An Industrial visit on

ENERCON (INDIA).LTD

Prepared by
Parkhiya Rishit .D

Year
2008-2009

College
Shree H.N.Shukla college of It & Management

Guide by
Prof. DINA KANANI

Submitted to
Saurastra university

Declaration
I Mr. PARKHIYA RISHIT D. student of S.Y.BBA declare that the work presented in this project is my own work and has been carried out under the supervision of PROF DINA KANANI lecturer of SHRI H.N.Shukla college of it & management, Rajkot. This report has not been previously submitted to any other university examination.

DATE PLACE: Rajkot

STUDENT SIGN

PREFACE
As a theoretical knowledge is must for every student in the BBA but practical experience is also very essential. The modern business is placed on a very complex and intricate political and economic environment. The opportunity and challenges provided by these environments have profound impact on the business and the type of product to be manufactured and marketed, the marketing strategies to be employed and technologies to be adopted are all influenced by environmental factors. To know about this environment, as a student of S.Y.BBA conducted industrial visit of CAPTION TRACTOR PVT. LTD. The preview of this visit is to earn much knowledge from practical studies and nearly from theoretical studies. Thus I take this as my privilege to have an opportunity to make project of this kind. This project report is the result of cooperation of the company and my hard efforts. So in respect of my practical training I am presenting this report.

 Acknowledgement
It is indeed matter of pleasure in undertaking this project with SHRI H.N.SHUKLA COLLEGE OF IT & MANAGEMENT. And I am very happy to express my gratitude to persons who spend their valuable time for me on my project work. First of all I would like to thank our in charge DINA MEDAM who guides us. Without her guidance this report can not be possible. I am greatly thankful to the company and the GENERAL MANAGER for giving me all information about his company & explaining all the process very well. Lastly I am heartily thankful to my parents, my friends & well wishes who give their morale support.

DATE: PLACE: SIGNATURE

INDEX
NO. 1 2 3 4 5 6 7 8 9 10 11 Particular General information Production department Marketing department personnel department Finance department Achievement Future plan Swot analysis Suggestion Conclusion Bibliography Page no. 6 27 47 59 77 87 89 91 93 95 97

INDEX
NO. 1 2 3 4 5 6 7 8 9 10 11 12 Particular INTRODUCTION COMPANY PROFILE LOCATION HISTORY AND DEVELOPMENT SIZE OF ORGANIZATION FIRM OF BUSINESS BANKERS AUDITORS GENERAL ORGANIZATION STRUCTURE ORGANIZATION CHART CO-OPERATIVE SOCIETY GROUP COMPANY IN INDIA Page no. 8 11 13 15 17 18 20 21 22 23 24 26

INTRODUCTION
The ENERCON Jamnager. Company farm, like segments stand up wind farm electricity. LTD. is located at Sadodar, produce raw-material for wind blade turbine etc. & company and after produce eco friendly

ENERCON LTD. Is German multinational company. In India company has two CTF (concrete tower facility) (1) Sadodar and (2) Shir htti

It has three manufacturing plants in Daman. Company work in six states of India, Gujarat, Maharashtra, Madhyprades, Rajasthan, Karnataka and Tamilnadu.

Why wind energy

Renewable source of energy The project is environment friendly. A project with the fastest pay back period. The cheapest source of power electrical energy on a leveled cost over 20 year. A permanent shield against even increasing power price the cost per KWH reduces over a period of time as against rising cost for conventional power project. A real fast track power project with the lowest gestation period. Operation and maintains (o&m) cost are low due to gearless technology and low rpm ( 50 rpm max) machine of Emerson. A project with no investment in manpower since comprehensive o&m is taken up by Enercon.

ABOUT ENERCON INDIA LTD.

Establish in 1995 subsidiary of ENERCON GmbH, Germany 150, 9000 certification for manufacturing installation and services Manufacturing & marketing two models with rating 230kw (E-32) and 600kw (E-40) and has installed more than 400 wtg. ENERCONS total manpower strength is 3700 which 350 managers and engineers have undergone extensive training in Germany. First Indian company to export fut set of wt6 to Australia. Technical & Financial collaboration. Foreign promoter: ENERCON GmbH. Indian promoter : Mehra Group

ENERCON GmbH has its global slogan ENERGY FOR THE WORLD it launch its operations in India in year 1994 with formation of its subsidiary ENERCON (INDIA) LIMITED its market leader in Germany. ENERCON world wide has 2750 mw of installed capacity of wind energy converters in operation only
10

company in the world who has providing concrete tower to wind energy converters.

PROFILE
Name of the firm Year of establishment Forms of organization Size of the unit Area covered Bankers : : : : : : ICICI BANK, BANK OF INDIA CANADA BANK, ING BANK Adders of factory : SADODAR PLOT NO.05401 TA: JAMJODHAPUR DIST: JAMNAGAR GUJARAT (INDIA) Telephone Fax : : 91-22-66924848 91-22-26730085 Plot No. 33 Daman Patalia Road, Bhimpore, Daman - 396210. Tel :0260-2220624,2221 219,
11

ENERCON LTD. (INDIA) 1995 PRIVATE LTD. LARGE SCALE

Registered office address :

2221 220, 22 20 321 Fax : 0260 - 2221508

Website CORPORET OFFICE

www.enerconindia.net Enercon Tower, Plot No. A-9, CTS No. 700, Veera Industrial Estate, Veera Desai Road, Next to Bhagavati House, Andheri (West), Mumbai - 400 058.India

Chairman Managing director Slogan Symbol

: : : :

Dr. HOBBEN YOGESH MEHRA ENERCON FOR THE WORLD

Main product Accounting year Investment

: : :

Concrete Tower & Steel 75-mt tower 1ST APRIL TO 31ST MARCH 1500cr
12

Employee

2600 around

LOCATION
Location is a particular area where unit is located. It is directly affected to business. If the proper location is selected then there will be decline in various costs. So profit will increase. In general sance the place where the industry is located started is called location. This is the most crucial decision which business manager has to take. This decision is taken once in a life of an organization and it can not be changed without in covering huge cost. A selection of right place will give maximum benefit to the unit. For the selection of location ENERCON INDIA LTD. Take many things in consideration. After that the unit has selected SADODAR as a location. There are many factor affecting location which are as under.
Natural factor Economical factor
13

Other factor

1 ) Climate 2 ) Power

1 ) financial facility 2 ) Market

1 ) Availability of land

3 ) Raw-material 3 ) Transport facility

Location of the ENERCON LTD. is very prompt. It satisfies almost all the necessary factor.

14

HISTORY & DEVELOPMENT

By founding ENERCON in 1984 the graduate engineer ALOYS WOBBEN sparked off an economic and ecological transformation on Germany wind energy market. The extent of innovation of ENERCON is determined by research and development in 1991 the company took a pioneering step by developing & manufacturing the E-40 as the worlds first gearless wind energy converter. This unprecedented concept gave the decisive impetus to our claim ENERCON FOR THE WORLD.
BENCHMARKS OF ENERCON HISTORY 1984 1985 1987 1988 1993 Company founded by AIOYS Webbed development of first generation of ENERCON wind energy converters. Series production and installation of E-15/E-16 with 65kw Contraction of a wind farm with 10 ENERCON E-16 Contraction of employees first own production facility (900 mw) development & installation of E-17/80kw, as well as E-32/300kw prototype. Start of series production of E-40/500kw as first gearless wind turbine world wide contraction of production plant for series production of rotor blades start of development of gearless E 66/1500KW 150 9001 certificate awarded to ENERCON contraction of E 30 production plant in India.
15

1994

1996 1997 1998 2000 2002 2003

Purchase of a production plant in BRAZIL German environmental award presented to alloys wobben. ( Dip Ing ) Participation in SKET Maschinen Und Anlagendau GmbH. 50 Doubling manufacturing capacity. German environmental Award presented alloys wobben Erection of the E 112 prototypes (4.5MW) in euglena near Magdeburg, the largest wind turbine n the world. ENERCON has following capacity installation by 05.05.03 481 X E 36 3,400 X E 40 121 X E 58 1,458 X E 66

Companys first stand up 108mt load wind farm in Rhineland-palatine in Germany. The contraction of building and the installation of machinery took around one year 1996. Initially processing few person wares doing the job to collection concrete and processing and produce segments blade & stand up tower. After company growths day & day out. It we can look from 1995 to 2008 we can observe companys growths Companys growth is about 40 50 % per annum.

16

SIZE OF THE FIRM

According to the definition given by Government of India, the size of the industry can be divided into three main types. Small Scale Organization Medium Scale Organization Large Scale Organization If companys investment in plant and machinery is more than 3 corers, it is called large scale organization. ENERCON LTD. is a large scale industry and also German multinational company. Companys total investment around 1500 corers.

17

FORM OF ORGANISATION
Forms of the organization can be classified in three categories on the basis of ownership. Private sector Public sector Joint sector 1. Private sector Private sector are those sectors who owned, managed and controlled by private individual.. The followings are the types of private sector. Sole proprietorship Partnership Hindu Undivided Family (HUF) Co operative society 2. Public Sector Public sectors are the forms of organization established for public goods under a special act of assembly deriving independent entity and internal autonomy through the same act. For Examples: Government Sector Public Sector Government Department
18

3.

Joint Sector

Legally the joint sector is an artificial person created by law for carrying on some business by an association of persons. It asserts that a company has a legal entity of its own in the sense that it has powers and characteristics determined by the provisions of law and a constitution formed in accordance with them. ENERCON LTD. Is Private limited unit.

19

BANKERS
In todays worlds banks play an important role in every field of activity. Whether it is field of housing or education or business. For every business unit banks are the most important element of their organization. Without the assistance of banks industry could not go long and even the reverse is true that without the assistance of industry banks could not go long. For this important of banks the company has many bankers which are as under. ICICI BANK BANK OF INDIA CANADA BANK ING BANK

20

AUDITORS
Auditors are the legal persons who help us in every legal matter they regularly check or rather we can say that audit our legal records and other documents. Even when we get stuck in any vicious circle of legal matters auditors are always there to help us. They are the persons who prepare our legal documents and other financial paper.

21

GENERAL ORGANIZATIONAL STRUCTURE

When two or more person work together towards a common goal, authority and responsibility is allocated among them so that their efforts may become effective. This task of organizing is known as designing of an organizational structure Organizing is the process of dividing up of the activities which are necessary to any purpose and arranging them in groups which are assigned to individual. Organizing is the key to the success of the business. In ENERCON LTD. There is a separate personal department for achievement of goals. Personal department is one of the most important part in organization structure all the function related with company are being concern-Ned with personal department personal manager has got maximum authority and get higher status in organization structure.

22

ORGANIZATIONAL CHART

MANAGING DIRECTOR

CHAIRMAN

C.E.O

PRODUCTION MANAGER

FINANCE MANAGER

MARKETING MANAGER

PERSONNEL MANAGER

ENGINEER

WORKERS

ACCOUNTANT

ASSISTANCE MANAGER

MARKETING ASSISTANCE

ADMINE & SECURITY

MARKETING EXECUITIVE

23

COMPANY AS A CO-OPERATIVE SOCITY

The ENERCON co operative society came into being in the month of April 2002. Initially only 322 members ware enrolled with the society. When the cooperative society came into being. There was no such registered employee credit co-operative society in demand. So it was difficult to convince the government of Daman for registration of society. Today the number of members of enercon cooperative society has skyrocketed from 322 in 2002 to 2800 in October 2006. Since inception of the society. 1700 members have benefited from cash loans amounting to Rs. 2.5 Cr.
5,00,000 4,45,000 4,00,000 3,00,000 2,57,967 2,00,000 1,54,457 1,00,000 0 2,600 2002-2003 , 2003-2004 , 2004-2005 , 2005-2006

24

Year Growth rate of ENERCON co-operative society.

Year
2002 03 2003 04 2004 05 2005 06

Profit (In Rs.)

26,000 1,54,457 2,57,967 4,45,000

Interest Paid (%)

5 5 7 7

Dividend Paid (%)

2.00 6.50 4.25 4.25

25

GROUP COMPANY IN INDIA

8.4MW ENERCON Wind farms India Ltd. 21MW ENERCON Wind farm Karnataka Ltd. ENERCON wind farm Rajasthan Ltd.

26

27

INDEX
NO. 1 2 3 4 5 6 7 8 9 Particular INTRODUCTION ORGANIZATION STRUCTURE PRODUCTION PROCESS CORPORATE OFFICE LOCATION PRODUCT & USE OF IT RAW MATERIAL & ITS SOURCES MACHINERY CAPACITY OF PRODUCTION INSTOLATION CAPACITY Page no. 29 31 32 34 35 43 44 45 46

28

INTRODUCTION
Production department is the heart of all business. Production means conversation of raw materials into semi-finished or finished product. It is fact that for the manufacturing of successive products, proper production department and accurate with economy, production process is essential. Production means conversation and transformation of raw material or semi-finished good into finished product. Production activities are directly affected to the cost of production. So, production activities operate in an economical and effective manner. Production department of the business is concerned with the certain of a product for a service required to satisfy customers needs, wants, desires production management is called upon to develop and establish close relationship between market demand and production capabilities of the enterprise regularly. It deals with man, machine and by the help of both productivity and satisfaction and desirable results.
29

 PRODUCTION IS CREATIVE PROCESS WITH INFINITE VARIATION. PRODUCTION MEANS CREATION OF UTILITY INTO THE PRODUCTION.

The production department of ENERCON LTD. is fully equipped with machines of latest technology. In other words production means utilization of resources like labor, money, energy material, equipment, etc.

30

ORGANIZATION CHART

31

MANAGING DIRECTOR

CHAIRMAN

CHIEF EXECUTIVE OFFICER

PRODUCTION MANAGER

ENGINEER

WORKERS

PROCESS OF PRODUCTION

32

Production company customer.

process satisfy

is the

very

important of the

process as the product manufactured in the should need The quality is also to be maintained

and the given target should be achieved in the given time period. Company has a heavy machine for produce material of wind farm and after stand up wind farm and also produce eco-friendly energy In sadodar I visit that CTE produce segments of wind farm and blade and turbine produce in Daman. For segments production company use cement, steel, iron, flash, & chemical and also water first they mixed raw-material in filter R.O. water after mixed inter in batching plant and cases. When segments become strong they paint it. Company gave a contract for foundation to L&T Company after Foundation Company stand up wind farm & joint blade with turbine and turbine joint with
33

segments. machinery.

Turbine

is

very

technical

electrical

CORPORATE OFFICE LOCATION

34

PRODUCTS
35

Product is the most important element of marketing mix. Product is the vehicle by which company provide consumer satisfaction. It is the engine that pulls the rest of the marketing program. It is said that anything that is capable of satisfying human need is a product ENERCON LTD made material for wind farm and stand up wind farm and after produce eco friendly electricity. ENERCONS PRODUCTS (1) (2) (3) (4) (5) (6) E E E E E E 30 (230 KW) windfarm 40 (600 KW) windfarm 48 (800 KW) windfarm 66 70 82

Other product is given as under

E-48
E-48
Rated capacity : 800kW

36

Rotor diameter Hub height

: 48m : 56.85m and 74.85m

Rotor with Pitch Control 800kW

Type Direction of rotation Number of blades Length of blades Swept area Blade material : Upwind rotor with pitch control : Clockwise :3 : 20.7m active

: 1810m : Fiberglass(reinforced epoxy) with integral lightning protection Rotor speed : Variable, 16-31.5rpm Tip speed : 41-78m/s Pitch control : Three synchronized blade pitch system with battery back-up

Generator Hub Bearings Grid Feeding Braking System Yaw Control Cut-in Wind Speed Rated Wind Speed Tower

: Synchronous Type : Rigid : Tapered roller bearings : AC-DC-AC through Converter Inverter : 3 independent Aero Brakes with emergency back up supply. : Active through adjustment gears,friction damping : 2m/s : 14m/s : Steel Tubular /Concrete

The E-48 is one of ENERCON's most attention-grabbing products. The converter, which is described in specialist circles as a " new engineering standard" makes an economic centre out of virtually any wind site. Alone the large number of almost 3,400 sites makes it plain that the E-48 results in success both in coastal regions and inland. All the more impressive are the empirical values which have been compiled and converted to a high-tech system. What was provided by its predecessor in the 500 kW performance class
37

in terms of practical data, is qualified by the current E-48 featuring 800 kW technology in striking ENERCON design, catering for the most extreme wind sites between Europe and Australia.

E-53

E-30
38

39

E-33

40

E-40

8) SEGMENT OF WINDFARM
41

9) TURBINE OF WINDFARM
42

43

RAW MATERIAL & ITS SOURCES

For any production basically need is raw-material without raw-material noting is produce. Stand up windfarm company use segments. Turbine & blade for production. Company use concrete water. Cement flash chemical steel and iron. RAW METERIAL SOURCES. Company purchase raw-material n our country and foreign company purchase cement from AMBUJA CEMENT LTD. Flash and concreter purchase from and VADALA and KALAVAD, steel iron and chemical purchase in Germany.

44

MACHINARY
ENERCON LTD is German multinational company for production company purchase heavy Machinery Company used number of vehicle & machinery.

Company purchases its R.o plant machinery from Germany and production plant machinery purchase from Brazil. HANSA INDUSTRIENIANGEN D- 89241 senden, Germany E-Mail: Hansa @ industrieanlagen.com Companys targets of 900 installations in the year 2008 2009. machine

45

CAPACITY OF PRODUCTION
Company use heavy machinery for produce segments. Company produce segments per day 27 and per week segment production is 117. By windfarm electricity in India. ENERCON product 1000MW

In 200 windfarm power production capacity is 59GW. To day 40 countries generate mare then 10MW of wind power and ten countries are approaching or exceeding the 1GW mark in installed capacity. Potential of generation 45000 MW So far captured on 2500 MW by all player.

46

INSTOLATION CAPACITY
As market leader in Germany , ENERCON worldwide has already installed over 6000 Wind Energy Converters (WEC's) all over the world with total installed capacity crossing 4600 MegaWatt.

47

INDEX
48

NO. 1 2 3 4 5

Particular INTRODUCTION ORGANIZATION CHART

Page no. 49 50 51 52 53

CHANNEL OF DISTRIBUTION MARKET SEGMENTATION ADVERTISING & SALES PROMOTION

6 7 8 9

COMPITITORS INTERNATIONAL MARKET COUSTOMERS PROSPECTIVE MAJOR COUSTOMERS

55 56 57 58

INTRODUCTION
49

Before stepping towards marketing activities, we should know firstly about what is marketing. So, the answer is very simple to understand that, marketing is a set of activities which are necessary to direct and facilitate the flow of goods and services from producer to consumer. It comprises of all activities that are involved in the determination and satisfaction of consumer needs at a profit. Pay C defined marketing as The creation and delivery of standard of living the society. In short, modern marketing begins with customer needs and ends with customer satisfaction social well being where buyer is the boss. According to American Marketing Association Marketing Management is the process of planning and executing the conception pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. For above important ENERCON LTD is having marketing department. Mr. Shakhar Bhagwal who is well experienced and expert in marketing operates this Department.

50

ORGANIZATION CHART

MANAGING DIRECTOR

CHAIRMAN

CHIEF EXECUTIVE OFFICER

MARKETING MANAGER

MARKETING ASSISTANCE

MARKETING EXECUITIVE

51

CHANNEL OF DISTRIBUTION
The word Channel has its origin to the French word used for Canal. Thus, channel is route through which goods passes from one end to another. In other words, the route through which goods move from the place of production to the place of consumption is called Channel Distribution. Channel of distribution is the pathway or route through which goods are transferred from the hands of producer to the consumers or from the seller to the buyer. According to one author, distribution for a product is the the title to the goods as they producer to ultimate consumer. In this industry, the distribution A channel of route taken by move from the channel is

MANUFACTUER

CONSUMAR

52

MARKET SEGMENTATION
Market segmentation is based upon the market oriented strategies and philosophy segmentation gives special emphasis on the demand size of the market. Market segmentation is sub dividing of the whole market in to different parts. Each part demand schedule and each demand schedule and each demand schedule represents a group of buyer with similar needs and features. According to Stanton Market segmentation consists taking total of heterogeneous market for a product and dividing it into several sub markets to be reached with a distinct marketing mix. There are several bases for segmentation the market which are as follows: o o o o Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioral Segmentation

In case of ENERCON LTD. There is a no need for market segmentation. Their product is industrial product so they think there is no requirement of market segmentation.
53

ADVERTISING & SALES PROMOTION

Advertising is any paid form of non-personal presentation and promotion of communication to target buyers and publics - Philip Kotler Now a day, marketing plays an important role for the entire organization. Marketing is very much necessary for all the pr oducts as without marketing the consumer will have lack of information about the products. Thus, to make the consumers aware of the product, marketing is done. In developing an advertising program manager must always start by indentifying the target market and buyer motives. Then they can proceed to make the given major decision to develop advertise which are known as the 5 Ms. 1. Money 2. Mission 3. Message 4. Media 5. Measurement ENERCON LTD. Do not give advertisement
54

SALES PROMOTION
Sales promotion includes those marketing activities other then personal selling, advertising and publicity at stimulating consumer for purchasing. Sales promotion means to efforts to increase the sales. It is necessary today to increase the sales. It is part of marketing in short it is extra facility given to the customers. Such activities are promoted shows, exhibition and demonstration fair and many other activities are done. In short all those activities done by the company that halpes to increase the sales of the company. In this industry, they do not adopt any technique because of potential marketing and potential customers.

55

COMPETITORS

In the market there are many companies which are producing same kind of goods. These companies are known as competitors of particular company. Competitor is very good for the customer because they can get better quality in cheaper. Competitors are playing a major role in marketing sometime they become reason of success of a unit is an every unit Accept them as challenge. The entire unit must knowledge of competitor activities and their strengths they includes features and development activeness of the company or firm because to develop new products are the basic and fundamental of competition market. This plays role of competitor against their organization. It is rightly said that, Without competitors market does not survive. There are many competitors of ENERCON LTD. But the major competitors of the firm are as under. 1) SUZLON PUBLIC LTD. 2) WESTARS PVT.LTD.
56

INTERNATIONAL MARKET
ENERCON (INDIA).Ltd. has satisfied customer in India as well as in International Market. They sales the product in many countries like. U.K. U.A.E. SPAIN EGYPT KOREA BRAZIL TURKEY SRI LANKA ARGENTINA WEST AFRICA BANGLADESH

And in many more countries.

57

CUSTOMERS PROSPECTIVE
We are maintaining a very cordial relationship with Enercon ever since our first project in Wind energy. They have a dynamic, dedicated and professional team to take care of the investors. I am sure that our WECs are in safe hands and confident of trouble free operation during the entire lifetime of the turbines.
Mr. P.V. Chandran, Chairman cum Managing Director, Ambika Cotton Mills Pvt. Limited

We have shared a cordial and professional relationship all throughout. During the commissioning and to till date KPCL has had a very fulfilling business relationship. We look forward to strengthening these business ties further in the coming times.
Mr. S.M. Jafrulla, Director (Technical) Karnataka PowerCorporation Limited

58

MAJOR CUSTOMERS
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Bannari Amman Sugar Ltd. Birla Vamanha Ltd. Coksi Tube Ltd. Cepco Industrial Pvt. Ltd. Chordia food product Ltd. Chodawat pan masala industry Ltd. Hotel sun n send Indo sell casting Pvt. Ltd. Kirolsker Copeland Ltd. Liberty oil mills Ltd. VIJAY SOLVEX LTD. New Sahayadri industries Ltd. Parle Product Ltd. Pate Shanti Steel Pvt. Ltd. Pidilite industries Ltd. Sakal paper Ltd. Sambandam spinning mills Ltd. Shilpa antibiotics Ltd.

59

60

INDEX
NO. 1 2 3 4 5 6 7 8 9 10 Particular INTRODUCTION ORGANIZATION CHART RECRUITMENT & SELECTION TRAINING & DEVELOPMENT WAGES & SALARY ADMINISTRATION PROMOTION & TRANSFER EMPLOYEE BENEFITS TIME KEEPING SYSTEM PERSONNEL RECORD COLLECTIVE BARGAINING Page no. 61 62 63 66 69 70 72 74 75 76

61

INTRODUCTION
In business every activity are done by man. Manpower is most important power in every organization. It is necessary that to use manpower in such way so that maximum outcome is possible. There is need of personnel management in an organization to get maximum output. Personnel management is planning, organizing, directing and controlling of procurement, development, compensation, integration, maintenance and separations of human resources to the end that individual, organizational and social objectives are accomplish. MIND YOUR MEN AND MEN WILL MIND ALL OTHER THINGS OF YOURS. Willing experienced, imaginative & sincere employees are the most valuable assets for any business unit. ENERCON LTD. has its own separate personnel department. The workers are fully satisfied in each and every aspect. The relation between the top leval and workers are very good. The problems of the workers are to be solved in the best possible manner.
62

Thus the most valuable asset of the company is human being is well managed by the personnel department.

ORGANISATION CHART

63

MANAGING DIRECTOR

CHAIRMAN

CHIEF EXECUTIVE OFFICER

PERSONNEL MANAGER

ADMINE & SECURITY

RECRUITMENT AND SELECTION

Recruitment
64

Every firm or company needs persons to perform different works. In this shifting process only manpower have been determined, recruitment is next logical step. It is a linking activity bringing together those with job and those seeking job. Recruitment is the process of searching for prospective employees and stimulating them to apply for the job in the organization - EDWIN B. FLIPPO A good organization structure and good plant can be ruined just by placing wrong man at wrong place and even wrong man at right place. The sources of recruitment is devided as follow 1) INTERNAL SOURCES 2) EXTERNAL SOURCES INTERNAL SOURCES Internal sources means sources which are sought from within the organization. Internal sources include promotion, transfer, and retired manager.

EXTERNAL SOURCES External sources of recruitment refer to prospective candidates outside the enterprise. They usually include new entrance to the labor force the
65

unemployed and people employed in other organization seeking a change. External sources include advertisement, campus interviews, and employment agencies etc. ENERCON (INDIA).LTD. IS USING CAMPUS INTERVIEWS AT SEVERL INSTITUTE.

SELECTION

After application of recruit numbers of employees are secured through different method or recruitment, selection process begins. The main purpose of selection procedure is to find the right man for right job. Selection is the process of selecting the most suitable candidates from the no. of application who have shown their interest in joining the organization. It is called negative process because in this process unsuitable candidates are rejected. ENERCON (INDIA).LTD. has separate selection process which is as under.

PROCESS OF SELECTION IN ENERCON (INDIA).LTD

Request for manpower from HOD Sourcing of data by HRD

66

Data shorting by HRD Preliminary interview by operative HRD department Further interview of short listed ended attest with head HR and function Final interview I assessment by tech head Climb test, medical and psychometric test

TRAINING & DEVELOPMEN

Training is very important for company, for employee in making product. So training is the act of increasing knowledge and skill of workers for doing
67

specific job. If employee make product without training they may be make mistake in product, so it makes bad impacts on the customers so it makes impact on the product. So every company must have trained employees. Training and development is necessary for every worker. Workers can improve their capacity through training for getting work efficiently and effectively. In the words of Adwin B. Flippo, "Training is the act of increasing the knowledge of employees for doing a specific job." Thus increasing the knowledge and skill of employee for better performance on job. A series of rescue trainings was conducted by SFE department in ENERCON LTD employee during September, October 2006, this training program was designed to make the site personal understand the working at new FG-9 rescue device and make correct and safe use of such devices at the time of emergency, these employees ware also thought how to maintain and keep these kind of devices in ready to use condition.

APPROACH TO TRAINING IN ENERCON

Aiming through training at 1) leadership skill development 2) interpersonal and Behaviaral development 3) Technical skill Development 4) Management Development 5) Worker Development
68

6) Leadership Potanical Mopping In ENERCON LTD there is no separate department of training to ready selected people at operative level. He is placed at the work under supervision of a senior worker who gives guidance and introduction to them for particular task. Then the particular employee at this units means that they generally provide on the job training. A managerial level they selected those person who are experienced and after word they are assigned some task which are to less importance and on words they are to less importance and on words they are trained by given them guidance at managerial level also the job training is provided. The employee may be sent to the deferent seminar and exhibitions etc. but the employee must deserve such training.

DEVELOPMENT
Development is long turn process develop the personality mental ability and maturity of the employees development of employees can improve his job performance it means that he can work efficiently and become a beneficial employee for company. Development is related process which covers not only those activities which improve job performance but also those which bring about growth of
69

personality, helps individuals in progress towards maturity & actualization of their potential capacities. So they become not only good employees but better individuals. The main purposes of development are as under. 1) TO INCREASE JOB KNOWLEDGE 2) FOR DECISION MAKING ABILITY 3) ATTITUDE CHANGE 4) PERFORMANCE CHANGE

WAGES & SALARIES SYSTEM

Wages or salary is reword of work for every employee wages or salary should be rational and enough for employees work.

70

Wages means price paid for the use of labor according to dale Yoder wages are the compensation of the wage earner. The numbers employees who use the tools and equipments at the employees in producer produce goods and services that are sold by their employers. In ENERCON LTD. employee are working including skilled as wall as unskilled. Wages and salary is decided by board of director. The entire employees get his wage and salary at the end of the month.

PROMOTION & TRANSFER

Promotion
In any industry promotion is most important because without promotion workers interest in work
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decreases. Promotion is very requiring in this industry workers experience and work is good at that time give a promotion. Promotion means to increase the authority and responsibility of an employee by increasing his post. An organization can give promotion by two ways. - on the basis of seniority on the basis of performance Promotion on the basis of seniority considers the number of year in which employees perform that work and promotion on the basis of performance consider talent and power of employee. ENERCON (INDIA) Ltd. gives promotion to the employee on the basis of performance because it is private company. If they will found the satisfied performance then they promote the employee.

Transfer:
without changing his post, authority,

Transfer means to change the work place of employee responsibility or salary.

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Transfer possible in any way such as One shift to another shift One department to other department One organization to other organization One city to other city etc. In ENERCON LTD. they transfer employee to other department if they needed.

EMPLOYEE BENEFITS
Industrial units pay their employees salary or wages for their work done. But only salary and wages are not enough. Employees should be given many other benefits by the company which would provide security and would motivate them. These benefits are
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very important for the company to provide because it will motivate the employees and would enhance their work which will bring ultimate success to the firm. ENERCON LTD. provides so many facilities which we can classify in there various categories and other benefits this is as follows: (1) INDUSTRIAL RELATION ACTIVITIES. a. Helping to Employee b. Grievance redressed c. Managing Harmony and Disciplines d. Wages Settlement e. Counseling, Coaching and Mentoring (2) WELFARE ACTIVITIES: a. Canteen Management. b. Uniform c. Medical d. Insurance

(3)

EMPLOYEES RELATION ACTIVITIES: a. Employees credits and consumer cooperative society. b. Celebration of festival and cultural programs. c. Sports d. Family get-together e. Image building and community development
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(4) SECURITY, SAFETY AND ADMINISTRATION. a. Safety and security of man b. Vigilance c. House Keeping d. Tours and travel management e. Guest House management f. Maintenance of Garden an other facility g. Legal and Local Liaison.

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TIME KEEPING SYSTEM

Time keeping system is very essential for the regulation of employee and for marinating the productivity of the units. The ENERCON LTD. Time for production department is as follows. (1) For office (2) For worker NIGHT SHIFT: First shift Second shift : : : 8:00 am to 1:00pm 2:00 pm to 7:00pm : 8:00 am to 1:00pm 3:00 pm to 7:00pm 8:00pm to 12:00am 12:00am to 7:00am

Every worker has to sign in daily register.

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PERSONAL RECORD
Personnel records mean preservation of information. Personal records are an important tool to collect information about the present employee. They are generally prepared and completed form reports and they are meant for long-term use. Personnel record is used by management at the time of promotion, transfer etc. of the employees. It contains much information regarding employee which are as under. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. NAME AGE QUALIFACTION EXPERIENCE WORKING DEPARTMENT DATE OF BIRTH BLOOD GROUP NATIONALITY LOCAL ADDRESS SALARY AT THE TIME OF JOINING

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COLLECTIVE BARGAINING
The word collective bargaining is made up of two words- collective meaning representative and bargaining suggesting negotiation. Collective bargaining is the preventing steps for the grievance. Bargaining is made by the collective part of the employee. The method of collective bargaining is decided by both representatives. It means the agreement and bargaining between the two representatives of the parties. There is no interference f rom the third parties in the bargaining process. ENERCON (INDIA).LTD. Is having a very good relation with their employee, but if any problem arises then the problem is solved by the representatives of both the parties.

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iNDEX
NO. 1 2 3 4 5 6 7 Particular INTRODUCTION ORGANIZATION CHART SOURCES OF CAPITAL FINANCIAL PLANNING MANAGEMENT OF FIXED ASSETS WORKING CAPITAL MANAGEMENT MANAGEMENT OF INVENTORY Page no. 79 80 81 82 84 85 86

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INTRODUCTION
Financial function does not cover only procurement of funds but also effective utilizes in the business. HAWARD AND UPTON We can say that finance decision is the most important decision of the business. The requirements of the firms, finance is arises in business in every fields. If we want to start a business, we have plenty of finance. When we want to expand our business, we have required finance on our hand. Therefore, Prof. S.C.Kutchal has rightly said that money is the pivot around which all economic activities cluster. The finance in the modern business world is the life blood of the business. It is impossible to imagine business without finance. It is said that businessman takes money to take money. But it is so how the businessman makes the money. The answer is quite simple i.e. by managing the money means by the extra ordinary management of finance. In short money is the master key to provide access to the variable resources and man power for being employed in manufacturing and merchandise activities. ENERCON (INDIA).LTD. works very well in the field of finance. It has a good finance department.
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According to the head of the financial department the company at present is financial sound.

ORGANISATION CHART

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MANAGING DIRECTOR

CHAIRMAN

CHIEF EXECUTIVE OFFICER

FINANCE MANAGER

ACCOUNTANT

ASSISTANT MANAGER

SOURCES OF CAPITAL

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Sources of finance are that from which finance is come in an organization. There are many sources through which company can collect necessary finance. Finance is life blood of a business. The business can not run efficiently if it has inadequate finance to meet its requirement. The financial requirement of business classify in to 2 categories. - short term financial requirement - long term financial requirement Short term finance is required for meeting working capital needs. They are usually required for a period up to 1 year. They are raised from sources which can provide funds at reasonable cost. Long term finance is required for meeting fixed assets capital needs. They are usually required for a period up to 1 to 10 year. Company select sources of finance as per financial requirement. ENERCON (INDIA).LTD. gets finance from self investment by promoters, reinvestment of profit as internal sources. And company collect finance from the bank loan, government help as external sources.

FINANCIAL PLANNING

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Planning is very necessary for the smooth running business. A business can not be carried out successfully without proper planning. Planning means to decide in advance, the activities to be done for the achievement of organization over the objectives. Financial planning refers to the estimation of the requirements of the fund and the sources available to affirm. A sound planning is necessary for a firm so that the funds are available at the time when it is needed. The financial manager has to take various things in mind such as past records, the position of the company and the competition etc. The two 1. 2. financial planning can be classified into ways. Long term financial planning Short term financial planning

Long term financial planning This financial planning covers more than 5 year of time period. It has impact over
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organization. Following decision are taken in the long term financial planning. a) Replacement of machinery b) Growth and expansion of business c) Long term objective of the firm Short term financial planning Generally this kind of planning is found in the most of the organization. This pl anning covers one year period of time. Short term planning leads with the planning of day to day expenses for production, for purchase of raw materials and for other general office expenses. It is preferable for the companies to maintain the system of both type of planning. This fact is well accepted by ENERCON (INDIA).LTD. This company prepares long term as well as short term financial planning. They prepare plan in such a way the case in flow remains greater then case outflow. That is why, according to me, the company has not faced any shortage of funds till today.

MANAGEMENT OF FIXED ASSET

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Management of fixed assets refers to the management of those assets, which are having life expectancy of more than one year and are used by business in its day-by-day operations. Fixed assets management is having a vital importance in any type of business because fixed assets are which cannot be easily converted into cash. ENERCON (INDIA).LTD. has 1200 corers of fixed assets. They manage their fixed assets very well.

WORKING CAPITAL MANAGEMENT

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In financial management working capital plays on important role. Working capital management usually involves the planning and controlling of current assets, mainly cash and marketable security accounts receivable and inventory and also administration of current liabilities. There are two concepts of working capital gross and net working capital. The gross working capital is simply called as working capital, refers to the firms investment in current assets. Currents are the assets, which can be converted into cash within an accounting year and includes cash short-term securities, debtors, bills receivable and stock. The term net working capital refers to the difference between current assets and current liabilities.

MANAGEMENT OF INVENTORIES

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The term inventory refers to the stockpile of the product firm is offering for sale and components that make up the product. Inventory means the stock of the product of a company land components there of that make up the product includes: 1. Raw material 2. Work in progress 3. Finished goods Management of inventories refers to the assets which will be sold in future in narrow course of business operation. It means optimum investment in inventories. The investment should neither be too high nor two parts, to minimize investment in inventories and to meet the demand for products by efficient production and sales operation. Thus the goal of inventory management is to have a trade of cost and benefits at different levels of inventory.

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Awards
Enercon has been awarded the Best Service Provider Among Manufacturers 2005-06 by M/s. World Institute of Sustainable Energy (WISE). This category awards the wind power manufacturing company, which has provided the best Service to its customers after installation, during the financial year 1 April 2005 to 31 March 2006. World Institute of Sustainable Energy (WISE), Pune, organized theConference-cum-exhibition on wind power, 'Wind India 2008' on 25-26November 2008 at the Chennai Trade Centre,Chennai. The event Witnessed the participation of the global wind power industry and all Associated stakeholders, including more than 15 Danish and European Companies and consultants. One of the major highlights of the inaugural session was the distribution of the Wind India 2008 Awards to stalwarts in the wind industry and to some of its major allies for their efforts in shaping a green India. Some of the major awardees during the period 2006 -2008 included Enercon (India) Ltd,bagging 4 out of 11 awards.

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FUTURE PLAN

ENERCON (INDIA). Ltd. is progressive company. It exports their product in many countries and it has following future plans. They want to generate 1000MW of clean energy by the year 2010. without damage in environment. They want to setting up 240MW wind power project on build operate and transfer basis. Details are under:1. 160MW at Gurgoan. 2. 80MW at Madhogarh They are trying to increase market share in bearing market.

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SWOT ANALYSIS

1.

Strength Production process is highly modern technology thats why the process is very fast.

2.

Weakness They give comparatively less attestation on small business unit

3.

Opportunities If the company re-engineers its infrastructure, it has a very good future to be with.

4.

Threats It should rather focus on any one kind of product there are also the product there are also the threats like solar energy.

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SUGGESTION
Actually we are just student and to write something as a part of suggestion. It is not or capacity but this B.B.A. faculty has involved. Practical study in B.B.A. course, so student have to work as their report. ENERCON (INDIA).LTD. is well developing company and it is doing its job very well but after visiting ENERCON (INDIA).LTD. I would like to say something for the turbo bearing. The area where ENERCON (INDIA).LTD. company situated is not enough for companys production so that they should have to expand it. Second thing is that they should advertise their product by any media. I think to achieve their goal advertising is the beat way to making a good image in market. Company needs to increase sales promotion activities Company should focus on the other product.

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CONCLUSION
After visiting ENERCON (INDIA). Ltd. I feel very glad that I had been part of it for sometime. This visit gave me much practical knowledge and a very good experience. The unit is also enquired with the latest technologies and modern machines. The staff and workers are also well organized and co-operative. I have only learned a view about the working of finance, personal & marketing but have also learned as far as the technical and manufacturing fields are concerned. Looking to the units properly and orderly management, I would like to give my best wishes for each and every step they take for expansion and for attaining a bright future.

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BIBLIOGRAPHY

For general information Company website WWW.ENERCON .COM For other information Marketing management -Philip kotler Principle and practice of management - Tripathi Financial management -Khan & Jain

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