INTRODUCTION

Computer came and appalled the world with its speed and storage capacity. But after sometime it was felt that it should be portable, fast and storage-enhanced. It gave birth to laptops and notebooks with cutting edge technologies. Advancements after advancements took place and market became flooded with technically enabled notebooks. Now the time has been that no new technique inspires the market much. So, will it be appropriate to assume that saturation is grabbing the market, fast leading people in to reluctance about new advancements that take place in this important segment of IT hardware. A desktop replacement computer is a laptop that provides most of the capabilities of a desktop computer, with a similar level of performance. Desktop replacements are usually larger and heavier than standard laptops. They contain more powerful components and numerous ports and have a 15.4" or larger display. Because of their bulk, they are not as portable as other laptops and their operation time on batteries is typically shorter.[ Some laptops in this class use a limited range of desktop components to provide better performance for the same price at the expense of battery life; in a few of those models, there is no battery at all, and the laptop can only be used when plugged in. These are sometimes called desknotes, a portmanteau of the words "desktop" and "notebook," though the term can also be applied to desktop replacement computers in general. In the early 2000s, desktops were more powerful, easier to upgrade, and much cheaper in comparison with laptops. But in the last few years, the advantages have drastically changed or shrunk since the performance of laptops has markedly increased.In the second half of 2008, laptops have finally outsold desktops for the first time ever. In the U.S., the PC shipment declined 10 percent in the forth quarter of 2008. In Asia, the worst PC shipment growth went up 1.8 percent over the same quarter the previous year since PC statistics research started.

Technological advancement in electronics field has compelled each and every branded company to provide the latest technology implemented in laptops/notebook. IT brands in India are providing stylish, jazzy and powerful laptops, best suited for indian industry and home. Branded laptops in India are customized according to the Indian customers, keeping in mind their needs, look and feel. Each and every piece of these laptops/notebook is unique in their own way. Offering many additional features laptops/notebook business in India is proving their metal in the industry. Aggressive marketing by vendors contributed to the continuous growth in the laptop segment, posting a year-on-year growth of 104 percent or about 1 million units shipped. The adoption of WiFi by campuses in the education sector, particularly in higher education, led to the increasing demand for laptops. However, this does not take into account the assembled desktops that constitute a large part of the sales. A close look at the Indian PC landscape during FY 2007-08 revealed a pitched battle between global and Indian giants-a locking of horns characterized by cutthroat competition fueled by fiercely waged pricing skirmishes. HCL is the leading Indian brand, with other Indian players like Zenith, PCS, Wipro, and the likes also having a good growth year. The MNC warriors HP, IBM, Dell, and Acer took on the Indian giants, with HP at the pole position. With both global and Indian brands contesting closely for greater market share, the PC market in India ended the fiscal on a rather comforting note with a growth rate of 24%, as against the previous year's 21%. But before building up an opinion, one must spare a glace at the stunning notebooks launched recently by some of the key vendors like HP, Lenovo, HCL, Acer, and Apple. These notebooks are undoubtedly, technically improved and bear all latest features. But what make these notebooks special are their classy looks and aesthetics. Vendors have started comprehending the call of the fashion-loving society and, thus, are aggressively introducing classy, elegant, stylish and ultra-portable notebooks in the market.

INTRODUCTION TO THE COMPANIES

HP & HCL: The Global Leaders
The growth of Indian consumer market is witnessing a scorching pace. It has yielded tremendous growth in middle class spending, especially in computers and electronics segment. According to the latest research published by IDC India, Notebook PCs have grown at nearly 86% over last year. Laptops are fast gaining popularity in India partially due to the fall in prices in recent months. People surely prefer the mobility that notebook provides over desktop PCs for a bit of premium pricing.
Source:http://www.techgadgets.in/laptop/2007/20/laptop-market-marks-85-percent-growth-in-india/

The falling prices of laptops have led to a sharp surge in demand, especially from the education and the retail segments. The prices of the notebooks dropped 11 per cent during the calendar year 2006 against the previous year, posting 104 per cent growth with shipment of about one million units.

According to research firm IDC, India's PC market grew by 25 percent, with total
shipments exceeding 5 million units in Q4 2006. The lion's share of the desktop PC and laptop segment went to Hewlett-Packard (HP), which accounted for 21 percent of total units shipped. HCL and Lenovo accounted for 13 percent and 10 percent, respectively. The study was carried out by market research firm IDC India. The survey was done for a wide range of products covering leading brands in the market. Only the Top 13 brands were considered for further evaluation based on the points scored. The 13 brands included, Acer, Canon, D-Link, Epson, HCL, HP, IBM, Intel, Lenovo, LG, Samsung, Seagate and TVS-E. Source: http://www.siliconindia.com/shownews/39900

About HCL

www.hcl infosystems.com/leaptops

Hindustan computer Limited, also known as HCL Enterprise, is one of Indias Largest electronics, Computing and Information Technology Company. Based In Noida, near Delhi, the company Comprises two publicly listed Indian Companies, HCL technologies And HCL Info systems. HCL was founded in 1976 by Shiv Nadar, Ajai Chowdhary and four of their colleagues. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market.HCL is the exclusive distributor of Toshiba in India whose volumes scaled to 20,000 units, compared to last year's 11,600 units. With Toshiba aligned to the higher end of the spectrum HCL was unable to tap the low and mid-end segments of the portables. HCL Info systems portfolio of products covers the entire spectrum of the information technology needs of its customers. By virtue of the immense diversity of markets and customers that it addresses, HCL Info systems' products offerings include everything from high end enterprise level servers for mission critical applications to multimedia home computers. An enterprise may be a large multi-location company exploring solutions to e-enable the organization or may be a new born rising star looking for someone for IT planning or setting up IT Infrastructure, HCL Info systems has a solution tailor-made for everyone.

PRODUCTS & SOLUTIONS DESKTOPS & NOTEBOOKS

Business PCs Home PCs Business Notebooks Home Notebooks

SERVERS

Back-end Datacenter Servers HCL Datacenter in a Box Rack Optimized Server Solutions Pedestal Server Solutions Entry Level Servers

DISPLAY PRODUCTS

HCM 580M HCM 985RFM HCM 510LSA

RANGE OF LAPTOPS HCL leap top 9300 VG HCL Leap top 9100 PL HCL Leap top 9100 TR HCL Leap top 9100 NG HCL Leap top 9100 EP HCL Leap top 9200 LX HCL Leap top 9200 GL

HCL Info systems Ltd, has launched 'MiLeap', India's first full functional, ultra
portable

range of laptops that offer mobile internet computing experience at a price point

starting from Rs.13, 990. The new range of Leap tops are sleek and light weight, yet offers a full PC functionality with true internet experience, heralding in a new category which holds the promise of being the future of personal mobile computing, says the company. 'MiLeap' is targeted at consumer who needs to stay connected, informed, entertained and productive anytime and anywhere.

About HEWLETT-PACKARDHP ( www.hp.com)

The Hewlett-Packard Company , commonly referred to as HP, is an American information technology corporation, specializing in personal computers, notebook computers, servers, network management software, printers, digital cameras, and calculators, among other technology related products.

Headquarter Annual Revenue

Palo Alto, California, United States

US $91.7 billion (2006) US $104 billion (2007)

HP has been topping the overall PC shipment charts. HP's strength comes from its technological excellence and a diverse product range aimed at different buying segments. The huge growth it saw in the notebook space during FY 2005-06 clearly indicates the domination HP has in this segment. HP also leveraged its peripheral business to its advantage. For instance, it resorted to aggressive bundling of its printers with the PCs. This acted as a clear value proposition for the buyers. As per available estimates, HP has already opened Q1 06 with a bang-its notebook market share hovering at a whopping 37%

TECHNOLOGY AND

PRODUCTS

Consumer PCs including the HP Pavilion, Compaq Presario and VoodooPC series Workstations for Unix, Windows and Linux systems

Handheld Computing including iPAQ Pocket PC handheld computing devices (from Compaq) Digital "Connected" Entertainment including HP Media Smart TVs, HP Media Smart Servers, HP Media Vaults, DVD+RW drives, HP Movie Writer and HP Digital Entertainment Center. HP resold the Apple iPod until November 2005.

Home Storage Servers

Hewlett-Packard India has launched a range of notebooks in the country. The new line-up includes seven notebooks belonging to

Professional range
Compaq 2710p Compaq 2510p Compaq 6910p

Business range
Compaq 2200 Compaq 6500 Compaq 6700) tentative

Workstation range
Compaq 8710 series Compaq 8510 series

HPs newly launched notebooks will be available throughout the country at a price ranging between Rs. 24,990 to Rs 1, 49,990 (excluding taxes). HCL Or HP: Whos The leader among the leaders? Technology is beating it self day by day and complementing its own potential. The crest of satisfaction lies in more complicated but easy to use gadgets to be developed. There has never been such a good time for laptop buyers in India. In recent times, prices have dropped much faster than anticipated. Can someone imagine a

laptop at Rs 13,000? Yes, many players have launched low-priced laptops and prices are likely to drop further. Especially the year 2008 should be regarded as the year of fashionable as well as cost-effective notebooks. Taking a lead in this segment HCL Info systems unveiled the cheapest and ultra-portable laptop MiLeap in different colors and fashionable contours. The company boasted to target a consumer who needs to stay "connected, informed, entertained and productive anytime and anywhere." With the launch of MiLeap it was being believed that it would sweep the market not only on the basis of its looks but on the basis of price as well. .HP India where technology comes bundled with speed and power. HP laptops in India are beating technology to drive a great force of power and core competency in the market. Technological advancement is the market demand nowadays, but HP Compaq India is going beyond the market demand. Taking care of consumer need, HP Compaq is offering trendier and more technologically advanced laptop computers in India. Realizing the potential of Indian market, HP Compaq laptops\notebook are flooded in Indian market with all great features and functionality. Considering the needs of Indian consumer HP Compaq India has researched the market and knows how to advertise their laptop computer in Indian market.

REVIEW OF LITERATURE

Here comes the best part of the PC business-Notebooks. Notebooks recorded a spectacular growth of 86% during FY 2007-08. No longer it is a high value low volumes game, as one saw a deluge of offerings from vendors catering to the low- and high-end

segments. With the escalation of the affordability factor, one also saw the lines between a desktop and a notebook get blur. For instance, a medium end desktop vended at Rs 25K in comparison to a low-end Celeron or Sempron based notebook retailed at Rs 33K. Looking at the impressive growth, the low-end notebooks escalated up the popularity charts, with students, educational institutions and SMBs taking advantage of affordable price points, and buying notebooks instead of desktops.
Source: http://www.idcindia.com/press/dec16a.html

The growth of Indian consumer market is witnessing a scorching pace. It has yielded tremendous growth in middle class spending, especially in computers and electronics segment. According to the latest research published by IDC India, Notebook PCs have grown at nearly 86% over last year. Laptops are fast gaining popularity in India partially due to the fall in prices in recent months. People surely prefer the mobility that notebook provides over desktop PCs for a bit of premium pricing. Notebooks are also fast becoming a popular choice amongst large enterprises, SMBs and Educational segment, where the growth registered was even higher at 100%. The popularity of Social networking and web2.0 sites like Orkut has also fuelled this growth. A lot of teenagers are hooked on to computers/notebooks over these social networking sites. The popularity of cyber cafes has also suddenly grown over last couple of years due to this fact. Another interesting statistic is the growth in Broadband Internet in India. The number of broadband users in India is jumped by more than 180% this year.

The Portables Parade

Company HP HCL Lenovo LG Dell Zenith Toshiba Apple Samsung Acer Wipro PCS Sahara Others Total Source: 2006-07 Units 75,058 61,848 20,106 23,425 7,200 2,925 500 5,827 20,243 2,294 568 219,994 IDC 2007-08 Units 230,963 116,000 40,598 8,308 42,085 26,657 13,400 2,000 83,939 2,877 4,250 15,550 1,965 588,592 India, 2007

Source: IDC India 2007

Even with all these statistics, India is still in its infancy for Internet and computer unit computer penetration. Experts opine that by 2012 one of every 5 people living in cities will have a PC. Every PC/Notebook maker from HCL to Lenovo, gateway are having aggressive plans to grab their share of Indian market. The competition amongst these vendors is proving to be boon for Indian consumers due to the fall in computer pricing. The

competition is so cut throat that now there is not much difference in pricing between a grey market PC and a branded one. Earlier, a branded pc used to cost around 50% more expensive than a grey market one- Now that difference is less than 15% India Notebook PC Market grows nearly 85% in 3Q 2007 to cross 5 lakh shipments in a quarter.North India leads in notebook PC shipments on the back of strong demand from the Consumer In terms of desktop PC shipments HP retained its top position with a market share of 15.2%, followed by HCL and Lenovo in second and third spots, respectively during 3Q 2007. In terms of notebook PC shipments, HP retained the top spot with a market share of 37.8% in 3Q 2007. Lenovo came in at the second spot and Acer climbed up to take the third spot.

Table 1: India PC Shipments (million units)

Form Factor Desktops Notebooks Total

Total 2006 4.42 0.98 5.40

3Q 2007 1.29 0.51 1.80

Jan-Sept 2007 3.60 1.21 4.81

Table 2: India Notebook PC Shipments by Region: 3Q 2007

Geographical Region Northern India Eastern India Southern India Western India Total

3Q 2007 (% share) 31.8% 9.9% 30.2% 28.1% 100.0%

Year-on-Year Growth (%) 104% 70% 80% 77% 85%

Source: http://www.idcindia.com/press/dec16a.html

India PC market records 2.085 mn shipments in 2Q 2008, overall 8.1% growth

NEW DELHI: During the April-June quarter of calendar year 2008 (2Q 2008) the overall India client PC market grew 8.1% year-on-year (2Q 2008 over 2Q 2007) in terms of unit shipments to record sales (shipments) of 2.085 million. In the same period (2Q 2008 over 2Q 2007) desktop PC shipments displayed a drop of 2.4%, while notebook PC shipments showed a growth of 51.2%.

In the overall Client PC (Notebooks and Desktops combined) market, HP retained the top spot with a market share of 18.7%, followed by HCL at second spot and Dell moving up to the third spot during 2Q 2008.

In terms of desktop PC shipments HP retained its top position with a market share of 13.9%, followed by HCL and Dell in second and third spots, respectively during 2Q

2008. In terms of notebook PC shipments, HP retained the top spot with a market share of 31.2% in 2Q 2008; Dell moved to second spot while Acer retained the third spot. "With the Indian economy expected to grow only at 7.5-8.0% in the April 2008-March 2009 fiscal Source:http://economictimes.indiatimes.com/Infotech/Hardware/India_PC_market_r ecords_2085_mn_shipments_in_2Q_2008_overall_81_growth/articleshow/3470105.cm s The Market: Up Close HCL Info systems HCL Info systems continues to lead the Indian PC industry in terms of total annual shipments of desktop PCs. HCL maintained its leadership position in terms of desktop PC shipments in the Indian market for the fifth year consecutively. The company terms the response to its Rs 10K PCs as encouraging. HCL deserves the credit for opening up a new category in the desktops PCs with Rs 10K desktops, which created a change in perception among the buyers. Meanwhile, HCL also became one of the nation's first computer manufacturers to offer Microsoft Windows XP Starter Edition-a first-of-its-kind multilingual based operating system. The company also saw good takers for EMI schemes. For instance, around 20% of its total desktop shipments were sold through the EMI route during the year.

Hewlett-Packard HP has been topping the overall PC shipment charts. HP's strength comes from its technological excellence and a diverse product range aimed at different buying segments. The huge growth it saw in the notebook space during FY 2006-07 clearly indicates the domination HP has in this segment. HP also leveraged its peripheral business to its advantage. For instance, it resorted to aggressive bundling of its printers with the PCs. This

acted as a clear value proposition for the buyers. As per available estimates, HP has already opened Q1 08 with a bang-its notebook market share hovering at a whopping 37%. Lenovo Having successfully integrated the synergies out of the IBM deal, Lenovo strengthened its enterprise product portfolio and focused on consolidating the 'Think' brand during the first few quarters of 2005. The company introduced the ThinkPad X41 Tablet PC and claimed that it was the industry's lightest, thinnest, and most secure tablet. Later, it launched the ThinkPad R50e, targeting the SMB and SOHO users. It also introduced 64-bit computing with the Think Centre A51, launched the first wide-screen ThinkPad on z series and Think Centre E51 desktops for small businesses. During the year, it also invested in building a strong service and support network.

Expected. Growth
Expected to notch up an overall growth of 25% to 28% for FY 2008-09

MARKET POTENTIAL AND ITS MEASUREMENT

Source: www.netmba.com

Market Potential data measures the likely demand for a product or service in a county, ZIP Code, or any other defined trade area. Businesses and other organizations use Market Potential data to make decisions about where to offer products and services. With Market Potential Data one can
o o o o

Optimize your merchandise mix. Invest marketing amount more effectively. Develop successful advertising and marketing plans. Decide which expansions are most profitable.

Why Use Market Potential Data

Market Potential data helps companies understand, predict, and influence consumer behavior by providing insight into areas with the highest growth potential. This allows you to make informed decisions about products and services based on the latest trends and consumer demand. In marketing, the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product. The market definition begins with the total population and progressively narrows as shown in the following diagram.

Conceptual Diagram

Beginning with the total population, various terms are used to describe the market based on the level of narrowing:

Total population Potential market - those in the total population who have interest in acquiring the product. Available market - those in the potential market who have enough money to buy the product. Qualified available market - those in the available market who legally are permitted to buy the product. Target market - the segment of the qualified available market that the firm has decided to serve (the served market). Penetrated market - those in the target market who have purchased the product.

In the above listing, "product" refers to both physical products and services. The size of the market is not necessarily fixed. For example, the size of the available market for a product can be increased by decreasing the product's price, and the size of the qualified available market can be increased through changes in legislation that result in fewer restrictions on who can buy the product. Defining the market is the first step in analyzing it. Since the market is likely to be composed of consumers whose needs differ, market segmentation is useful in order to better understand those needs and to select the groups within the market that the firm will serve.

TO STUDY and analyze the market potential of HCL and HP in laptop segment NEED AND SCOPE OF THE STUDY
IT sector is growing at a highest rate ever. This sector is striving to tap almost each potential customer to use and buy its products. Having laptop has been become the need of every person. Now days everybody wants to enjoy these technically advanced gadgets. With liberalization, privatization and globalization after 1991,so many companies are operating in India hence the market is quite competent With so much competition prevailing ,companies are interested to know the customers perception towards various brands available in the market so as to work on it and capture the market. The main objective of the study is to find out the competitive edge of one company over other. Which company is having the highest market share, what are the different services are offered by them, how brand conscious. And brand loyal they are, what are customers expectations from these brands in future.

Company Name HP HCL Lenovo

Market Share 21% 14% 9%

Source: IDC Research Firm

Rising demand for laptops has led these IT product manufacturers to innovate and launch new laptops with upgraded systems in the market to fulfill the needs and aspirations of the potential customers. Study covers HCL and HP information systems. Only Laptop/notebook owners in the Chandigarh are taken under study.

OBJECTIVES OF THE STUDY

To know the marketwise potential for HP & HCL in laptop/notebook segments. To study the purchase behavior and market preference for laptops To know the reasons for switching consumer buying decision from one brand to other. To know the brand loyalty and likeness for IT brands among the people. To analyze the future consumer potential between foreign and indigenous laptop brands. To study the satisfaction level of the laptop users.

RESEARCH METHODOLOGY
RESEARCH
Research comprises defining and redefining problems, suggested solutions, collecting, organizing and evaluating data, making deductions and reaching conclusions.

RESEARCH METHODOLOGY
Research methodology is the science of research to how research is done scientifically using the research methods. Research methodology is a careful investigation for inquiring in a systematic method and finding solution of a problem. It comprises the defining and redefining of problem formulating hypothesis, collection and evaluating data, making detection and reaching conclusion. This research consists of following element: RESEARCH INSTRUMENTS The research instruments refer to the methods, techniques and various other tools associated with conducting the research. The research methodology practiced in the project research is mentioned below. RESEARCH PROBLEM To know and analyze the market potential of HCL and HP in laptop/notebook segment. SAMPLE DESIGN Sample is the enumeration of few items of the entire population. The way of selecting a sample is called sample design. Sample design is thus the plan determined before the data is actually collected. In this study the judgment sampling will be used to collect the data. SOURCE OF DATA COLLECTION One of the most difficult tasks the investigator is faced is obtaining or gathering the desired information or data. If data is inaccurate and inadequate the whole analysis may be faulty and the findings give misleading results.

Two kinds of data: Primary Source Secondary Source Primary Data: A primary source is one that it self collect data
Primary data was obtained in following ways Conversation with owners & users of different laptop brands. Data taken from Questionnaire which includes open ended as well as close ended questions

Secondary Data: Secondary source is one that makes available data which were collected by some other agency.
Secondary Data was obtained in following ways Books Internet.
SAMPLE SIZE The sample size of a statistical sample is the number of repeated measurement that constitutes it. It is typically denoted n, and is a non-negative integer. This refers to the number of items to be selected from universe to constitute a sample.

Sample size-------150 respondents.

GEOGRAPHICAL AREA COVERED

Geographical Area: Chandigarh

SAMPLING TECHNIQUE

CONVENIENCE JUDEMENTAL SAMPLING SAMPLING UNIT LAPTOP/NOTEBOOK OWNERS of HCL and HP brands. DATA ANALYSIS: Regarding the data analysis appropriate techniques are used.

LIMITATIONS OF THE STUDY

1. Due to paucity of time & resources, the scope of study is limited to few laptop/notebook owners in Chandigarh city. 2. Smaller sample may not always give better results. Sample may not be true representative of the whole population. 3. The possibility of biased responses cant be ruled out. 4. Lack of availability of full information. 5. Lack of interest of respondents.

Demographic profile of the study Age

20 -25 Years 25 -45 Years 30 40 Years Total

Occupation
Student Employee & Business Household

Respondents
70 70 10 150

7%

20 -25 Years Student 25 -45 Years Employee Occupation and Age46% Respondents of & Business 47% 30 40 Years Household

ANALYSIS OF DATA
Q1 Various Laptops owned my Users COMPANY HP HCL Others Total RESPONDENTS 56 50 44 150

Others 29%

HP 38%

HP HCL Others

HCL 33%

Interpretation: In the above case I have taken the sample of 150 laptop/notebook owners in which 56 consumers used HP notebooks, 50 of them owned HCL notebooks and 44 of them owned other Laptops (DELL, Lenovo, Toshiba, and Samsung) Q2: Factors Motivated You to Buy the Above Brands o Advertisements o Dealer outlet o Family/friends o OTHERS ( Brand Name) COMPANY ADVERTISEMENTS DEALER OUTLET FAMILY/FRIENDS BRAND NAME TOTAL RESPONDENTS 52 38 30 52 172

BRAND NAME 30%

ADVERTISEMENT FACTORS MOTIVATED CONSUMERS TO BUY ABOVE BRANDS DEALER FAMILY BRAND NAME FAMILY 17% DEALER 22%

ADVERTISEME NT 31%

Interpretation: Out of 150 LAPTOP/NOTEBOOK owners most of them were being motivated by Advertisements and Brand Name of the above purchased brand because they have maximum approx. 30% each or other were being familiarized by a Family, Friend or a Relative about the brand. Even some of them through a Dealer visit proposed of buying that particular brand. Q3. Time Period for which Laptops have been used o 1 to 6 months o 6 months to 1 year o 1 to 2 years o 2 years or more Time period 1-6 months 6 months -1 year 1 -2 years 2 years or more Total RESPONDENTS 53 49 25 23 150

RESPONDENTS 2 y ears or more 15% 1 -2 y ears 17%

1-6 months 35%

1-6 months 6 months -1 y ear 1 -2 y ears 2 y ears or more

6 months -1 y ear 33%

Interpretation: In the above case the respondents were being asked about the time period since the purchase so as to verify whether the respondent is a new user or an experienced one. Mainly the respondents in the region owned laptop/notebook since 1 month to 6 months and 6 month to 1 year were much familiar with brands. Q4: Mode of Usage o For data storage and transference o Internet related services like downloading, surfing o For official usage o For watching movies and playing games o If other ( Specify) MODE USAGE OF RESPONDENTS

For data storage 142 and transference Internet related 113 services like downloading,

surfing For official usage

57

For watching 50 movies and playing games For some other 24 purpose

Mode of usage and number of respondents

150 100 50 0
For data storage and transference Internet related services like downloading, surfing For official usage For watching For some other movies and purpose playing games

For data storage and transference Internet related services like downloading, surfing For official usage For watching movies and playing games For some other purpose

Q5. Satisfaction Level of different Brands o Very Unsatisfied o Unsatisfied o Somewhat Satisfied o Very Satisfied o Extremely Satisfied For HCL Satisfaction level Very unsatisfied Unsatisfied Somewhat satisfied Very satisfied RESPONDENTS 5 7 1 13

Extremely satisfied TOTAL

24 50

HCL Users Satisfaction Level

10% 14% 48% 2% Very unsatisfied Unsatisfied Somewhat satisfied Very satisfied Extremely satisfied 26%

For HP and Compaq Satisfaction level Very unsatisfied Unsatisfied Somewhat satisfied Very satisfied Extremely satisfied TOTAL RESPONDENTS 10 36 10 56

HP Users Satisfaction Level

18% 18% Somewhat satisfied Very satisfied Extremely satisfied

64%

interpretation: Basically customers give no positive response to this question; they

(customers) are of the view that both the brands are satisfactory up to a level. But in the case of HCL the system users are extremely satisfied with their product. But in case of HP the respondents were not satisfied up to an extreme level. This interprets that although HP has a greater potential marketwise but the user satisfaction level in case of HCL is much higher.

Laptops HCL HP OTHERS Total Observed Value 5 0 6 7

Very Unsatisfied 5 0 6 11 Expected Value 3.6 4.1 3.2 6

Unsatisfied 7 0 5 12 (o-e)*(oe) 1.96 16.81 7.84 1

Some What Satisfied 1 10 12 23

Very Satisfied 13 36 15 64

Extremely Satisfied 24 10 6 40

Total 50 56 44 150

(o-e)*(oe)/e 0.5444444 4.1 2.45 0.1666667

0 5 1 10 12 13 36 15 24 10 6

4.48 3.52 7.66 8.58 6.74 21.3 23.9 18.8 13.3 14.9 11.7

20.0704 2.1904 44.3556 2.0164 27.6676 69.3889 146.6521 14.2129 113.8489 24.3049 32.8329

4.48 0.6222727 5.7905483 0.2350117 4.1049852 3.253113 6.1386396 0.7572136 8.5408027 1.6279236 2.7990537 45.610675

No. of Rows = 3 No. of Columns = 5 Formula = (r- 1) (c- 1) = (3-1) (5-1) = 2*4 =8
Q6: Overall Performance: o Much better o Somewhat better o About the same o Somewhat worse o Much worse o Don't know or never used

Overall performance level Much better Somewhat better About the same Somewhat worse Much worse Dont know or never used Total

RESPONDENTS 112 22 16 150

11% 15%

OVERALL PERFORMANCE
74%

Much better Somewhat better About the same

Interpretation: In the above case of overall performance level for all brands the respondents were questioned and enquired about the overall usefulness of the machine w.r.t features, looks, configuration, services. The analysis interpret that the respondents were much satisfied with their machines and brand as 74% of the respondents show that in comparison to other brands their laptop is much better and this shows that the respondents have a much higher of satisfaction level. The result shows in overall sense that the various brands are present but the performance level is overall the same for HP as well as HCL. Q7 Brand Preference o HCL o HP o Stick To The Same one o Others For HCL users RESPONSE HP Stick to the same one Some other brands Total RESPONDENT 11 33 6 50

12%

22%

BRAND PREFERNCE FOR HCL USERS

HP Stick to the same one Some other brands

66%

For HP users RESPONSE HCL Stick to the same Other brand Total RESPONDENTS 12 40 4 56

45 40 35 30

BRAND PREFENCE FOR HP USERS 25

20 15 10 5 0 HCL Stick to the same Other brand

Series1

Interpretation: This shows that the HCL& HP users both have brand likeness for their respective brands. As the HCL users too had a choice for HP at a larger rate

whereas for other brands like dell the choice for this brand is at an appreciable rate. This shows the brand awareness among the consumers.

Q8.Rating of Different Parameters

Brand name Configuration Price and discounts Looks and features Service after sales Warranty Credit facility Genuine accessories and peripherals Extendable configuration Weight Resale Value
Sr. No. 1 2 3 4 5 6 7 8 9 10 11 Total Brand Name 106 0 20 0 5 0 18 1 0 0 0 150 Price and Discounts 18 0 65 20 5 0 20 8 5 9 0 150 Looks and Features 2 20 0 70 18 20 0 0 4 11 5 150 Service after sales 0 33 0 31 77 0 5 0 0 0 0 150 Credit Facility 0 20 20 9 0 0 73 25 0 0 3 150 Genunine Accessories 1 0 0 0 0 13 0 93 40 0 3 150 Extendable Configuration 13 0 5 10 0 0 15 0 87 15 5 150 Resale Value 0 0 5 0 5 5 10 8 0 10 104 150

Configuration 0 75 0 10 35 15 0 0 0 0 0 150

Warranty 10 2 20 0 0 87 9 0 10 5 5 150

Weight 0 0 15 0 5 10 0 10 4 100 6 150

Total 150 150 150 150 150 150 150 150 150 150 150 1650

Interpretation: From the above data we can find that most the respondents given first preference to Brand Name and least preference to resale Value

Q 9 Satisfaction Level of Different attributes of the laptops a) Brand

Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

X -2 -1 0 1 2

dents

Respon (f) 0 0 11 68 71 150

fx 0 0 0 68 142 210

Mean =1.4
Interpretation: When the consumers were being inquired about the parameters which they think are important while buying a laptop/notebook. The consumers on the basis of brand name and popularity reacted as sole reason which is in their minds while purchasing. This shows the consumers brand awareness and effect of advertisements and other promotional activities done by companies in order to popularize their brands. Most of respondents are going towards the strongly agree about the brand because means is approx 1.4

(b) Configuration
Respondents (f) 0 0 0 7 143 150

Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

X -2 -1 0 1 2

fx 0 0 0 7 286 293

Mean = 1.953333
Interpretation: When the users were questioned on basis of configuration as main parameter while purchasing a laptop/notebook. No doubt, configuration proportionate to the working power of the machine and the main selection parameter while purchasing a laptop. Most of the respondents are going towards strongly agree about the configuration because mean is 1.95333

(c) Price and Discount

Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree X -2 -1 0 1 2 Respondents (f) 0 0 15 123 12 150 fx 0 0 0 123 24 147

Mean = 0.98
Interpretation: When the consumers were asked about the price and discounts offerings the reaction was notable and this shows the availability of discounts attract much strength of the potential consumers in the pipeline. The price is the main selection criteria among the consumers while buying a laptop. In this case most of the respondents are going towards somewhat agree and mean is 0.98

(d) Looks and Features

Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree X -2 -1 0 1 2 Respondents (f) 0 0 2 33 115 150 fx 0 0 0 33 230 263

Mean = 1.753333
Interpretation :The looks and features have a place of their own the consumers give a respect to presence of the good features in the laptops like Bluetooth,wifi,camera,Advanced graphics technology and compact build. Respondent are also more aware about the looks and features and they are going towards strongly agree about this and mean is 1.7533

(e) Service after Sales

Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

X -2 -1 0 1 2

Respondents (f) 0 0 0 12 138 150

fx 0 0 0 12 276 288

Mean = 1.92
Interpretation: The service after sales property is much weaker in India but the compact and advanced features need an over life support which is regarded mandatory preference among the users. This shows service after sales should be provided by every vendor at its best. In this case most of the respondents are going towards the strongly agree.

(f) Warranty
Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree X -2 -1 0 1 2 Respondents (f) 0 0 0 73 77 150 fx 0 0 0 73 154 227

Mean = 1.513333
Interpretation: The warranty is the care taking time period on the side of the vendor. The consumers respond to this feature as prime criteria while purchasing. Mostly the big brands are providing the warranties to their customers extending up to 3 years. This is in case of HP which sometimes provides insurance cover on its popular brands of laptops. Most of the respondents are going towards the strongly agree and mean is 1.51

(g) Credit Facility

Satisfaction Strongly Disagree Somewhat X -2 -1 Respondents (f) 3 35 fx -6 -35

Disagree Neutral Somewhat Agree Strongly Agree

0 1 2

71 38 3 150

0 38 6 3

Mean = 0.02
Interpretation: The availability of credit facility is not a main choosing parameter in consumers.Althogh, some of vendors have a finance facility available on some laptop through a tie-up with a finance firm but the consumer regards this as a secondary preference. Mostly of respondents are Neutral in this case.

(h) Accessories
Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree X -2 -1 0 1 2 Respondents (f) 0 0 5 5 140 150 fx 0 0 0 5 280 285

Mean = 1.9
Interpretation: The availability of genuine spares and peripherals are another healthy parameter for choosing among the brands. The brand with a less popularity remains least purchased because of this reason. But consumers know the brand with much popularity will have a good range of accessories and peripherals available. Thats why consumers go for good brands for a secure future of the system. In this case these are mostly going towards the strongly agree.

(I) Extendable Configuration

Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree X -2 -1 0 1 2 Respondents (f) 0 0 3 131 16 150 fx 0 0 0 131 32 163

Mean = 1.086667
Interpretation: Technology remains changing over a time. So, the laptop bought today may be outdated tomorrow. So there should always a chance available on consumer to upgrade his machine. The consumers think in bulk that the companies should avail them with more expanded options in the future in order to update with each change. In this case most of the respondents are going towards the some what agree and mean is 1.0866

(j) Weight
Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree X -2 -1 0 1 2 Respondents (f) 0 0 0 121 29 150 fx 0 0 0 121 58 179

Mean = 1.193333
Interpretation: The weight of the laptop is also a prime option among the consumers while buying the laptop. As the portable should be easy to carry along and compact in size and build. Most of the respondents are going towards the some what agree because mean is approx 1.1933

(k) Resale
Satisfaction Strongly Disagree Somewhat Disagree Neutral Somewhat Agree X -2 -1 0 1 Respondents (f) 56 45 30 19 fx -112 -45 0 19

Strongly Agree

0 150

0 -138

Mean = - 0.92
Interpretation: The resale value is the amount which a consumer should get after he resells it again. But the portable is a kind of product which is of a long life usage and also most of the respondents owned the laptop a year back or recently. This shows in an overall respect that resale value is not given a much consideration while buying a laptop/notebook Most of the respondents are going towards the strongly disagree regarding the resale value and mean is 0.92

FINDINGS
From The Conducted Survey, I Have Reached To The Following Findings: The Following Facts: The study concludes that the current laptop/notebook technology is rapid and it is fast replacing the desktop PC. In the surveyed market HP leads the market share race with 36% and brand likeness for HP is more then HCL for the market. Demand for the Laptop/notebooks segment of the personal computer arena in the region and among the youth is taking an appreciable attention due to new generation of the mobile products coming in the market and these notebook brands are offering various models and latest designs with attractive prices and discounts. Market potential for both the IT brand names HCL and HP is going to grow at a much higher rate, as the use for laptops/notebooks among the students and the business professionals has found an important role. The models too launched by these brands have applause from its users.

 Due to rapid development in internet technology the wi-fi enabled systems are more preferred, as they can be connected to the internet easily. The number of notebook computers embedded with wireless connectivity among the students and corporate will skyrocket in the coming period. The availability of credit facility has made the unaffordable customers to own a laptop with very small EMIs. This attracts small business houses towards the brands offering the credit facility. According to study the future demand and potential for the laptop/notebook segment will experience an immense growth. According to IDC India, a marketing research firm notebook sales are expected to account for 45% of worldwide PC sales. Majority of customers say they will stick to the same brand they own currently that may be either HCL or HP .and very few of them has found switching over to a different brand as a fouls play. The promotional tools of HCL, which includes: Electronic media ads (TV, RADIO) Print media ads (Newspaper, Magazines etc) Dealers network are much better than that of HP thats why the customers of HCL are mostly known to the new product and launches It was also found that the advertisements of HCL eye catching then that of HP India. It was also analyzed from the data that the users preferred the brand name and popularity rather then the price and discounts, which are considered as a secondary purchase parameter while buying.

 HCL being the indigenous brand has not an admirable likeness among consumers as compared to the foreign brands available in the market. Potential consumers have a buying preference for the American brands in the market. There is no denying fact that China is booming and according to media report sales of laptop computers are expected to boom in near future.

Recommendations/Suggestions
There are a few recommendations and suggestions on the bases of 7Ps of marketing mix: -

Product Price Higher Prices in laptops/notebooks is still an issue with the potential customers Discounts can be given with gift offerings although it is been implied in many of the brands. Credit facility with less interest rate should be offered. Wide range of designs should be available in the market Notebooks with rich and innovative features should be launched continuously

Place Still in many cities, it is difficult for many customers to find dealers of the HP and HCL.more and more company outlets should be opened along with dealer networks and service centers. Rural areas should also be considered.

Promotion People Still there is need for more motivation among the youth and businessmen. Dealers and sales men should be trained in order to cater accordingly with the need of customers. Processes The merchandising should be done effectively as this also affects consumer buying behavior. Free service after sales system within a specific time period can also be started for convenience of customers. Increase of Technical excess (customer care centres, help and support) can also act as a positive factor. Physical Evidence Dealer should display and advertise the new launches in laptop/notebook time to time. Looks and displays should be fascinating and appealing Elements like exchange and reselling, etc should be given due consideration Discounts & free gifts can do a lot. Warranty and service after sales should be encouraged by these brands. Credit facility at low interest rates should be provided.

TENTATIVE CHAPTER SCHEME

CHAPTERS Chapter 1 Chapter-2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter - 8 PARTICULARS

INTRODUCTION TO THE STUDY REVIEW OF LITERATURE NEED, SCOPE & OBJECTIVES OF STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY DATA ANALYSIS & INTERPRETATION FINDINGS CONCLUSION AND SUGESIONS

Websites:
www.hp.com/india www.gadgetsparade.com www.hcl infosystems.com/leaptops http://www.siliconindia.com/shownews/3990 http://www.idcindia.com/press/dec16a.html www.netmba.com www.economictimes.com/news/ laptops http://www.physorg.com/news10165.html http://us.rediff.com/money/2006/jun/03lap.htm http://economictimes.indiatimes.com/Infotech/Hardware/India_PC_market_re cords_2085_mn_shipments_in_2Q_2008_overall_81_growth/articleshow/34701 05.cms