SUMMER INTERNSHIP REPORT

OPUS ESTATES

Anirban Chakraborty PGPM 2010 Roll Number: P/R/MN/10/039 Project Guide: Kislay Jha & Preeti Singh College Guide: Mr.Surendra Podder & Mr. Dibyendu Nandi

ACKNOWLEDGEMENT

I would like to thank all the people involved in helping me make the project and this report. The report would not have been completed without the kind help of my project mentor Mr.Surendra Podder And Mr.Dibyendu Nandi and also the very helpful members of Opus Estates, Mr. Abhishek , Mr. Jha , Ms. Preeti Singh , Mrs.Subraparna.

The above mentioned respectable people were always there to give me a helping hand in the project, which might have been a daunting task for them since I am a fresher, I will be exteremely grateful to the company and its members who made me experience something to cherish and carry forward. I am also grateful to Ms. Preeti Singh , Mr.Podder and Mr.Nandi for guiding me and making this whole process enjoyable , yet with lots of learning about not only the work culture but also the corporate world and mostly about the real estate industry.

APPROVAL OF GUIDE

This is to certify that the project report entitled Summer Internship : Opus Estates submitted to Ms. Preeti Singh as a part of the summer internship of International School Of Business And Media for the award of the P.G.P.B.M (Post Graduation Program In Business Management) is an original work carried out under the guidance of

The matter embodied in this project is a genuine work done by the student and has not been submitted to any other University or Institute for the fulfillment of any course of study.

Date :-

Signature :-

Place :-

DECLARATION OF INTERNSHIP

Dear Sir/Madam

With due respect, I do here by declare that I have not submitted this project earlier to any university or college for fulfillment of any course of study. The project submitted is an original work of 2 months duration under supervision of Ms. Preeti Singh

Signature of guide

Yours Sincerely

INTRODUCTION

COMPANY PROFILE Opus Estates is part of the GCJ group of companies, which is 50 years old having a diverse set of industries. The group has set benchmarks in areas like Iron and Steel, Real Estate Developer, Weightage Industries, Telecom IT and Real Estate Marketing. In the real estate industry, paradigms have been shifting rapidly. It is shifting from building structures to need fulfillment, from selling to marketing. The focus today is on the customer, his dreams and aspirations. Opus is your multifaceted, multitalented and multitasking professional partner. Our experience spans from interpreting the shifting paradigms to devising innovative marketing strategies. Explore the many dimensions of space marketing with us Project planning or customer programs, database marketing or mass advertising, we have the expertise to ensure that you make the right move to reach out to the right people at the right time in the right manner. THE PROFESSIONAL DIMENSION Opus customer focus Of the many dimensions of real estate, marketing is often the most esoteric. In the prevailing market condition it requires a high degree of professional training, to convert prospects into customers. For customers too, the plethora of choice, the complexity of local conditions and the pitfalls of law make buying fraught with uncertainties. Expert advice is the need of the day. Opus Estates provides the expert edge to serve the needs of buyers and sellers. With over 3

decades of combined experience in the real estate industry, we fill the gaps of reliable prof services with domain knowledge of transactions and process related to buying, selling , promoting and managing properties. As a part of the GCJ group, a 50 year old org with varied business interests, we have excellent credentials in the real estate industry, as well as enviable resources and experience to implement the service pledge. Integrity, transparency and high ethical standards have been our guiding principles of the GCJ way of doing business. Our team if highly experienced marketing professionals , help developers to chalk out effective marketingprograms to deliver time bound results.

ALIGNED TO CUSTOMER NEEDS For us, customer service is the principal prod and we fulfill many vital roles in real estate marketing- serving key players with specialized knowledge, resources and support systems that set new benchmarks for the real estate industry. For real estate developers we serve as an experienced service partners who can be entrusted to conceive and implement marketing programs and ad campaigns. As an external agent, we bring an objective perspective to developments and markets to enable effective solutions. For multinational and Indian corporates, we combine a nationwide network with local level knowledge to source the best commercial props for office and retail, as well as residences for transferred executives. Our relationship with developers enables us to facilitate negotiate quickly and competently. For individual home buyers, we provide calibrated step by step support throughout the purchase process. We evaluate the comparative merits of property options in the context of the buyers needs to find the best fit. We also provide guidance in legal and financial issues to make the transaction easier.

GROUP STRENGTHS The GCJ group of companies brings together a talented professional team backed nu tech and finance. A congenial work culture encourages talent and innovations. Respect for individual initiative, effective manpower utility , smart working and multifarious prods and environs, make working for the GCJ group the first choice for people with ideas.

OUR KEY ASSETS Org goodwill, Land and building across India, Good management and financial strength , strong market penetration, traiuned and qualified proffs, widespread application of IT, understanding of consumer behavior, proficiency in time and man management. The group has made significant invest in real estates. The experience ranges form building steel yards erecting shopping malls and residential complexes. As a consequence it has also acquired expertise in marketing projects, consultancy, strategic advice and protfolio management. Opus is the latest initiative by this aggressive, multidimensional Group to create a positive diff in the real estate marketing space.

Vision: Our Vision is to provide the customers with their basic needs and to provide them with flats on
the bank of ganga . So as you can see the tagline of our company reads as your home on the bank of ganga.

Mission: Our vision is to create a contant way for the customers to get the best of the flats and to provide
them with their best of the comforts , with a focus on quality and transparency of processes so that when it comes to Chitra river breeze , customers expect nothing but the best from us every time.

CHITRA RIVER BREEZE

PROJECT DETAILS

LOCATION OF THE PROJECT

River Breeze offers well - appointed affordable flats in Baidyabati, right on the bank of Ganga. On the other side is the Grand Trunk Road. Spread across 8.33 acres, River Breeze is a complete modern housing complex - with well laid out gardens, driveways, car parking, jogging track, children's play area, gym, swimming pool, security and more.

HOW TO REACH From Camac Street we need to take a bus to Howrah . Then from Howrah we take a local train from the main line to Baidyabati and reach there . From the baidyabati station we need to get of to the main road known as GT road and from there we need to take a bus or a auto rickshaw to a place known as the Palta Ghat . From Palta Ghat we have to walk for 5 minutes to reach the Chitra River Breeze .

FLOOR PLAN DETAILS OF THE PROJECT

Block 4 Build up Area (Sq. ft.) 1036

Type

Type Basic Prices

3 BHK + 2 Toilets + 1 Balcony

3B / 2T 2B / 2T 3B / 2T 2B / 2T 2B / 2T 2B / 2T

13,72,700*

2 BHK + 1 Study + 2 Toilets + 1 980 Balcony 3 BHK + 2 Toilets + 3 Balcony 1104

12,98,500*

14,62,800*

2 BHK + 1 Study + 2 Toilets + 1 968 Balcony 2 BHK + 1 Study + 2 Toilets + 1 984 Balcony 2 BHK + 1 Study + 2 Toilets + 1 950 Balcony

12,82,600*

13,03,800*

12,58,750*

Block 5 Build up Area (Sq. ft.) 1086

Type

Type Basic Prices

3 BHK + 2 Toilets + 3 Balcony

3B / 2T 2B / 2T 3B / 2T 2B / 2T 2B / 2T

14,38,950*

2 BHK + 1 Study + 2 Toilets + 1 953 Balcony 3 BHK + 2 Toilets + 1 Balcony 1020

12,62,725*

13,51,500*

2 BHK + 1 Study + 2 Toilets + 1 969 Balcony 2 BHK + 1 Study + 2 Toilets + 1 931 Balcony

12,83,925*

12,33,575*

Block 6 Build up Area (Sq. ft.) 1036

Type

Type Basic Prices

3 BHK + 2 Toilets + 1 Balcony

3B / 2T 2B / 2T 3B / 2T 2B /

13,72,700*

2 BHK + 1 Study + 2 Toilets + 1 980 Balcony 3 BHK + 2 Toilets + 3 Balcony 1104

12,98,500*

14,62,800* 12,82,600*

2 BHK + 1 Study + 2 Toilets + 1 968

Balcony 2 BHK + 2 Toilets + 1 Balcony 918

2T 2B / 2T 1B / 1T 2B / 2T 12,16,350*

1 BHK + 1 Toilet + 1 Balcony

597

7,91,025*

2 BHK + 1 Study + 2 Toilets + 1 950 Balcony

12,58,750*

Block 7 Build up Area (Sq. ft.) 1116

Type

Type Basic Prices

3 BHK + 2 Toilets + 1 Balcony

3B / 2T 2B / 2T 2B / 2T 2B / 2T 2B / 2T

14,78,700*

2 BHK + 1 Study + 2 Toilets + 1 964 Balcony 2 BHK + 2 Toilets + 2 Balcony 869

12,77,300*

11,51,425*

2 BHK + 2 Toilets + 2 Balcony

940

12,45,500*

2 BHK + 2 Toilet + 1 Balcony

905

11,99,125*

Block 8 Build up Area (Sq. ft.) 1063

Type

Type Basic Prices

3 BHK + 2 Toilets + 2 Balcony

3B / 2T 2B / 2T 2B / 2T 2B / 2T 2B / 2T

14,08,475*

2 BHK + 1 Study + 2 Toilets + 2 1068 Balcony 2 BHK + 2 Toilet + 1 Balcony 890

14,15,100*

11,79,250*

2 BHK + 2 Toilets + 1 Balcony

903

11,96,475*

2 BHK + 2 Toilets + 1 Balcony

860

11,39,500*

Block 12 Build up Area (Sq. ft.) 1106

Type

Type Basic Prices

3 BHK + 2 Toilets + 2 Balcony

3B / 2T

17,69,600*

AMENITIES PRESENT IN THE SITE The project Chitra River Breeze is providing with lots of amenities inside the site itself . Since it is located in a remote area the project is providing with all the facilities possible .

This Project is providing with : -

1> Rain water harvesting 2> Sewage treatment plant 3> Visitors car parking area 4> 24 hours water supply 5> Elevators 6> Power backup 7> 24 hours security 8> Well decorated lobby 9> Landscaped green area 10> Residents Clubs 11> Swimming pools 12> Gymnasium 13> Library 14> Ac Community hall 15> Senior citizens corner 16> Jogging track 17> Children corner 18> Riverside boulevard 19> Commercial complex These project Has a tie up with SBI , LIC housing finance , IDBI , Axis , ICICI , DEUTSCHE banks for the easy providing of the loans to the customer who is willing to buy the flats in this project . The roadmap to this project is provided in a chart paper drawn with hand .

AMENITIES PRESENT NEAR THE SITE IN BAIDYABATI ( AREA SURVEY )

The project is situated at baidya bati and the project has got lots of amenities nearby it. The amenities present are of much help to the people who are going to buy the flats at the Chitra River Breeze . The ESI hospital is present at a very short diatance from the project . It takes nearly 5 minutes to visit the hospital from the project . The main bus stop Palta Ghat and the market for the people is also situated at a distance of nearly 5 minutes from the project . The Railway Station of baidyabati is nearly 10 minutes from the site and lots of transport is available to the railway station from the site . The municipal office is 15 20 minutes from t6he site and the coarporation office is also 15 20 minutes from the site . If we avail from the other side of the project we get the chandannagar railway station and the Durgapur expressway at a 20 25 minutes distance from the site . Schools like Chandannagar High school is at a distance of 20 25 minutes from the site . Colleges like BITM , Assebly of Christ academy and many more are present in Baidyabati and is ata avery short distance . Some of the banks like SBI and ICICI and IDBI are there at baidyabati and is near the site . ATMs of SBI is also there nearby .

INTRODUCTION

PUJA GANGES, the name itself defines its uniqueness. Located on the bank of GANGA River, one of the most happening and desired location of Hooghly, the residential with 2BHK and 3BHK flats & studio apartments. All flats are accommodated with all modern facilities to give you all the pleasures of living. PUJA GANGES has been structured and designed by professionals keeping in view the future needs of a modern urban city. Huge open spaces for easy movement of vehicles, wide open balcony providing a panoramic view of the outer greens, nearness to daily markets and departmental stores and other official institutions are its hallmark. Their main projects are Ganges Amrita Bali ( Howrah ) , Dream Homes ( Paikpara ) , Ganges Charanjibi ( Shibpur ) , Ganges Vatika ( Betaitala ) , Ganges Gardens ( Shibpur ) , Ganges Residency ( Tollygunge ) .

PUJA GANGES

PROJECT DETAILS

LOCATION OF THE PROJECT Puja Ganges the Name itself defines its uniqueness. Located on the bank of Ganges River, one of the most happening and desired location of Hoogly, the residential with 2 BHK and 3 BHK Flats and studio apartment. All flats are accommodated with all modern facilities to give you all pleasure of living. It is located on the GT road and is at Uttarpara .

HOW TO REACH From camac street we take a bus to the Howrah station . From the Station we take a train of the main line and we reach the Uttarpara station and from there we have to take an auto or a rickshaw to the GT road . From GT road we walk for 5 minutes to the Puja Ganges site . There is another way to the site . from Camac street we take a bus to Shyambzar or metro to Shyambazar and from there we take a bus directly to Uttarpara . This route is directly on the GT road and we drop in front of the site or the project directly from the bus . These are the two ways of reaching the site directly from our office at Camac Street .

FLOOR PLAN DETAILS OF THE PROJECT

Units Detail & Floor Plan - Block A BHK For block B, C, D 940, 1274, 1259, 1093, 734 3 BHK + 2 Toilets + 1 Balcony Super Built up Area (Sq. Feet) 1093 3B/2T Available on request Available on request Available on request Type Total Price

2 BHK + 2 Toilets + 1 Balcony

734

2B/2T

2 BHK + 2 Toilets + 1 Balcony

940

2B/2T

Units Detail & Floor Plan - Block B, C BHK Super Built up Area (Sq. Feet) 1259 1093 734 940 1274 3B/2T Available on request 3B/2T Available on request 2B/2T Available on request 2B/2T Available on request 3B/2T Available on request Type Total Price

For block B, C, D 940, 1274, 1259, 1093, 734 3 BHK + 2 Toilets + 1 Balcony 3 BHK + 2 Toilets + 1 Balcony 2 BHK + 2 Toilets + 1 Balcony 2 BHK + 2 Toilets + 1 Balcony 3 BHK + 2 Toilets + 1 Balcony + 1 Study

Units Detail & Floor Plan - Block E BHK Super Built Type up Area (Sq. Feet) 2 BHK + 2 Toilets + 1 Balcony 2 BHK + 2 Toilets + 1 Balcony 1000 2B/2T Available on request Available on request Total Price

1004

2B/2T

Units Detail & Floor Plan - Block H, I BHK Super Type Total Price Built up Area (Sq. Feet) 2 BHK + 2 Toilets + 1 Balcony + 1 Study 3 BHK + 2 Toilets + 1 Balcony 2 BHK + 2 Toilets + 1 Balcony 2 BHK + 2 Toilets + 1 Balcony + 1 Study 1063 2B/2T Available on request Available on request Available on request Available on request

1103

3B/2T

953

2B/2T

1024

2B/2T

Units Detail & Floor Plan - Block J BHK Super Built up Area (Sq. Feet) 2 BHK + 2 Toilets + 1 Balcony 953 2B/2T Available on request Available on request Type Total Price

2 BHK + 2 Toilets + 1 Balcony + 1 1024 Study

2B/2T

Units Detail & Floor Plan - Block K BHK Super Built up Area (Sq. Feet) 2 BHK + 2 Toilets + 1 Balcony 953 2B/2T Available on request Available on request Type Total Price

2 BHK + 2 Toilets + 1 Balcony + 1024 1 Study

2B/2T

Units Detail & Floor Plan - Block F BHK Super Built Type Total Price up Area (Sq. Feet) 3 BHK + 2 Toilets + 1 Balcony 1255 3B/2T Available on request Available on request

3 BHK + 2 Toilets + 1 Balcony 1233

3B/2T

Units Detail & Floor Plan - Block L - 1st Floor BHK Super Built up Area (Sq. Feet) 2 BHK + 2 Toilets + 1 Balcony 2 BHK + 2 Toilets + 1 Balcony 3 BHK + 2 Toilets + 1 Balcony 998 2B/2T Available on request Available on request Available on request Type Total Price

948

2B/2T

1199

3B/2T

Units Detail & Floor Plan - Block L - 2nd Floor BHK Super Built Type Total Price up Area (Sq. Feet) 2 BHK + 2 Toilets + 1 Balcony 998 2B/2T Available on request Available on request Available on request

2 BHK + 2 Toilets + 1 Balcony 948

2B/2T

3 BHK + 2 Toilets + 1 Balcony 1199

3B/2T

Units Detail & Floor Plan - Block L - 3rd Floor BHK Super Built Type Total Price up Area (Sq. Feet) 2 BHK + 2 Toilets + 1 Balcony 998 2B/2T Available on request Available on request Available on request

2 BHK + 2 Toilets + 1 Balcony 948

2B/2T

3 BHK + 2 Toilets + 1 Balcony 1199

3B/2T

Units Detail & Floor Plan - Block L - 4th Floor BHK Super Built Type Total Price up Area (Sq. Feet) 2 BHK + 2 Toilets + 1 Balcony 998 2B/2T Available on request Available on request

2 BHK + 2 Toilets + 1 Balcony 948

2B/2T

AMENITIES PRESENT IN THE SITE

The project is a very well versed project in Uttarpara . Since its a very big project of the ganges group the group had decided to put up a few lots of amenities in the site itself for the help of the customers who are going to buy or had already bought flats in this project . The amenities are provided in the site itself and are basic amenities that are required in the daily lifestyle of a common person .

The amenities that are provided there are : -

1> 24 hours deep tube well water supply 2> 24 hours electric supply (cesc personal meter) 3> Generator 4> Intercom 5> Gymnasium 6> Mini theatre 7> Banquet hall 8> Yoga room 9> Pool table 10> Table tennis 11> Games room 12> Children room

This project has got a tie with many banks for the aesy availablement of the loans for the customer who is willing to buy a flat over there . The way to the project or the proper roadmap to the project is hand drawn and is provided .

AMENITIES PRESENT NEAR THE SITE IN UTTARPARA ( AREA SURVEY )

There are lots of amenities present near the site Puja Ganges . This amenities come to a great help to the people who are residing at the Puja Ganges project recently . The main amenities are listed here and this come to a lot of usefulness to the common man residing at the projects . The main amenity the hospital is very near the project . The Pitambar hospital is a 5 minutes diatance from the project . Recently a new hospital is coming up in this area the Kamala Roy hospital just a diatance of 15 minutes from the site . The station Uttarpara is very near and it hardly takes around 5 minutes to reach there from the site . The Konnagar station is also very near . A very close by Petrol pump is there at a distance of hardly 5 minutes from the site . As it is situated on the GT road a lot of connection with Kolkata is there . Lots of transport like buses and taxis are available from the road . The market is situated at a distance of about 10 mins from the site and its a very big market to avail . Talking about Schools and colleges there are lots of Schools in that area . The Konnagar High school is at a distance of about 5 mins from the site And Schools like Aurobindo Bidyapit , Kanaipara High School is also very near to the project . The Hiralal Pal college is around 15 mins from the project . Two Medicine shops are there around the project . And lastly the SBI bank is there And many ATMs are also present like SBI , Axis Banks are very close to the project .

COMPARISM

This project has a Competitor in this area Its the Merlin Uttara in the Konnagar stretch . Comparing with the Merlin Uttara there are lots of differences in these two projects . The Comparisn is in amenities and the place . The Merlin Uttara is providing Multi Utility AC Community Hall , Puja Ganges is providing AC Banquet Hall , Merlin Uttara is providing

Swimming pool , Puja Ganges is not Providing Swimming pool , Merlin Uttara is providing Multigym , Puja Ganges is providing Gym as well as Yoga room also , Merlin is providing outdoor and indoor games place , Puja Ganges is also providing Indoor and outdoor games . The Puja Ganges is provind with Mini Theatre , Merlin is not , Puja Ganges is also providing Intercom , Merlin is not , Puja Gnages is providing Cesc personal meter , Merlin is not providing. These were the amenities present inside in both the projects . Now coming to the road the Puja Ganjes site is just 5 minutes from the Konnagar station whereas the Merlin Uttara is 10 minutes away from the station . Merlin is situated at GT road and the Puja Ganges is also situated at the GT road , Merlin is 2 km away from the Pitambar Hospital whereas the Puja Ganges is just 5 minutes from the Hospital , Merlin is 3 km away from the Konnagar high school but Puja ganges is just 5 minutes away from the school , The Hiralal college is just 10 minutes from the Puja Ganges site but its 2 km from the Merlin Uttara . The Autostand is at the doorstep of Merlin and the bus stop is at the doorstep of Puja Ganges . The main problem with the Merlin Uttara project is that there is a chemical factory behind the project which pollutes the surrounding environment of the project whereas we see that there is nothing as such near the Puja Ganges site . So after a brief comparison we see that the Project Puja Ganges is far more superior to the Merlin Uttara Project .

Project comparison table

Facility/ Amenity Ac Gymnasium Kids Play Room AC pool room Indoor games room Swimming pool Club Lounge Childrens Park AC Community Hall Jogging Track 24 Hour Water Supply Standby Generator Badminton & Basketball court Movie Theatre Medical Centre Yoga Room No of Blocks 24 Hour CCTV security Puja Ganges Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes No Yes Yes Yes 12 Yes Merlin Uttara Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes No 13 Yes