SYNOPSIS

CONSUMER PERCEPTION TOWARDS SOFT DRINKS BEVERAGES IN VADODARA

Statements of the Introduction & Problem:PepsiCo

Pepsi was founded in New York in 1965. Its head quarter is in Purchase, New York. It is Pr od u c i n g No n- a l c oh o l i c be ve r a ge an d F o o d p r o c e s s i n g i t e ms . As my t o pi c i s No n- alcoholic beverage so I am only focusing on that only. Pepsi is a carbonated beverage t ha t i s pr o du ce d a nd m a n u f a c t u r e d b y Pe p s i C o . I t i s s o l d i n r et ai l s t or es , r es t a u r a n t s cinemas and from vending machines. The drink was first m a d e i n t h e 1 8 9 0 s b y pharmacist Caleb Brad ham in New Bern, North

Carolina. The brand was trademarked on June 16, 1903. Pepsi arrived on the market in India in 1988.PepsiCo gained entry to Indian 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited.

Ingredients
Pepsi-Cola contains basic ingredients found in most other similar drinks including c ar bo n a t e d wa t e r , h i gh fr u ct os e c or n s y r u p , s u ga r , c o l o r i n g s , p ho s p h or i c a ci d, caffeine, citric acid, and natural flavors. The caffeine-free Pepsi-Cola contains the same ingredients minus the caffeine.

Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines w o r l d w i d e . T h e C o c a - C o l a C o mp a n y i n A t l a n t a , G e o r g i a p r o d u c e s i t . It w a s in corporae in1886.The Coca-Cola Company claims that it is s o l d i n o v e r 2 0 0 countries.The US soft-drink giant, CocaCola,reentered India in the 1990s after abandoning its businesses in the late 1970s in the wake of Foreign Exchange Regulation Act of 1973.T h e A c t , m e a n t t o ' I n d i a n i t e ' f o r e i g n c o m p a n i e s , m a d e it mandatory for foreign c o m p a n i e s t o d i l u t e t h e i r shareholdings to 40 per cent.

Besides the well-known risks of causing obesity, soft drinks have many other bad health effects. A few research studies were published in 2006 on the problems of sugary soft drinks:

A Norwegian research discovered that sugary soft drinks were linked to mental problems of hyperactivity among teenagers.

In a Swedish research, high intake of soft drinks or adding sugar to coffee or tea resulted in higher risks of pancreatic cancer.

A US study showed that women drinking a lot of cola had significantly weaker bones in their hips, hence more fractures.

It is advisable for consumers to avoid soft drinks and reduce intake of refined sugar in their diets.

Objectives of the study

a)

Broad Objective
To assess market and consumer preferences towards Pepsi and Cokes beverages in Vadodara Comparative study to find out the market share of t h e P r o d u c t s i n Vadodara T o s t u d y t h e e f f e c t o f A dve r t i s e m e n t on t h e bu y i n g d e c i s i o n o f t h e Consumer. To Study the Consumer Perception about the taste and availability of product

b)

c)

d)

METHODOLOGY
I will do Descriptive research to find out our objectives. In descriptive research we use the primary and secondary data.

Research methodologies will the way to systematically s o l v e t h e r e s e a r c h problem. The method used for the research is Descriptive Research to find out our objectives. I n d e s c r i p t i v e r e s e a r c h w e u s e t h e p r i m a r y a n d s e c o n d a r y b o t h d a t a , Sample Design for primary data have been collected through probability sampling. In which I will used convenient sampling. Data will collected through Market survey in Alkapuri, sayajiganj, Fatehganj, Manjalpur, karelibag Of Vadodara City.

Data Collection Instrument:-

Well prepared structured questionnaires were used in this study, which includes both closed-ended and few open-ended questions to get information based on the objective of the research process. People of different age group from different economic background were asking to fill the questionnaire.

SOURCE OF COLLECTION OF DATA

All the useful data which were require for this research has been collecting through Primary and secondary date.

 Primary data
Will be Collected through Questionnaire

Secondary data
Will be collected through Internet, Magazines and Newspaper http://www.scribd.com/doc/37002783/%E2%80%9C-Consumer-Perception-onSOFT-DRINKS-WITH-REF-TO-PEPSI-WARANGAL