.T.) basis.
HVE has been short listed as a contractor for the prestigious Delhi Mass Rapid Transit System. The company is also bidding for hydro and thermal power project. It is involved in the construction of public building as well as residential and commercial complexes in Mumbai, New Delhi, Pune and Goa.
HVE's head office is located at Delhi and its regional office is in Mumbai.
29
AIR CONDITIONERS
As India's largest exporter of Air Conditioners, Videocon has always been at the forefront of technological innovation. The company has many technological first to its credit. Videocon was the first to offer Rotary Air Conditioners and Air Conditioners with oxy-ions. Videocon Air Conditioners can generate more negative oxy-ions, approx 10 lac ions/cc, more than even the best nature can provide, to keep you recharged and refreshed. Videocon is the first Indian company to set up an advanced manufacturing facility in Muscat and Italy to supply state-of-the-art Air Conditioners to global brands.
Videocon presents a state-of-the-art range of Air Conditioners equipped with a unique Ion Recharger. The oxy-ion generator produces negative oxy-ions to remove air-borne pollutants such as smoke and dust particles. The positively charged atoms in the pollutants are neutralized by negative ions released by the oxyioniser. Thereby, ensuring an improved quality of air in your homes and offices.
30
As India's largest exporter of Air Conditioners, Videocon has always been at the forefront of technological innovation. The company has many technological first to its credit. Videocon was the first to offer Rotary Air Conditioners and Air Conditioners with oxy-ions. Videocon Air Conditioners can generate more negative oxy-ions, approx 10 lac ions/cc, more than even the best nature can provide, to keep you recharged and refreshed. Videocon is the first Indian company to set up an advanced manufacturing facility in Muscat and Italy to supply state-of-the-art Air Conditioners to global brands.
Videocon presents a state-of-the-art range of Air Conditioners equipped with a unique Ion Recharger. The oxy-ion generator produces negative oxy-ions to remove air-borne pollutants such as smoke and dust particles. The positively charged atoms in the pollutants are neutralized by negative ions released by the oxyioniser. Thereby, ensuring an improved quality of air in your homes and offices.
31
The air we breathe is not what it used to be. Every but of smoke, dust and pollution which has been released into our fragile ionosphere remains suspended. And negative ions are nature's way of getting rid of them. Since polluting chemicals are positively charged atoms, any source that generates negatively charged atoms can neutralize them. An oxy-ioniser replenishes negative ions, which reduce pollution and other impurities. Thereby, recharging the air.
Videocon Air-Conditioner With Oxy-Ioniser

From India's No. 1 Home Appliance and Consumer Electronic Company, comes the new range of air conditioners equipped with ion recharger. Designed to help air-borne pollution and improve the quality of air in our homes and offices. These state-of-the-art machines have advanced oxy-ion generators that produce negative oxy-ions to help cut down air pollution and help you feel relaxed, refreshed energized and recharged.
32
PRODUCTS Videocon Window AC

MODEL No: VAW 1022
0.8 TR 20 Micron anti bacterial filter Multi-directional flow Fan speed (turbo / quiet) Sleep mode function Real time clock (in LCD remote) 24 hrs ON/OFF Timer Full function remote Soft touch digital panel Resin coating for sheet metal (internal & external) 6 yrs warranty on compressor 3 mins times delay
Anti-corrosive blue fins for heat exchanger (condenser) Anti-freeze thermostat 1 yr warranty on air conditioners
Technical Specification: Model No: VAW 1022
No. of rows (evaporator/ condenser) Cooling capacity Compressor Type Temperature Control Moisture Removal Air Circulation (High) Weight (NET/GOSS) Dimensions
2/2 9200 BTU/hr / 2430 Kcal/hr Rotary Thermister 1.6 ltr/hr 360 m3/hr / 212 ft3/min 35 Kg 345mm x 500mm x 490mm
33
MODEL No: VAW 1222
Full function remote Soft touch digital panel Anti-freeze thermostat Anti-corrosive blue fins for heat exchanger (condenser)
1.0 TR 20 Micron anti bacterial filter Multi-directional flow Fan speed (turbo / quiet) Sleep mode function Real time clock (in LCD remote) 24 hrs. On/Off Timer Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay Resin coating for sheet metal (internal & external)
No. of rows (evaporator/condenser) Cooling Capacity Compressor Type Temperature Control Moisture Removal Air Circulation (High) Weight (NET/GOSS) Dimensions
2/2 12300 BTU/hr / 3075 Kcal/hr Rotary Thermister 2 ltr/hr 500 m3/hr / 295 ft3/min 42 kg 325mm x 560mm x 610mm
34
MODEL No: VAW 1822
Full function remote Soft touch digital panel Auto swing Anti-freeze thermostat Resin coating for sheet metal (internal & external)
1.6 TR 20 Micron anti bacterial filter Ventillation Multi-directional flow Fan speed (turbo / quiet) Sleep mode function Real time clock (in LCD remote) 24 hrs ON/OFF Timer Anti-corrosive blue fins for heat exchanger (condenser) Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay
No. of rows (evaporator/condenser) Cooling Capacity Compressor Type Temperature Control Moisture Removal Air Circulation (High) Net Weight Dimensions
2/2 18700 BTU/hr / 4675 Kcal/hr Rotary Thermister 2.9 ltr/hr 760 m3/hr / 490 ft3/min 63 Kg 428mm x 660mm x 640mm
35
MODEL No: VAW 1823
Full function remote Soft touch digital panel Auto swing Anti-freeze thermostat Resin coating for sheet metal (internal & external)
1.6 TR 20 Micron anti bacterial filter Ventilation Multi-directional flow Fan speed (turbo / quiet) Sleep Mode Function Real time clock (in LCD remote) 24 hrs. On/Off Timer Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 Min Time Delay
2/3 18700 BTU/hr / 4675 Kcal/hr Rotary Thermostat 2.9 ltr/hr 760 m3/hr / 490 ft3/min 64 kg 428mm x 660mm x 640mm
36
Model No: VAW 1833i
24 hrs ON/OFF Timer Full function remote Soft touch digital panel Auto swing Anti-freeze thermostat Resin coating for sheet metal (internal & external)
1.6 TR Ion recharger 20 Micron anti bacterial filter Ventilation Multi-directional flow Fan speed (turbo / quiet) Sleep mode function Real time clock (in LCD remote) Anti-corrosive blue fins for heat exchanger (condenser & evaporator) 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay
Technical Specification: Model No: VAW 1833 i
3/3 18700 BTU/hr / 4675 Kcal/hr Rotary Thermister 2.9 ltr/hr 760 m3/hr / 490 ft3/min 66 kg 428mm x 660mm x 640mm
37
Model No: VAW 2434
Full function remote Soft touch digital panel Auto swing Resin coating for sheet metal (internal & external)
2.1 TR 20 Micron anti bacterial filter Ventilation Multi-directional flow Fan speed (turbo / quiet) Sleep Mode Function Real time clock (in LCD remote) 24 hrs. On/Off Timer Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 Min Time Delay
25200 BTU/hr / 6300 Kcal/hr Rotary Thermister 4 ltr/hr 860 m3/hr / 540 ft3/min 80 kg 428mm x 660mm x 720mm
38
Videocon Split AC
MODEL NO: VAS T102
0.8 TR 20 Micron anti bacterial filter Multi-directional flow 3 Fan speed Sleep mode function 24 hrs ON/OFF Timer Auto restart LCD remote 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay Anti-freeze thermostat
Auto swing Silent operation Resin coating for sheet metal (internal & external) Singer Up Mechanism Anti-corrosive blue fins for heat exchanger (condenser)
Technical Specification: Model No: VAS T102
Cooling Capacity Compressor type Temperature Control Moisture Removal Air Circulation (High) DBA Net weight (indoor) Net weight (outdoor) Dimensions(indoor) (mm)
Dimensions (outdoor) (mm)
9000 BTU/hr / 2250 Kcal/hr Rotary Thermister 1.7 ltr/hr 500 m3/hr / 300 ft3/min 29 8 kg 24 kg 260mm x 785mm x 195mm 500mm x 600mm x 232 mm
39

1.0 TR 20 Micron anti bacterial filter Multi-directional flow 3 Fan speed Sleep mode function 24 hrs ON/OFF Timer Auto restart LCD remote Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay
Auto swing Silent operation Resin coating for sheet metal (internal & external) Anti-corrosive blue fins for heat exchanger (condenser)
Cooling Capacity Compressor Type Temperature control Moisture removal Air circulation (high) DBA Net weight (outdoor) Net weight (outdoor) Dimensions (indoor) Dimensions (outdoor)
12000 BTU/hr / 3000 Kcal/hr Rotary Thermister 2 ltr/hr 500 m3/hr / 300 ft3/min 32 8 kg 31 kg 260mm x 785mm x 195mm 552mm x 700mm x 256mm
40
Model No: VAS T182
1.6 TR 20 Micron anti bacterial filter Multi-directional flow 3 Fan speed Sleep mode function 24 hrs ON/OFF Timer Auto restart Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay
LCD remote Auto swing Silent operation Resin coating for sheet metal (internal & external) Anti-corrosive blue fins for heat exchanger (condenser)
Cooling Capacity Compressor type Temperature control Moisture removal Air circulation (high) DBA Net weight (indoor) Net weight (outdoor) Dimensions(indoor) (mm) Dimensions(outdoor)(mm)
19300 BTU/hr / 4825 Kcal/hr Rotary Thermister 2.9 ltr/hr 780 m3/hr / 460 ft3/min 36 14 kg 42 kg 310 (h) x 1020 (w) x 195 (d) 550 (h) x 760 (w) x 260 (d)
41
Model No: VAS T242
2.1 TR 20 Micron anti bacterial filter Multi-directional flow 3 Fan speed Sleep mode function 24 hrs ON/OFF Timer Auto restart LCD remote

Anti-corrosive blue fins for heat exchanger (condenser) Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay
Auto swing Silent operation

Resin coating for sheet metal (internal & external)
Cooling Capacity Compressor Type Temperature control Moisture removal Air circulation (high) DBA Net weight (indoor) Net weight (outdoor) Dimensions (indoor) Dimensions (outdoor)
42
Videocon Tower AC
Model No: VA 2400 SPT
Silent operation Resin coating for sheet metal (internal & external) Anti-corrosive blue fins for heat exchanger (condenser) Anti-freeze thermostat
1.6 TR Ion recharger 20 Micron anti bacterial filter Multi-directional flow 2 Fan speed 24 hrs ON/OFF Timer Auto restart LCD remote Auto Swing 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay Self diagnosis function
Technical Specification: Model No: VA 2400 SPT
Cooling Capacity Compressor Type Temperature control Moisture removal Air circulation (high) DBA Net weight (indoor) Net weight (outdoor) Dimensions (indoor)
Dimensions (outdoor)
25200 BTU/hr / 6300 Kcal/hr Rotary Thermister 4 ltr/hr 1020 m3/hr / 600 ft3/min 46 50 kg 86 kg 1900mm x 600mm x 270mm
600mm x 835mm x 315mm
43
Model No: RC 30 SPT
Silent operation Resin coating for sheet metal (internal & external) Anti-corrosive blue fins for heat exchanger (condenser) Anti-freeze thermostat
2.1 TR Ion recharger 20 Micron anti bacterial filter Multi-directional flow 2 Fan speed 24 hrs ON/OFF Timer Auto restart LCD remote Auto swing 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay Self diagnosis function
Technical Specification: Model No: RC 30 SPT
Cooling Capacity Compressor type Temperature control Moisture removal Air circulation (high) DBA Net weight (indoor) Net weight (outdoor) Dimensions (indoor) Dimensions (outdoor)
36000 BTU/hr / 9000 Kcal/hr Reciprocating Thermister 7 ltr/hr 1860 m3/hr / 1100 ft3/min 50 55 kg 110 kg 1900mm x 600mm x 350mm 600mm x 835mm x 450mm
44
Videocon Cassette AC
Model No: RC 30 SPCA

LCD remote Auto swing Silent operation Resin coating for sheet metal (internal & external) Anti-corrosive blue fins for heat exchanger (condenser)
3.0 TR Ion recharger 20 Micron anti bacterial filter Multi-directional flow 2 Fan speed Real time clock 24 hrs ON/OFF Timer Auto restart Anti-freeze thermostat 5 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay Self diagnosis function
Technical Specification: Model No: RC 30 SPCA
Cooling Capacity Compressor type Temperature Control Moisture Removal Air Circulation (High) DBA Net weight (indoor) Net weight (outdoor) Dimensions (indoor)
36000 BTU/hr / 9000 Kcal/hr Reciprocating Thermister 7 ltr/hr 1400 m3/hr / 825 ft3/min 45 40 kg 110 kg 295mm x 870mm x 870mm 650mm x 1175mm x 450mm
45
Model No: VA 2400 SPCA
Silent operation Resin coating for sheet metal (internal & external) Anti-corrosive blue fins for heat exchanger (condenser)
2.1 TR Ion recharger 20 Micron anti bacterial filter Multi-directional flow 2 Fan speed Real time clock 24 hrs ON/OFF Timer Auto restart Anti-freeze thermostat 6 yrs warranty on compressor 1 yr warranty on air conditioners 3 mins times delay Self diagnosis function LCD remote Auto swing
Technical Specification: Model No: VA 2400 SPCA
Cooling Capacity Compressor type Temperature Control Moisture Removal Air Circulation (High) DBA Net weight (indoor) Net weight (outdoor) Dimensions (indoor)
46
CHAPTER - II
47
RESEARCH METHODOLOGY
A survey has been done and data is collected from various company`s purchase manager all over Guragon and some part of Delhi. Primary data has been collected by interviewing
customers and purchase managers, while secondary data has been collected from the sites of Videoconworld.com.
Sampling plan for survey

Sampling units Sampling size Sampling area Purchase manager and customer 5 companies and 200 customer Gurgaon
48
Questionnaire Methodology
The questionnaire has to be self administered in order to know the exact views & some other suggestions of the purchase manager and customers the questionnaire were administered in the form of a small interview.
The advantages of the questionnaire method is its versatility, almost every problem of making research can be approached from the questionnaire standpoint. Every marketing problem involves people & its solution can be obtained by asking these people about the problem.
Data analysis procedure
The data has being analyzed using excel wherein various factors have been determined & their frequencies have been measured. Some of the factors to determine are as following. Brands
49
The various brands selling in the market from the dealers point of view the predominant brands in terms of sales, after sales services & services provided quality etc. Awareness level The awareness level regarding the different types of air conditioners is judged according to the people purchasing it. Purchase manager and customer network Various attributes were rated & then ranked by the purchase manager and customer involved in purchase of the product namely, excellent, good, satisfactory & poor and what changes they want to improve Videocon A.C. Positioning level The positioning of air conditioners is judged by the total number of customers asking for the brand name & are willing to pay for the same. This is also termed as the pull factor.
50
DATA ANALYSIS AND RESULT
MARKET PERCENTAGE OF CASSETTE AND TOWER A.C. 40 35 30 25 20 15 10 5 0 36

Videocon
22
21 13 8
Daikain Carrier Hitachi LG
Vi de oc on
The market survey showed that the sales volume of Videocon is the highest followed by Daikain, Carrier, Hitachi, LG and other AC companies.
D ai ka
C ar rie r H ita ch i
LG
in
51
QUALITY OF AIR CONDITIONERS
25 20 16 15 10 5 0 10 14
22 18 13 7 15
Videocon LG Carrier Daikain Voltas Hitachi Samsung Blue Star
Daikain serves as the top leader in providing best quality to its customers, followed by Hitachi and then Videocon.
C ar r D ier ai ka i Vo n lta H s ita Sa c h m i su B l ng ue St ar
Vi de
oc
LG
on
52
CUSTOMER CONSIDERATION OF PRICE
CUSTOMER CONSIDERATION OF PRICE

250
NO. OF CUSTOMERS
213 200 150 100 50 0 YES NO CUSTOMER RESPONSE 79
According to the market survey conducted 300 company`s manager and customers considered price as a major determinant while buying Videocon air conditioners, because Videocon started new scheme Corporate Sales.
53
POSITIONING OF VIDEOCON AIR CONDITIONER IN THE MARKET
POSITIONING VIDEOCON AIR CONDITIONERS

50% 40% 30% 20% 10% 0% 41% 29% 17% 13% Excellent Good Satisfactory Poor
oo d
Ex ce lle n
Amongst the dealers surveyed 41 % agreed that the positioning of Videocon air conditioner in the market is excellent whereas 33%
feels that it is good , & 17% says that is satisfactory and remaining 13% says poor.
Sa t
isf ac to r
Po o
54
MAINTAINENCE OF GOOD PUBLIC RELATION

MAINTAINENCE OF GOOD PUBLIC RELATION
PERCENTAGE OF DEALERS
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO
DEALER'S RESPONSE
77%
YES NO 23%
According to the market survey conducted, About 77% of the correspondent say that Samsung maintains a good public relation with its dealers whereas 23% does not have the same response.
55
INSTALLATION AND OPERATION
INSTALLATION AND OPERATION

25% 20% 15% 10% 5% 0%
oc o D n ai ka in Vo lta s ca r Bl rier ue St a hi r ta ch i og LG en er al
23% 19% 14% 9% 10% 6% 6% 13% Videocon Daikain Voltas carrier Blue Star hitachi LG ogeneral
According to the market survey conducted, Hitachi leads the market in providing services in terms of installation & operation followed by Videocon, Daikain, Blue Star, Carrier, Voltas, LG and then ogeneral.
Vi de
56
ADOPTION OF VARIOUS PROMOTIONAL TOOLS
ADOPTION OF VARIOUS PROMOTIONAL TOOL

60% 50% 40% 30% 20% 10% 0% 51% 27% 14% 8% Advertisement Personal Selling Direct Marketing Sales Promotion
Advertisement is regarded as one of the major promotional tools with a share of 51% followed by sales promotion, personal selling and direct marketing
se m Pe en rs t on al Se D llin ire g ct M ar ke Sa tin le g s Pr om ot io n
Ad ve rti
57
MAINTAINENCE OF SUFFICIENT NETWORK
MAINTAINENCE OF SUFFIENT NETWORK

100% 80% 60% 40% 20% 0% YES NO
NO
79%
YES
21%
Amongst the Managers, dealers, Customer surveyed 79% said that Samsung maintained a sufficient network whereas while 21% provided negative response.
58
RESEARCH OBJECTIVE
The Objective is To compare the superiority of VIDEOCON with other competiting Companies in the ACS segment. To compare the sales volume of ACS of different
companies. To know which company is providing better postsale service with low maintenance cost. To know the cost incurred by companies in AD Campaigns. To judge the position of VIDEOCON ACS in the Indian market.
59
CHAPTER-III
60
FINDINGS
The major findings of the research includes 1.The brand awareness of VIDEOCON air conditioners is very high. In this respect VIDEOCON have a better standing in the market as compared to other brands. As a result it caters to a large market share in the air conditioner market. 2.The dealer network of VIDEOCON is very strong. This implies that VIDEOCON maintains a good public relation with its dealers and in turn receives a good promotional leverage from its dealers. 3.The quality rating of VIDEOCON is not high. In this respect brands like Daikain, Carrier have better rating in the market. 4.Brand positioning of VIDEOCON air conditioner is good i.e. the position in the minds of the consumer is quite appreciable.
61
Individual findings for questionnaire are: -
Percentage of market share
VIDEOCON serves as the market leader with highest sales volume & contributed to the affordable price of VIDEOCON air conditioners. Best quality Daikain is providing the best quality air conditioners with a total share of 39% as compared to VIDEOCON with the share of 36%.
Consideration of price while buying Samsung A.C.
About
79% of the respondent claimed that customers do consider
the price of VIDEOCON air conditioners while buying, whereas 21% says that it does not effect their purchase decision. Positioning of VIDEOCON A.C in the market According to the survey conducted, the Managers ,dealers of Guragon and some part of Delhi were interviewed it was found that 41% rates
62
the positioning of VIDEOCON A.C as excellent, 29% claimed it as good, where as 17% say that it is satisfactory 13% say it is poor. Maintenance of good public relations with Customer The survey conducted in Guragon shows that 77% of the dealers say that VIDEOCON is maintaining good public relations with its customers, where as only 23% of customers say that it is not maintaining good public relations.
Provision of services in terms of installation and operation Hitachi once again as serves out to be best in providing services in terms of installation and operation followed by Videocon, Daikain, Carrier and then Blue Star.
Adoption of various promotional tools
The most popular promotional tool is Advertising with total share of almost 51% followed by sales promotion with a share of 27%. Further personal selling and direct marketing being at 14% and 8% respectively Maintenance of sufficient network
63
The percentage of respondent who claim that VIDEOCON maintains a good & sufficient network with its customers is about 79% and only 21% feels that VIDEOCON does not maintain a sufficient network.
64
SWOT ANALYSIS
Swot (strength, weakness, opportunity & threat) analysis of
Videocon air conditioners. It is no doubt about the fact that Videocon is considered to be huge marketing success . A swot analysis of its marketing function is as follows:
Strengths Premium pricing Focus on technology & quality In-house manufacturing facility Product design
65
Weakness Low quality as compared to other brands Little presence in A class area
Opportunity Large market potential Wide production portfolio Consumer willingness to change brand. Threats Highly competitive market, therefore, a stiff competition from domestic and other multinational companies.
66
APPENDIX
67
LIMITATIONS
The study had the following limitation mainly in the survey work that was done. 1. The survey sample is only from a small geographical area, Managers in Guragon & Delhi. This may result in the sample not being true representation of the entire market for air conditioners. 2. While all attempts have been made to keep the survey free of the bias. There may be bias introduced in a few interviews. 3. The survey was limited to few Managers, which form only a part of the entire market, and also consider people who have AC.
68
CONCLUSION
1. Improvement in quality The company should try to position itself as a brand, which is not only affordable but also provides good quality air conditioners to its
customers, which will create brand loyalty in their minds.
2.
Brand Positioning Through Advertisement
An advertisement in electronic medium is one of the popular medium. The companies have always been looking forward to as it reaches
its wider audience & can create a stronger brand appeal. The company can always announce various incentives & schemes during the commercials. For example, free passes for a film premiere or free installation services from the company on first come first served basis. Also it can feature its one of its distinguishing service that makes it a foot ahead of its competitors for example Voltas has used any time service advertisements to make a strong brand image in the minds of the consumers.
69
Using a brand ambassador is another good idea to promote the brand name of air conditioner
Managers
For Manager of the company can resort to one of the following ways to increase the sales: 1. The company should conduct separate workshops for the sales representatives products. 2. Increase Customer`s margins & offer better schemes to these Customer to receive good promotional leverage. Provision of schemes & offers The company is well placed amongst its competitors as the survey results showed that it is best & most preferred air conditioner. So the company should try to maintain and enhance this position by giving more value to the customers and offering special replacement schemes. Also the company should make provisions regarding various financial schemes available to its customers, special off season discounts etc.
70
of
these
dealers
about
various
Videocon
BIBLIOGRAPHY
Books Consulted : Journal of Marketing April 2004, Volume 66 Kothari, C.R. Research Methodology, (2005), Wishwa
Publication
Kotler,
Philip
Marketing
Management
(2006),
Pearson
Education (Singapore) Web Sites visited: www.indiainfoline.com www.videoconworld.com www.google.com www.indiatimes.com
71
Questionnaire
Hello Sir/Madam, Videocon Industries (a/c division) as a part of its ongoing Endeavour to constantly update and upgrade itself in line with the users valuable inputs & feedback, would like to know your response towards the new changed Videocon as. COMPANY NAME & ADDRESS
Q1. Which A/C do you prefer to buy for your office/home ? VIDEOCON LG DAIKAIN CARRIER
Q2. which model do you prefer to buy & why ? Window Split Cassette Tower
Q3. Which according to you is most interesting feature in your preferred A/C ?
Q4. On the scale of 1 to 5, please rate the following feature which affects your purchase ? Brand Noise Level Cost Looks Cooling Efficiency After Sales Service
72
Q6. Please rate the following brands on a scale of 1 to 5 ? VIDEOCON Brand image Product quality Service Backup Value for money
Q7. Have you ever purchase/used Videocon A/C ?
LG
DAIKAIN
CARRIER
YES
NO
Q8. Have you noticed any recent changes in Videocon A/C ?
Q9. Do you like these changes ?
Q10. Which improvement would you suggest So as to make Videocon
your 1st preferred A/C ?
73
Market percentage of videocon air conditioners Q11. Any other suggestion/Complaint/Comment on your previous
Videocon purchase ?
Contact Persons Name : Designation : Phone : ` Email :
74

Vishal Jain

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Vishal Jain

Uploaded by

Copyright:

Available Formats

Market percentage of videocon air conditioners

A Research project report on

SURVEY OF VDEOCON A.C.

MBA IV Semester Roll No-0802970406

Market percentage of videocon air conditioners

To whom it may concern

Market percentage of videocon air conditioners

To whom it may concern

Mr.Mrinal Verma (Guide)

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Executive Summary Chapter I Introduction Company Profile Air conditioners Products

09-10 11-29 30-33 34-47

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Videocon is the fastest growing home appliances company of India.

Market percentage of videocon air conditioners A MAN OF ALL SEASONS:

A Man of ideas. man of vision. Pune, and in

A man of substance. A Shri Maharashtra, Nandlal A Madhavlal successful

Market percentage of videocon air conditioners

opportunities and responding intelligently to the dynamics of change.

Market percentage of videocon air conditioners

Where fields of sugarcane grow tall and proud.

Where bushes of cotton bud bloom.

Where tourists flock to the world-famous caves of Ajanta and Ellora.

Market percentage of videocon air conditioners

Bhalgaon , both backward areas, near Aurangabad, India.

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

of technology, Videocon VCR Limited is the undisputed market leader today.

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Market percentage of videocon air conditioners

Videocon Air-Conditioner With Oxy-Ioniser

Market percentage of videocon air conditioners

PRODUCTS Videocon Window AC

Technical Specification: Model No: VAW 1022

Market percentage of videocon air conditioners

MODEL No: VAW 1222

Technical Specification: Model No: VAW 1222

Market percentage of videocon air conditioners

MODEL No: VAW 1822

Technical Specification: Model No: VAW 1822

Market percentage of videocon air conditioners

MODEL No: VAW 1823

Technical Specification: Model No: VAW 1823