2:00-2:05 Introduce Purpose and Panelists - Phillips/Noruk Purpose: Panelist's name, title, organization and twitter handle Identify

hashtags #NEMA12 and #SMEM in use during the session Identify any external consumption of panel [slides on google docs][Ustream][live-tweet] [Facebook][liveblog] etc

2:05-2:30

Topic A: Preparedness - Stephens, Licamele, Thompson, and Bledsoe

Stephens

Stephens

Stephens: Research says we should emphasize what to do about risk rather emphasize the risk itself. Suburban Storm Troops were spurred to take action in their communities to mitigate their risk by cleaning up tree limbs that might pose hazards, etc. They were encouraged to share their activities which were posted on the contest's social networks, winners were chosen from those submissions.

Stephens: Also, imp. article by New England Journal of Medicine: "Integration of social media into Emergency Preparedness" http://www.nejm.org/doi/full/10.1056/NEJMp1103591

Licamele

Licamele

Licamele

Thompson: Help Us Verify Official Sources

Thompson: Excellent example of the use of hashtags to target the population in the effected areas giving them extra preparedness information about mobile homes and sturdy buildings..

Bledsoe

Bledsoe

2:30

Topic B: Response & Recovery - Phillips identify 3 sub topics

2:30-2:45 Topic B1: Organizational & Functional Assignments - Phillips, Hamilton, Crumpler, Dudgeon and Bledsoe

Phillips

Phillips

Hamilton

Crumpler - The importance of questions, context and experience. In the organizational charts and functional areas, who is asking questions before anyone else asks them? Those are likely the same places to start using social media, data and technology. Anyone can use social media. But those who are most effective have a gameplan for what they are looking for and what they are wanting to communicate.

Dudgeon

Bledsoe

2:45-3:00 Topic B2: Filtering/Data Visualization - Crumpler, Stephens, Licamele and Dudgeon

Crumpler - In a major disaster, you see so many individual pieces of information. How can you use those pieces to paint a clearer picture of both regional and local impacts so that we don't end up trying to wait for all of the pieces before painting the picture.

Crumpler - example of a map showing where the storm producing the Henryville tornado tracked. Note, there were actually two separate storms (within 20 minutes of one another)

Crumpler - example of a single photo (below) showing a destroyed house, and the work of someone to show where they were when they took the photo (image above). Because of that work, and because of the previous slide's path estimate from Henryville to Marysville, it was relatively easy to find the house on a map because it was in the path. The size of the house as well as the tree line behind the house and the driveway / walkway shapes made it quite unique / easy to spot. When capturing photos, and other social media, are we just looking for impact and forgetting to see the contextual items that help us verify our understanding of the big picture?

Stephens

Licamele

Dudgeon

3:00-3:15 Thompson

Topic B3: Utilizing Volunteers/Trusted Agents - Phillips, Hamilton and

Phillips

Phillips

Phillips

Hamilton

Thompson Surge is time sensitive and listening intensive

Thompson Plan now Practice your plan

Thompson Consider what you may hear & what would you say

3:15-3:30 3:30

Phillips facilitate free dialog based on audience preference Provide References, Referrals and Contact Information