A COMPARATIVE STUDY B/W MARKETING STRATEGY OF NOKIA AND SAMSUNG

RESEARCH SUPERVISOR:
DR.RAJIV SIKRORIA

SUBMITTED BY:
SHILPI AGRAWAL BRANCH:MBA II YEAR ROLL NO. 1025170147

INTRODUCTION
In today's world, most people communicate through the use cellular phones. It's hard to believe that fifteen years ago cell phones were a rarity. The cell phone industry has evolved greatly in the past 10 years. 10 years ago only the rich could afford cell phones, and they looked like boxes more than something that could fit in your pocket. Today, more people have cell phones than fixed telephone lines, both in the United States and internationally. There are more than one billion cell phone users worldwide." Cell phones have now become a part of everyday life. Without cell phones we would be lost in our high tech world. Americans spend 7hours a month on cell phones. The effects of new technology have had positive effects in school, too. Cell phone use is getting more and popular. "Some 85 million U.S.residents30 percent of the populationhave joined the mobile-phone revolution.There are already 1 billion cell phone users worldwide. Between 2010 and 2020 it will be hard to find a person without a cell phone They are now bought for the fact that they are used in emergency situations. Nearly156, 000 wireless emergency service calls were made every dayabout 108 calls per minute. Parents are now buying them for their children so they know where they are all the time.

Every company has their different Marketing Strategies. Now I am going to discuss the Marketing strategies of Nokia Nokia today is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. The company includes four business groups; -Mobile Phones; -Multimedia;

-Networks - Enterprise Solutions. In this project I will be focusing only on the mobile Phone business of Nokia in India

OJECTIVES OF THE STUDY

To know about the cellular industries. To help consumers to know about the companies their products and the future over comings To know about the brand Nokia and the Samsung their products, market strategies, values mission adopted in the cellular companies. To know consumer behavior towards Nokia and Samsung

RESEARCH METHODOLOGY
Research comprise defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research.

Research Design
Type of Research: Descriptive research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. Data Source: There are two types of data. Primary Data: The data was mainly obtained from the people feedback on the questionnaire which was distributed by the group members at various places Secondary Data: The secondary data was obtained from various journals, internet, magazines etc.

Research Instruments Selected instrument for Data Collection for Survey is Questionnaire. Sample Design The marketing researcher must define the target population that will be sampled. The sample Unit taken by me; General public of different age group, different gender and different professions. Extent:I have covered entire residential area of MATHURA city for the survey Time Frame:I conducted my survey for 1week Sampling Technique In the Project sampling is done on basis of Probability sampling. Sample Size/ Population Size My sample size is 50

SIGNFICANCE OF THE STUDY

The present study is quite significant because it discusses values cultures vision, mission and strategies of two companies .Nokia and Samsung to make comparative analysis between these two companies it identifies the current positions of the company . The report finds that high quality and advanced technologies are important factor for Nokias success moreover they are concentrating on one area that is telecommunication while Samsung is indulging in many areas Moreover the other finding is that Nokias financial position is surpassing its competitors in the telecommunications report concludes that Nokia has established its leadership in telecom companies Samsung is gaining its area in style point of view or advanced features in their products.

BIBLIOGRAPHY
BOOKS WEBSITES:
WWW.GOOGLE.COM WWW.WIKKIPEDIA.COM WWW.YAHOO.COM