Michael Adamietz Marketing Professional

Fort Worth, TX 76120

H 817.277.3129 M 817.480.3171 madamietz@yahoo.com http://www.linkedin.com/in/madamietz

Summary Marketing Professional with expertise in product development, product management, marketing strategy and marketing communications driving profitable sales in financial services, utilities, pharmaceuticals, oil and gas and semiconductors. Experience supported with MBA, Finance. Marketing Skills E-Commerce Web Solutions Software Solutions Research and Analysis Business Case Development

Marketing Strategy Marketing Product Development Marketing Product Management Marketing Communications

Creative and Print Production Acquisition, Retention, Loyalty Credit Compliance Retail and Commercial Credit

Professional Experience Energy Future Holdings Corp. (TXU Energy), Dallas, TX 2006 11/2011 Dallas-based, privately held energy company provides electricity to Texas customers. Senior Manager, Marketing Product Development Implement marketing sales incentive resulting in 25% sales increase - multiple channels. Design and deliver an E-Commerce website re-launch - sales of 10X over prior year. Launch a web tool won Outstanding Achievement Award 2009 - Interactive Media Awards. Develop and promote energy-saving mass-market products for E-Commerce sales. Drive company strategy and new product development. Source and develop new products and services to meet targeted multi-year business plans. Drive strategy and deployment of integrated web-based content and promotions. Direct and implement ongoing online web tools and enhancements. Develop and implement hardware product and service offerings. TXU Energy Star Award recipient - outstanding individual performance Q3-2008. Citigroup, Incorporated (Citi Cards), Irving, TX 2003 2006 Diversified global financial services holding company providing financial services. Vice President - Senior Credit Compliance Officer Led the Commercial Credit business in establishing the compliance and auditing program. Mitigated or eliminated ongoing control risks across multiple sites and business entities. Managed Commercial Credit audit team staff across multiple sites. Facilitated and managed cross-functional teams of 20-30 members. Developed and implemented system enhancements and new products. Implemented ongoing compliance training materials across sites. General Electric Company (Acquired JCPenney Credit in 1999), Frisco, TX Diversified services company and provider of high-quality industrial and consumer products. Manager, Marketing Strategic Initiatives - GE Consumer Finance 2002 2003 Designed and implemented rate and term strategies, loyalty, affinity and retention tactics. Developed a monthly birthday card campaign - increased average spend by $30. Launched a private label credit card - increased average spend by $50 during credit events.

Page 1 of 2

Michael Adamietz

H 817.277.3129 M 817.480.3171

Created a bounce-back marketing strategy - increased store traffic and spend by $20. Manager, Marketing Lifecycle Program - GE Consumer Finance 1999 2002 Directed an exclusive program of benefits and rewards for 40 million credit cardholders. Operated an annual marketing budget of $27 million. Executed campaigns utilizing direct mail, TV, radio, preprint, run of press and magazine ads. Managed campaigns creative, data processing, print production and vendor relationships. Developed programs that mailed 72 million pieces of date-sensitive targeted direct mail. Designed, developed and tested portfolio segmentation and targeted strategies. Increased card member usage 5%-15% per campaign with increase in revenue of 6%-9%. Reduced print production expenses more than 8%, or $200,000, implemented bid process. Certified Six Sigma Quality Green Belt, 2002. JCPenney Company, Incorporated - Credit Division, Plano, TX 1999 1999 Diversified family of businesses including Department Stores and Catalog Marketing Program Manager Designed, developed and created new product features and benefits. Credited with increasing customer activation, stimulating usage and increasing retention. Tested, analyzed and implemented programs targeted for selected card member segments. Managed the creative, production and vendors for product development and enhancements. Designed and implemented a cross-company marketing campaign database. Authored the credit card new product development book of 200+ marketing concepts. Associates First Capital Corp. - Associates Financial Services, Irving, TX 1996 1999 Diversified finance company providing consumer and commercial finance worldwide. Assistant Product Marketing Manager Served as lead retention manager for all direct mail and telemarketing projects. Managed creative, production and print vendors to drive exceptional program results. Directed telemarketing campaign - 6,200 open active accounts - $11.9 million on book. Launched the Limited Edition Retention program - 61% increase balances, a 38% increase in open active accounts and a 42% increase in total accounts. Led the Debit-Inactive Succession program - 12,606 open new accounts, $17.3 million. Additional Relevant Experience Senior Generic Pharmaceuticals Marketing Business Analyst, Foxmeyer Corp, Carrollton, TX Oil and Gas Marketing Accountant, Oryx Energy Company, Dallas, TX Supervisor, Semiconductor Products Sector , Motorola Inc., Austin, TX Education MBA, Finance, University of Texas, Arlington, TX BBA, Double Major - Finance and Accounting, University of Texas, Austin, TX AS, Business Administration, Austin Community College, Austin, TX

Page 2 of 2