Professional Documents
Culture Documents
Andy Headworth
Established in 2003 Consult about recruitment Strategy Process Online Recruitment Social Recruiting Corporates and Recruiters Published author of Smart Social Media Recruitment Strategies
Blogs
Global stage
Kristen Weirick Global Leader of Recruiting, Employer Branding and Onboarding at Cargill
Change
Recession
Talent shortage
Social media
To survive...... Big will get bigger (RPO cost) ; Niche will add value as market specialists; but generic mid-range recruitment agencies will cease to exist! (and quicker than you think)
Video time
The Social UK
2.5m
7m 15m
30m
58% of UK white collar workers are on LinkedIn =7m
September 2011
Why social media for recruitment? Positioning the brand Transparency and authenticity of brand Aids values based recruitment Reduce candidate acquisition costs Create own recruitment communities Increasing candidate applications Positioning within your target markets Extend the reach of your brand Different channels of engagement Raising quality of hires Candidate sourcing Career site traffic
1. 2. 3. 4. 5. 6. 7. 8. 9.
Ready for the commitment? Listen Brand; Reputation; Sentiment Define objectives & internal guidelines Platforms | Tools | Voice People & Plan Training Time management Measurement ROI Monitoring
Objectives
Audience
Keywords
Linkedin.com/in/andyheadworth
They wanted a wider, more diverse and talented group of writers who had a real passion for The Street and its characters. >> A 3 week employer branded social recruiting campaign designed to tie-in with existing storylines and characters in Coronation Street.
Writers groups were targeted with messages about the opportunity with links to the other social networking media. Discussions of plotlines were set up to encourage involvement. Videos of classic Corrie storylines were uploaded to inspire (and remind) applicants of the quality of characters and stories that the series is renowned for. They created a series of micro ad tweets writing 30+ ads, all in 140 characters to Tweet out.
A lively, passionate and active Social Community of over 300 members on Twitter The Micro Ad Tweets were the most re-tweeted 900 applications >> pool of 20 talented Storyliners created The quality of applicants was far higher than anticipated by ITV A small band of rejected applicants even created their own Facebook group of Story Disassociates where they continued discussing their programme ideas. The employer branded copy tone/theme was carried through across all communications to the applicants the successful and the unsuccessful throughout the post-application process.
And the social networking community out there is still growing, in anticipation of the next time this opportunity opens again!
The misconception
Wrong!
Give them content that is valuable to THEM and the platform they are on
8.6 % engagement
5.1 % engagement
Reputation is EVERYTHING
Name Website address Products Key people Competitors Keywords/phrases
Response
Timely
Courteous Aware
Pro-active
Off-line
Blogs
Managing Social
AND
OR
()
LinkedIn
Keywords 100% Do what it says on the tin
Profile
People Companies Skills Updates Boolean Flip
Search
People Companies Updates Groups
Follow
Personal Company Groups Jobs
Updates
Community Network Jobs Engagement X-Ray
Groups
Twitter basics
Brand or name?
Bio
Twitter basics
#hashtags
Finding people to follow
Branding
Forget the concept of a social network It is a content management platform and you are the publishers Give them something to like ........ not a page full of jobs!! Engagement videos; photos & text in that order! Create a jobs tab using Work4Labs, Broadbean, BeKnown etc
Facebook Pages
Google Plus
Stream
Sparks
Hangouts
Circles
Photos
Huddles
Happy.Hour.com
Google+ Pages
findpeopleonplus.com
Search Criteria
Relationship Looking For Gender Activity Education Employer Occupation Following Followers Country State City
Mobile
Smartphone penetration is 47% (MMA) 40% of social media users access social media content from their mobile phone (Nielsen) 11% now have some form of tablet device (IAB) Have you got a mobile recruiting website for your business?
Message Facetime Chat Message; Circles Huddle; Hangout Message Company updates Inmail Message Audio Skype Video Skype RSS Feeds
If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words
Cicero 80BC
Foursquare
Questions?
www.sironaconsulting.com andy.headworth@sironaconsulting.com 01903 206249 / 07788 726019 blog.sironaconsulting.com linkedin.com/in/andyheadworth twitter.com/andyheadworth facebook.com/sironaconsulting